café

Ta b l e o f Co n te n t s

Company Information 03
The Proposal 04
The Business 05
• Business Details 06
• Organization Chart 07
• Product and Services 08
Related Details 10
Financial Overview 16
Cashflow 31
Index 32
Co m p a ny I n f o r m a t i o n

Proposed Company : Chill Out Cafe Sdn Bhd

Proposed Name : Chill Out – Cafe & Eatery
Business Concept : Cafe / Restaurant
Business Type : Partnership
Proposed Incorporation : 1st April 2015
Proposed Location : Taman Melawati / Wangsa Maju / Wangsa Melawati
Company Secretary : To Be Confirmed
Business Location : To Be Confirmed
Bank(s) : To Be Confirmed
T h e P ro p o s a l

Target Market:
Serving the general public with mixture of Asian Fusion & Western delicacies

Marketing strategy:
To promote the cafe with successful stories, connections and the overwhelming support
from the existing clienteles.

Vision Statement:
To be able to franchise a few branches of the business in Klang Valley area

Goals/objectives:
To create branding awareness to the public for brand recognition

The Finances
A capital of RM300,000.00 maximum is needed for both CAPEX & OPEX of the business
 THE
BUSINESS
The Business

1. Business details
Products/services:
a) Serving Food & Beverages b) Catering Services c) Provision of Internet Facility

2. Business Premises
Proposed Business Location:
• Area : Taman Melawati, Wangsa Maju or Wangsa Melawati
• Size : 20 x 75 /unit = 1,500 sf
• Rental : RM4,000 monthly (estimation)
• Furnishing : Empty Lot
• Facilities : Convenience stores, restaurant/cafe, school, hypermarket, banks,
POS, shoplots.. etc
• Nearby area : Sri Rampai, Setapak, Taman Melati, easy access to
MRR2, Duke highway, Jalan Pahang, Jalan Tun Razak, Jalan
Ampang and nearby public transport - Sri Rampai & Wangsa
Maju LRT Station with feeder bus service.
The Business

3. Organisation Chart
The Business

4. Products/Services: (In BOLD RED : Signature Dish)

APPETIZERS DESSERT BREAKFAST
• Fried Wantan • Chocolate Cake with Ice Cream • Steak Sandwich
• Egg Roll • Neopolitan Ice cream • Nasi Lemak
• Chicken Spring Roll • Banana split • Roti bakar
• Waffle With Ice Cream • Half Boiled Egg
• Caramel Puding • Nasi Lemak
• Cheese Cake • Tuna Sandwich
• Red Velvet • Egg Sandwich
• Sticky Rice & Mango • Western Platter

PASTRIES DRINKS

• Curry Puff • Apple Pie • Milk Shakes – Choc, Vanilla & Strawberry
• Doughnuts • Egg Tart • Fruit Juices
• Chicken Puff • Churros • Carbonated Drinks
• Sardine Puff • Nescafe, Milo, Tea, Coffee…etc
• Cordial Drinks
The Business

LUNCH & DINNER

Ala-Carte Chef’s Choice Western

• USA Fried Rice • Chicken Green Curry • Grilled Chicken Chop

• Kampung Fried Rice • Mongolian Chicken/Beef • Chicken Chop
• Hawaiian Fried Rice • Kung Pao Chicken/Beef • Lamb Chop
• Chinese Fried Rice • Lemon Chicken • Grilled Lamb Chop
• Bandung Mee • Thai Fried Chicken
• Beef Steak
• Hailam Mee • Dried Chili Beef/Chicken
• Butter Chicken
• Mushroom soup
• Fried Meehoon/Mee
• Sesame Chicken • Garlic bread
• Meehun/Mee Soup
• Meehun Singapore • Ginger Beef • French fries
• Cantonese Kuew Tiaw • Mixed Vegetable • Burger
• Chicken Stir Fried Vegetables • Chicken soup
• Chicken wing
• Fish n chips
• Mash potato
• Spaghetti Bolognese
• Spaghetti Carbonara
RELATED
DETAILS
Rel a te d D e ta i l s

1) MARKET POSITION
A placement in the range of those Cafés & Bistros standards which positioning it mainly into a
market of the middle and high income customers.

