Campaign

A campaign, usually social or

political in nature, is technically
defined as a planned set of activities
that people carry out to attain a
certain goal or objective.
 Campaign
It is an organized work that seeks
to make an impact on the decision-
making progress within a specific
group.
 Purposes of Campaign
• reaching out to the public regularly
• motivating the public to take action
 5 Dimensions of Campaign

1. Awareness Raising – This is intended

to make the problem to be addressed
known by the public.
UNICEF campaign for quality education for every child
2. Research – another dimension that
is based on research, since it provides
the necessary knowledge to take
action.
3. Social Mobilization – these are used
by grassroots-based social movements,
but also as a tool for the elite and the
state itself.
 Social mobilization (SM) engaged
individuals and communities primarily
through community influencers, public
address systems, door-to-door campaigns,
distribution of materials, and discussions
within community groups and other
community initiatives.
Mobilizing
communities to save
the lives of mothers
and newborns.-WHO
(World Health
Organization)
4. Training – it is the process focused
on a clear and specific target.
5. Lobbying – it is an act to influence
decisions made by officials in the
government.
 Language Devices Used in
Persuasive Writing

1. Emotive Language
-involves the use of words that
evoke emotions and make people a
certain way.
2. Modal Verbs
-may, might, will, must, shall, can,
could, would, ought to)
-these may help improve the
quality of persuasive writing
3. Involving the reader
-personal pronouns: you, your, we,
our, and indicative words like together
-These words establish a connection
between the author and the reader
4. Rhetorical Questions
-questions that are not supposed to
be answered. Instead, they are asked
to for effect, to illustrate a point, or to
let the reader think.
5. Using evidence
-involves the use of facts, figures,
or quotes from experts to highlight
the writer’s authority and make the
idea more convincing
6. Repetition
-involves repeating keywords,
phrases, or ideas to appeal to the
readers
7. Adjectives and Adverbs
-using the appropriate adjectives
and adverbs makes it possible for the
writer to influence how the readers
feel
8. Association
-This technique tries to link an object
or an idea with something already liked
or desired by the target audience such
as wealth, success, pleasure, and
security
9. Bandwagon
-This technique makes the audience
believe the idea that everyone is doing
it or that everyone likes something
10. Experts
-relying on experts’ advice like doctors,
scientists, and other professionals for
things that the audiences don’t know
Directions: Identify the word being described in each sentence.

___________1. This technique makes the audience believe the idea

that everyone is doing it or that everyone likes something.
___________2. It involves the use of words that evoke emotions
and make people a certain way.
___________3. It is technically defined as a planned set of activities
that people carry out to attain a certain goal or objective.
___________4. This is intended to make the problem to be
addressed known by the public.
___________5. These are used by grassroots-based social
movements, but also as a tool for the elite and the state itself.
Advocacy
• comes from the Latin word advocatus which means “call
to one’s aid.”
• focuses on doing something to support, recommend, or
implement actions linked to an idea or cause you to care
about.
• You are not asking for favors.
• It also means making your voice heard, as often the ideas
or practices you want to change affect the most
vulnerable people in society.
• It uses someone’s voice to defend and protect rights or
support different initiatives or causes. It can change
policies, programs, actions, behaviors, institutions, and
investments.
• It can also concentrate on changing rules or laws and
organizing legal demonstrations or rallies to support this
cause.
• When someone publicly supports the interests of an
individual, group, or cause, they’re engaging in advocacy.
Types of Advocacies
1. Self-advocacy is when a person advocates for
their interests. It involves skills in knowing your
rights, understanding your needs, and
effectively communicating those needs to
others.
Ex. A student with ADHD may need to ask his/her
teachers for more time to complete tests or a
separate testing location.
Types of Advocacies
2. Individual advocacy is when a person (or
group) focuses on the interests of one or a few
individuals. It can be informal or formal.
•Informal individual advocacy often involves
family members and friends.
Ex. Parents often advocate for their child’s needs
at school.
•Formal individual advocacy often goes through
organizations like government agencies or
nonprofits.
Ex. When someone is escaping domestic
violence, organizations help with shelter, medical
care, mental healthcare, financial assistance, and
more
Types of Advocacies
3. System advocacy seeks to change things on a
local, state, or national level through laws and/or
policies because it wants to change systems for
the long term.
Ex. Groups working for gun control in the US are
an example of systems advocacy.