ReadyWrapped’

Christian Faith Andrews Ll. de la Pena, Franchette Anne Olano, Tina Ricci
Vallejera, Chris Axel Escol, Krizia M. Edquila, and Thrixy Ann S. Mipranum
St.Rita’s College of Balingasag, Inc.
Balingasag, Misamis Oriental 9005
*christianandrewsdelapena-stem@srcb.edu.ph

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Executive Summary
ReadyWrapped is a gift shop retail business that provides a wide range of gift selections.
Following the successful presentation of the business plan, this company was established.
As a team, we focused on addressing the "pain point" of the market, which is mainly the
matter faced by individuals who find themselves too hectic with their business and other
responsibilities, leaving insufficient time to provide a meaningful present on various
occasions. The “Bonanza Gift Shop '' in Las Vegas remains the world's largest gift shop
that is brimming with an extensive assortment of souvenirs, including t-shirts, hats, mugs,
shot glasses, magnets, and pieces of jewelry. However, Readywrapped separates its
convenience and customization from Bonanza Gift Shop. A company that concentrates
on the gift market and caters primarily to people with busy lifestyles and little artistic
flair. We are still in the early phases of development, finalizing the product line, building
cooperative connections with other companies, and figuring out how to launch the
business. What sets ReadyWrapped apart is our commitment to providing both ready-
made customizable gifts and delivery under one roof. Our proprietary customization
platform ensures a seamless and enjoyable experience for customers looking to add a
personal touch to their gifts. Thus, it benefits from strong alliances with key support
groups including flower shops, beauty tools and accessories stores, souvenir shops, and
event planners. These partnerships enhanced our capabilities in sourcing, logistics,
innovative implementation, and technology integration. A rising need for simple and
customized gift options is what defines the gift industry. With shoppers searching for
more thoughtful gifts, ReadyWrapped got them covered. To address the dynamic
preference of the customer, a unique customization platform allows for the
personalization of every transaction. However, "One Stop Gift Shop" was well-known in
the municipality for its customer-focused loyalty programs. Readywrapped made them
less versatile and less likely to deliver surprise gifts to individuals who work abroad
while still offering high-quality service upon request. The entire funding needed,
according to Bplan's financial fund, is $26,880, or nearly a million pesos. However,
managing such a large sum of money is undoubtedly difficult. In the short term, the
business will create an online store to serve as a platform for customer service and brand
development. This platform will only charge for delivery fees and additional costs
associated with operating online, like electronics and internet which is more agreeable.

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Table of Contents

1. Business Profile 4
1.1 Business Logo, Tagline, Business Description, and Strategic Location 5
1.2 Vision, Mission, Goals, & Objectives 6

2. Business Plan Implementation

2.1 Production 7
2.2 Marketing Aspect & Strategies 8
2.3 Human Resources 8
2.4 Finance 8

3. Product Diversification 11

4. Future Plans 11

5. Acknowledgments 11

6. References 11

7. Appendices 11

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1. Business Profile
1.1. Business Logo, Tagline, Business Description, and Strategic Location

ReadyWrapped is an advanced gift shop that offers a carefully chosen assortment of ready-
made gifts along with a distinctive customization platform, simplifying the art of gift-giving. It
acts as a perfect example of convenience and customization when it comes to gifts.
ReadyWrapped provides its services outside of our physical location. Our personalized options
and carefully chosen selections can be viewed by customers worldwide via online platforms. Our
delivery service acts as a bridge for those who are unable to surprise their loved ones in person
by making sure the sentiment behind the gift knows no geographical bounds.

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 ReadyWrapped provides storefronts that are both virtual and physical. Our presence across
two platforms meets our clients' varied needs. Placed in social media accounts and the busy
municipality area of Balingasag. Our physical store is situated in the geographic center of the
municipality to guarantee accessibility and to reach a wider audience. We know that employment
rates are more prevalent in the municipal capital, and it aligns with our customer segments which
target busy professionals, students, couples, and event planners. Our online store, created to meet
the changing demands of a worldwide audience, enhances our physical presence. Our online
platform, which can be accessed from anywhere in the globe, offers the ReadyWrapped
experience to individuals who are looking for the ideal gift but might be geographically
separated. Customers can browse through various products offered by the company with only a
few clicks. The business intended to provide online customer service through Facebook,
Instagram, and TikTok, demonstrating that these platforms are the largest online social
networking sites.

