14 - Reducing The Illusion of Control When An Action Is Followed by An Undesired Outcome

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Psychon Bull Rev (2014) 21:1087–1093

DOI 10.3758/s13423-014-0584-7

BRIEF REPORT

Reducing the illusion of control when an action is followed


by an undesired outcome
Helena Matute & Fernando Blanco

Published online: 22 January 2014


# Psychonomic Society, Inc. 2014

Abstract The illusion of control is the belief that our behav- Keywords Causal learning . Probability learning . Human
ior produces an effect that is actually independent from it. This associative learning . Causal reasoning . Reinforcement
illusion is often at the core of superstitious and pseudoscien- learning
tific thinking. Although recent research has proposed several
evidence-based strategies that can be used to reduce the illu-
sion, the majority of these experiments have involved positive Despite the tremendous efforts of governments and skeptical
illusions—that is, those in which the potential outcomes are organizations to reduce superstitions and pseudoscientific be-
desired (e.g., recovery from illness or earning points). By liefs, these problems are still very common in Western socie-
contrast, many real-life superstitions and pseudosciences are ties. As an example, two in five Europeans hold superstitions
tied to negative illusions—that is, those in which the potential (European Commission, 2010), and three in four Americans
consequences are undesired. Examples are walking under a believe in the paranormal (Moore, 2005). This might seem a
ladder, breaking a mirror, or sitting in row 13, all of which are trivial problem at first glance, but it implies that financial,
supposed to generate bad luck. Thus, the question is whether medical, or political decisions, at both the individual and
the available evidence on how to reduce positive illusions societal levels, are often based on ungrounded beliefs rather
would also apply to situations in which the outcomes are than on reliable knowledge. In order to reduce the incidence of
undesired. We conducted an experiment in which participants superstitious and pseudoscientific thinking—and, in general,
were exposed to undesired outcomes that occurred indepen- all types of ungrounded beliefs—it will be important to un-
dently of their behavior. One strategy that has been shown to derstand how these irrational beliefs develop, in which cases
reduce positive illusions consists of warning people that the they are increased, and, particularly, which manipulations can
outcomes might have alternative causes, other than the partic- be used to reduce them. Given the aim of most Western
ipants’ actions, and telling them that the best they can do to societies to become knowledge-based societies one day, in-
find out whether an alternative cause is at work is to act on vestigating how this can be accomplished has become a
only about 50 % of the trials. When we gave our participants priority.
this information in an experiment in which the outcomes were The illusion of control is a particular type of ungrounded
undesired, their illusion was enhanced rather than reduced, belief. It occurs when we believe that our behavior controls an
contrary to what happens when the outcome is desired. This outcome that is actually uncontrollable. An example is the
suggests that the strategies that reduce positive illusions may belief that we can recover from a disease by means that are
work in just the opposite way when the outcome is undesired. actually useless, just because a certain pill that one is taking
coincides with spontaneous remission of the symptoms. An-
other example is the belief that we are controlling the outcome
H. Matute : F. Blanco of a lottery just because we selected the ticket ourselves and it
Universidad de Deusto, Bilbao, Spain happened to be the lucky one. This is a robust experimental
finding, both in the laboratory (e.g., Alloy & Abramson, 1979;
H. Matute (*)
Langer, 1975; Matute, 1996; Msetfi, Murphy, Simpson, &
Departamento de Fundamentos y Métodos de la Psicología,
Universidad de Deusto, Apartado 1, 48080 Bilbao, Spain Kornbrot, 2005) and on the Internet (e.g., Blanco, Matute, &
e-mail: matute@deusto.es Vadillo, 2009; Matute, Vadillo, Vegas, & Blanco, 2007).
1088 Psychon Bull Rev (2014) 21:1087–1093

