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Brochure IceAwake
Brochure IceAwake
Fighting aging
in sleep-deprived skin
IceAwake™
Fighting aging in sleep-deprived skin
Membrane
Cytoplasm
Mitochondrion
Nucleus
Lack of Sleep is Part of our Lives Sleep Deprivation and Protein Folding
In our modern society, many people do not achieve Sleep deprivation affects protein folding and chaperone
the recommended level of 7 – 9 hours of sleep per night. production, and it leads to stress in the ER. In order to
A hectic lifestyle, stress and poor sleep hygiene prevent combat this issue, more chaperones are needed to cope
both the quality and quantity of sleep that the body with the stress and assist in the regeneration and repair
needs. The skin is considerably affected by this sleep of the cell. In aged cells, chaperone production is reduced
deprivation and the most obvious effect is the tired and the cell fails to efficiently prevent protein misfolding.
appearance of the face following a night featuring low These wrongly folded proteins accumulate and cause
sleep quantity and / or quality. Whilst young individuals more ER stress, and subsequently damage the cell. This
can recover quickly from this lack of adequate rest, it vicious cycle then leads to an insufficient recovery of the
is important to note that prolonged sleep deprivation cells during sleep.
acts as a general aging factor like UV-irradiation or
oxidative stress, which leads to long-term negative Sleep Deprivation leads to Cellular Burnout
effects on the skin. An additional negative consequence of sleep depriva-
tion is the reduction of the cellular energy currency
Protein Folding in the ER ATP produced by mitochondria (3). As the chaperones
The endoplasmic reticulum (ER) is an organelle in our in the ER are ATP dependent, insufficient ATP levels
cells which, among other important functions, produces due to lack of sleep can limit their protein folding ability
proteins that are destined for cellular membranes and for and exacerbate the accumulation of misfolded proteins
secretion, e. g. collagen. During the production process, which ultimately leads to cell damage.
these proteins need to be correctly folded in order to
perform their intended function. There are helper pro- Improving the flawless folding of proteins and increasing
teins known as chaperones and they assist in this folding ATP levels results in a rejuvenated and fresh appearance
process. BiP (binding immunoglobulin protein) is one of despite a hectic lifestyle.
the major chaperones in the ER and it has been shown
to be specifically affected by sleep deprivation (1). It has
also recently been shown that BiP is, for example, up- (1) Naidoo et al., J Neurosci. 2008; 28(26): 6539 – 6548
regulated before the increased production of collagen (2) Pickard et al., FASEB J. 2019;33(6): 7479 – 7489
at night during cellular regeneration processes (2). (3) Chikahisa and Séi, Front Neurol. 2011; 2: 87
Protein folding
250
compared to control cells (=100) in %
200
Gene expression
150
100
50
0
Control BiP Endo- Calnexin Calreticulin
plasmin
150
* + 27.5 %
compared to control cells (=100) in %
100
ATP production
50
Reduction of ER Stress
The same cellular sleep deprivation model as As expected, the sleep-deprived fibroblasts displayed
in the previous study was used in order to a larger n
umber of MAMs compared to healthy fibro-
mimic the effects of lack of sleep in a cell culture envi- blasts. The treatment of sleep-deprived fibroblasts with
ronment. These special “sleep-deprived” fibroblasts 0.01 % Iodobacter ssp. extract significantly reduced
combine the impairment of mitochondria and increased MAM contact points.
ER stress which are consequences of a chronic lack of
sleep. This suggests that ER stress in the sleep-deprived cell
model has been decreased by the Iodobacter ssp. extract.
Using the model, the formation of mitochondrial asso
ciated membrane (MAM) contact points were investi-
gated. These MAMs are the connection points between
mitochondria and the ER, and they act as a marker for
ER stress. As these contact sites contribute, among
other things, to the detoxification of accumulated mis-
folded proteins, MAMs are increased under ER stress.
200
Change in protein interactions
150
10 μm
100
Sleep-deprived cells
0.01 %
50 Control Iodobacter ssp. extract
0
Control healthy Control 0.01 % Iodobacter
ssp. extract
Sleep-deprived cells
5 10
*
Change in maximum wrinkle depth
compared to initial conditions in %
8
Improvement of skin radiance
-5
-10
2
*
-15 0
*p<0.05 versus initial conditions and placebo *p<0.05 versus initial conditions and placebo
Decrease in Wrinkle Depth after 14 Days Decrease in Tired Appearance after 14 Days
10 100
Change in wrinkle depth compared to initial
75
*
0
of tiredness in %
conditions in %
50
-10
25
-20 0
➞ ➞
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in sleep-deprived skin
IceAwake™
• Energizes tired skin
• Reduces wrinkles after only two weeks
• Increases radiance despite a hectic lifestyle
Applications
• Energizing serums for fatigued skin
• Concentrates for glowing, revitalized skin
• Radiance enhancing face masks
• Anti-aging treatments
Marketing benefits
• Based on a unique extremophile bacterium found under a Swiss glacier
• Sustainable sourcing of raw material (biotechnology)
• Novel aging mechanism based on protein folding and chaperone activity
• Without preservatives
• COSMOS approved
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