GENEVA

SALON
EXHIBITOR BOOKLET
2024
2024

REVEALING THE FUTURE SINCE 1905

GENEVA, THE WORLD’S AUTOMOTIVE STAGE

INSPIRED BY THE PASSION FOR

AUTOMOTIVE EXCELLENCE, THE
GENEVA SALON HAS CAPTIVATED
THE WORLD WITH THE LATEST AND
GREATEST INNOVATIONS IN
AUTOMOTIVE FOR GENERATIONS.

INTERNATIONAL STAGE THE GENEVA SALON IS ONE OF THE

MOST IMPORTANT MOMENTS IN THE
AUTOMOTIVE CALENDAR. IN 2024,
LEGENDARY NEUTRALITY
GIMS RETURNS TO CELEBRATE ITS
100 YEAR ANNIVERSARY AS A
WORLD-CLASS EXPERIENCE PRESTIGIOUS INTERNATIONAL EVENT.

COMPACT & EASY ACCESS

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THE AUTOMOTIVE WORLD IS
CHANGING FASTER THAN EVER.
WHAT WILL THE AUTO
FUTURE LOOK LIKE?
GET READY TO WITNESS HISTORY IN THE
MAKING AND KEEP UP WITH THE LATEST
INNOVATIONS IN DESIGN AND
TECHNOLOGY AT GENEVA SALON 2024
WHERE THE CAR MEETS THE FUTURE.

AUTO. FUTURE. NOW.

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AUTO
FUTURE
NOW
2024
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 2024
GENEVA SALON 2024
DASHBOARD
EXPERIENCE AUTO. FUTURE. NOW.
CAPTURE THE WORLD’S ATTENTION
AT THE GENEVA SALON 2024.
YOUR BRAND
SHOWCASE
An opportunity to create a
branded experience for visitors
to discover new products
without sales pressure.
ALL-IN-ONE
PACKAGE
Unlike solus brand
activations, there is no
additional budget
required for advertising
or digital for reach.
VISITOR + PRESS DAY VIP DAY PUBLIC DAYS
MEDIA IMPACT
Mon, Feb 26th Tue, Feb 27th Wed, Feb 28th -
GIMS is a plug and play Sun, Mar 3rd
platform for simultaneously
reaching visitors, global
media and industry
professionals in one.
- 10’000 journalists - 15,000 pros & guests - 250,000-300,000 visitors
- 50+ press conferences - 100+ key influencers - 60% Switzerland
- 85% foreign journalists - 20+ curated sessions/talks - 40% Europe/World
- 80+ countries - 1 gala night - 3.5 hours spent
FLEXIBLE
SCALE
GIMS offers multiple
ways for exhibitors to
engage to suit all
budgets and ambitions. FIND OUT WHY GENEVA 2024 IS THE PLACE TO
DISCOVER THE FUTURE OF AUTOMOTIVE.
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THIS YEAR, WE'RE DOING
THINGS A LITTLE DIFFERENTLY.

STEP INSIDE THE EXHIBITION HALL TO ENTER A WORLD OF

CUTTING-EDGE TECHNOLOGY, SLEEK DESIGNS, AND MIND-
BOGGLING INNOVATION.

THE GENEVA SALON TAKES YOU ON A CURATED JOURNEY

THROUGH INSPIRING THEMATIC SPACES, PROMISING AN
UNMISSABLE EVENT FOR ALL PASSIONATE AUTO FANS,
AND BEYOND.

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FEBRUARY 26th, 2024 “Geneva has always been the
premier European stage to
make your debut in front of
the world’s press.”

PRESS DAY
A full day in the spotlight in front
of the world’s press.