It should be noted, however, that most experiments on the Commission on Complementary and Alternative Medicine
illusion of control have only studied what could be called Policy, 2002). This is a serious public health problem.
generative-positive illusions. These are illusions in which the Given that the probability of occurrence of an uncontrolla-
action is thought to generate a desired outcome that is actually ble outcome lies, by definition, outside of the individual’s
out of the participant’s control (e.g., wearing a lucky charm is control, a question of interest is which other variables could
assumed to generate fortune; a bogus treatment is thought to be used to reduce the incidence and impact of illusions of
generate recovery from illness). By positive illusions, we refer control when p(O) is high. One variable that has been shown
not only to cases of positive reinforcement or reward, such as to be effective in the reduction of positive illusions is the
the superstitions that might occur when our behavior is probability with which the potential cause occurs, p(C). In
followed by a lottery prize (e.g., Alloy & Abramson, 1979; principle, the potential cause could be either an action per-
Langer, 1975; Skinner, 1948). Escape contingencies are also formed by the person or an external event (e.g., the cause
generative-positive scenarios, in which desired outcomes could be either one’s taking a pill or reading about other
(e.g., the termination of a headache) can follow a given people taking it). We will use the term p(C) to refer to either
behavior (e.g., taking an innocuous herb) and therefore can type of cause (see Yarritu, Matute, & Vadillo, 2013, for a
reinforce this behavior and enhance our belief in its effective- discussion of this point).
ness (e.g., Matute, 1995, 1996). In both cases, uncontrollable Importantly, people who believe that a certain action gen-
desired outcomes are known to strengthen the behavior that, erates a desired event tend to perform this action with high
by chance, has preceded them. frequency (Matute, 1996). In some cases, such as when using
To our knowledge, however, very little laboratory evidence alternative medicines and miracle products, this behavior is
exists on generative-negative illusions. These would be anal- further motivated by the alleged absence of secondary effects
ogous to punishment conditions, because the action is thought (see Blanco, Barberia, & Matute, 2014). Thus, p(C) typically
to generate undesired outcomes, though in this case the out- tends to be very high in all of these cases. Given the high-p(O)
comes are actually uncontrollable (e.g., walking under a lad- conditions for which pseudoscientific products are typically
der, breaking a mirror, or sitting in row 13 are supposed to used (i.e., relief is frequent), this high p(C) will result in a high
generate bad luck). The present research is concerned with this number of accidental product–relief coincidences that will
type of illusion. For brevity, we will use the terms positive and reinforce the illusion of control. In line with this prediction,
negative illusions through the article, although in all cases we participants who act more frequently to obtain desired out-
will be dealing with generative illusions—that is, those in comes have been shown in the laboratory to exhibit stronger
which the action is thought to generate the occurrence of the positive illusions than do those who are less active (Blanco,
outcome, which is desired in the case of positive illusions, and Matute, & Vadillo, 2011, 2012; Hannah & Beneteau, 2009;
undesired in the case of negative illusions.1 Matute, 1996). In sum, a recurrent finding in experiments
One of the variables that most strongly affects positive studying the illusion of control is that positive illusions occur
illusions is p(O), the probability with which the desired out- when the desired outcome is frequent (such as remission of
come occurs. Many experiments have shown that the higher back pain) and are strengthened when the participant acts with
the p(O), the stronger the illusion (e.g., Alloy & Abramson, a high probability. In consequence, reducing the probability of
1979; Blanco, Matute, & Vadillo, 2013; Matute, 1995; Msetfi the potential cause (in this case, the probability of following
et al., 2005; Musca, Vadillo, Blanco, & Matute, 2010; Wright, the treatment) has been proposed as an effective means to
1962). It is not surprising, therefore, that pseudoscientific reduce positive illusions (Barberia, Blanco, Cubillas, &
remedies are generally used to treat diseases that involve a Matute, 2013; Matute, Yarritu, & Vadillo, 2011).
high rate of spontaneous relief, such as back pain. The high Another strategy that recent research has shown effective in
probability of the outcome (in this example, temporary relief) reducing positive illusions of control consists of suggesting to
makes it very difficult for governments and scientific organi- the experimental participants that an alternative cause might
zations to convince people that many pseudoscientific treat- produce the desired outcome. This strategy has sometimes
ments for back pain are useless. As a consequence, practi- been used in isolation (e.g., Vadillo, Matute, & Blanco,
tioners of alternative medicine are known to provide 40 % of 2013), but it has most often been used in combination with
primary care for back pain in the USA (White House the reduction-of-p(C) approach, and the combination of these
two strategies has been shown to be most effective. That is,
warning people that an alternative cause might account for the
occurrence of the outcome, and suggesting to them that the
1
best that they can do to find out whether their own behavior or
There are also preventive illusions. These would be analogous to avoid-
an alternative cause is producing the outcome is to reduce their
ance conditions, in which the action is thought to prevent the occurrence
of undesired events (e.g., knocking on wood prevents a disaster). We have p(C) to a medium level (e.g., using the treatment in about 50 %
dealt with this other type of illusion elsewhere (Blanco & Matute, 2013). of the trials), has been shown to be highly effective in reducing
Psychon Bull Rev (2014) 21:1087–1093 1089