2) UNIQUE SELLING POSITION

The product and services have its own strength to the market. The quality of the food & beverages
will be controlled and monitored from time to time. Moreover, a membership program will be
planned for the customer to own a card which holds benefits and discounts for the loyal customers.

3) ANTICIPATED DEMAND
There are a few external demands in the pipeline as it is. Seeing it as potential for further
development.

4) PRICING STRATEGY
Even by providing an A-Class services, the pricing status is set of a standard café pricing status.

5) GROWTH POTENTIAL
We are expecting a growth of 30% (at least) each year
Rel a te d D e ta i l s

6) POINT OF INCOME
The income of this business will derived from either by members or the walk in customers. Generally
it is from the products and services rendered and also from the sale of souvenir items.

7) PRICING STATUS
Prices are at a standard pricing status aligned with the selected range from the current market
value of F&B items and services provided. Any discounts or increments of pricing are subjected upon
principles anonymity and the respective owner of the business.

8) COMPETITORS
Generally, there are a few competitors in a range of five kilometer radius in direct relation to the
business like Old Town White Coffee, Sakura Kristal & Papa Rich

9) OPERATING HOURS
a. 8.00 am to 12.00am
b. 7 Days a week
c. Close on Public Holidays (Unless noted otherwise)
Rel a te d D e ta i l s

10) MARKETING STRATEGIES

a. Advertisement - Newspapers, Magazines, electronic medias, promotions
b. Brochures & Pamphlets – Post Boxes, cars, businesses ..etc.
c. From Word of Mouth - Clientele Marketing Power.
d. Promotional Prices - Once a month (seasonal or by random selections).
e. Proposals to vendors of the events and entertainment industries.
f. Banners , Buntings, Posters & Signboards at strategic locations.
g. Advertise in social networks – facebook, twitters, blogs…etc
h. Reward system – Through the loyalty card redemption system

11) MARKET ANALYSIS

Market varies from the general public, event companies, production companies,
advertising companies, independent or personal clients, and event government bodies
that require services of our professional products & services.
Rel a te d D e ta i l s

12) MARKET COVERAGE

a. Target Location : Taman Melawati, Wangsa Maju or Wangsa Melawati
b. Coverage Areas : Klang Valley Areas
c. Logistics : Personal Vehicles, Taxis & Buses.
d. Facilities : Public Phones, Parking Spaces, Bus & Taxi Stands.
e. Proposed Location : Facing main road, easily noticed and connected to Middle
Ring Road (MRR2) and DUKE highway.
f. Market Targets : Students, Corporate, middle class, high class, elderly,
children and the general public as a whole.
g. Infrastructures : Adjunct to main road, electricity and water Access,
near housing areas, business areas, SME factory lots & Petrol
Stations.
h. Interior : A mixture of wood, glass and partition with smooth and
relaxing colour scheme. At night, the lighting effect will
somewhat play an important role in creating a relaxing
ambiance to the patron.
Rel a te d D e ta i l s

13) SWOT ANALYSIS

a. Strengths
• A new set up in promoting good food and relaxing environment
• Membership program through card system which will elevate the company’s status
• Discount or vouchers for the customer.
• We have our own products-line
b. Weaknesses
• Considered a common business through public eyes even though there are extra
services provided
c. Opportunities
• To service the untapped market in the vicinity which relates to a loyalty program
from an eatery
d. Threats
• Potential of more food outlets with the same concept blooming in the area once they
have caught up with the idea.
• Product cost hike ups
FINANCIAL
OVERVIEW
Financial Overview

1) SALARIES

Personnel Pax Salary KWSP PERKESO TOTAL

1. General Manager 1 3,500 420 70 3,990
2. Supervisor 1 2,000 240 40 2,280
3. Cashier 2 1,600 192 32 1.824
4. Main Chef 1 3,000 360 60 3,420
5. Assistant Chef 1 1,500 180 30 1,710
6. Kitchen Helper 2 1,300 156 26 1,482
7. Beverage Maker 2 2,000 240 40 2,280
8. Servers 4 3,600 432 72 4,104
TOTAL 18,500.00 2,220.00 370.00 21,090.00
Financial Overview

