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IceAwake™

Fighting aging
in sleep-deprived skin
IceAwake™
Fighting aging in sleep-deprived skin

Extract from a Glacier Bacterium to IceAwake™


Wake up Sleep-Deprived Skin Cells • Energizes tired skin
IceAwake™ is based on an extract of the bacteria • Reduces wrinkles after only two weeks
­Iodobacter ssp., which was isolated from the soil • Increases radiance despite a hectic lifestyle
below a Swiss glacier. IceAwake™ rejuvenates skin
that appears aged due to a hectic lifestyle that Applications
also features too little sleep. • Energizing serums for fatigued skin
• Concentrates for glowing, revitalized skin
Sleep deprivation not only leads to a tired appearance • Radiance enhancing face masks
in the short-term, but it is also an aging factor in the • Anti-aging treatments
long-term. This is due to inefficient protein folding in
sleep-deprived and aged skin. Unfolded proteins are Formulating with IceAwake™
­unable to carry out their job and accumulate. This leads • Recommended use level: 1 – 2 %
to stress in the endoplasmic reticulum (ER), the cellular • Incorporation: For cold processes, dissolve ­IceAwake™
organelle responsible for secreted protein production, into the aqueous phase or add it p ­ re-dissolved into
and subsequently to cell damage. In addition, ATP, a small amount of water after e ­ mulsification. For hot /
the energy molecule that is needed for protein folding cold processes, add I­ceAwake™ pre-dissolved in
and many other cellular processes, is reduced in sleep- a small amount of water, during the cooling phase
deprived cells. ­below 40 °C.
• Thermostability: Temperatures of up to 40 °C for a
IceAwake™ was shown to: short time will not affect the stability of IceAwake™.
• increase the expression of chaperones in aged
­fibroblasts that assist in proper protein folding INCI (EU / PCPC) Declaration
• increase ATP production and reduce ER stress Succinic Acid (and) Maltodextrin (and) Aqua / Water
in a sleep deprivation cell model.
Additional Information
In clinical studies on Asian as well as Caucasian female • Without preservation
and male volunteers, IceAwake™ visibly rejuvenated • Without alcohol
their appearance by decreasing wrinkle depth, increas-
ing radiance, and reducing the tired appearance for
a refreshed look.

IceAwake™ is COSMOS approved *.

* Raw material approved by ECOCERT GREENLIFE in accordance with the


COSMOS Standard December 2019
IceAwake™
Swiss glacier bacteria reawakened

A Glacier Expedition to Discover new Microorganisms IceAwake™ Rejuvenates Sleep-Deprived Skin


In order to discover and harvest novel extremophile Large scale cultivation and extraction of the
­microorganisms for use in cosmetics, an expedition was Iodobacter ssp. strain followed by spray-drying
undertaken to a glacier in Valais, Switzerland. Due to the the extract on a maltodextrin carrier yields the
constant shrinking of glaciers in the past few decades, active ingredient IceAwake™.
microbes that were previously hidden below a perma-
nent layer of ice have now become accessible. Samples IceAwake™ contributes to the improvement of
taken from the soil were analyzed for their microbial correct protein folding, reduces stress, and
­content. Whole genome sequencing of an isolated strain stimulates energy production in vitro in sleep-
led to the identification of Iodobacter ssp., a psychrotol- deprived cell models.
erant rod shaped gram-negative bacterium, which has
been reawakened following many years lying dormant In two clinical studies with Asian and Caucasian
below the glacier ice layer. female and male volunteers, IceAwake™ reju-
venated their ­appearance after just 14 days by
reducing wrinkle depth and increasing radiance
for a visibly less tired look.

