Performance Marketing Proposal

HIRA BAIG & Team Pvt.Ltd.

Proposed to: Urbanite Goods

Project Title: E-commerce Project Urbanite Goods

HIRA BAIG
Company address
Email :hirabaig1990@gmail.com
Phone: 03366302807
EXECUTIVE SUMMARY

Hira Baig & Team is a leading provider of Digital Marketing Services to transform
businesses across diverse sectors such as Real Estate, Ecommerce, Services and other
business sectors. Our tailored digital marketing services serve both B2C and B2B
enterprises; enabling them to effectively connect with their target audiences and achieve
their strategic business objectives. Backed by a team of skilled professionals having
extensive experience in the field; we are well placed to help our clients grow and thrive
- even in challenging times. By really getting to know our customers, our talented team
are able to offer unique and customized solutions backed by data driven analysis and
broad research.

As a performance marketing agency, we believe in building long lasting business relations with
our clients which help us all grow. Seeing our clients’ businesses grow is the ultimate goal. Here
are some previous happy clients of Hira baig & Team are

 Jeeva Textile
 Alkabir Town, Lahore
 Shifa International Hospital
 Grand City Housing Society
 Digital Agencies Alliance Pakistan (DAAP)
 Broadcast Properties. DHA
 Connected Pakistan
 Fiona , Sheep
 Customize.pk

PROJECT OVERVIEW

Here’s how the unique Digital Marketing solutions offered by Hira Baig & Team Pvt. Ltd.
will support your business growth.

We can assume that you may facing challenges:

 You may not have existence in digital market place.

 You're not well-versed in digital marketing and may need assistance in understanding
the nuances of sales conversions, targeting, optimization, and analytics.
 You may not have users friendly and optimized websites.
 You may not be able to make tailored marketing plan that help you in achieving
your business goal.

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  you may not able to deliver a compelling offer.
 you may face challenges in Scaling.
 you may not able to create content that resonates with your audience.
 you may not able to create graphic that are visually appealing and ensure that your
brand's identity and message are effectively communicated through high-quality
graphics.

And where there is challenge there is also opportunity:

 We'll be establishing optimized social media pages and accounts.

 We'll utilize our extensive Marketing Expertise to reach your desired audience.
 Developing Brand image in Online landscape is way easier and cheaper to the Physical
Landscape; so that, you can reach broader audience.
 Hira & Team will be finding right target audience and building credibility of your
business.
 We'll develop a compelling offer for your product to sell In Pakistan market, to
develop cultural relevant marketing strategy and content.

The customized service we offer is the key to make sure your business can achieve
optimum growth and outpace the market. Our team will have a critical and thorough
analysis of your business to build out a bespoke marketing plan that aligns with your
business goals. You can expect ongoing support and customer service with regular
performance reviews to allow you see the impact of our work and provide opportunities
for continuous improvement.

PACKAGES WE OFFER:

Below you will find a detailed outline of the proposed pricing, payment schedule and payment terms
offered by Hira & Team:

Attributes Basic Standard Premium

(Popular)
Social Media Account Setup ✓ ✓ ✓
Ad Account Setup ✓ - ✓
Business Manager Setup ✓ - ✓
Pixel Integration ✓ ✓ ✓
Creative Testing ✓ ✓ ✓
Reporting Time - 24 hrs -
Interest Based Targeting ✓ ✓ ✓
Advertising yes ✓
Scaling Strategy yes ✓
Social media Management - ✓
Social Media Posts 5$/post 12-15/Month
Total cost 70,000 ✓

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 Google Ads ✓
Community & Chat Management ✓
Ad Budget Upto - 300,000
- -

Charges will be 100 percent Advance before starting the advertising

Campaigns

OMNICHANNEL MARKETING:
Note: Omni channel marketing is subjected to the above given packages.

REFERENCE WEBSITE:

Jild.pk
Kordovanleather.pk
Waldor leather.co

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WEBSITE SERVICE CHARGES:

SHOPIFY CMS:

Module Description Package

Admin All of the admin roles will be handled by Admin Panel.
1. Add product categories
2. Add, update and delete Product
3. Order Handling
4. Check sales report between ‘To’ to ‘From’ date.
Customer Panel All customer related functionalities will be performed here by the
customer.
1. Create & Edit an account.
2. Add to Cart
3. Checkout and Order Placement
4. Payment Method (COD/Credit Card & Debit Card).
5. Add to Wishlist
6. Coupons / Get A Discount.
7. See Order History
8. Track Order
Total Amount 1,25,000 PKR (Only
Website Charges)

WordPress CMS:

Module Description Package

Admin All of the admin roles will be handled by Admin Panel.
1. Add product categories
2. Add, update and delete Product
3. Order Handling
4. Check sales report between ‘To’ to ‘From’ date.
Customer Panel All customer related functionalities will be performed here by the
customer.
1. Create & Edit an account.
2. Add to Cart
3. Checkout and Order Placement
4. Payment Method (COD/Credit Card & Debit Card).
5. Add to Wishlist
6. Coupons / Get A Discount.
7. See Order History
8. Track Order
Total Amount 1,00,000 PKR (Only
Website Charges)

NOTE:
 All contents, graphics, videos, paid accounts and API if any will be provided by client.
 Domain, hosting accounts will be provided by client but if the client wants to buy it from us
then its charges will according to his/her demand. See link for domain and hosting charges

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  Official Logo will be provided by client.
 Above mentioned requirements are related to basic ecommerce functionalities. They can be
add-up or subtract according to client needs.

TERMS AND CONDITIONS:

• Your data will remain secret.
• This project will be completed in 30 to 40 days maximum but if the content we need
from the client is coming to us late then its deadline must be increased accordingly.
• If you will need any modifications or add-ons in requirements during the development of
project, then budget will increase accordingly.

OUR RECENT WORK

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Case study no.1 (Baby niche):
Generated sales amounting Rupees 9.45 million in 2.5 months with Ad spend of Rupees 2.73
million and achieved ROAS of 3.46x

Case study no.2 (Fashion niche):

Generated sales amounting Rupees 15 million+ in last month with the Ad
spend of 3.13 million & achieved Blended ROAS of 4.79x

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Our Recent Google Ads Work
Women Fashion niche:

Communication Channels

 WhatsApp

 Email

TERMS AND CONDITIONS

 Project timeline minimum 3 months

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Intellectual Properties:

• Service details

• All login details

• Customer details

• Company Name

• Brand Name

• Images

• Videos

• Documentation of any sort

What’s Next? Once you read the proposal; we will love to answer all your queries. A contract will be
shared with you containing consideration, duties, deliverables and all terms and conditions. We are
looking forward to work with you and make this project a success story for you and for us. Customer
Support Customer Support: We provide 24/7 support to our clients. You can get in touch to discuss
anything with us and our representative will be with you within 24 hours. You can email us anytime or
can schedule a call with us whenever you want.

Customer Support

Customer Support: We provide 24/7 support to our clients. You can get in touch to discuss anything with
us, and our representative will be with you within 24 hours. You can email us anytime or can schedule a
call with us whenever you want.

What’s Next?

Once you read the proposal, we would love to answer all your queries. And once the proposal is
approved, we will share a contract with you. You will sign the contract and then we will draft a detailed marketing
plan for you, discuss the launch strategy and will provide our services in any way we can.

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We are looking forward to work with you and make this project a success story for you and for us

Hira Baig
(Chief Executive Officer)

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