2. FIXED ASSETS
FURNITURE & FITTINGS UNITS UNIT PRICE TOTAL
Office Table 2 units 400.00 800.00
Office Chairs & Customer chair 6 units 180.00 1,080.00
Notice Board (L) 1 unit 500.00 500.00
File Cabinets 1 unit 250.00 250.00
Dining Tables (3x3) 20 units 200.00 4,000.00
Dining Chairs 70 units 100.00 700.00
Front Counter 1 unit 1,200.00 1,200.00
Souvenir Rack 2 units 450.00 900.00
Stainless Steel Work Bench (Kitchen) 2 units 1,200.00 2,400.00
Wall Shelving units (kitchen) 2 units 180.00 360.00
Stainless Steel Double Bowl Sink 1 unit 850.00 850.00
Grease Tap 1 unit 180.00 180.00
Rice Stand 3 units 170.00 510.00
Single Oval Ceramic Sink c/w cabinet 2 units 800.00 1,600.00
GRAND TOTAL 15,330.00
Financial Overview

EQUIPMENT & OFFICE SYSTEM UNITS UNIT PRICE TOTAL

Telephone set 1 set 300.00 300.00

Computer System & Printer 1 set 1,200.00 1,200.00
Air Conditioner (Split) - 1.0 hp 1 unit 1,500.00 3,000.00
- 2.0 hp 4 units 2,500.00 10,000.00
Internet access 1 set 600.00 600.00
Sound system – Radio & Speakers 1 set 1,200.00 1,200.00
Fax Machine 1 unit 450.00 450.00
Customer Database Program 1 package 1,200.00 1,200.00
Payroll and Management program 1 package 1,800.00 1,800.00
Flat Screen TV 2 units 1,500.00 3,000.00
Astro (inclusive wiring) 1 set 450.00 450.00
CCTV System 1 set 3,800.00 3,800.00

GRAND TOTAL 27,000.00

Financial Overview

APPLIANCES UNITS UNIT PRICE TOTAL

Chiller (Drinks) – 2 doors sliding 1 unit 4,800.00 4,800.00
Chiller (Pastries) – 2 doors sliding 2 units 3,800.00 7,600.00
Chiller (Vege & sorts) – 4 doors upright 1 unit 4,200.00 4,200.00
Food Warmer 1 unit 3,700.00 3,700.00
Showcase Work Bench (Front) 1 unit 1,200.00 1,200.00
Soup Boiler 1 unit 850.00 850.00
Microwave (L) 1 unit 2,100.00 2,100.00
Commercial rice cookers 2 units 450.00 900.00
Heavy Duty Cutleries, pots & pans 1 set 800.00 800.00
Plates, cups, glasses…etc 3 sets 700.00 2,100.00
Apollo Cooker 1 unit 3,800.00 3,800.00
Panasonic Heavy Duty Blenders 2 units 360.00 720.00
Panasonic Heavy Duty Juicer 1 unit 450.00 450.00
Freezer – 300 Liter 1 unit 6,700.00 6,700.00
Kitchen Exhaust System 1 set 4,200.00 4,200.00
GRAND TOTAL 44,120.00
Financial Overview

RENOVATIONS UNITS UNIT PRICE TOTAL

Wooden Solid Door (office) 1 unit 500.00 1,000.00

Tampered Double Leaf Glass Door 1 unit 3,600.00 3,600.00
Partition (1/2 glass) LS 4,800.00 4,800.00
Wiring & Installation LS 4,500.00 4,500.00
Flooring Works LS 6,500.00 6,500.00
Piping & Extension LS 4,800.00 4,800.00
Gypsum Partition & Curtains LS 4,000.00 4,000.00
Wood Partition LS 4,200.00 4,200.00
Painting / Decor LS 2,000.00 2,000.00
Misc (lightings, fans, accessories..etc) LS 5,500.00 5,500.00
Wallpaper 1 set 2,600.00 2,600.00
Signage (including main signboard) 1 set 3,200.00 3,200.00
Tinting & shades LS 2,000.00 2,000.00
Ceiling Work LS 6,600.00 6,600.00
GRAND TOTAL 53,300.00
Financial Overview

Summary of Fixed Assets

a) Furniture & Fittings RM 15,330.00

b) Equipment & office System RM 27,000.00
c) Appliances RM 44,120.00
d) Renovations RM 53,300.00