positive illusions of control (Barberia et al., 2013; Blanco cause, the availability of an alternative cause reduced the
et al., 2012; Matute, 1996). illusion that the participants’ behavior was controlling the
Thus, previous research has shown that this combined outcome. However, in the case of negative illusions, it is not
strategy is effective at reducing positive illusions. However, clear that the availability of an alternative cause would reduce
and contrary to what has been the norm in the laboratory, real- the illusion. When people keep being exposed to uncontrolla-
life illusions and superstitions are often negative rather than ble undesired events, the existence of an alternative cause
positive illusions (see Wiseman & Watt, 2004). Thus, it is might allow them to attribute the occurrence of these bad
unclear whether the strategies that have been developed so far events to the external cause rather than to their own behavior.
will be effective in these cases. Indeed, cultural studies have This might increase the belief that, on those occasions on
shown that superstitions are often negative; that is, many of which the bad events do not occur, their own behavior was
them are based on the idea that certain behaviors will be responsible. If this is true, the strategies that have been found
followed by undesired outcomes (e.g., Aeschleman, Rosen, effective at reducing positive illusions might need to be used
& Williams, 2003; Blum & Blum, 1974). The prevalence of differently in the case of negative illusions.
negative illusions in real life is also reflected in the fact that the The present experiment was designed to test this view. We
most widely used scale to measure superstitious beliefs, hypothesized that knowing that the undesired outcomes might
Tobacyk’s (Tobacyk, 1988; Tobacyk & Milford, 1983) Para- be occurring independently of one’s behavior (i.e., due to an
normal Belief Scale, includes only items on negative illusions, alternative cause) could strengthen the development and
similar to the examples of breaking a mirror or walking under maintenance of the illusion of control. In that case, an en-
a ladder mentioned above (see Wiseman & Watt, 2004, for a hancement, rather than a reduction, of the illusion should be
discussion). Likewise (and once again, contrary to what has expected when the standard combined strategy is used.
occurred in the laboratory), the majority of the studies that
have been conducted in applied, real-life settings have focused
on negative rather than positive illusions. These applied stud-
Method
ies have often shown an association between (negative) su-
perstitious beliefs and low psychological adjustment
Participants and apparatus
(Wiseman & Watt, 2004). This result can be regarded as the
opposite of what is generally observed within the experimen-
Twenty undergraduate students from Deusto University
tal literature on positive illusions, which are sometimes found
volunteered to take part in the experiment. They were ran-
to be adaptive (e.g., Alloy & Clements, 1992; Blanco et al.,
domly assigned to each of two groups, resulting in ten partic-
2009; McKay & Dennett, 2009; Taylor & Brown, 1988).
ipants per group. All participants performed the experiment on
Indeed, Wiseman and Watt looked at both positive and nega-
personal computers in individual cabins. The session took
tive illusions in what has probably been the largest applied
about 30 min, including debriefing.
study to date, a massive newspaper survey. They used positive
items such as crossing one’s fingers and carrying a lucky
charm, in addition to the standard negative items generally Procedure and design
used in applied research on superstitions. They found interac-
tions between superstition type (positive vs. negative) and This experiment used the Flashes task, a computerized
neuroticism, and between superstition type and life satisfac- program that has previously been used in experiments
tion, with negative superstitions being more strongly associ- investigating positive illusions of control (e.g., Blanco
ated with higher neuroticism and lower life satisfaction than et al., 2009, 2012; Matute et al., 2007; Vadillo et al.,
are positive superstitions. 2013). Participants were told that the computer screen
Thus, an important question is whether the strategies that was not working properly and that some blue-and-white
have already been shown to reduce positive illusions could flashes would appear from time to time. When they ap-
also be used to reduce negative illusions. Unfortunately, little peared, the flashes always had a duration of 1 s. The
experimental work has been conducted on how negative illu- participants’ task was to fix the screen so that it would
sions could be reduced. In principle, this might imply that stay black for as much time as possible. The participants
strategies that have already proven successful at reducing were instructed that whenever the screen was black, a new
positive illusions in the laboratory, such as highlighting the trial would start, and this was a signal of their opportunity
existence of alternative causes while reducing the probability to use the spacebar on their keyboard to make the screen
of the potential cause, might even work in the opposite way in stay black. Importantly, they were told that, if they
the case of negative illusions. In positive-illusion experiments succeeded, the screen would stay black for an additional
in which the occurrence of a desired event could be attributed 5-s period, and that if they failed, the flashes would
either to the participant’s own behavior or to an alternative reappear almost immediately (after a delay of 1 s).
1090 Psychon Bull Rev (2014) 21:1087–1093

