SQL

By: KEERTHI G A and Feb23.B

Business Overview

Total Revenue Total Orders Total Customers Avg Rating

1000 or
83.11M 994 3.135
1512 (Inc–Quantity)

Last Quarter Revenue Last Qtr Orders Avg Days to Ship % Good Feedback

15.28 M 199 97.96 44.1%

 Customer
Customer Metrics
Metrics
Distribution of Customers across States

Observations / Findings

● As per the chart we can find the top 5 states

where most of the customers are for the given
data.

● 38.5% of the customers are from these 5

states

● 98 is highest number of customers from

Texas
Average Customer Ratings by Quarter

Observations / Findings

● Highest Rating is in Quarter Q1 with

3.55

●We can see that the average rating is

getting reduced quarter by quarter

● The reduction of the rating is within the

value of 0.5
Trend of Customer Satisfaction

Observations / Findings

● We can observe that the satisfaction is

getting reduced quarter on quarter.

●50% of feed back is good in Q1 and Q2.

● More feedback is given as Bad and Very

Bad in Q4.

● 40% and 60% of the feedback is negative

in Q3 and Q4 respectively.
Top Vehicle makers preferred by customers

Observations / Findings

● Chevrolet is the top vehicle maker which

is most preferred by the customers

● 50% of the vehicles are from top 10

Vehicle Makers

● 50% of the Vehicles are only from top 6

Vehicle Makers when we consider the order
quantity along with number of customers
Top Job titles owning the vehicle

Observations / Findings

● we can see the people placed the order

with top 10 job titles.

●Company can focus on the people who

work with these job titles to increase the
number of orders.

● Average number of orders place by these

top 10 is approximately equal to 20
Top Vehicle Model Years that were ordered

Observations / Findings

● We can see that most order vehicle was

the model from 2009

● There is positive co-relation between the

number of orders and the vehicle model
year.

● Most of the customer preferred the New

model vehicles.
 Most preferred vehicle make in each state
State Vehicle_Make Quantity State Vehicle_Make Quantity
State Vehicle_Make Quantity Isuzu
Louisiana Ford 4 Pontiac
Texas Chevrolet 12
Lexus Utah
Maybach
2
Florida Toyota 11 GMC Chevrolet

California Dodge 11
Illinois
Chevrolet
4 Dodge
Buick Observations /
Ford Pontiac
Maryland Ford 10
Chevrolet Wisconsin
Nissan
Mazda 2
Findings
Mitsubishi Connecticut 4
Ohio 8 Volvo Cadillac
Chevrolet Chevrolet
Mazda
Colorado Chevrolet 8
Tennessee
Mitsubishi
4 Delaware
Mitsubishi
Chevrolet
2 ●We can see top vehicle
Toyota
Pontiac
Michigan Ford 4 Mississippi
Dodge
2 maker from each state in the
Pontiac
New York Toyota 7 Nevada
Suzuki
4 Hawaii GMC
Lexus
2
table.
Mercedes-Benz
Ford Massachusett
Chevrolet 4 Buick
District of
Chevrolet 7
s Kansas Ford
Nissan
2
●Texas state with Chevrolet
Columbia Toyota
Virginia Ford 7
Oklahoma
Ferrari
3 GMC
Maserati
vehicle make stands first in
Alabama Dodge 7
Alaska Chevrolet 3
Nebraska
Chevrolet
Cadillac 2
the list.
New Mexico Dodge 3
Volkswagen
Washington Chevrolet 7 Mercedes-Benz Wyoming Buick 2
Pennsylvania Toyota 6
New Jersey
Hyundai
3 Montana Chevrolet 2 ● The next Top vehicles are
Nissan
Arizona Pontiac 6 Oregon Toyota 3 Volvo Toyota and Dodge from
Idaho Dodge 3 Ram
Georgia Toyota 6
West Virginia Mercedes-Benz 3
Kentucky
Audi
2
Florida and California.
Mercedes-Benz
Missouri Chevrolet 5 Ford Mercury
Iowa 2 Pontiac
Indiana Mazda 5 Subaru Arkansas 2
Volkswagen
South Mazda
North Carolina Volvo 5 2 North Dakota Hyundai 2
Carolina Isuzu Chrysler
New Hampshire 2
Minnesota GMC 5 Vermont Mazda 2 Lexus
Maine Mercedes-Benz 1
 Revenue
Revenue Metrics
Metrics
Trend of purchases by Quarter

Observations / Findings

● We can see that the number of orders

get declined quarter by quarter.

● Highest number of orders were made in

Q1 with 464 as purchase quantity

● Least number of order were made in Q4

with 396 as purchase quantity.
Quarter on Quarter % change in Revenue

Observations / Findings
% Change in Revenue
● We can find that the Revenue is
18.5% 8.6% reducing when compared to the previous
quarter.
22.5%
● There is dip in revenue by 18.5% in Q2
as compared to Q1.

● There is dip in revenue by 8.6% in Q3

as compared to Q2.

● There is dip in revenue by 22.5% in Q4

as compared to Q3.
Trend of Revenue and Orders by Quarter`

Observations / Findings

● Revenue is getting declined quarter by

quarter.

# Orders
● Number of orders is also getting
declined by quarter on Quarter.

● We can see positive co-relation

between Number of orders and Revenue,
when Number of orders is reduced the
revenue is also reduced.

● Quantity is considered to get total

number of orders
Shipping Metrics
Average discount offered by Credit Card type

Observations / Findings

● We can see that average discount

from all cards is approximately equal
to 0.6 (~ 0.6).

● Highest average discount is 0.644

from Laser Credit Card.

● Lowest average discount is 0.584

from diners-club-international card.
Time taken to ship orders by Quarter

Observations / Findings

● We can see that the average time for

shipping the vehicles is increasing quarter
on quarter.

●The least average shipping time was

taken in Q1 with 57.17 days.

● The highest average time taken for

shipping is 174.10 days in Q4
 Insights and Recommendations
Insights
➢ There is decline in number of orders as moving from quarter on quarter.

➢ There is decline in number of revenue as moving from quarter on quarter.

➢ There is positive co-relation between Number of orders and Revenue.

➢ The discount available from any time type of the available credit card is almost ~0.6.

➢ There is increase in shipping time as moving from quarter in quarter.

➢ There is reduction in customer satisfaction as moving from quarter on quarter.

➢ Highest number of customer are from Texas State.

➢ Chevrolet vehicle make is the highest preferred car by the customers.

➢ 50% of the cars that are ordered by the customer are from top 10 Vehicle maker only.
 Recommendations

1. If the shipping time is reduced then the customer satisfaction will be increased.

2. New programs or adds can be introduced to increase the orders by the customers.

3. New services can be provided to the customers who have placed the orders to increase the
customer satisfaction.

4. New schemes or discounts can be given to customers to increase the orders.

5. Check on the overall after-sales feedback given by the customer for any improvement to be done.

6. Focus more on the states where number of order are more so that sales can be increased further.

7. Focus more on people working in top 10 jobs, so that the number of orders can be increased.

8. As most of the orders were with latest Vehicle Model, company should have more models with
latest year of making.
Thank you