Physical Store Online Store

Regarding the strategic location, specifically the physical store, we are still in the process of
navigating the complex landscape of economic factors, we recognize that our initial assumptions
and plans may undergo adjustments. Our team is currently engaged in a meticulous process to
identify the optimal area for our operations.

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1.2. Vision, Mission, Goals, & Objectives

Vision
To establish a business as a globally recognizable brand in the gift industry that is associated
with outstanding service, originality, and innovation.

Mission
To contribute to seeking thoughtful gifts in a less stressful and time-consuming manner for
people, that guarantees a genuine symbol of care and thought.

Goals
1. Achieve a 20% increase in customer satisfaction scores within the first year by
streamlining the ordering process and ensuring prompt delivery.
2. Provide platform updates every quarter to introduce new customization options, based on
customer feedback and emerging trends in personalization.
3. Establish partnerships with at least five additional local businesses within the next six
months to expand the range of gift options and enhance collaborative marketing efforts.
4. Implement cost-saving measures to achieve a 10% reduction in operational costs within
the first six months, without compromising product quality or customer service.
5. Initiate a community outreach program, contributing 1% of annual profits to local
charities and participating in at least two community events per quarter.

Objectives
1. Develop a loyalty program to reward devoted customers, extend an invitation to more
dedicated people, and register clients with the company to label them as frequent buyers.
2. Increase the number of products offered in the online store by developing an online
mobile app. This will improve the user experience and give a more integrated interface.
3. Achieve a 30% market share in the local gift industry.

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2. Business Plan Implementation

2.1. Production
Since the company will work with pre-made gifts, our direct costs will be associated with
product design, choosing a supplier for raw materials such as gift boxes, and the overall design
of the gift. On the other hand, indirect costs will include utilities essential for delivery, the
printing process, rent, labor salaries, and other supplies. However, the cost of raw materials
depends on the year, the economy, and availability. For example, the price of utilities and the
price of oil and gasoline will affect the company due to their association with shipping and
product delivery. This is to ensure high-quality customized gifts and a balance between product
quality and profitability.

Direct and Indirect Cost Total Price (P)

Raw materials (gift boxes, souvenirs, gift Small-20

bundles, curly bows, wrapping paper, boxes, Medium - 55
printed materials, etc.) Large - 120
Souvenirs - 35
Gift bundles
Set A-150
Set B-200
Set c-250
Set D-300
Curly bows-15
Wrapping paper - 25
Printed materials - 10
Total:1,177

Utilities (printer, oil, and gasoline, rent, office Printer - 3299

supplies, maintenance, etc,) Oil gasoline - 200
Rent-5000
Office supplies - 1500
Maintenance - 1500
Total:11,499

Total: P 12,676.00

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2.2. Marketing Aspect & Strategies
Product
At ReadyWrapped Gifts, we redefine the art of gifting by offering a
curated selection of thoughtfully designed, pre-wrapped gifts and
bundled presents for every occasion. Our mission is to make gifting
effortless and memorable, ensuring you're always ready to celebrate life's
special moments.

Place
Welcome to ReadyWrap Gifts – Now Open in the Heart of Municipality!
Address:
ReadyWrapped Gifts
[Balingasag, Misamis Orienta;]
[Brgy. 5, Roa Street]

Central Location: Nestled in the heart of Municipality, our store is easily accessible from various
neighborhoods, ensuring that customers from different parts of the city can conveniently visit us.
Nearby Attractions: Located in proximity to popular landmarks or attractions in [Municipality],
our store provides an excellent opportunity for customers to combine their visit with other
activities, enhancing their overall shopping experience.
Beside “Blossoms by Georgia”: Convenient Collaborations, planning a surprise event? Need a
quick and beautiful gift set? The collaboration between ReadyWrapped and Blossoms by
Georgia ensures that customers can effortlessly find everything they need for a complete and
heartwarming celebration.

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Price
In case a customer wishes to gift
multiple recipients, we will
implement a type of bundle pricing as
part of our pricing strategy. To attract
more devoted customers we will
employ psychological pricing and
cost based to encourage them to buy
at a slightly reduced price. These are
the company's bundle sales; they
are distinct from other sales, 250 Php 390 Php 490 Php
which might vary because they
entail customization, and the costs and add-ons associated with that customization will det have
different themes depending on special occasions like birthdays, Christmas, weddings,
christenings, and other noteworthy occasions. These bundles do, however, represent the
beginning price so that clients are aware of the possible range for a personalized gift. Prices
range from 250 to 490 pesos on average for small to large boxes, excluding the extra features of
the large box. These gift packages may have different themes depending on special occasions
like birthdays, Christmas, weddings, christenings, and other noteworthy occasions.

