SHAMPOO

GROUP NO. 02
GROUP MEMBERS:
ZEEL MEHTA 68
SAHIL MEHTA 69
RAJVI PATEL 89
RASHI SHAH 103
SHREYA TALWAR 119
1]NEED OF THE PRODUT:

Here are some survey questions we consider:

• How frequently do you wash your hair in a

week?
• What hair type do you have? (Straight, wavy,
curly, etc.)
• What are your primary hair concerns? (Dryness,
oiliness, dandruff, frizz, etc.)
• What is your preferred shampoo format? (Liquid,
solid, foam, etc.)
• What scent do you prefer in shampoos? (Floral,
fruity, herbal, unscented, etc.)
2] INTRODUTION :
• Introducing our revolutionary shampoo, the
epitome of hair care innovation - "Akira
shampoo.“
• Say goodbye to dull and lifeless tresses,
as this extraordinary formula breathes new
life into your hair! Enriched with nature's
finest ingredients, Akira revitalizes from
root to tip, nourishing every strand with
essential nutrients and restoring natural
brilliance.
• Experience the delicate blend of botanical
extracts, harmoniously blended to cleanse,
strengthen, and protect your hair, unveiling
voluminous, silky-smooth locks that radiate
with health. Embrace the ultimate
pampering ritual and bid adieu to hair
woes. Unleash the true potential of your
hair with Akira shampoo where beauty and
wellness intertwine for an awe-inspiring
transformation.
3] Charateristics of the product including
ingrediants:-
Here are some characteristics for a new shampoo, along with
example ingredients that can be incorporated into the formulation:

1. Natural Ingredients: The shampoo harnesses the power of nature

with carefully selected natural ingredients known for their beneficial
properties. Examples: Aloe vera, coconut oil, tea tree oil, argan oil.

2. Hydrating Formula: It deeply hydrates and moisturizes the hair,

restoring its moisture balance and preventing dryness. Examples:
Glycerin, shea butter, hyaluronic acid, honey.

3. Strengthening Proteins: It contains proteins that strengthen the

hair strands, reducing breakage and improving overall hair health.
Examples: Keratin, wheat protein, soy protein, silk amino acids.

4. Soothing and Calming: The shampoo includes ingredients that

soothe and calm the scalp, reducing irritation and promoting a
healthy scalp environment. Examples: Calendula extract, chamomile
extract, aloe vera, oat extract.
5. Anti-Frizz and Smoothing: It helps control frizz and provides a
smoothing effect, leaving the hair more manageable and sleek.
Examples: Argan oil, jojoba oil, silicone derivatives, panthenol.

6. Environmental Protection: The shampoo contains ingredients that

protect the hair from environmental damage, such as UV rays and
pollution. Examples: UV filters, antioxidants (vitamin E, green tea
extract), moringa seed extract.

7. pH Balanced: It maintains a balanced pH level, ensuring it is gentle

on the scalp and hair while preserving the natural moisture barrier.
Examples: Citric acid, lactic acid, apple cider vinegar, aloe vera gel.

8. Sulfate-Free: The shampoo is formulated without sulfates, which can

be harsh and stripping to the hair. Examples: Sodium lauryl sulfate
(SLS)-free, ammonium lauryl sulfate (ALS)-free.
4] Advantages/Importance of product:-
Shampoo is a hair care product that is used to cleanse the scalp
and hair by removing dirt, oil, and product buildup. It plays a
crucial role in maintaining healthy hair and scalp. Here are some
reasons why shampoo is necessary:

1. Cleansing: Shampoo helps in removing dirt, sweat, and excess

oils from the scalp and hair. It cleanses the hair follicles,
preventing clogged pores and promoting a healthy scalp
environment.
2. Hygiene: Regular shampooing helps in maintaining proper
hygiene by removing impurities and odors from the hair. It keeps
the scalp clean and fresh.
3. Oil control: Shampoo helps to control excessive oil production
from the scalp. It removes the excess oil that can make the hair
look greasy and limp.
4. Dandruff and dryness control: Many shampoos are formulated
to target specific scalp conditions such as dandruff or dryness.
5] unique selling point (USP):

● This shampoo's USP centers around its specialized formula that

offers superior color protection for treated hair. The shampoo is
specifically designed to prevent color fading, extend the vibrancy of
dyed hair, and provide long-lasting color retention.