Endoplasmic Reticulum (ER)

Membrane

Cytoplasm

Mitochondrion

Nucleus

Endoplasmic reticulum (ER)


Sleep Deprivation
A hectic lifestyle leads to skin aging

Lack of Sleep is Part of our Lives Sleep Deprivation and Protein Folding
In our modern society, many people do not achieve Sleep deprivation affects protein folding and chaperone
the recommended level of 7 – 9 hours of sleep per night. production, and it leads to stress in the ER. In order to
A hectic lifestyle, stress and poor sleep hygiene prevent combat this issue, more chaperones are needed to cope
both the quality and quantity of sleep that the body with the stress and assist in the regeneration and repair
needs. The skin is considerably affected by this sleep of the cell. In aged cells, chaperone production is reduced
deprivation and the most obvious effect is the tired and the cell fails to efficiently prevent protein misfolding.
­appearance of the face following a night featuring low These wrongly folded proteins accumulate and cause
sleep quantity and / or quality. Whilst young individuals more ER stress, and subsequently damage the cell. This
can recover quickly from this lack of adequate rest, it vicious cycle then leads to an insufficient recovery of the
is important to note that prolonged sleep deprivation cells during sleep.
acts as a general aging factor like UV-irradiation or
­oxidative stress, which leads to long-term negative Sleep Deprivation leads to Cellular Burnout
­effects on the skin. An additional negative consequence of sleep depriva-
tion is the reduction of the cellular energy currency
Protein Folding in the ER ATP produced by mitochondria (3). As the chaperones
The endoplasmic reticulum (ER) is an organelle in our in the ER are ATP dependent, insufficient ATP levels
cells which, among other important functions, produces due to lack of sleep can limit their protein folding ability
proteins that are destined for cellular membranes and for and exacerbate the accumulation of misfolded proteins
secretion, e. g. collagen. During the production process, which ultimately leads to cell damage.
these proteins need to be correctly folded in order to
perform their intended function. There are helper pro- Improving the flawless folding of proteins and increasing
teins known as chaperones and they assist in this folding ATP levels results in a rejuvenated and fresh appearance
process. BiP (binding immunoglobulin protein) is one of despite a hectic lifestyle.
the major chaperones in the ER and it has been shown
to be specifically affected by sleep deprivation (1). It has
also recently been shown that BiP is, for example, up- (1) Naidoo et al., J Neurosci. 2008; 28(26): 6539 – 6548
regulated before the increased production of collagen (2) Pickard et al., FASEB J. 2019;33(6): 7479 – 7489
at night during cellular regeneration processes (2). (3) Chikahisa and Séi, Front Neurol. 2011; 2: 87

Protein Folding in the Endoplasmic Reticulum

Chaperones ATP (energy)

Protein folding

Unfolded protein Active protein ĺ radiant, smooth skin


ĺ youthful appearance

Hectic lifestyle Protein Accumulation ĺ tired looking skin


Stress misfolding Degradation ĺ wrinkles
Aging ER stress ĺ aging
Cell damage
IceAwake™
Study results

Improving Chaperone Expression


in Aged Fibroblasts
As it is known that ER chaperones are down- Fibroblasts treated with 1 % Iodobacter ssp. extract
regulated in aged cells, which consequently results in showed an increase in the expression of all four
an accumulation of misfolded proteins, we wanted to ­chaperon proteins compared to control cells.
­investigate whether an extract of Iodobacter ssp. could
increase the expression of chaperone genes in aged BiP, in particular, which is the main chaperone that is
skin cells. For this study, fibroblasts were grown for ­responsible for the unfolded protein response in the
17 passages to mimic the aging process. These aged ER, was upregulated by 100 %. This indicates that
­fibroblasts were then treated or not (control) with 1 % ­protein folding can be carried out more efficiently
­Iodobacter ssp. extract for a period of 24 hours. The ­despite aging.
­expression of four ER chaperone genes was quantified
with RT-qPCR.

BiP is the main chaperone in the ER. It not only assists


in protein folding, but it also keeps proteins from
­aggregating and imports polypeptides into the ER.
Endoplasmin plays a critical role in folding proteins that
are secreted.
Calnexin and calreticulin are both important for protein
quality control as they prevent the release of misfolded
proteins from the ER.

