Business Plan for Computer Repair

1. Vision/Mission of Computer repair

Provide quality IT Expertice to the locals

● What does Computer Repair do? sells computer repair services

● Where does this happen? Will conduct the business in-store and via mobile means
● Who does Computer repair benefit? Users who need one stop solutions
● Why would potential customers care? Expertise/convenience
● How does your Computer repair outshine the competition? the flexibility and
standard of service provided

2. Offer and Value Proposition

Your friendly neighborhood tech expert brings the solution to the customer

3. Audience and Ideal Customer

Ideal customer every computer user in the neighborhood who lacks tech support

4. Competitive advantage- Location

o Right by automotive garage, a stage, shopping Centre(lots of traffic).

o Provision to setup ambitious marketing signage board/banner.

5. Revenue Streams, Sales Channels and Marketing

Revenue Streams:
Direct Sales Channels:

○ Brick-and-mortar location: In-store sales in a standalone location.

○ Social media channels: Facebook, Instagram posts/pins.
Marketing and Advertising:

○ Signage posts in the vicinity

○ Posters
Online Marketing Methods:

○ Informative blog content

○ Social media via Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, other
○ Paid online advertising via Google AdSense or other networks
○ Customer loyalty (organic marketing)

6. Structure, Suppliers and Operations

● Business structure: sole proprietorship
● Permits: county and state permits to operate
● Education and certifications: certifications (ITIL),MCSA, education (BSc Computer
Science)
● Roles and responsibilities: Owner will manage all operations
● Standard operating procedures (SOPs): Work from the office tending to clients
● Supply chain: parts ordered as needed by clients, sourced from retail stores

7. Financial Forecasts
Cost Forecast

Business Need Startup Cost Ongoing Cost Source/Supplier

Business organization (DBA, LLC, etc) Ksh. 1000 Ksh. 0

Permits/certifications Ksh. 10000 Ksh.

Store/facility cost Ksh. 75000 Ksh. 14000

Utilities costs Ksh. 4000 Ksh. 4000

Production/office equipment Ksh. 20000 Ksh.

Business bank account Ksh. 2000 Ksh.

TOTAL = Ksh. 112,000

Gross Profit Projections

Product or Service Retail Price (Cost) Gross Profit

Computer Service maintenance Ksh. 2000 (Ksh. 1000) Ksh. 1000

Computer parts upgrades Ksh. 4000 (Ksh. 1000) Ksh. 3000

Software purchase Ksh. 3000 (Ksh. 1000) Ksh. 2000

Specialized goods/service referral Ksh. 4000 (Ksh. 1000) Ksh. 3000

Computer repair Ksh. 4000 (Ksh. 3000) Ksh. 1000