- 10’000 journalists
- 50+ press conferences
- 85% foreign journalists
- 80+ countries

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PROGRAMME
PRESS DAY
PRESS CONFERENCES
Scheduled brand launches will
happen throughout press day
to ensure that the global
media have access to the big
news of the show.
INTERVIEW SCHEDULE
Exhibitors can offer their
spokespeople for pre-
appointed interviews with
the media to fit around their
own agenda.
MEDIA CENTRE DIGITAL MEDIA HUB
A dedicated media centre All the press releases and
will provide studio space, assets from the press
technical support, and conference will be collated
access to state of the art and hosted online by GIMS
broadcast facilities. for use by global media.
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FEBRUARY 27th, 2024 “Geneva is the preferred
rendezvous for the
automotive industry.”

VIP DAY
For those who want the privilege to be
the first to see the show and connect
with the industry.
- 15,000 professionals and guests
- 100+ key influencers
- 20+ curated sessions and talks

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PROGRAMME
VIP DAY
ALL ACCESS EXPERIENCE
Guests will have an exclusive
opportunity to experience all
brand stands and zones
before the experience opens
to the public.
INDUSTRY TALKS GUIDED SHOW TOURS GALA NIGHT
Exclusive talks, panel For the time-poor, and Exhibitors and guests will be
discussions and automotive those seeking an enhanced able to mix and enjoy
masterclasses on tech, experience, GIMS will provide champagne, canapes and
design, sustainability for exclusive show tour dinner in a vibrant setting.
business and VIP guests. experiences.
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FEBRUARY 28th TO MARCH 3rd, 2024

VISITOR DAYS “Auto shows are a

place where potential
buyers pay to be
marketed to.”
Five days for visitors to get closer to the Financial Times, 2022

exhibits and entertainments

- 250,000-300,000 visitors
- 60% Switzerland,
- 40% Europe/World
- 3.5 hours spent

GIMS projections based on 2019 attendance

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ELEVATING THE EXPERIENCE

DECODING AUTO. FUTURE. NOW.

THEMATIC SPACES

INNOVATION PARK DESIGN DISTRICT ZERO EMISSION SPACE ADRENALINE ZONE

A lab for automakers and tech companies The Design District will celebrate the art The Zero Emission Zone will showcase the The Adrenaline Zone is dedicated to high-
to inspire and demonstrate their latest and craftsmanship of automotive design. latest in clean energy and sustainable performance vehicles.
breakthroughs. transportation.

- Autonomous Driving - Futuristic Design - Electric Vehicles - Electric High-Performance

- Artificial Intelligence - 3D Printing - Alternative Fuels - Virtual Reality
- Connected Cars - Sustainable Design - Sustainable Materials - Performance Tuning
- Alternative Fuels - Digital Craftsmanship - Energy Efficiency - Hyper-car Technology
- Augmented Reality - Bespoke Design - Green Energy - Extreme Off-Road
- Mobility as a Service (MaaS) - Interior Design - Circular Economy - Performance Demonstrations

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NAVIGATING THE SPACE

VISITOR EXPERIENCE MAP

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4

EXHIBITION SPACES DESIGN EXHIBITION SPACES

DISTRICT ADRENALINE
ZONE

1 3

EXHIBITION SPACES
ZERO
INNOVATION EMISSION
PARK EXHIBITION SPACES SPACE

WE CURATE AN AMPLIFIED JOURNEY ACROSS THE MAIN EXHIBITION AREAS AND

THROUGH THE 4 THEMATIC SPACES THAT ELEVATE THE EXPERIENCE AND KEEP THE
VISITORS MOVING TO DISCOVER MORE.

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HOW CAN YOU PARTICIPATE?

WITH A NUMBER OF OPPORTUNITIES, RANGING FROM A BLANK

CANVAS SPACE, TO EASY-TO-ADAPT FRAMEWORK, AND TOWARDS
NEW THEMATIC SPACES – WE BRING FLEXIBILITY AND EFFICIENCY
FOR YOU TO TELL YOUR BRAND STORY.