● With its unique blend of ingredients and advanced technology, this

shampoo ensures that your hair color stays vibrant and beautiful for
an extended period, giving you the confidence to flaunt your
gorgeous, salon-fresh hair color.

● It's important to note that these are just some examples, and different
shampoo brands may focus on different USPs to differentiate
themselves in the market.

● Ultimately, the USP of a shampoo product will depend on the brand's

positioning, target audience, and the specific needs or preferences it
aims to fulfill.
Research method:-

We have targeted all age groups, babies can all use as this is natural
shampoo without any chemicals the research method we have used are:-
• Surveys: Conduct online or in-person surveys specifically targeting the
desired age group. Ask questions about their hair care needs, preferences,
and their interest in natural products. Inquire about their current hair care
routine, the challenges they face, and their willingness to try a new natural
shampoo.
• Online Communities and Social Media Listening: Engage with online
communities and social media platforms where your target age group is
active. Monitor discussions, comments, and feedback related to hair care and
natural products. This method provides real-time insights and allows you to
identify emerging trends and preferences.
• Consumer Panels: Recruit a panel of individuals from the target age group
who are willing to provide feedback on your new shampoo. Share product
samples and collect their detailed opinions, usage experiences, and
suggestions for improvement.
How we advertise our product:-
● Offer Limited-Time Promotions: Launch your shampoo with special introductory offers or discounts.
Limited-time promotions can create a sense of urgency and encourage customers to try your
product sooner rather than later.

● Leverage Influencers and Brand Ambassadors: Partner with beauty influencers, hair experts, or
celebrities who can endorse and recommend your shampoo to their followers. Their credibility and
reach can significantly boost your product's visibility.

● Run Giveaways and Contests: Organize online giveaways and contests that require participants to
follow, like, share, or tag friends. This can help expand your brand's reach and increase brand
awareness.

● Provide Free Samples: Offer free samples of your shampoo at beauty stores, salons, or through
your website. Sampling allows potential customers to experience the product firsthand, increasing
the likelihood of conversion.
Recommendation:-

Here are some advertising and recommendation ideas to help you create a successful
campaign for your shampoo brand:

● Identify your target audience: Understand the demographics and preferences of your
potential customers. Consider factors like age, gender, hair type, and specific hair
concerns.

● Visual appeal: High-quality visuals and design elements are crucial for attracting attention.
Showcase the product and its benefits through captivating images and videos.

● Testimonials and reviews: Positive customer reviews and testimonials can greatly influence
potential buyers. Share authentic experiences and success stories from satisfied
customers.
● Influencer marketing: Collaborate with influencers and
hair experts who have a strong following in the beauty
and haircare niche. They can provide honest reviews
and recommendations, reaching a broader audience.

● Social media presence: Establish a strong presence on

relevant social media platforms like Instagram,
Facebook, and YouTube. Regularly post engaging
content, tutorials, and hair care tips to keep your
audience interested.

● Online advertising: Utilize paid advertising on platforms

like Google Ads, Facebook Ads, and Instagram Ads to
reach a wider audience and drive traffic to your website
or online store.
Our Promise to You:

Guaranteed Satisfaction: We
are confident that you'll love
the results. If you're not
satisfied, we offer a 100%
money-back guarantee.

Eco-Friendly Packaging: Our

commitment to the
environment means that our
shampoo bottles are made
from recyclable materials.
Conclusion:-

In conclusion, our shampoo offers a transformative solution for individuals seeking a healthier and
more sustainable approach to hair care. Through extensive research and formulation, we have
created a product that combines the power of carefully selected natural ingredients with advanced
hair care technology.

One of the key highlights of our shampoo is its commitment to environmental sustainability. We
prioritize using eco-friendly ingredients and packaging materials, ensuring a minimal impact on the
environment. By embracing natural ingredients and avoiding harsh chemicals, our shampoo offers
a gentle and effective cleansing experience without compromising on performance
LEAFLET
“Nature's Gift for Gorgeous Hair”