Promotion
Printed Materials:
We have an array of printed materials, including brochures and flyers, distributed strategically
throughout the Municipality. These materials highlight our unique selling points, showcase our
gift collections, and emphasize the convenience of our ready-made gifts. (Refer to Appendix A)

Logo Placement Everywhere:

We believe in saturating our surroundings with our brand identity. From shopping bags to
wrapping papers, our logo is thoughtfully placed everywhere. This consistent presence reinforces
our brand and ensures that ReadyWrapped Gifts becomes a recognizable and trusted name in the
gifting landscape.

Business Cards:
Our business cards are not just pieces of paper; they are invitations to celebration. Handed out at
the store and shared within the community, our business cards succinctly convey what
ReadyWrapped Gifts is all about (Refer to Appendix A)

Social Media Presence:

We are active on various social media platforms, sharing engaging content, promotions, and
behind-the-scenes glimpses of our store. Social media allows us to connect with our audience,
share customer stories, and keep everyone informed about the latest additions to our gift
collection.

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Sales Promotion:

We guarantee the products are of the highest quality and keep up

with the latest gifting trends. For added
convenience, we take into account gift sets or
bundling options. As a way to increase our
reach, we made an intuitive and user-friendly
online store. We are using online advertising
and digital marketing platforms like social
media to advertise the company to increase
the effectiveness of this. We'll be working together with bloggers or
influencers to promote our goods and to use exclusive offers, time-limited promotions, or
seasonal marketing to increase sales. For the soft opening, we will be implementing gifts for the
first 50 people and creating a customer contest giving them a chance to win a mystery gift box.

People
Expert Gift Consultants:
Our in-store team consists of expert gift consultants who are passionate about helping customers
find the perfect gift. They are knowledgeable about our product offerings and are always ready to
provide personalized recommendations based on individual preferences and occasions.

Friendly and Approachable Staff:

From the moment you step into ReadyWrapped, you'll be greeted by our friendly and
approachable staff. Customer satisfaction is our priority, and our team is dedicated to creating a
warm and inviting shopping experience.

Feedback and Improvement:

We value customer feedback and actively seek input to improve our services. Whether it's
through surveys, reviews, or direct conversations, we listen to our customers and use their
insights to enhance our offerings and customer experience.

Inclusive Workplace:
ReadyWrapped Gifts is committed to fostering an inclusive and diverse workplace. We believe
that a diverse team brings a wealth of perspectives, ideas, and creativity, ultimately benefiting
both our business and our customers.

Employee Recognition:
We recognize and celebrate the hard work and dedication of our team members. Whether it's
through employee of the month programs or other recognition initiatives, we ensure that our staff
feels appreciated and motivated.

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2.3. Human Resources
The human resources of ReadyWrapped represent a talented workforce committed to designing
and delivering premium, personalized gifts. Important positions include CEO, Chief Human
Resources, Chief Marketing Officer, Senior Manager, Executive, and Chief Financial Officer.
An experienced management group that supervises strategic business operations.
Employee compensation at ReadyWrapped is an indication of the company's dedication to
identifying and rewarding talents. Benefits like health insurance, training opportunities, and
product discounts go hand in hand with competitive salaries. Bonuses based on performance
encourage excellence and promote a culture of hard work and accomplishment.

1. CEO (Chief Executive Officer): The CEO is

responsible for the overall vision, strategy, and
direction of ReadyWrapped Gifts. They provide
leadership and make high-level decisions to ensure
the company's success. The CEO sets the tone for
the business, establishes long-term goals, and
oversees the execution of key initiatives.

2. Chief Human Resources Officer (CHRO): The

CHRO is responsible for managing the human
resources function within ReadyWrapped Gifts.
This includes recruitment, employee relations,
training and development, performance
management, and ensuring a positive and inclusive
workplace culture. The CHRO plays a vital role in
attracting, retaining, and developing a skilled and
motivated team.

3. Chief Marketing Officer (CMO): The CMO is in

charge of ReadyWrapped Gifts' marketing strategy.
They oversee the development of marketing
campaigns, branding, and communication efforts to
promote the brand and attract customers. The CMO
is instrumental in understanding market trends,
identifying target audiences, and ensuring that the
business's products and messaging resonate with
customers.

