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NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
College of Management and Business Technology
College of
Management
Business and
Technology
Hospitality
and Tourism
Management
TWIST-TEA
A business plan presented to the faculty of the

College of hospitality and tourism management
In Partial Fulfillment of the Requirements

for the subject THC 6 (Entrepreneurship in Tourism and Hospitality)
Bachelor of Science in Tourism Management
By:
Agustin, Ma. Joanna R.
Bumanlag, Cazandra D.
Corpuz, Mary Ann
Flores, Dominick
Lamar, Andrea
Pacheco, Aicie
Solis, Arjay G.
DECEMBER 2022
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I. NATURE OF BUSINESS
Twist-Tea is a type of beverage business. A beverage business involves the
following: preparation of drink, packaging of drink, and offering drink for sale. Twist-Tea is
a retail shop that will be selling milk teas and fruit teas with a twist. To be more specific,
Beverage Business is the nature of Twist-Tea. The definition of food includes drinks and
beverages. The company will be producing ready-to-drink products, particularly milk teas
with a twist.
BUSINESS NAME: TWIST-TEA
BUSINESS ADDRESS: Del Pilar St., Cabanatuan City
TAG LINE: “Not just ordinary tea but a twist tea"
BUSINESS INTRODUCTION/ DESCRIPTION
One of the world's most people served in Filipino beverage along with
variations of Milk tea and alcohol. It has become one of the most popular beverages in any
kind of gathering, event, or celebration in the Philippines. We decided to combine milk tea
and alcohol to make our product extraordinary, and that's one of the reasons why we've
come up with the idea of selling Milk tea and alcohol is because we want it to be the first of
its kind in Cabanatuan City. The word “twist” in the company’s name means to add an extra
to our products while “tea” means “a person who loves Milk Tea”.
The company will be established from a general partnership of seven people
named Ma. Joanna Agustin, Cazandra Bumanlag, Aicie Castro, Mary Ann Corpuz,
Dominick Flores, Andrea Lamar and Arjay Solis. They will act as the company managers
and to facilitate the daily operations of the company.
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MISSION
● Twist-tea aims to provide drink that is worthy and reasonably-priced, and ensure
friendly and courteous service. Along with maintaining a positive environment for
both customers and workers.
VISION
● To be one of the most preferred milk tea shop in Cabanatuan City that offers the best
quality of customer experience and gives everyone a beverage option by fusing
excellent teas with their lifestyle.
ABOUT THE LOGO
There is an icon of a milk tea and beer to emphasize
that the company sells milk tea products. The shape of the logo
has 7 sides which symbolizes the 7 owners of the company.
The upper part is the tagline of the company “not just ordinary
tea but a twist-tea”. Underneath the icon of milk tea and bear is
ribbon. A ribbon is a long, narrow piece of cloth that you use for tying things together. The
ribbon in the logo will serve as the medium in bringing everyone together. The business of
the company is written on the ribbon because through our products.
The colors also have its own meaning and that is why the company chose the
following colors: black and white. Black signifies positive earnings, financially solvent, and
not burdened by too much debt. The company values milk tea and beer which is a trending
product, and satisfy customers in a whimsical and lively way. White contains an equal
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balance of all the colors of the spectrum, representing both the positive and negative aspects
of all
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colors. In the business industry, this means the company will stabilize the positive and
negative aspects of them and will show an equal balance of orienting the products,
customers, or employees.
II. EXECUTIVE SUMMARY
Twist-tea will be a Milk tea Shop located at Freedom Park, Cabanatuan City. Given
the business name Twist-tea, we will be serving different kinds of Milk tea but with a twist.
The top products that our company will offer with one of the most captivating appearances
and unique, scrumptious flavors are; Fruit Beer Series, Yakult Series and Cocktail Series.
For this reason, businesses that have similar recipes despite having different products are
considered the company's potential competitors. Hence, MILK FRIDGE, JUST BREW IT
CAFE AND SNOWRIFFIC TEA CAFE are the company's three primary competitors in our
company.
The business ownership became a partnership since the group decided to use the
product for their requirement. It is a general partnership of seven people namely, Ma. Joanna
Agustin, Cazandra Bumanlag, Mary Ann Corpuz, Dominick Flores, Andrea Lamar,
Aicie Pacheco and Arjay Solis. The business owners of Twist-tea are very goal-oriented,
confident, and consistent and are passionate on what they are doing. They are aware of the
risks this business could bring but they are also focused and aware of their goals and that’s
what keeps the business on track for reaching success.
Twist-tea’s target customers are students, workers, kids, tourist and residence.
Moreover, Twist-tea is situated in Freedom Park, Cabanatuan City – making it the center of
surrounding schools, therefore a great place to establish the company. The company aims to
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take advantage of the high demand of milk tea and provide customers with quality and
affordable milk teas comparable to those sold by known milk tea shops at a higher price.
III. INDUSTRY ANALYSIS
A. FUTURE OUTLOOK AND TRENDS
Milk tea is a beverage containing some combination of milk and tea. There are many
variations of this beverage based on the amount of each of these key ingredients, the
method of preparation, and the inclusion of add-ons. According to a report from
Technikon, a leading market research company with global coverage, the milk tea
market has the potential to grow by USD 963.05 million during 2019-2023, and the
market’s growth momentum will accelerate throughout the forecast period. The year-
over-year growth rate for 2019 is estimated at 6.95%. Majority of the products sold are
pearl milk tea, black tea, and green tea.
The increasing availability of the product through organized retailing is one of the
key factors driving the growth of the milk tea market. With the establishment of
hypermarkets, supermarkets, and specialty stores, organized retailers have grown
significantly around the world. Supermarkets are one of the most important distribution
channels for nutritious, convenient, and reasonably priced food and beverages. Offline
stores have a wider selection of products and provide a better customer experience than
online platforms. Large organized retailers primarily sell ingredients used to make
bubble tea, such as tapioca balls, popping balls, and tea powder. The easy availability of
bubble tea through retail stores significantly boosts its sales, driving market growth over
the forecast period.
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Twist-tea is intended to offer something new and authentic. We plan on serving a
mixture of milk tea and alcohol in various flavors that is up to your choice. Nowadays,
people love to try something new and it is a great thing because our products tend to give
you a thrilling yet amazing experience in terms of drinks and beverages. We believe that
good foods and drinks will make your tummy a happy one, a happy tummy equals good
mood and when you're in a good mood, you may appreciate more beautiful things
around you that will make your trip or day an awesome experience.
B. ANALYSIS OF COMPETITORS
COMPETITORS
Name of Business Location Products Similarity
Milk Fridge offers authentic
Taiwan Bubble Tea brewed
to perfection. They serve
different drinks such as
Taiwan Classics, Caffeine