Improving Chaperone Expression in Aged Fibroblasts

Control 1 % Iodobacter ssp. extract

250
compared to control cells (=100) in %

200
Gene expression

150

100

50

0
Control BiP Endo- Calnexin Calreticulin
plasmin

S-529 / © Mibelle Biochemistry


Increase in ATP Production in a Cellular Sleep
Deprivation Model
A cellular sleep deprivation model was used Treatment of sleep-deprived fibroblasts with 0.01 %
in order to mimic the effects of lack of sleep in a cell Iodobacter ssp. extract significantly stimulated the
­culture environment. These special “sleep-deprived” ­production of ATP by 27.5 %.
­fibroblasts combine the impairment of mitochondria and
increased ER stress which mimics the sleep deprivation
phenotype. Using this cellular model, it was investigated
whether the Iodobacter ssp. extract is able to reactivate
ATP production.

The sleep-deprived fibroblasts were grown in assay


­medium that ­induces additional mitochondrial stress.
­After washing, cells were incubated or not (control)
with 0.01 % Iodobacter ssp. extract for 120 minutes.
­Cellular ATP levels were measured by chemilumines-
cence.

Increase in ATP Production

Control 0.01 % Iodobacter ssp. extract

150

* + 27.5 %
compared to control cells (=100) in %

100
ATP production

50

*p<0.05 versus control

S-809 / © Mibelle Biochemistry


IceAwake™
Study results

Reduction of ER Stress
The same cellular sleep deprivation model as As expected, the sleep-deprived fibroblasts displayed
in the previous study was used in order to a larger n
­ umber of MAMs compared to healthy fibro-
mimic the effects of lack of sleep in a cell culture envi- blasts. The treatment of sleep-deprived fibroblasts with
ronment. These special “sleep-deprived” fibroblasts 0.01 % Iodobacter ssp. extract significantly reduced
combine the impairment of mitochondria and increased MAM contact points.
ER stress which are consequences of a chronic lack of
sleep. This suggests that ER stress in the sleep-deprived cell
model has been decreased by the Iodobacter ssp. ­extract.
Using the model, the formation of mitochondrial asso­
ciated membrane (MAM) contact points were investi-
gated. These MAMs are the connection points between
mitochondria and the ER, and they act as a marker for
ER stress. As these contact sites contribute, among
other things, to the detoxification of accumulated mis-
folded proteins, MAMs are increased under ER stress.

In this study, sleep-deprived fibroblasts were treated


or not (control) with 0.01 % Iodobacter ssp. extract for
120 minutes and MAM contact points were visualized
and quantified using a proximity ligation assay followed
by immunofluorescence microscopy. The number of
­cellular MAMs was compared to normal fibroblasts which
do not have elevated ER stress.

Reduction of Mitochondrial Associated Membrane (MAM) Contact Points in Sleep-Deprived Fibroblasts

MAM contact points Cell nuclei

250 Control healthy


compared to healthy cells (=100) in %

200
Change in protein interactions

150
10 μm

100
Sleep-deprived cells
0.01 %
50 Control Iodobacter ssp. extract

0
Control healthy Control 0.01 % Iodobacter
ssp. extract
Sleep-deprived cells

*p<0.05 versus control sleep-deprived cells


S-809 / © Mibelle Biochemistry S-809 / © Mibelle Biochemistry
Improvement of Wrinkle Depth and Radiance
in Asian Volunteers with a Hectic Lifestyle
Twenty-three Asian women aged between These results demonstrate that after just 14 days of
41 and 57 years (mean age: 50.7 years) who were over- ­application, IceAwake™ rejuvenates the appearance
worked and/or had little and bad quality sleep were of the face despite a hectic lifestyle by decreasing
­selected for the study. They applied a cream with 2 % ­wrinkles and improving skin radiance.
IceAwake™ on one half of their face and the corre-
sponding placebo on the other half of their face twice
daily for a period of 14 days. The wrinkle depth on
the crow’s feet wrinkles was determined by using
­PRIMOS. In addition, a clinical expert grading of skin
radiance was performed based on photographs taken
of the volunteers using Visia CR.

Treatment with 2 % IceAwake™ for 14 days increased


skin radiance by 9.2 % and reduced wrinkle depth
by 11.4 %. Both results were statistically significant
­compared to initial conditions and placebo.

