Introduction: (RM)

In the 1980s , The Brandt Line was developed as a way of showing

how the world was geographically split into relatively richer and
poorer nations. Richer countries are almost all located in the
Northern Hemisphere. Poorer countries are mostly located in tropical
regions and in the Southern Hemisphere.
- The term “the North and the South”, when used in a global
context are alternative designations for “developed” and
“developing” countries.
(Gina)
- The North-South divide is broadly considered a socio-economic
and political divide.
The Global North refers to the First World Countries or
Developed Countries.

- The (RICH) North – Are those countries that are above the
South 30 degree North.
The (POOR) South – Is a geographical convenience based on the
fact that most of the Poor World lies south of latitude 3- degree
North. (Except Australia and New Zealand).

Global North (Abby)

The global North (comprises one quarter of the world population)
refers to developed societies of Europe and North America, which are
characterized by established democracy, wealth, technological
advancement, political stability, aging population, zero population
growth and dominance o world trade and politics.
The Problems of Global North
- Over-consumption and food wastage
- Widespread poverty ( Ireland and the UK specifically)
- Expensive healthcare
- Increasing rate if mental health problems

Global South (Daniela)

The global South (are the developing countries) (comprise three-
quarters of the world population) and represents mainly agrarian
economics in Africa, India, China, Latin America, and others that are
not as economically sound and politically stable as their global North
counterparts and tend to be characterized by turmoil, war, conflict,
poverty, anarchy, and tyranny (Odeh, 2010).

The Problems of Global South

- Contemporary global capitalism
- Neo-colonialism
- Labor conditions
- Globalization, global health governance, health, and prevention
needs
- Market liberalizations

Characteristics of the North (Allan)

- ¼ of the world’s people
- 4/5 of world’s income
- Average life expectancy of more than 70 years
- Most people have enough to eat
- Most people are educated
- Over 90% of the world’s manufacturing industry
- About 96% of the world’s spending on research and development

Characteristics of the South (Janna)

- ¾ of the world’s people
- 1/5 of world’s income
- Average life expectancy of 50 years
- 1/5 or more suffer from hunger and malnutrition
- ½ of the people have little chance of any education -
Less than 10% of the world’s manufacturing industry
- 4% of the world’s research and development

The Impact of Global Divides (Trisha)

The globalized world faces two contradictory trends. While a

globalized market opens the prospects of un-imagined wealth, it also
creates new vulnerabilities to political turmoil and the danger of a
new gap. The impact of these new trends on the developing world is
profound. In economies driven by a near imperative for the big
acquire the small, companies of developing countries are increasingly
being absorbed by American and European multinationals. While this
solves the problem of access to capital, it brings about growing
vulnerabilities to domestic political tensions, especially in times of
crisis. And within the developing countries, it created political
temptations for attacks on the entire system of globalization. The
typical developing country’s economy bifurcates: one set of
enterprises is integrated into the global economy, mostly owned
by international corporations. The rest, cut off from globalization,
employ much of the labor force at the lowest wages and with the
bleakest social prospects. In the process bridging further gaps.

Closing the gap (Jena)

The North-South Divide is criticized for being a way of segregation
people along economic lines and is seen as a factor in the widening
gap between developed and developing economies. However, several
measures have been put in place to contract the North-South Divide
including the lobbying for international free trade and globalization.
The United Nations has developed a program dedicated to narrowing
the divide through its Millennium Development Goals. This includes
improving education and health care, promoting gender equality, and
ensuring environmental sustainability.

Global Media Culture (Daniela)

Arjun Appadurai (1996) contends that advances in media together
with migration, i.e. changing migration patterns as people easily
move around the world due to the advancement of technology and
transportation, this fundamentally changed the human life and gave
way to globalization (as cited in Lule, 2014: 662).
In his article, Globalization and Media: Creating the Global Village,
Lule (2014) forwards the ideas that:
- Globalization could not occur without media.
- Globalization and media have proceeded together through time
 and supported these claims by outlining the development of
media throughout time. The essence of these ideas is simplified in
the statement that “media have made globalization possible”.
GLOBALIZATION (Trisha)
It is the process by which the world is becoming increasingly
interconnected as a result of massively increased trade and cultural
exchange.

