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Trends
Trends
3 rd Quarter – Reviewer
Understanding Trends
Community of inquiry- gathering of inquiries where questions are not meant with condemnation, hostility,
or rejection but are welcomed and evaluated with critical minds in order to arrive at acceptable, well -
formulated, and well- informed answers.
The question quadrant- illustrates four kinds of questions that can be raised in relation to a given stimulus
Questions are either closed or open
Open- those that do not have definite answers
Closed- those that have definite answers
Procedural questions- help clarify the logic behind the thinking of others
Zeitgeist- “time spirit”
Trend- can be understood as a “spirit” that prevails during a particular time.
It is a directed movement or behavior- it can be positive or negative, good or bad, stable or erratic.
Fad- is something that people are highly interested in for a relatively short period of time.
ELEMENTS AND CHARACTERISTICS OF A TREND
Appeal- degree of attraction
Result- pertains to impact of a fad or trend
Scope- extent of influence of a fad or trend
Support- the structure that enables a fad or trend to be sustainable
Sustainability- refers to the length of time that a fad or trend can continue to exist
Value- pertains to the utility or usefulness that can be derived from a fad or trend.
EMERGENCE OF TRENDS
Experience- for John Locke, is comprised of sensation and reflection
Abstraction- is the process of focusing on a particular aspect of these ideas while disregarding other
aspects.
3 STAGES OF PATTERN RECOGNITION
1. Representation
2. Generalization
3. Evaluation
Democratic Interventions
Democracy- coming from the Greek words demos, which means” the people” and kratein, which means “to
rule”. Thus, democracy literally means “rule by the people”.
TYPES OF DEMOCRACY
Direct democracy (pure democracy)
Indirect democracy (representative democracy)
DIMENSIONS OF DEMOCRACY
The people- citizens of a nation wherein these citizens are regarded as equals.
Equality- equal in the eyes of the law (moral equality)
Common good- every action done by these public servants, in relation to their respective offices, should
be done for the well-being of the people and not for their personal well-being.
Representation- appropriate and necessary actions within the government that would be beneficial for the
common good of the people.
Mass Media- “mass”, - bulk, quantity, or many, and “media” - channels, or vehicles.
Mass Communication- the act, process, or study of communicating with a large number of people.
HISTORY OF MASS MEDIA
The Book of the Dead (1400 BC)
Acta Diurna (100 BC)- first newssheet
Johannes Gutenberg- invented the first printing press and movable type
Nieuwe Tidingen- first version of the printed newspaper published in Belgium around 1605
Oxford Gazette- first newspaper in the form and style that we know today. 1665.
Friedrich Koenig- “upgraded” Gutenberg’s invention by connecting it to a steam engine that made printing
efficient.
19th- mid 20th century- beginning with the advent of recordings in the 1890s
1910- cinemas
1920s-radios
Mid century- television
• Cerebellum (telencephalon)- divided into two cerebral hemispheres, the left and right.
• Primary Cortical fields- to process qualitative information, such as visual perceptions that enable
us to see objects in the world.
• Association Cortical fields- has to do with sorting and accessing memory, thinking, and abstract
reasoning.
• Thalamus- relays information to and from the cerebral cortex and various muscles and sensory
organs
• Hypothalamus- regulates essential autonomic bodily functions such as cardiac rhythm among
others.
• Truncus Cerebri (brain stem)- links the brain and the spinal cord,without which, information from
different parts of the body will never reach the brain. The brain stem is responsible for our reflex
actions.
• Neurons- are networks within the brain that control the relay of information from input to output.
Good Luck!