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YOUR JOURNEY
CURATED BRAND EXPERIENCE

DISCOVER MULTIPLE WAYS TO ENGAGE WITH YOUR AUDIENCE

SUITING ALL BUDGETS AND AMBITIONS

1 CUSTOM STAND 2 PLUG & PLAY BOOTH 3 THEMATIC SPACES

2a 50 m2
3a AUTO DISPLAY LANES
2b 70-80 m2
SPACES STARTING FROM 50 m2 3b AUDIENCE ENGAGEMENT
2c 150 m2
3c CONVERSATION / CONTENT
2d 255-300 m2

Bringing your own stands with space allocations Choosing an option from our premium Plug & Play Increasing your visibility throughout the halls with
starting from 50m2: Booths gives the perfect head start: our 4 high-profile themed zones:

- Blank canvas space - Multiple sizes available from 50m2 to 300m2 - Feature a car in one of our Auto Display Lanes
- Maximum flexibility - Customizable framework and available add-ons - Showcase an innovation or content piece
- Tailor-made experience - Time saving and hassle free - Sponsor a lounge or a visitor activation

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1 PARTICIPATION
CUSTOM STAND

WHAT IS IT? EXAMPLE

Get a blank space to unleash your

creativity and bring your own brand booth.
This option is designed for exhibitors who
desire the full impact of a custom
presence, with all the flexibility and
branding it brings. In addition, exhibitors
will have the opportunity to book a double-
height stand to increase visibility.

PRICING

- From 50 m2
- CHF 110.-/m2
- For single or double-height stands

Artist impression

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2 PARTICIPATION
PLUG & PLAY BOOTH
EXAMPLE

WHAT IS IT?

Take advantage of GIMS high-quality plug and

play offering to exhibit in a branded space
without the need to design and build your own
stand. These centrally-located booths are the
perfect options for exhibitors who want an
adaptable, sleek and easy to create stand.

WHAT IS INCLUDED?
- 1,65 m walls with graphics
- 3 open sides
- Raised flooring
- Tall identification totem
- Furniture package
- Basic electrical supply
- Rigging & lighting
- Meeting room / lounge area

PRICING

- From 50 to 300 m²
- Cost including surface (CHF 110.-/ m²):
2a 50 m2 2b 70-80 m2 2c 150 m2 2d 255-300 m2
from CHF 510.- to CHF 610.- per m²
- Personalized offer upon request

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THEMATIC SPACES
3 PARTICIPATION
THEMATIC SPACES
3a 3b
WHAT IS IT?

The curated zones will offer new high profile

opportunities for brands to participate and
showcase vehicles or technologies.
Within these zones, exhibitors and visitors will INNOVATION PARK DESIGN DISTRICT
discover additional curated moments to inspire
and connect.
3c 3d
WHAT IT COULD BE?

- Single car display participation

- Innovation or content showcase
ZERO EMISSION SPACE ADRENALINE ZONE
- Sponsoring or hosting a lounge in the zone
- Sponsoring a visitor activation within a zone
- Hosting conversations or workshops

PRICING BESPOKE PACKAGES

AUTO DISPLAY AUDIENCE CONVERSATION

- Bespoke packages upon request
LANES ACTIVATION SPACES SPACES

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3a
3A THEMATIC SPACES
INNOVATION PARK AUTO DISPLAY LANE

CONCEPT GALLERY
Showcasing the latest advancements in Stunning showcase of the world’s
latest concept cars.
automotive technology, ranging from
cutting-edge electric and autonomous
vehicles to groundbreaking engineering
concepts.
AUDIENCE ACTIVATION SPACE
A hub for automakers, tech companies
and start-ups to demonstrate their
latest breakthroughs, as well as a place AI ACTIVATION
for visitors to learn about the future of
Inspiring audience engagement through
automotive and mobility. the power of Artificial Intelligence.

CONVERSATION SPACE

THE LAUNCHPAD
Stage for start-up showcase and
presentations.