Media (Abby)
- Media has played significant roles in shaping the global
processes of economics, politics, and culture three aspects
that make up the multidimensionality of globalization.
- A tool for the interaction of people with different cultures.
- A carrier of culture.

CULTURES (RM)
Unified style of human knowledge, beliefs, and behavior, from
which people learn, and the ability to communicate knowledge to
the next generations. Its development has been mainly influenced
by media.

ROLE OF MEDIA IN GLOBALIZATION (Gina)

Mass media plays a vital role in the globalization process. Many
people argues that media and globalization go hand in hand. Boyle
(2007) argues that this media has changed the way young people
spend more time online on social networks with a global reach.
Globalization and Media (Janna)
Globalization “Globalization of media is probably most pervasive at
the level of media industry models – ways of organizing and creating
media. Defined, global media is the mass communication on a global
level, allowing people across the world to share and access the same
information. Globalization occurs through a number of channels,
including regionalization and “glocal” production.

FIVE STAGES OF DEVELOPMENT OF MEDIA (Jena)

First, Oral communication Language allowed humans to
communicate and share information. Language became the most
important tool for exploring the world and the different cultures.
Language help people move and settle down.
Secondly, SCRIPT It allowed humans to communicate over a larger
space and for a much longer duration. It allowed the permanent
codification of economic, cultural, and political practice.
Next, PRINTING PRESS It allowed the continuous production,
reproduction, and circulation of print materials. Next,
ELECTRONIC MEDIA includes the telegraph, telephone, radio, film
and television. The wide range of these media continue to open up
new perspectives in economic, political, and cultural processes of
globalization. Lastly, DIGITAL MEDIA It allows the advertisement of
products and online business transactions.

Regionalization (Allan)
Regionalization links nations together based on geographic, cultural,
linguistic, and historical commonalities. When radio, television, and
satellite signals “spill” from one region to the next, national
boundaries are undermined.

CULTURAL DIFFERENTIALISM (Trisha)

It views cultural difference as immutable.
CULTURAL CONVERGENCE (Janna)
It suggest that globalization engenders a growing sameness of
culture.
CULTURAL HYBRIDITY (Jena)
It suggest that globalization spawns an increasing and ongoing mixing
of cultures.

Glocal Production (RM)

Globalization is a combination of the words “globalization” and
“localization.” The term is used to describe a product or service that
is developed and distributed globally but is also adjusted to
accommodate the user or consumer in a local market
“Glocal” production is the use of global media concepts in local
productions.

Advantages (Abby)
- People have easier access of television, radio, internet and in
fact, they have access of others countries’ satellite TV channels.
With those all easy access in many regions western televisions
shows became more popular.
- Global media made it easier for people to learn about other
cultures via TV shows and other channels.
 - Bridges divide between geographical spaces and can oftentimes
be a source of affirmation of our global differences and how
there is nothing but beauty in them.
- Transfer of ideas and principles such as democracy, women
empowerment, and human rights.
Disadvantages (Allan)
- Cultural hegemony: when one forgets their own culture and
considers the outside culture as more appealing and
dominant and the original culture fades away
- Transfer of inappropriate media content
- Transfer/access to disastrous ideas and principles - Can
alter the foundation of a society when too dominant -
Develops a sense of inferiority in the recipients

Information and Media Literacy (Daniela)

- Media literacy, put simply, is the ability to identify different
types of media and the messages they are sending. - Information
and media literacy (IML) enables people to show and make
informed judgments as users of information and media, as well
as to become skillful creators and producers of information and
media messages in their own right. - We must all counter these
disadvantages by being responsible media consumers