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Our

Values &

Principles

©
CLEARCO. ALL RIGHTS RESERVED.
OUR VALUES: WHAT WE BELIEVE

Values
What we believe

Founder's first
We believe long-term business value creation is what’s best for the
founder. While this might not bring short-term NPS necessarily, but we
believe it’s ultimately better for the founder.
We move at the founder’s speed. What is best for the founders'
long-term business value, always. Never take our founders for granted.

We all build
Whoever’s closest to the metal should build the MVP.
If you have an idea you believe, you should implement it.
Decision by conviction, go after what you believe in. Take swings. Use data
to help you gain or lose conviction, but do not wait for data to make
decisions for you.

© CLEARCO. ALL RIGHTS RESERVED.


OUR VALUES: WHAT WE BELIEVE

Call a spade a spade We don’t play defense, 



Radical candor, but do not be a brilliant jerk. we play offense always.
Radical candor operates with 2 key element: Large companies don't take decisions for
The feedback will help the person receiving it fear of being wrong. 

and will help Clearangel.
Passive aggressiveness is not tolerated. 

This is a death sentence for us.
Radical Candor is not venting Take bets and swings, it's okay to fail, 

We operate out in the open. No back but if we don't, we will fail. The biggest risk
channeling, no covering your ass, we are blunt is not taking risks.
and honest with each other.
We never lie to ourselves.
Hire better than yourself
Build on your di erentiator and hire for your
There's no "next Tuesday" weakness.
ff

Riskiest assumptions first. Don’t shy away from


the hardest problems, embrace them.
The ability to operate quickly and experiment Sports team, not a family.
with ideas is what's going to maximize learning.
This concept is to help maximize learning and Y ou can't always count on family, but you 

always be testing for the riskiest assumptions. love them.
But at the same time, don't play on hard mode. Y ou must know you can always count on all your
We need to be the baddest mofo out there. teammates to row as hard as you do.
Otherwise, we will be eaten.

© CLEARCO. ALL RIGHTS RESERVED.


OUR PRINCIPLES: HOW WE OPERATE

Principles
How We Operate
Experiment Idea
We operate in parallel not sequential.
Our setup is such that everyone should be able to test ideas they have
a conviction on and not wait for permission.

Loosely coupled
While everything should be under one roof so that we can connect the dots.
But each project should be able to run with dependencies
Everything must connect by API.

2 Phase Approach
0-1 with Kill Criteria
Build for scale with no touch.

Single-threaded projects
Every project has one captain.
That captain should be able to make decisions and steer the 

ship themselves.

© CLEARCO. ALL RIGHTS RESERVED.

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