Decrease in Wrinkle Depth after 14 Days Increase in Radiance after 14 Days

Placebo 2 % IceAwake™ Placebo 2 % IceAwake™

5 10
*
Change in maximum wrinkle depth
compared to initial conditions in %

compared to initial conditions in %

8
Improvement of skin radiance

-5

-10
2
*

-15 0

*p<0.05 versus initial conditions and placebo *p<0.05 versus initial conditions and placebo

S-808 / © Mibelle Biochemistry S-808 / © Mibelle Biochemistry


IceAwake™
Study results

Improvement of Wrinkles and Tired


­Appearance in Female and Male Volunteers
Twenty-one Caucasian men and women aged After 14 days of treatment with 2 % IceAwake™, a signif-
between 44 and 66 years (mean age: 53.7 years) who icant reduction of wrinkle depth by 15.9 % compared to
had a tired appearance (presenting dark circles around initial conditions was observed.
the eyes and medium-deep crow’s feet wrinkles) were
selected for the study. They applied a cream with 2 % In addition, treatment with 2 % IceAwake™ significantly
IceAwake™ on one half of their face and the corre- reduced visible tiredness in 71 % of the volunteers as
sponding placebo on the other half of their face twice ­assessed by clinical-grade evaluation.
daily for a period of 14 days. The wrinkle depth on the
crow’s feet wrinkles was determined by using PRIMOS.
In addition, a clinical expert grading of skin tiredness
was performed on photographs taken of the volunteers
using ColorFace.

Decrease in Wrinkle Depth after 14 Days Decrease in Tired Appearance after 14 Days

Placebo 2 % IceAwake™ Placebo 2 % IceAwake™

10 100
Change in wrinkle depth compared to initial

Volunteers showing visible improvements

75
*
0
of tiredness in %
conditions in %

50

-10
25

-20 0

*p<0.05 versus initial conditions *p<0.05 versus initial conditions

S-856 / © Mibelle Biochemistry S-856 / © Mibelle Biochemistry


Furthermore, the wrinkle and tiredness reduction The perception of each volunteer regarding efficacy
was visible in the ColorFace photographs of both was also evaluated via a questionnaire at the end
male and female volunteers. of the study.

95 % of the volunteers agreed with the following


­statements:
“The product helps my skin to look healthy”
“The product makes my skin feel soft and smooth”
“The regular use of the product has had an overall
­benefit on my skin”

90 % of the volunteers agreed with the following


­statements:
“The product provides a healthy radiance (‘glow’)”
“The product instantly provides me a skin that looks
both healthy and beautiful”
“The product helps to make my skin feel fit for the day”

Visible Improvement of Crow’s Feet Wrinkles in Male and Female Volunteers

Before After 14 days

➞ ➞
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S-856 / © Mibelle Biochemistry


IceAwake™
Fighting aging
Mibelle AG Biochemistry, 5033 Buchs  /  Switzerland, Phone + 41 62 836 17 31, info@mibellebiochemistry.com, www.mibellebiochemistry.com

in sleep-deprived skin

IceAwake™
• Energizes tired skin
• Reduces wrinkles after only two weeks
• Increases radiance despite a hectic lifestyle

Applications
• Energizing serums for fatigued skin
• Concentrates for glowing, revitalized skin
• Radiance enhancing face masks
• Anti-aging treatments

Marketing benefits
• Based on a unique extremophile bacterium found under a Swiss glacier
• Sustainable sourcing of raw material (biotechnology)
• Novel aging mechanism based on protein folding and chaperone activity
• Without preservatives
• COSMOS approved

Innovating for your success


Mibelle Biochemistry designs and develops innovative, high-quality actives based on
naturally derived compounds and profound scientific know-how. Inspired by nature –
Realized by science.

The information contained in this publication is provided in good faith and is based on our current knowledge.
No legally binding promise or warranty regarding the suitability of our products for any specific use is made. Any
statements are offered solely for your consideration, investigation and verification and do not relieve you from
your obligation to comply with all applicable laws and regulations and to observe all third party intellectual prop-
erty rights. Mibelle AG Biochemistry will not assume any expressed or implied liability in connection with any use
of this information and disclaims any and all liability in connection with your product or its use. No part of this
publication may be reproduced in any manner without the prior written permission of Mibelle AG Biochemistry.

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