Ma Theresa Subd, 128 series, Milk Fridge Café,
(Taiwan Gabaldon Street, Milk Fridge Hot classics,

Milk Fridge
Cabanatuan City, Nueva and premium drinks which
Bubble Tea)
Ecija really is good for everyone.
They also offer a fruit tea,
which is similar with one of
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our drinks, but different
when it comes to a finished
product since ours is not just
a single fruit tea, but a
doubled one. Those drink
may have the same flavor
but surely has dissimilarity
when it comes to branding,
mixing, processing and of
quality and its own twist.
Just Brew It Café aims to
serve quality and affordable
Milk Tea, fruit Tea, and
frappes to all Cabanatuan’s.
They also offer milk teas,

125 Del Pilar Street, fruit tea and many more.
Cabanatuan City, Nueva Their Yogurt Drink is

Just Brew It Cafe
Ecija somehow close to our Yakult
Series when it comes to a
flavor, milky and sweet taste,
but our product differs from
them as we offered a yogurt
drink while they offer a
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yogurt smoothie. They also
have fruit teas like us, both
are refreshing but ours
mostly is a refresher after
sipping into a strong taste
given by its side drink.
Snowriffrc Tea Café offers
variety of foods from
breakfast to snack and
different flavors of milk tea.

141 San roque Norte,
Snowriffic Tea Café offers a
General Tinio Street,
Snowriffic Tea Café lot of food that will surely
Cabanatuan City, 3100
satisfy your cravings. They
Nueva Ecija
also offer milk tea and fruit
tea which is similar to us.
The only difference with this
is, they sell their milk tea and
fruit tea separately with
different price. On twist-tea,
you can try a double flavor
fruit beer or milk tea-beer in
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a single cup and a single
price. This doubled flavor
milk tea is a 2-side drink
that will not only catch your
attention by its unique cup
and design, but also with
twist it has.
C. MARKET SEGMENTATION
Potential Twist tea customers belong to this category. The advantage of a diverse
customer base is that it promotes steady business throughout the process. Various market
groups include kids who love sweet drinks, which is why we included them in our market
StudentsResidenceWorkersTouristKids
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segment, and students with a high least proportion among the others because of the face-to-
face sessions that encourage the students to buy the product. The employees are another
group that buys twist tea because it is not just a regular milk tea but a special one that helps
them relax or reduce tension. The fourth is the home, so as time went on, many homes began
to enjoy the flavor of milk tea because it is ideal in any weather due to its unique
ingredients. The last group is the tourist. Because of its twist and its original, one-of-a-kind
design, many tourists will be persuaded to purchase twist tea products. These groups are all
potentially strong customer segments. The benefit of this mix of customers is that it helps to
maintain consistent business throughout the year.
TARGET MARKET LOCATION
The sheer number of milk tea fans keep growing as milk tea shops keep popping up
with their extensive menus that ensure anyone can find the right, perfect cup. A lot of people
these days especially teenagers, get stressed a lot. This lifestyle makes milk tea famous to
almost all ages around the country.
Twist-tea will be located at Freedom Park, Cabanatuan City. This is a very good
location given that the company’s target market are population in Cabanatuan City; students,
residence, workers, tourist and kids. Customers are generally motivated if they see unique or
interesting products which is milk tea with a twist and find them satisfying and worth
buying. Sometimes they purchase products simply because they want it and need it to relieve
their stress.
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IV. DESCRIPTION OF VENTURE
A. PRODUCT
FRUIT BEER SERIES
HALF LEFT SIDE (BEER)
Ingredients:
● Salted Caramel / Strawberry powder/ Classic milk tea
● Creamer
● Beer flavor: Gin/ Alfonso (optional)
● Water / Tea
● Tapioca Pearl
Procedure:
● 2 scoops of creamer
● 1 scoop of desired flavor (Beer Series)
● Beer syrup
● 20 ml Gin/ Alfonso (optional)
● 75 ml hot water
HALF RIGHT SIDE: (FRUIT TEA)
Ingredients:
● Flavors of Fruit Tea
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● Hot water
● Fructose
● Nata
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● Ice
Procedure:
● 1 scoop of desired puree flavor
● 50 ml hot water
● Fructose (ask for percentage)
● 20 ml of Curacao
● Nata
Equipment and Utensil Used:
● 500 ml measure cup
● Jigger
● Powder and Puree Scoop
● Stirrer
● Pearl Scoop
● Nata scoop
● Doubled flavor cup
YAKULT SERIES
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Ingredients:
● Strawberry Puree / Blueberry Puree / Lychee Syrup
● Creamer
● Yakult Flavor
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● Yakult
● Hot water
● Nata / Tapioca Pearl
● Ice
Procedures: (Bottled size)
● 3 scoops of Flavor
● 3 scoops of creamer
● 50 ml Yakult Flavor
● 120 ml hot water
● 50 ml fructose
FOR OTHER YAKLUT SERIES FLAVORS: (LYCHEE, STRAWBERRY, MANGO,
PEACH)
● Just do the original mixture of each flavors and add yakult flavor.
● 100 measure cup
● Jigger
● Powder Scoop
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● Stirrer
● Pearl Scoop / Nata scoop
● Milk tea cup and lid / Yakult Bottle
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COCKTAIL SERIES
Ingredients:
● Peach Puree / Lychee
● Cranberry (for On the Beach flavor only)
● Vodka
● Water
● Simple syrup
● Orange Juice (for On the Beach flavor only)
● Nata
● Ice
Procedures: (regular size only)
● 1 scoops of Flavor
● 15 ml vodka
● 1 simple syrup
● 100 ml hot water
● 1 scoop of nata
● 1 ice scooper
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● Shaker
● Puree Scoop
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● Jigger
● Nata scoop
● Regular size cup
B. EQUIPMENT AND PERSONNEL
EQUIPMENTS
Name Use
Milk tea Cups and Lids There are different types of cups and
Doubled Flavor Milktea Cups different sizes too. It will be best to offer
Yakult Bottle different sizes to give our customers an
option and for them to be able to try twist-
tea in its most affordable price. Available
sizes for cups are 12 oz cups, 16 oz cups,
22 oz cups. We also have doubled flavor,
and yakult bottle which are the original
PET
container of our products.

A stainless steel insulated thermos that is
used for brewing a tea. I holds tea or hot
Tea Barrel water and can keep the heat for 6-8 hours.
This is necessary for accurate scooping of
Powder Scoop milktea powders. It can be also used to
measure the accurate amount of puree.
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For a more secure and hygienic storage of

Containers
your powder.
The Tapioca Pearls syrup drips from the
gaps in a pearl scooper. This is useful for

Pearl Scooper
accurately serving Tapioca Pearls to your
customer.
Again, for accurate serving of your milk tea
recipes. A Shaker will usually have the
measurements already so you can check the

Shaker
amount of water / liquid you add. You can
also add ice into the shaker while
preparing.
Stirrer Used for syrup-based drinks.
Jigger Used for syrup or liquid measurements
Measuring cup is a necessity for a bubble
tea shop to maintain the consistency of
beverage by allowing you to measure the

Measure Cup
right amount of either syrup or tea. 500 ml
measure cup can also be alternative to
shaker for mixing beverages.
Milktea straw is used to drink milk tea

with boba pearls. These straws are made
Plastic Straw wider than your typical drinking straw
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because tapioca pearls and nata need a

bigger opening in order to fit these
delicious add-ons.
This is good for deliveries so you won’t
Cup Sealer and Film need to buy lids anymore. There are
manual and automatic cup sealers.
No milk tea is complete without ice of

course! It is good to invest in a good ice
Ice Container chest or cooler.
Tissue and Take out Bags For takeout and others
It is used to create a creamcheese or

Electric Mixer
cheesefoam
SUPPLIES
Name Use
Creamers enhance the quality of your bubble
Creamer tea drink by giving it a rich and creamy
flavor.
It is categorized as sinkers and is one of the
important components of milktea that gives

