TYPES OF MEDIA

Ma’am Mira
What is Media?
Media is the main means of
mass communication
regarded collectively. It is
used to transfer information
to an audience for mass
informing.
 Three Types of Media

01 02
PRINT MEDIA BROADCAST
MEDIA

03
NEW MEDIA
>
PRINT MEDIA
This media type involves the usage of physical
medium such as paper, cloth etc.,
> Printed and distributed

> Involves reporting/writing and editing

Examples:
➢ Newspapers

➢ Magazines

➢ Books

➢ Pamphlets

➢ Research Papers
OUTDOOR MEDIA
> Focuses on outdoor adverstisement, public
information and advisory.
> Reaches public that are outside their homes and

offices.
Examples:
➢ Billboards

➢ Bulletin boards

➢ Wall paintings

➢ Street lamp paintings

➢ Advertisements on bus steps, interior and

exterior of public transportation

>
BROADCAST MEDIA
Describes the traditional forms of media that
include television and radio.
> It is the distribution of audio and video content

to a dispersed audience via radio, television.

> Transmit information to a wider and farther
audience as possible.
> Immediate transmission of information through

signals.
 BROADCAST MEDIA
> Broadcast media commonly come in two
forms: Radio and television and
broadcasting.
> Radio broadcasting is one-way sound
broadcasting service, transmitted over a
radio wave.
> Television broadcasting is a medium
use to transmitting moving images in
monochrome or color.
 BROADCAST MEDIA
> Examples:
Television
➢

Radio
➢

Telephone
➢

Speaker
➢
 NEW MEDIA
> Newest type of media.
> Internet is the main gateway in
accessing information.
> Provides connection with people
across the globe making it easy
to transmit information.
 NEW MEDIA
> Social media forms of electronic
communication (such as
websites) through which people
create online communities to
share information, ideas,
personal messages, etc.
 NEW MEDIA
> Examples:
Blogs
➢

Online Articles
➢

Online Videos
➢

Social Media
➢
 MEDIA CONVERGENCE
> It involves merging of the
different types of media: Print,
outdoor, broadcast and new
media.
 MEDIA CONVERGENCE
Media
Platform Specific Example
Convergence

Communication Social Network Facebook, Instagram, Messenger

Learning Management
Education Google, Google Scholar, Online Teaching ESL
System

Advertisement Product Advertisement Digital print ads

A newspaper that still publishes through print and
News News Agency have online portal (website, apps others) with
multimedia contents
A person who has a television show, publishes
books, launches music record, appears in
Entertainment Multimedia Personality movies, endorses commercial products, peddles
product line, has a digital multimedia game
concepts etc.,.
Thank You for
Listening! :)