Therefore, the occurrence of flashes was given aversive had any control. To this end, it was suggested that pressing the
(undesired) value through the instructions.2 spacebar on about 50 % of the trials would be a good strategy
All participants were exposed to a randomized sequence of to learn whether the spacebar was working properly, and thus
50 flashes that occurred independently of their behavior. The whether they had any control over the flashes. Therefore, this
sequence was preprogrammed so that 75 % of the black- group was exposed to the combination of the two strategies
screen intervals between flashes lasted for just 1 s, and the that, as mentioned above, is effective at reducing positive
remaining 25 % lasted for 5 s. Thus, given that participants illusions.
had been instructed that their goal was to maintain the black Once participants had been exposed to all 50 flashes, they
screen for as much time as possible and that, if they failed, the were asked the following question: “To what extent have you
flashes would reappear after 1 s, this meant that 75 % of the been able to control the onset of the flashes?” Participants
trials involved punishment of their attempts to maintain the answered by entering a numeric value between 0 and 100,
black screen.3 with 0 being no control and 100 being perfect control over the
Half of our volunteers (control group) were not given any flash onset. This subjective judgment of control was our
additional instructions. On the basis of previous research, we dependent variable.
assumed that, while trying to maintain the black screen, they
would press the spacebar on most trials. We also predicted that
they would develop a weak illusion of control (recall that the Results
undesired outcome would occur often, and thus would follow
most of their actions, so they would have little room to believe First, we made sure that the instructions worked as planned to
that they had any control). By contrast, the other group (ex- induce a lower p(C) in the experimental group. As in the
perimental group) was also warned that the spacebar might previous studies, the p(C) of each participant was computed
malfunction (i.e., they were given a potential alternative cause as the number of trials on which the participant pressed the
of the failures to keep the screen black), so that in order to spacebar, divided by 50, the total number of trials. A t test
prevent the flashes, they should first test whether they actually showed that the mean probability of pressing the spacebar was
significantly lower in the experimental group (M = .44, SEM =
2
.092) than in the control group (M = .77, SEM = .081), t(18) =
It could be argued that we should have used stimuli of stronger aversive
2.70, p < .05, d = 1.21, which indicates that the instructions
value. According to our experience, however, it is difficult, if not impos-
sible, to find stimuli that can both be accepted by ethics committees for worked as intended.
use with humans and at the same time be sufficiently intense as to The judgments of control were significantly higher than 0
maintain their aversiveness beyond the very first trials of the experiment. in both groups, both ts(9) > 3.26, ps < .05. Given that a
According to a long tradition in the human learning literature, neutral
stimuli can be given motivational value through instructions, and this has
judgment of 0 would be the appropriate rating for the present
been effective in reproducing many of the learning and behavioral phe- situation, in which the occurrences of the outcome were
nomena that are commonly observed under conditions of stronger bio- preprogrammed and independent of the participants’ behav-
logical significance (both with humans and other animals; see, e.g., ior, this result indicated that both groups showed significant
Shanks, Holyoak, & Medin, 1996). In addition, previous research has
illusions of control. As expected, however, the judgments of
shown that neutral outcomes (e.g., a beep) are as effective as more intense
ones (e.g., escape from moderately aversive noise) for generating positive control were significantly lower in the control group (M =
illusions of control (Matute, 1996). This suggests that neutral and mod- 23.30, SEM = 5.83) than in the experimental group (M =
erately aversive events should also be subject to negative illusions, 48.80, SEM = 10.14), t(18) = 2.18, p < .05, d = 0.96. The
particularly if they are given aversive value through the instructions.
3 result of the control group makes sense, given that participants
It could be argued that negative illusions (e.g., that breaking a mirror
brings bad luck) can be reinterpreted as positive illusions in which the were acting to maintain the black screen, while the undesired
desired outcome occurs rarely [i.e., breaking a mirror brings little good flashes kept coming back after a very short delay (1 s) on 75 %
luck, or in other words, brings a low p(O) of good luck], or even as of the trials. Thus, the illusion of being able to control the
preventive relationships (e.g., breaking a mirror prevents the occurrence
of good luck). However, and although these interpretations might all be
flashes could not be high in the control group. However,
theoretically plausible, we believe that in practice it is important to producing fewer responses and being able to attribute the
maintain the negativity and undesirability that is intrinsic to the everyday occurrence of those frequent flashes to an alternative cause
view of negative illusions. Performing an action that generates very little in the experimental group seemed to favor the belief that
good luck (or even an action that prevents good luck) is not the same as
whenever the flashes did not appear or took longer to reap-
performing an action that generates bad luck. In principle, the action will
be much more intensely suppressed if the participant believes that it pear, this was due to the participant’s behavior being effective.
produces an undesired outcome. Thus, we believe that focusing on the Therefore, contrary to what happens when desired outcomes
everyday description of negative illusions as those in which the behavior occur frequently, when undesired outcomes occur frequently,
is thought to generate undesired outcomes should be preferred. In addi-
the availability of an alternative cause to which the undesired
tion, this allows for a direct comparison and application of the present
research to the many cases of negative illusions that are reported in real outcomes can be attributed enhances the illusion, rather than
life, outside of the laboratory (e.g., Wiseman & Watt, 2004). reduce it.
Psychon Bull Rev (2014) 21:1087–1093 1091