Tapioca Pearl
a signature sweetness and distinct flavor that
we all love!
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Nata is a perfect alternative for those who do
not want a tapioca pearl for their drinks. It is

Nata
also a perfect sinkers for a champagne and
fruit teas.
A fructose is commonly know as fruit sugar
that add sweetness to any beverages and is

Fructose
necessary ingredient for making milktea tea
drinks, and it makes drinks taste better.
used as the base of milk tea as it is bold and
Assam Tea strong, and holds up well when combined
with milk and spices.
Muscovado contains a deeper complexity of
flavors, specifically with more pronounced
Muscovado caramel and toffee notes. It makes pearl
tastier with its delicious deep
brown caramelized sugar
Beer flavor is added to fruit beer to add some

Beer syrup
twist on your drinks.
It is used to create a cocktail drink with only

Vodka
a low alcohol content
Simple Syrup For added taste of cocktail
Cranberry
Peach
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Different flavor used to make a cocktail fruit

Lychee
tea
Salted Caramel
Classic Tea Different flavors used to beer milktea on one
Strawberry Powder side of fruit beer.
Strawberry Puree
Blueberry Puree Different flavors used to make a fruit tea on

one side of fruit beer. Except for green
syrup, it is also the flavors used in the yakult
Green Apple Syrup series.
Rose Curacao
Blue Curacao Concentrated syrup for fruit tea color layer
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PERSONNEL
JOB TITLE JOB DESCRIPTION JOB QUALIFICATIONS
They are in charge of ● Knows the different

part or all of a
business functions
company’s operations,
● Excellent
including generating
communication
revenue and
skills
controlling costs. She
GENERAL MANAGER is responsible for ● Is highly organized
overseeing all
● Has a strong work
administrative
ethic
functions in the
● Good interpersonal
business. A major part
skills
involves leading and
directing employees ● Knows how to
control possible
future problems
Promote the business
● Good consumer and
and drives sales of its
products or service up. product awareness

MARKETING DEPARTMENT
It provides the ● Excellent written
necessary research to and verbal

identify target communication
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customers and other

● Has a broad and
audience.
immense
imagination
● Experience in
marketing,
advertising, public
relations, media,
research, and
behavioral studies
They are usually
employed by an
● Is enthusiastic and
establishment or event
promotion company to polite
market an event or ● Extremely good in

FLIER DISTRIBUTOR
establishment through communicating and
handing out flyers to attracting
the public, to promote customers.
events, venues or
establishments.
They focused on the

● Has experience in
practical application of
SALES MANAGER planning and
sales techniques and
implementing sales
the management of a
strategies
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firm’s sales operations.

● Knows how to
They direct the
manage customer
team’s focus, set
relationship
goals, look at data,
● Knows how to
motivate and help
manage and direct
create training
sales team
opportunities.
● Dedication to
providing great
customer service.
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Include salary ● Has good

increases or
communication
performance bonus,
skills in terms of
employees will receive
both verbal and
this reward if they
non- verbal
work hard and show a
communication.
good commission in
CASHIER ● Had some
the company. Must be
experiences when it
knowledgeable about
comes to budgeting,
marketing’s and
recording of profits
businesses or any
and cash
related fields. Must
management.
know how to maintain
● Is skilled in
a marketing database. mathematics and in
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the different fields

of business
administrations.
They are responsible
for the technical
management,
supervision and ● Has a high self-

control of industrial
confident
production processes.
● Doesn’t easily give
GENERAL PRODUCTION They determine how
up
MANAGER best to use equipment
and plant workers to ● Can solve problems
meet production goals encountered during
while ensuring that work
production stays
within budget and on
schedule.
Employees have their ● Is skilled when it

medical care provider,
comes to the
the insurance company
STAFF kitchen and the
either pays the
workplace
provider directly or
● Is able to multitask
reimburses employees
and handle high
29X
for covered amounts stress environments.
anything happens
● Has the ability of
during work time.
being creative
Include salary
proficient and
increases or
efficient.
performance bonus,
● Has knowledge and
employees will receive
this reward if they an expert in the
work field.
work hard
and show a good
commission in the
company. Professional
Development refers to
all training,
certification, and
education that an
employee needs to
makes the company
more appealing
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V. PRODUCTION PLAN
A. MANUFACTURING PROCESS
Products Description
This product is a doubled flavor milktea. The term
“fruitbeer” or “fruit” and “beer” refers to a two sided
beverage consist of milktea added with some alcohol of
your choice (alfonso/ gin/ etc.), bringing the concept of
FRUITBEER milktea and beer mixing up together. On its other side, you
can choose from a variety of flavored fruit teas to refresh
yourself after the strong taste given by the beer one. This
drink is a perfect combination of what we call alcohol and
chaser, it will only make you tipsy, but not drunk.
Many of us remember drinking probiotics like Yakult after
a meal because they are known to be good for health, so we
tried combining Milktea and Yakult as you will never get
tired of drinking both. The milk tea craze has spread to the
YAKULT MILKTEA
Yakult trend as well. Simply combine Yakult and milk tea
to make a refreshing flavor. Another benefit is that it is a
refreshing and tasty drink that people of all ages can enjoy.
It's ideal for a summer treat or a pick-me-up after a long day.
Spiked iced tea is very popular, that’s why we’ve come up