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3b THEMATIC SPACES
DESIGN DISTRICT AUTO DISPLAY LANE

LUXURY LANE
Displaying the most meticulous
The Design District will celebrate the art and bespoke car designs.
and craftsmanship of automotive
design, showcasing the latest trends in
exterior and interior design, as well as
innovative materials and
manufacturing techniques. AUDIENCE ACTIVATION SPACE
Visitors can expect to see a wide range
of concept cars, prototypes, and THE ART OF AUTOMOTIVE
production vehicles that demonstrate
Telling the story of automotive
the intersection of form and function. craftsmanship and most iconic designs.

CONVERSATION SPACE

THE ATELIER
Most exclusive lounge space with
attention to finest details.

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3c THEMATIC SPACES
ZERO EMISSION SPACE AUTO DISPLAY LANE

ELECTRIC AVENUE
Impressive line-up of the latest
all-electric cars.
The Zero Emission Zone will showcase
the latest in clean energy and sustainable
transportation, featuring a range of
electric, hydrogen, and hybrid vehicles
that produce little to no harmful emissions. AUDIENCE ACTIVATION SPACE
This zone will also highlight the latest
advancements in charging infrastructure THE GREEN ROOM
and renewable energy solutions,
Get a glimpse of future lifestyle and deep-
demonstrating how we can move towards dive into electrification.
a greener and more sustainable future.

CONVERSATION SPACE

RECHARGING STATION
Empowering lounge space to rest,
recharge and energize the audience.

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3d THEMATIC SPACES
ADRENALINE ZONE AUTO DISPLAY LANE

SUPERCAR HIGHWAY
Introducing the most thrilling showcase
of hyper-performance cars.

The Adrenaline Zone will be dedicated to

high-performance vehicles, featuring the
latest supercars, hypercars and sports cars
from around the world. AUDIENCE ACTIVATION SPACE
Visitors can expect to see powerful engines,
aerodynamic designs, and cutting-edge HANDS ON LIVE EXPERIENCES
technology that push the limits of what's
possible on the road and the track. Place where automotive passion comes
to life and brings true excitement.

CONVERSATION SPACE

PITSTOP LOUNGE
Adrenaline zone features a pit-stop
inspired stopover for all auto fans.

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3 PARTICIPATION
THEMATIC SPACES OVERVIEW

A B C D
INNOVATION DESIGN ZERO EMISSION ADRENALINE
PARK DISTRICT SPACE ZONE

AUTO DISPLAY LANES

CONCEPT GALLERY LUXURY LANE ELECTRIC AVENUE SUPERCAR HIGHWAY
Display “Streets” where multiple Stunning showcase of the world’s latest Displaying the most meticulous and Impressive line-up of the latest all- Introducing the most thrilling
brands can exhibit single cars concept cars. bespoke car designs. electric cars. showcase of hyper-performance cars.

AUDIENCE ACTIVATION SPACES

AI ACTIVATION THE ART OF AUTOMOTIVE THE GREEN ROOM LIVE EXPERIENCES
Curated moments for audience Inspiring audience engagement through Telling the story of automotive Get a glimpse of future lifestyle and deep- Place where automotive passion comes to
interaction with the brands the power of Artificial Intelligence. craftsmanship and most iconic designs. dive into electrification. life and brings true excitement.

CONVERSATION SPACES THE LAUNCHPAD THE ATELIER RECHARGING STATION PITSTOP LOUNGE
Stopover spaces where the audience Stage for start-up showcase and Most exclusive lounge space with attention Empowering lounge space to rest, recharge Adrenaline zone features a pit-stop inspired
can reflect, rest and socialize presentations. to finest details. and energize the audience. stopover for all auto fans.

