Your Company March 2034

EarthHarmony

The Eco-Soul Marketplace

Problem definition:

• Problem: Limited awareness, affordability, and accessibility of sustainable and ethically produced products in the Indian market.
• Root causes: Many consumers are either unaware of sustainable options or hesitant to invest in them due to their premium pricing and trust issues due to
green washing.
• Potential criteria for success: Education, Awareness, and Innovation.

In today's world, as we hear the urgent call to protect our planet, we face a beautiful and important challenge: How can we create a
special online place where people who care about the Earth can easily adopt a lifestyle that's kind to our planet? As more and more
people become aware of the importance of taking care of the environment and reducing waste, it's clear that we need a welcoming
platform that brings us all together. This platform should be more than just a place to buy eco-friendly products; it should inspire us,
teach us, and create a special online space where every action we take helps our fragile planet.

The Challenge we will work on:

1) Solving for trust in the Indian market.

2) Solving for affordability amongst highly value-conscious Indian consumers.

Suggested Solution:

"EarthHarmony Marketplace," is an e-commerce platform dedicated to curating and promoting a wide range of sustainable and ethical
products. We provide a one-stop-shop for conscious consumers, offering transparency, education, and access to eco-friendly
alternatives.

What are the solutions? How will it work?

sustainable products that align with your

01 Curated Selection of Sustainable Products core values and resonate with the
preferences of Indian consumers

Marketplace that encourages users to exchange

02 Accessibility and affordability old products for virtual coins to purchase goods in
the future

Education and awareness campaigns through

03 Transparency and Education: workshops and NGO collaborations
Competitor analysis Awenest

USP- Plastic-free

and USP
marketplace for sustainable

living.

EarthHarmony
Focuses on toxin-free

USP- Circular Economy

cleaning and plastic-free

Marketplace. ​
packaging.

Brown Living

USP- Offers a wide range of Sustainkart

Plastic-free products in USP- Emphasizes Indian

various categories: Fashion, brands committed to

Travel and gifting, Beauty sustainability.

and baby-safe products, Products are made in India

Cleaning products, and Food. using sustainable materials

Curates products for a and practices.

sustainable, vegan, chemical-

free, and zero-waste lifestyle.

 Market Size

Total addressable market in India for green E -

$19.8Bn commerce

$1.8Bn
SAM
SAM for fashion, home goods ,food segment:​

$35M
SOM
Market that can be captured based on competition
analysis ​

15% 10% 16%

Lack of information and trust low availability price as a barrier

Barriers Observed for people buying eco conscious goods

Revenue model
 Meet the team

She is responsible for ensuring that our products are not only functional but also user-friendly and visually
appealing. With a keen eye for design and a focus on enhancing the user experience, She plays a critical role in User
research part and overall user experience of the product.

Darshana

Riya brings a wealth of experience, where they specialized in strategy and growth initiatives. They have a deep
understanding of market dynamics and a proven track record of driving business expansion.She will be instrumental
in guiding our product's strategic direction and helping us achieve sustainable growth."

Riya
Annexure

https://docs.google.com/spreadsheets/d/1Y6SNKgYqCV8zMRdtZCrayjeDCWVvIiyUhb-YLp3Wj-k/edit?usp=sharing
https://veiled-lifeboat-4f3.notion.site/39e7fc180f8a41e98f4a0da016db4b4c?pvs=4