with the idea of making fruit tea as the theme for many
COCKTAIL SERIES flavorful cocktails. These delightful drinks are the perfect
31X
way to combine cocktail hour with tea time, offering a
refreshing beverage on hot days. From boozy sweet teas to
fancy little tea martinis, you'll have a ton of fun exploring
these recipes throughout the year.
B. PHYSICAL PLANT
STORE LAYOUT
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33X
BUILDING PICTURE
MAP LOCATION PICTURE
Del Pilar St., Cabanatuan City, Nueva Ecija
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C. MACHINERY AND EQUIPMENT
Refrigerator Bar Counter Wooden Tables Boiler
Stool Wooden
Cash Register Water Filtration Syrup pump
Chairs
Pan and Stove /

Automatic Milktea Split type aircon
Shaker Sofa Bed Rice cooker / Pearl
(inverter)
Cooker
D. NAMES OF SUPPLIERS OF RAW MATERIALS
AMAXTEA
MILKTEA BAR CO.
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VI. MARKETING PLAN
A. PRICING
FRUIT BEER (DOUBLE STRAWBERRY)
PRICING
Ingredients Price
Strawberry powder 375.00
Creamer 800.00
Beer 310.00
Pearl 115.00
Strawberry Puree 350.00
Fructose 750.00
Nata 280.00
TOTAL P 3,280.00
110= 3,280 + 35%

40
Total Cost: P 3,280 Mark Up: 35%
No. of Product Produce: 40 pieces
3,280. 𝑂𝑂 + (35%)
=
40
= 82 + (35% 𝑜𝑓 82)
= 82 + (28.7)
=P 110.7 or P 110.00
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YAKULT SERIES (BLUEBERRY YAKULT)
PRICING
Ingredients Price
Blueberry Puree 370.00
Creamer 800.00
Yakult flavor 400.00
Fructose 750.00
Nata 280.00
TOTAL P2,600 .00
130= 2,600 + 25%

25
Total Cost: P 3,280
Mark Up: 35%
2,600. 𝑂𝑂
= 25 + (25%)
= 104 + (25% 𝑜𝑓 104)
= 104 + (26)
=P 130.00
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COCKTAIL SERIES (LYCHEE MARTINI)
PRICING
Ingredients Price
Lychee Syrup 380.00
Simple Syrup 250.00
Vodka 380.00
Nata 280.00
TOTAL P1,270 .00
80= 1,270 + 3%
30
Total Cost: P 1,270
Mark Up: 35%
1,290. 𝑂𝑂
= 30 + (35%)
= 58.05 + (35% 𝑜𝑓 58.05)
= 58.05 + (20.31)
=P 78.36 or P 80.00
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B. PROMOTION AND DISTRIBUTION
DISTRIBUTION
● Twist-tea offers dine-in and take-out services in order to maximize the daily
operations of the company. In addition, customers can order through the
company’s websites or social media pages, and they can pay through online
payment such as GCash or bank transfer. They can also pay through Cash on
Delivery in order to cater to students or customers who do not have GCash nor
bank accounts. The products will be delivered by FoodPanda/ GrabFood delivery
who will ensure the
products are shipped immediately.
PROMOTION
Twist- tea will implement the following advertising and promotional strategies:
• Buy 4 drink series and get a 10% discount for the 5th drink.
• We will also give loyalty cards to our customers “buy 2 cups of fruit beer/yakult
series/cocktail series to get 1 stamp”. After completing 6 stamps, you can enjoy a cup of
fruit beer/yakult series/cocktail series for free!
• Lastly, we also make coupons available on foodpanda, minimum of 4 drinks for a
free drink.
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Advertising Strategies:
Different strategies will be used to promote and grow the business. Given that the
launch of the business is at a time where technology is utilized, Twist-tea will make good
use of social media to emphasize the ease and benefits of E-commerce. Posters and
tarpaulins will also be placed on freedom park. Flyers will also be one of the Twist-tea's
tools to reach more customers.
The products are expected to undergo further development even after opening to
ensure that the business can offer products better than the current menu. New products may
also be introduced once the company have reached the state of ROI (Return of Investment).
VII. ORGANIZATIONAL PLAN
A. FORM OF OWNERSHIP
Twist- tea is business ownership became a partnership since the shareholders
decided to use the product for their requirement. It is a general partnership of seven
(7) people namely: Ma. Joanna Agustin, Cazandra Bumanlag, Mary Ann Corpuz,
Dominick Flores, Andrea Lamar, Aicie Pacheco and Arjay Solis. This Twist-Tea is
known to be a middle- class business wherein the co-owners will manage, operate
and share business profits equally.
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B. MANAGEMENT-TEAM BACKGROUND
C. PERSONAL INFORMATIONS
Name: Agustin, Ma. Joanna
Age: 19
Gender: Female
Address: Kalikid Sur, Cabanatuan Nueva Ecija
Date of Birth: July 29, 2003
Citizenship: Filipino
Religion: Catholic
Civil Status: Single
Name: Bumanlag, Cazandra
Age: 19
Gender: Female
Address: Pob. Norte, Licab Nueva Ecija
Date of Birth: March 09, 2003
Religion: Catholic
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PERSONAL INFORMATIONS
Name: Corpuz, Mary Ann
Age: 19
Gender: Female
Address: Caingin Tabing- Ilog, Guimba,
Nueva Ecija
Date of Birth: October 13, 2003
Religion: Born Again
Name: Flores, Dominick
Age: 25
Gender: Male
Address: Sta Rita Jaen, Nueva Ecija
Date of Birth: June 30, 1997
Religion: Methodist
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Name: Lamar, Andrea
Age: 21
Gender: Female
Address: Bantug Norte Cabanatuan City
Date of Birth: November 21, 2000
Religion: Born Again
Name: Pacheco, Aicie
Age: 20
Gender: Female
Address: Sta Rita Jaen, Nueva Ecija
Date of Birth: October 05, 2002
Religion: Methodist
Civil Status: Married
10PERSONAL INFORMATIONS
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Name: Solis, Arjay
Age: 19
Gender: Male
Address: Panabingan San Antonio, Nueva Ecija
Date of Birth: December 02, 2002
Religion: Iglesia Ni Cristo
C. ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION
GENERAL MANAGER
GENERAL PRODUCTION MANAGER

