UNIVERSIDAD AUTONOMA DE NUEVO LEON

FACULTAD DE CONTADURIA PUBLICA Y ADMINISTRACION

International Bussines

ALUMNOS.
2048619 GONZALEZ SALAS MARISA ANDREA
2052894 NAVARRO CABALLERO ROBERTA
2049130 VALLEJO ZAMORA EMILIANO
DOCENTE.
Alma María Muñoz Cantú
MATERIA.
Estrategia de compra y venta.

2.1 - Diagrama de árbol de la mezcla de mercadotecnia.

 Set of variables that are combined to achieve a certain result
within the market, whether it is positively influencing the demand
for a product, generating profits, sales, etc.
What is it?
It is made up of the 4ps, which are:
• Price of a good or service
• Product. • Consumer income
• Price. • Price of complementary goods
• Square. • Price of substitute products
• Promotion. • Consumer taste
• Number of active buyers in the market

Other elements:
Elements that have a direct influence on the demand for a product. • Product quality
• Weather

Product: represents the good or service that a company offers to the market.

Mix of marketing Differences between place, price, promotion, and product. Price: the price at which a good or service is sold is.

Promotion: Marketing initiatives used to reach and inform the target audience
about the product or service.

Place: The location and distribution of the good or service.

Price: Demand generally decreases as prices increase and vice versa.

Contrast the different factors that influence the demand for a
Consumer preferences and tastes: Over time, consumer preferences
product.
and tastes can change.

Advertising and Promotion: An effective advertising and promotion

strategy can drive demand for a product.

Competition: The existence of rivals and their tactics can affect the
demand for a given product.
 • Demographics.
• Psychographics.
Identify the main characteristics of the target market.

• Consumer behavior
• Needs and Wants

1. Traditional or conservative consumer

Examines different types of consumer behavior. 2. Impulsive consumer
3. Skeptical consumer

1. Emotional consumer
2. Undecided consumer
3. Prosumer customer
Conclusión: in this topic I was able to better understand how the consumer can behave in the different environments in which
it is placed, as we know the different types of consumer behaviors, ranging from routine purchases to complex purchasing
decisions, impulsive and social, highlight the variety of factors that influence consumer choices, understanding and adapting
to these behaviors is critical for companies seeking to achieve success in the market and meet the changing needs of our
consumers or customers.