Space that empowers the audience

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AMPLIFICATION
VIRTUAL EXPERIENCE

ADDING A VIRTUAL
EXPERIENCE WILL OFFER
NEW POSSIBILITIES TO
CONNECT WITH THE
AUDIENCE AND HAVE AN
EXTENDED PRESENCE. VIRTUAL CHALLENGES & ADDED VALUES TO
REVEALS COMPETITIONS THE EXPERIENCE

Metaverse showcase for Supporting auto industry Experience the exhibition on

international reveals, celebrating
the best of 2024 show and
bringing highlight moments to
remote audiences.
BRAND SHOWCASE IN THE METAVERSE
students and young innovators to
participate in a competition and
exhibit their creations in the
virtual world and immortalizing
them through the power of web3.
a whole new level - discover
hidden moments, unlock
additional experiences
through NFT’s and quests
within a metaverse world.

REMOTE ACCESS TO THE SHOW HIGHLIGHTS

ADDED VALUE TO THE PHYSICAL EXPERIENCES

SHOWCASE YOUR LATEST AND GREATEST
ENGAGING AUDIENCE AT THE SHOW AND BEYOND
VEHICLES TO A GLOBAL AUDIENCE LIKE
NEVER BEFORE.
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AMPLIFICATION
CAPTURING THE WORLD’S ATTENTION
THE GENEVA SALON IS A CALENDAR FIXTURE
THAT GUARANTEES THE ATTENTION OF THE WORLD
MEDIA AMPLIFICATION
The reach of GIMS extends far beyond visitors. The show will be amplified by the
press, media and content partnerships, influencer engagement and GIMS TV
and social channels.
PRESS
CONFERENCES
Each exhibitor can have their
moment in the spotlight in
front of c.10,000 members of
the world’s press.
INFLUENCER
ENGAGEMENT
GIMS influencers (all creators)
will be hired to extend the reach
of the show to multiple
demographics, capturing the
show in their own style.
VISITORS PROMOTION
The majority of Western Europe lies within 90-minutes of Geneva. To raise awareness
and entice visitors to the show, GIMS is investing in online and offline advertising, and
partnering with key local and international transport partners for promotional offers.
MEDIA ONLINE LOCAL
PARTNERSHIPS ADVERTISING TRANSPORT
Media and content partnerships Focused on key European A promotional partnership with
with top tier media. Each markets. the Swiss public transports.
partner will create and distribute
rich media live from the show on
their own platforms.
GIMS TV AND OFFLINE INTERNATIONAL
SOCIAL ADVERTISING TRANSPORT
GIMS TV is the go-to destination Out-of-home posters and A promotional partnership with
to watch live content and listings focused on the Swiss Geneva airport and SWISS, the
recorded highlights from the market. national flag carrier.
show. Featuring run downs of all
the global reveals.
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SEAMLESS JOURNEY
DISCOVER THE BEST OF GENEVA HOSPITALITY

As a major hub for international organizations,

conferences, and events, the city has developed
a reputation for providing excellent service and
hospitality to visitors from all over the world.
§ 16 HOTELS NEAR PALEXPO
Geneva is home to many luxurious hotels, fine
§ ALL 5 CATEGORIES
dining restaurants, and upscale shops, all of
which cater to the needs and preferences of § EARLY BIRD SPECIALS AVAILABLE
discerning travelers.
§ AVERAGE PRICE FOR 4*: CHF 489 – CHF 670*

§ PRICES STARTING FROM CHF 243**

§ NO MINIMUM STAY FOR MOST HOTELS

§ FREE CANCELLATION FOR MOST UNTIL OCT 2023

Details available upon request

*for peak nights

**one star hotel with early bird
rate during peak nights

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GET IN TOUCH
START THE CONVERSATION TODAY

MAY 1st UPON 31st OCTOBER

NEXT REGISTRATION
Q&A Registration opens Open discussion Stand allocation
about participation
requirements

+49 178 1974849

DIRK KREIDENWEISS dirk.kreidenweiss@genevamotorshow.com

+41 22 761 20 24
NOURHOUDA EL'MGHARI
nourhouda.elmghari@genevamotorshow.com

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THANK
YOU
2024
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