MARKETING DEPARTMENT SALES MANAGER
FLIER DISTRIBUTOR
STAFF CASHIER
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ROLES RESPONSIBILITIES
They are in charge of part or all of a
company’s operations, including generating
GENERAL MANAGER revenue and controlling costs. She is
( Cazandra Bumanlag) responsible for overseeing all administrative
functions in the business. A major part
involves leading and directing employees
Promote the business and drives sales of its
MARKETING DEPARTMENT products or service up. It provides the
(Mary Ann Corpuz) necessary research to identify target
customers and other audience.
They are usually employed by an
establishment or event promotion company

FLIER DISTRIBUTOR
to market an event or establishment through
(Aicie Pacheco)
handing out flyers to the public, to promote
events, venues or establishments.
They focused on the practical application of
sales techniques and the management of a
firm’s sales operations. They direct the
SALES MANAGER team’s focus, set goals, look at data,
(Dominick Flores) motivate and help create training
opportunities.
45X
They are responsible for the technical
management, supervision and control of
GENERAL PRODUCTION industrial production processes. They
MANAGER determine how best to use equipment and
(Andrea Lamar) plant workers to meet production goals
while ensuring that production stays
within budget
and on schedule
Must be knowledgeable about marketing’s
CASHIER and businesses or any related fields. Must
(Arjay Solis) know how to maintain a marketing database
STAFF Is skilled when it comes to the kitchen and
(Ma. Joanna Agustin) the workplace and able to multitask and
handle high stress environments.
46X
VIII. ASSESSMENT OF RISK
A. SWOT ANALYSIS
S W
● Product uniqueness ● High rental
● Affordable price ● New to market
● Consistency ● Price wars
● Well- trained employees ● High competition from beverage
brands
● Strong Management
O T
● Collaboration with the emerging ● Inflation
technological advancement (food