Discussion same response–outcome contingencies. If participants focused


on the coins, as they probably did, those in the win group had
As expected, the results observed in this research replicated a high reinforcement rate. By contrast, participants in the lose
those observed with positive illusions (e.g., Blanco et al., group had 50 % of their responses punished and none of their
2011, 2012; Hannah & Beneteau, 2009; Matute, 1996), except actions rewarded. Whenever they thought that they had found
that they were in the opposite direction. In experiments ex- a way to control the light, they possibly repeated that response,
ploring positive illusions, the illusion became weaker when and they lost one more coin. Importantly, participants in the
p(C) was lower and when an alternative cause was available to lose group were exposed to exactly the opposite contingencies
which the outcome could be attributed (Barberia et al., 2013; to those that are known to increase the illusion of control. That
Blanco et al., 2012; Hannah & Beneteau, 2009; Matute, 1996; is, rather than a high frequency of the desired outcome, they
Vadillo et al., 2013). What the present research shows is that, were under a zero-reinforcement schedule.
in cases in which uncontrollable undesired outcomes occur Our results are consistent with a study by Rudski, Lischner,
frequently, if people act frequently, as they do by default, their and Albert (1999). Their participants earned or lost points
behavior often seems to be punished, so they conclude that randomly, on 75 %, 50 %, or 25 % of trials (depending on
their degree of control is weak. However, if we instruct them the condition). The illusion of control was higher under con-
from the beginning to reduce their p(C) and provide them with ditions of maximal (75 %) gain or minimal (25 %) loss.
an alternative cause for the occurrence of those frequent Moreover, a study conducted by Aeschleman et al. (2003)
undesired outcomes, then they probably feel that their behav- presented similar results. In Aeschleman et al.’s study, the
ior is no longer (or at least is not as frequently) punished. participants’ goal was to produce and maintain the word
Thus, participants may confirm their belief that, on the few GOOD on the computer screen, or to prevent and remove
occasions on which those undesired events do not occur, this the word BAD. The results showed that the strongest illusion
is due to their having control over them (e.g., “I did not pick took place with the lower percentage of the word BAD (see
number 13, so this is why I was lucky”). Therefore, the also Bloom et al., 2007, for related evidence).
illusion that their behavior is appropriate becomes stronger The studies of Rudski et al. (1999) and Aeschleman et al.
when they reduce their p(C) and attribute the occurrence of (2003) refer to the opposite effect that the p(O) has when the
undesired outcomes to external causes than when they act outcome is undesired, as compared to when it is desired. To
frequently and receive frequent punishment. In sum, if one the best of our knowledge, however, the effect of manipulat-
aims to prevent illusions of control in cases in which the ing the existence of alternative causes and p(C) had not yet
outcomes following the action are undesired, it might be better been investigated with regard to negative illusions. This is
to ask participants to increase, rather than reduce, the frequen- important, since the combination of a medium p(C) and a
cy of their behavior (see note 3 for a discussion of the simi- warning about alternative causes has been suggested as an
larities and differences between positive and negative evidence-based strategy to reduce the illusion of control. Our
