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  • Uji Reliabilitas & Uji Validitas

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    dian oktavia
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    The document reports the results of reliability and validity testing of various marketing communication variables and salesperson dimensions. All of the marketing communication variables of public relations, advertising, sales promotion, and direct marketing were found to have Cronbach's alpha scores showing reliable measurement. Similarly, all of the salesperson dimensions examined were found to have KMO and Bartlett's Test scores indicating valid measurement.

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    The document reports the results of reliability and validity testing of various marketing communication variables and salesperson dimensions. All of the marketing communication variables of public relations, advertising, sales promotion, and direct marketing were found to have Cronbach's alpha scores showing reliable measurement. Similarly, all of the salesperson dimensions examined were found to have KMO and Bartlett's Test scores indicating valid measurement.

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    12 views2 pages

    Uji Reliabilitas & Uji Validitas

    Uploaded by

    dian oktavia
    The document reports the results of reliability and validity testing of various marketing communication variables and salesperson dimensions. All of the marketing communication variables of public relations, advertising, sales promotion, and direct marketing were found to have Cronbach's alpha scores showing reliable measurement. Similarly, all of the salesperson dimensions examined were found to have KMO and Bartlett's Test scores indicating valid measurement.

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    of 2

    VARIABEL CRONBACH'S ALPHA KETERANGAN

    Public Relation 0.921 Reliable

    Advertising 0.801 Reliable

    Sales Promotion 0.715 Reliable

    Direct marketing 0.787 Reliable

    Personal Selling 0.987 Reliable


    DIMENSI UJI VALIDITAS KMO and Bartlett's Test KETERANGAN
    Product Experience 0.695 Valid
    Subject Knowledge 0.782 0.628 Valid
    Objective Knowledge 0.822 Valid
    Openes of experience 0.963 Valid
    Conscientiousness 0.567 Valid
    Extraversion 0.514 0.714 Valid
    Agreeableness 0.930 Valid
    Emotional Stability 0.966 Valid
    Interactive 0.915 Valid
    Preferrence 0.807 0.672 Valid
    Personalized 0.872 Valid
    Listening 0.881 Valid
    Adaptive Selling 0.603 Valid
    Handling Objections 0.689 0.670 Valid
    Closing 0.751 Valid
    Negotioating 0.850 Valid
    Attitude 0.915 Valid
    Subjective Norm 0.807 0.672 Valid
    Perceived behavioral Control 0.872 Valid

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