● Supply chain disuption
panda, jex tea flavorsmovers and
● Location of the store
other delivery services)
● Introduction of new products
● Build strong customer relationship
and repeat customer by means of
giving loyalty cards
● Expansion of the store
47X
STRENGTHS
 PRODUCT UNIQUENESS - It allows the seller to contrast its own product with
competing products in the market and emphasize the unique aspects that make its
product superior. Custom products will improve your brand awareness. People
would rather have something unique than an existing product that is flooding the
market and has many different sellers. Commonplace products earn poor customer
loyalty. When everyone is selling the same product, customers tend to look only at
prices.
 AFFORDABLE PRICE - Price is the most important factor that determines where
and when to buy. If a customer believes spending their money on your
product/service will provide them enough value based on their needs, they’ll be
happy to make a purchase. Affordable pricing approach is essential to remain
competitive.
 CONSISTENCY is important, especially in challenging times when people want
certainty and reassurance. In terms of business, to gain trust from customers, we
need to prove that our business is reliable when it comes to the products we serve
and to the services we offer, in that case they are more likely to be our repeat-based
customers.
 WELL TRAINED EMPLOYEES - Staff members who participate in training and
development activities are more likely to feel positively about their employers. They
are also more likely to do their tasks successfully, which translates into good
performance and boosts the business's reputation among clients and other
stakeholders.
48X
 STRONG MANAGEMENT - The secret to unlocking future corporate value is to
develop, inspire, and retain excellent managers. The danger to a predicted earnings
stream is simply too great in the absence of a highly committed and stable
management team. The long-term success of any organization depends on having "best-in-
class," seasoned management.
WEAKNESSES
 HIGH RENTAL - the high rent in the place where the business is held is very
difficult because the seller will not know if they are making money or just going to
rent the business. Due to their high rent, their income will be split.
 NEW TO MARKET - An organization that is entering a new market or market
segment is said to be "new to market." Gaining access to a new market or market
segment aids in growing the clientele and business. Before entering a new market,
it's crucial to take a few steps to ensure success.
 PRICE WARS - A pricing war happens when two or more rival businesses reduce
the costs of their goods or services in an effort to overtake one another's clients or
expand their market share. Price wars have a considerable, albeit brief, cost since
they reduce a company's short-term profit margins
 High competition from beverage brands - One of our disadvantages is the intense
rivalry from beverage brands because they may provide various styles, tastes, and
prices that will weaken us. A competitor is an organization or nation engaging in
commercial or economic competition with others.
49X
OPPORTUNITIES
There are numerous opportunities that can be made available by our unique product.
 COLLABORATION WITH THE EMERGING TECHNOLOGICAL
ADVACEMENT ( FOOD PANDA, JEX TEA FLAVORSMOVERS AND
OTHER DELIVERY SERVICES) First, we have food delivery like collaborating
with jexmovers, food panda, etc. that will help in generating revenue or income
because it can extend its service especially for those who want to order online and
don't want any hassle.
 INTRODUCTION OF NEW PRODUCTS Second, the introduction of new
products attracts more customers, especially nowadays consumers are more likely
have the desire to try new products.
 BUILD STRONG CUSTOMER RELATIONSHIP AND REPEAT
CUSTOMER BY MEANS OF GIVING LOYALTY CARDS And if we offer
loyalty cards to our clients it serves as our marketing tactics, they might purchase
more in order to earn the benefits of repeating their purchases.
 EXPANSION OF STORE - Expansion of the Store is an opportunity and a
common strategy for the growth of your business. It allows you to expand your
brand's name and gain new customers by means opening additional stores in other
location. When we say expanding, it's not just about building your own shop to