Total RM 139,750.00
Financial Overview

3. SOUVENIR PRODUCTS (Stock)

ITEMS UNITS UNIT PRICE TOTAL

Logo printed Mugs 100 units 8.00 800.00

Key Chain 100 units 1.50 150.00
Coaster 100 units 3.00 300.00
T-Shirt 100 units 15.00 1,500.00
Tumbler 100 units 15.00 1,500.00
Lanyard 100 units 2.00 200.00
Car Sticker 100 units 1.50 150.00
GRAND TOTAL 4,600.00
Financial Overview

4. FOOD STOCK

TOTAL
ITEMS Estimation Duration
Monthly
Dry stocks & Spices 800.00 Bi-Weekly 1,600.00
Wet items 800.00 Weekly 3,200.00
Vegetables 300.00 Weekly 1,200.00
Drinks Mixtures items 500.00 Weekly 2,000.00
Pastries, Desserts & Appetizer’s items 300.00 Weekly 1,200.00
Miscellaneous Items 300.00 Weekly 1,200.00
GRAND TOTAL 10,000.00
Note:
These items will be purchased at Pasar borong, NSK Wholesale, Giant Hypermarket, AEON
Big, Iwani wholesale, Hero supermarket and few other groceries.
Financial Overview

5) DEPOSITS

i. Rental (2 + 1) - RM 4,000.00/mth RM 12,000.00

ii. Telephone RM 400.00
iii. Utilities (1 month) RM 1,800.00
iv. Internet Connectivity (Unifi) RM 500.00

TOTAL RM 14,700.00

6) CARD PROGRAM

i. Card printing
ii. Legal works…etc

TOTAL RM 5,000.00
Financial Overview

7) FIXED EXPENDITURES

Monthly Expenses
i. Rental RM 4,000.00
ii. Telephone RM 200.00
iii. UNIFI RM 250.00
iv. Utilities RM 1,800.00
v. EPF & Perkeso RM 2,590.00
vi. Salaries RM 18,500.00
vii. Stationary & Periodicals RM 50.00
viii. Promotion RM 500.00
ix. Up keep of premises RM 200.00
xi. Equipment Maintenance RM 300.00
xii. Co. Secretary Fees RM 350.00
xiii. Transportation RM 350.00
xiv. Miscellaneous (Petty Cash) RM 200.00

TOTAL MONTHLY RM 28,990.00

Financial Overview

GRAND SUMMARY
• First month expenses RM 28,990.00
• Deposits RM 14,700.00
• Expenses
- Fixed Assets RM 139,750.00
- Souvenir Products RM 4,600.00
- Food Products (Stocks) RM 10,600.00
• Miscellaneous Others (Card Program) RM 5,000.00

TOTAL START UP EXPENSES RM 203,040.00

Inclusive of another 2 months expenses of RM 56,180.00 (RM28,090.00 x 2

months) makes the Total Investment required for the set up of Chill Out Café &
Eatery is at a minimum of RM 259,220.00.
(Ringgit Malaysia : Two Hundred Fifty Nine Thousand Two Hundred Twenty Only)
F i n a n c i a l O v e r v i e w - Ra te s

Estimated Selling Price

• Fried Wantan RM 5.50 • Steak Sandwich RM 8.50
• Egg Roll RM 5.50 • Nasi Lemak RM 3.50
• Chicken Spring Roll RM 5.50 • Roti bakar RM 3.50
• Chocolate Cake with Ice Cream RM 6.50 • Half Boiled Egg RM 2.50
• Neopolitan Ice cream RM 4.50 • Nasi Lemak Rendang RM 6.50
• Banana split RM 5.50 • Tuna Sandwich RM 4.50
• Waffle With Ice Cream RM 5.50 • Egg Sandwich RM 4.00
• Caramel Puding RM 5.50 • Western Platter RM 8.00
• Cheese Cake RM 7.00 • Grilled Chicken Chop RM 15.00
• Red Velvet RM 7.00 • Chicken Chop RM 12.00
• Sticky Rice & Mango RM 5.50 • Lamb Chop RM 15.00
• Apple Pie RM 5.50 • Grilled Lamb Chop RM 18.00
• Egg Tart RM 2.50 • Beef Steak RM 15.00
• Churros RM 5.50 • Mushroom soup RM 4.50
• Curry Puff RM 2.50 • Garlic bread RM 3.50
• Doughnuts RM 2.50 • French fries RM 4.50
• Chicken Puff RM 5.00 • Burger RM 7.00
• Sardine Puff RM 5.50 • Chicken soup RM 4.50
F i n a n c i a l O v e r v i e w - Ra te s

