JOIN OUR TEAM TO GROW THE MOST FUN GOLFING

FRANCHISE IN THE WORLD!

X-Golf is Australia’s largest network of indoor virtual golf centers, offering a new and exciting
way to play in a relaxed, welcoming environment perfect regardless of experience or ability.
Only a fortnight ago X-Golf launched its second major product ‘Hey Caddy’. Hey Caddy is a
leading high-end mini-golf lounge experience serving up first-class thrills of delicious food, lip-
smacking cocktails and good times.

We are looking for an enthusiastic Digital Marketing Executive to join our fast-moving X-Golf &
Hey Caddy Head Office team. You will be working under our Head of Brand, Innovation &
Evolution and alongside the Regional Marketing Manager. You will create content for all aspects
of the business including an expanding network of franchises.

As part of a small and mobile Head Office team, you’ll enjoy:

- Opportunities to grow your skills and experience, with initiative and imagination encouraged
- A flexible working environment, including working from home and some ability to tailor your
working hours
- Some travel around Australia to work with our national network.

The Role
 You will lead the strategy, planning, implementation and reporting of SEO and
performance-based activity.
 You will be responsible for the success of both Hey Caddy and X-Golf campaigns.
 You will also provide SEO recommendations on all copy by improving content,
suggesting new content, providing keyword insights and more to ensure it is delivering
for SEO.
 Leading and delivering on our PPC client campaigns, advising on best practice and
structure and providing insight in meetings.
  Working through the whole process from audit to execution you will improve rankings,
increase traffic and visibility and deliver monthly and quarterly reporting.

Paid Socials
 You will assist in crafting the strategy and laying the foundation for organic content to be
amplified with paid ads. You will take a hands-on approach to implementation to ensure
campaigns stay on track. When tracking on-going performance, you will offer
observations, insights, optimisations and recommendations.
 You will be expected to take responsibility across all three disciplines (Facebook,
Instagram, and Google Ads) and be confident in trading, planning, setting up, execution
and optimisation of all campaigns. Sophisticated reporting via dashboards is paramount
to you showcasing results and ROI to key stakeholders.

Responsibilities
 Building organic and paid local traffic
 Manage Google My Business profiles
 Creating custom reports for ongoing monitoring of results
 Implementing event/goal tracking codes to measure success
 Creating effective Adwords that gives better than 10:1 ROI
 Run high-volume campaigns across Google Ads (AdWords)
 Build and deliver bid strategies and attribution models
 Build and implement social media strategies
 Create and manage content
 Implement, deliver and stay true to all strategies
 Lead campaign management and scheduling
 Manage and track campaign performance
 Track and manage social media budgets
 Report and analyse across all social platforms
 Management of both Hey Caddy and X-Golf websites

Cultural Preference:
- A great attitude, willing to dig in to get what needs to be done.
- Real world experience, ideally with knowledge of the internal workings of small business.
- Excellent organisational and communication skills – nothing slips past you.
- A track record of building and maintaining positive relationships with a wide range of
stakeholders.

To apply, please submit a Resume with a Cover Letter outlining why you would enjoy this job.