different location, but it also includes opening for franchising, because sometimes,
retail franchisor are diversifying their products and services even more by venturing
into new markets.
50X
THREATS
 INFLATION - Inflation is a threat to all business owners, because when it rises,
there is possibility that business owners can only buy a fewer goods and services
than the usual. Such happenings can cause lower sales, reducing the total revenue of
the business.
 SUPPLY CHAIN DISUPTION - Supply chain disruption sometimes is not just a
slow delivery, but it can be a trade restriction, heightened demand, factory closures
or more. This can cause a loss of customers, since when you're in shortage of supply,
you
won't be able to produce goods that your customer need because of insufficient raw
materials. Your customer will no longer meet the demand, which can make your
business diminish revenue and can ultimately affect the future success of the
company
 Location of the store- Our store's location is one of our threats because there are
now numerous milk tea stands throughout the park that will be our competitors.
51X
D. CONTIGENCY PLAN
CONTEGENCY PLAN
NO. RISK RISK RISK COURSE ACTION MONITORING
FACTOR CATEG SEVERI AND REVIEW
ORY TY
1. Workplace Safety Low ● Identify possible ● Check for
Injury hazards safety
● Promote a safety hazards.
awareness and ● Workplace
education Inspections
● Be prepared with ● Reviewing
workers’ assessment
compensation and
reassessing
● Observing the
if necessary.
environment
52X
● Ensure everyone
wears proper attire.
● Check for safety
hazards.
● Make sure that
everything is clean,
to avoid slip and
falls.
2. Fraud Security Moderate ● Knowing ● Always
Attacks employees Monitor the
● Create positive data and all
culture actions on a
bank
● Establish standards
account.
● Implement
● Review
anonymous
Transaction
reporting
al data
● Develop internal
controls
● Use independent
reviews
53X
3. Intellectual Security Low ● Be aware of your IP ● Keeping and
property rights reviewing a
theft ● Be active and file record of
(Copyright IP protection almost
s, everything
● Employ strong
trademarks related
access control
, and
● Consult an expert
patents)
4. Minor Sanitation Moderate ● Always go with ● Ask for the
Foodborne personal hygiene. help of food
Illness ● Use Clean and safety
Sanitized Utensils, agency to
Equipment, and monitor
Surfaces. such
foodborne
● Separate raw and
illnesses
cooked foods
● Keep food at safe
temperatures
● Use safe water and
raw materials
54X
5. Poor Cash Operation Moderate ● Instead of Focusing ● Monitoring
Flow on Profits, Focus on cash flow
Cash Flow regularly
Management. ● Use a Cash
● Cut costs Flow
Worksheet
● Keeping accounting
simple
● Separate business
and personal
finances
● Cash reserve
● Know Where You
Break Even
IX. FINANCIAL PLAN
A. BREAKEVEN ANALYSIS
1. FRUIT BEER
Total Cost of Product Expenses: P 3.280.00
Total Numbers of Product Produced: 40 Pieces
Selling Price: P 110.00
Earnings for the sold products: 110 x 40= P 4,400.00
55X
Breakeven: 4,400 – 3,280= P 1,120.00
2. YAKULT SERIES
Total Cost of Product Expenses: P 2,600
Selling Price: P 130
Earnings for the sold products: 130 x 25= P 3,250.00
Breakeven: 3,250– 2,600= P 650.00
3. COCKTAIL SERIES
Total Cost of Product Expenses: P 1,290
Selling Price: 80
Earnings for the sold products: 80 x 30 = P 2,400.00
Breakeven: 2,400 – 1,290= P 1,110.00
56X
B. FINANCIAL STATEMENT
3 DAYS EXPENSES
FRUITBEER
Ice P 150.00
YAKULT SERIES
Ice P 300.00
COCKTAIL SERIES
Ice P 150.00
OTHER EXPENSES
Purified drinking water P 25.00
Cream Cheese (for add-ons) P 600.00
Nestle Cream P 63.00
Plastic Bags P 40.00
TOTAL EXPENSES P 1,328.00
SALES
DAY 1 (Monday)
Fruit beer (P 110.00) 15 Pieces P 1,650.00
Yakult Series (P 130.00) 17 Pieces P 2,210.00
Cocktail Series (P 80.00) 12 Pieces P 960.00
57X
TOTAL P 4,820.00
DAY 2 (Tuesday)
Cocktail Series (P 80.00) 10 Pieces P 800.00
TOTAL P 4,070.00
DAY 3 (Wednesday)
Cocktail Series (P 80.00) 14 Pieces P 1,120.00
TOTAL P 5,630.00
TOTAL SALES P 14,520.00
TOTAL SALES- TOTAL EXPENSE= PROFIT
P 14,520- P 1,328 =P 13,192
58X
X. APPENDIX
Twist-tea’s Product
DOUBLED FLAVOR
(STRAWBERRY FRUI TEA AND
STRAWBERRY BEER)
YAKULT SERIES:
BLUEBERRY YAKULT
LYCHEE YAKULT
59X
COCKTAIL SERIES:
SEX ON THE BEACH
LYCHEE MARTINI
60X
MENU
61X
Curriculum Vitae
62X
63X
64X
65X
66X
67X
68X