• USA Fried Rice RM 8.50 • Mixed Vegetable RM 8.00

• Kampung Fried Rice RM 8.50 • Chicken Stir Fried Vegetables RM 8.00
• Hawaiian Fried Rice RM 8.50 • Chicken wing RM 8.50
• Chinese Fried Rice RM 8.50 • Fish n chips RM 12.00
• Bandung Mee RM 8.50 • Mash potato RM 3.50
• Hailam Mee RM 8.50 • Spaghetti Bolognese RM 10.00
• Fried Meehoon/Mee RM 8.50 • Spaghetti Carbonara RM 10.00
• Meehun/Mee Soup RM 8.50 • Milk Shakes – RM 8.50
• Meehun Singapore RM 8.50 Choc, Vanilla & Strawberry
• Cantonese Kuew Tiaw RM 8.50 • Fruit Juices RM 8.50
• Chicken Green Curry RM 12.00 • Carbonated Drinks RM 6.00
• Mongolian Chicken/Beef RM 12.00 • Nescafe, Milo, Tea, Coffee…etc
• Kung Pao Chicken/Beef RM 12.00  Cold RM 5.50
• Lemon Chicken RM 12.00  Hot RM 4.50
• Thai Fried Chicken RM 12.00 • Cordial Drinks RM 5.50
• Dried Chili Beef/Chicken RM 12.00
• Butter Chicken RM 12.00
• Sesame Chicken RM 12.00
• Ginger Beef RM 12.00
F i n a n c i a l O v e r v i e w – Re v e n u e St re a m

Income Estimation:

We are targeting a minimum income of ±RM35,000 monthly which refers to the calculation
below;

RM20.00 / customer x 70 pax per day (at minimum)

: RM 1,400.00 per day of income

∴ RM 1,400 x 27 days = RM37,800.00 per month ( at least)

Each quarter, we are expecting an addition to the number of customers at a 30% rate
increase. Therefore, the income stream will be at a higher estimation as time goes by.

*through the cashflow estimation, a balance of RM75,000 at the end of the year can be
roughly configured as a repayment schedule towards the ROI which spells out as follows;

RM300,000.00 (Investment) / RM75,000.00 = 4 Years (48 months) for the ROI

C AS H F LOW
INDEX
E xt ra Ap p l i c a t i o n :
T h e C . O M e m b e r s h i p P ro g ra m
This program is based on a loyalty scheme for the customer to gain extra advantages
and benefits in their patronage Chill Out outlet. The card is designed to make the patron
understands that in whatever they’ve spent, they are appreciated deeply by the organisation
and shall be rewarded. There will be a minimal cost RM30.00 for a LIFETIME charge per-card
and a Chill Out souvenir as a gift for the members.

The card holders are entitled for :

1) A 5% discounts on a single receipt
2) Points Collection System - Redeem at for souvenir items
3) Birthday Gift – Discount Vouchers

The Card
Sample
I n d ex – P ro p o s e d S e t U p by I m a ge s
I n d ex – P ro p o s e d S e t U p by I m a ge s

SNACK COUNTER – PICK & GO

I n d ex – Si g n b o a rd S a m p l e

16’0”

CAFE

6’0”

café & eatery

DBKL09/13-WPKL69
I n d ex – B a n n e r S a m p l e

Get your
REWARDS
3’0” today!

café & eatery

No 69, Jalan Bandar 69, Taman Melawati, 53100 Kuala Lumpur
+603-40116969 / www.chillout.com

8’0”
I n d ex - O t h e r s

café & eatery

café & eatery

Sample
Bunting
Get your
Get your REWARDS
REWARDS today!
today!
No 69, Jalan Bandar 69, Taman Melawati,
No 69, Jalan Bandar 69, 53100 Kuala Lumpur
Taman Melawati, 53100 +603-40116969 / www.chillout.com
Kuala Lumpur
+603-40116969
www.chillout.com Sample Flyers
 café & eatery

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