illusions). results show that in the case of negative illusions, this strategy
Contrary to the general assumption that negative illusions should be used in just the opposite way as with positive
are weak and almost nonexistent (e.g., Alloy & Abramson, illusions. That is, insisting on the existence of alternative
1979), our results have shown that negative illusions can be causes and on the need to act on about 50 % of the trials
intense, too (in line with Aeschleman et al., 2003; Bloom, increases negative illusions, rather than reducing them.
Venard, Harden, & Seetharaman, 2007), but are developed Although the p(C) effect detected in our experiment can be
and maintained in exactly the opposite way as positive illu- framed straightforwardly in terms of operant conditioning
sions. In a classic experiment, Alloy and Abramson (1979, (i.e., adventitious punishment of actions), the effect of the
Exp. 3) concluded that negative illusions were much weaker second component of the combined treatment to decrease
than positive illusions. However, a close inspection of that the illusion (i.e., the availability of alternative causes) could
experiment suggests that their claim might have been unwar- also be discussed in light of inferential theories of causal
ranted. In their experiment, participants tried to control the learning. Most of these theories emphasize the crucial role of
onset of a light in order to obtain coins as a reward. One group structure and counterfactuals in normative causal reasoning
won coins on 50 % of the trials (win group), whereas the other (see, e.g., Sloman, 2013). To answer a question framed in
group lost coins on 50 % of the trials (lose group). Thus, the causal terms, the participants must evaluate the target cause’s
frequency of the “earned-coin” outcome was 50 % in the win power to produce the outcome when it is isolated from a
group and 0 % in the lose group, and the frequency of the background where other alternative causes may be present
“lost-coin” outcome was 50 % in the lose group and 0 % in the (Cheng, 1997). In the experimental group, we suggested to
win group. Thus, the problem is that p(O) was confounded participants that they reduce p(C) while their attention was
with outcome valence in their experiment. Participants in the explicitly drawn to alternative causes (i.e., the possible mal-
two groups were exposed to neither the same p(O) nor the function of the spacebar). According to theories based on
1092 Psychon Bull Rev (2014) 21:1087–1093

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operating in the background strengthens, rather than weakens, experimenter control in active contingency tasks with the command-
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Author note Support for this research was provided by Grant No. evidence for superstitions rather than helplessness. Quarterly
PSI2011-26965 from the Dirección General de Investigación Científica Journal of Experimental Psychology, 48B, 142–157.
y Técnica of the Spanish government, and by Grant No. IT363-10 from Matute, H. (1996). Illusion of control: Detecting response–outcome in-
the Departamento de Educación, Universidades, e Investigación of the dependence in analytic but not in naturalistic conditions.
Basque government. We thank Itxaso Barberia, Oskar Pineño, Miguel A. Psychological Science, 7, 289–293.
Vadillo, Sonia Vegas, and Ion Yarritu for illuminating discussions. Matute, H., Vadillo, M. A., Vegas, S., & Blanco, F. (2007). Illusion of
control in Internet users and college students. Cyberpsychology and
Behavior, 10, 176–181. doi:10.1089/cpb.2006.9971
Matute, H., Yarritu, I., & Vadillo, M. A. (2011). Illusions of causality at the
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