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NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

College of Management and Business Technology

A business plan presented to the faculty of the

In Partial Fulfillment of the Requirements

Twist-Tea is a type of beverage business. A beverage business involves the

BUSINESS NAME: TWIST-TEA

BUSINESS ADDRESS: Del Pilar St., Cabanatuan City

TAG LINE: “Not just ordinary tea but a twist tea"

BUSINESS INTRODUCTION/ DESCRIPTION

The company will be established from a general partnership of seven people

and to facilitate the daily operations of the company.

both customers and workers.

quality of customer experience and gives everyone a beverage option by fusing

excellent teas with their lifestyle.

ABOUT THE LOGO

There is an icon of a milk tea and beer to emphasize

has 7 sides which symbolizes the 7 owners of the company.

the company is written on the ribbon because through our products.

II. EXECUTIVE SUMMARY

what keeps the business on track for reaching success.

III. INDUSTRY ANALYSIS

A. FUTURE OUTLOOK AND TRENDS

method of preparation, and the inclusion of add-ons. According to a report from

pearl milk tea, black tea, and green tea.

hypermarkets, supermarkets, and specialty stores, organized retailers have grown

the forecast period.

Twist-tea is intended to offer something new and authentic. We plan on serving a

Name of Business Location Products Similarity

Milk Fridge offers authentic

Taiwan Bubble Tea brewed

to perfection. They serve

different drinks such as

Taiwan Classics, Caffeine

(Taiwan Gabaldon Street, Milk Fridge Hot classics,

They also offer a fruit tea,

which is similar with one of

our drinks, but different

when it comes to a finished

product since ours is not just

a single fruit tea, but a

doubled one. Those drink

may have the same flavor

but surely has dissimilarity

when it comes to branding,

mixing, processing and of

quality and its own twist.

Just Brew It Café aims to

serve quality and affordable

Milk Tea, fruit Tea, and

frappes to all Cabanatuan’s.

They also offer milk teas,

Cabanatuan City, Nueva Their Yogurt Drink is

Series when it comes to a

flavor, milky and sweet taste,

but our product differs from

them as we offered a yogurt

drink while they offer a

yogurt smoothie. They also

have fruit teas like us, both

are refreshing but ours

mostly is a refresher after

sipping into a strong taste

given by its side drink.