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    Activity 7 - Social Media Audit - Tagged

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    Mina Rezaei
    This document provides instructions for a social media audit activity. Students are asked to analyze the social media strategy of a selected company by identifying the top three most engaged with posts on one of the company's platforms. They then need to make three recommendations for improving the company's social media presence based on findings related to high performing post types, ways to increase engagement, expanding platforms, branding consistency, and profile completeness. Students must support their recommendations in a minimum 400 word rationale analyzing their findings.

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    Activity 7 - Social Media Audit - Tagged

    Uploaded by

    Mina Rezaei
    4 views2 pages
    This document provides instructions for a social media audit activity. Students are asked to analyze the social media strategy of a selected company by identifying the top three most engaged with posts on one of the company's platforms. They then need to make three recommendations for improving the company's social media presence based on findings related to high performing post types, ways to increase engagement, expanding platforms, branding consistency, and profile completeness. Students must support their recommendations in a minimum 400 word rationale analyzing their findings.

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    Activity 7_social Media Audit - Tagged

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    This document provides instructions for a social media audit activity. Students are asked to analyze the social media strategy of a selected company by identifying the top three most engaged with posts on one of the company's platforms. They then need to make three recommendations for improving the company's social media presence based on findings related to high performing post types, ways to increase engagement, expanding platforms, branding consistency, and profile completeness. Students must support their recommendations in a minimum 400 word rationale analyzing their findings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views2 pages

    Activity 7 - Social Media Audit - Tagged

    Uploaded by

    Mina Rezaei
    This document provides instructions for a social media audit activity. Students are asked to analyze the social media strategy of a selected company by identifying the top three most engaged with posts on one of the company's platforms. They then need to make three recommendations for improving the company's social media presence based on findings related to high performing post types, ways to increase engagement, expanding platforms, branding consistency, and profile completeness. Students must support their recommendations in a minimum 400 word rationale analyzing their findings.

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    © All Rights Reserved
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    BUS 1500

    Student name: ________________

    ACTIVITY 7: SOCIAL MEDIA


    AUDIT
    INSTRUCTIONS
    1. Identify your selected company’s social media accounts and analyze its
    strategy to make recommendations for improvement.
    2. Choose ONE platform and identify the top three posts with the highest
    level of engagement.

    Post 1

    *insert screenshot*

    Likes: ____

    Comments: ____

    Post 2

    *insert screenshot*

    Likes: ____

    Comments: ____

    Post 3

    *insert screenshot*

    Likes: ____

    Comments: ____

    3. Based on your findings, make 3 recommendations for improvement.


    When analyzing your findings, use the following questions to guide
    your rationale (minimum 400 words):

    1
    a. What type of posts perform best and why? (e.g.: photos, videos)
    b. What can the company do to increase engagement?
    c. Should the company expand to other social media platforms? If
    yes, why?
    d. Is the branding consistent across all platforms?
    e. Is the profile complete with bio, URL, verified account?

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