SEO TIPS FOR

BLOGGING ON
SQUARESPACE
- LET'S INCREASE YOUR REACH! -
BACKEND SETTINGS
1. FILL OUT SITE TITLE
(IE. NAME OF BUSINESS OR BLOG)

2. WRITE TAGLINES
(IE. WHAT IS YOUR BUSINESS OR BLOG)

3. WRITE SITE DESCRIPTION

(ABOUT THE WEBSITE)

4. FILL OUT SEO TITLE AND PAGE TITLE

(OF EVERY SITE PAGE)

5. WRITE YOUR SEO DESCRIPTION (FOR EVERY PAGE)

6. UPDATE LOCATION SETTINGS (IF APPLICABLE)

7. ENABLE SSL AND SECURE SITE WITH HTTPS

8. FORMAT AND ENABLE POPUPS

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 NOTE:
SEO description tells readers (when skimming
through Google search) what to expect from
clicking on your page. Treat it like an excerpt
with lots of main keywords.

Why enable SSL? Search engines favour more

secure websites and that means having https://
instead of http://

Enabling popups can help significantly with

conversion (if it adds value for the viewer)

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LINKS
1. USE 3-4 WORDS FOR URLS

2. INCLUDE MAIN KEYWORDS IN URL

3. REDIRECT BROKEN LINKS

4. BUILD BACKLINKS

5. INCLUDE EXTERNAL LINKS

6. USE INTERNAL LINKS

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 NOTE:
BACKLINKS: are when other websites link back to
yours because of relevant content. This helps
increase your SEO ranking factor so get some PR
or guest blogging going!

EXTERNAL LINKS: are other websites that you link on

your page or blog post because of their relevant
content (eg. a link from my blog to Squarespace)

INTERNAL LINKS: are links to content or pages

within your own websites (eg. at the end of a blog
article, you share links to other similar articles)

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BLOGGING
1. WRITE LONG, HIGH QUALITY CONTENT

2. UPDATE AND RELAUNCH OLD CONTENT

3. USE CATEGORIES AND TAGS

4. FIND AND USE MAIN KEYWORDS

5. INCLUDE LONG-TAILED
KEYWORDS/PHRASES (LTK)

6. INCLUDE LSI
(LATENT SEMANTIC INDEXING)

7. USE KEYWORDS IN HEADERS

8. INCLUDE MAIN KEYWORDS IN TITLE

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 NOTE:
BLOG POSTS that are over 1000 words (aka.
long form content) do better than shorter ones!

LONG TAILED KEYWORDS (aka. LTK)

eg. if main keyword is acai bowl, then one LTK
could be: homemade dairy-free acai bowls

LATENT SEMANTIC INDEXING (aka. LSI)

are extra words affiliated with your main
keywords (eg. LSI keywords for acai bowl:
berries, coconut, chia seeds, peanut butter, etc.)

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IMAGES & MEDIA
- COMPRESS IMAGES TO AROUND
500KB (SEE TIP)

- OPTIMISE IMAGE FILE NAMES

(SEE TIP)

- FILL OUT IMAGE TITLE (ALT TEXT)

IN SQUARESPACE

- WRITE IMAGE DESCRIPTION

(IF APPLICABLE)

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 NOTE:
COMPRESS IMAGES: use free tools like Tinypng
or Bulkresize // or Photoshop for higher quality.

RENAME IMAGE FILES: best to use all lowercase

and hyphens instead of spaces, so it’s easier to
get read by bots, which means more search
engine favourable.

IMAGE TITLES: in Squarespace are the Alt Texts

and they are important for search engines to
identify what the image is about

IMAGE DESCRIPTION: applies to gallery images

only, they are an extra way for you to include
keywords and have it seen and shared by
search engines.

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Notes:
write down any extra notes or tips :)

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