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4. Senior Manager: A Senior Manager in
ReadyWrapped Gifts is likely responsible for
overseeing specific departments or functions within
the company. This could include managing the
day-to-day operations of the retail store, logistics,
or other critical areas. They collaborate with other
leaders to implement strategies and ensure that the
business runs smoothly.

5. Executive Team: The executive team, which may

include various leaders such as the CEO, CMO,
and CHRO, collaborates on strategic decision-
making and ensures alignment with the company's
goals. Executives work together to address
challenges, identify opportunities, and steer the
company toward success.

6. Chief Financial Officer (CFO): The CFO

manages the financial aspects of ReadyWrapped
Gifts. They oversee budgeting, financial
planning, and ensure the company's financial
health. The CFO plays a key role in making
financial decisions that align with the business
strategy, such as investment in inventory,
marketing, and other initiatives.

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2.4. Finance

Source of Financing:

a. Equity Financing: b. Debt Financing:

The company will raise capital through
the sale of shares because we're seeking
the funds for a long-term project or a
short-term bill payment. By selling
shares, the company essentially
exchanges ownership of the business for
cash with no repayment obligations.
To meet its capital needs for both long-term
projects and short-term obligations, the company
will look into debt financing. In debt financing, the
business will borrow money from outside sources
and agree to pay back the money borrowed plus
interest over a predetermined time. With this
strategy, the company can obtain the required
funding without sacrificing ownership by making
the most of its current assets.

Sales:
These are the company's bundle sales; they are distinct from other sales, which might vary
because they entail customization, and the costs and add-ons associated with that customization
will determine the price. These bundles do, however, represent the beginning price so that clients
are aware of the possible range for a personalized gift. Prices range from 250 to 490 pesos on
average for small to large boxes, excluding the extra features of the large box. These gift
packages may have different themes depending on special occasions like birthdays, Christmas,
weddings, christenings, and other noteworthy occasions.

250 Php 390 Php 490 Php

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 Projected Daily Revenue

Gift Bundles Cost per Unit Markup (40%) Selling Price Projected Volume Projected Revenue

Small 180.00 72.00 252.00 8 2,016.00

Medium 280.00 112.00 392.00 7 2,744.00

Large 380.00 152.00 492.00 5 2,460.00

Total 840.00 336.00 1,136.00 20 P. 7,220.00

Projected Monthly and Yearly Revenue

Gift Bundles Selling Price Projected Volume Projected Revenue Projected Volume Projected Revenue
(Monthly) (Monthly) (Yearly) (Yearly)

Small 252.00 240 60,480.00 2,950 743,400.00

Medium 392.00 210 82,320.00 2,555 1,001,560.00

Large 492.00 150 72,800.00 1,825 897,900.00

Total 1,136.00 600 215,600.00 7,330 P. 2,642,860.00

Projected Cost of Good Sold (Monthly)

Gift Bundle Original Price Projected Volume (Monthly) Cost of Good Sold (Monthly)

Small 180.00 240 43,200.00

Medium 280.00 210 58,800.00

Large 380.00 150 57,000.00

Total 840.00 600 P. 159,000.00

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 Freight-In
(Local supplier of gift boxes and other gift items)

Gift Bundle Items sold daily Projected Volume (Monthly) Freight-In (January)
(100 per item delivery)

Small 8 240 24,000.00

Medium 7 210 21,000.00

Large 5 150 15,000.00

Total 20 600 P. 60,000.00

Merchandise Inventory, beginning P 00.00

Add: Net cost of Purchases 159, 000.00
Freight-in 60, 000.00
Cost of Good Sold Available for Sale P 219, 000.00
Less: Merchandise Inventory, end 00.00
Cost of Good Sold P 219, 000.00

Operating Expense
Internet Connection P 1, 299.00
Utilities (Electricity) 800.00
Miscellaneous Expense P 300.00
Total Operating Expense P 2,399.00

Cost of Good Sold P 219, 000.00

Total Operating Expense P 2,399.00
Cost P 221,399.00

Gross Revenue
Yearly Revenue P 2,642,860.00
Total Cost P 221,399.00
Total Gross Revenue P 2,421, 461.00

Net Revenue/ Income

Gross Revenue P 2,421, 461.00
ROI’S P 200,000.00
Taxes P 100,000.00
Discounts P 10,000.00
Allowances P 100,000.00
Net Revenue P 2,101,461.00

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 Off and Off-Peak Season

Months Year 1 Year 2 Year 3 Year 4 Year 5

January P 215,600.00 P 215,600.00 P 215,600.00 P 215,600.00 P 215,600.00
February P 219,000.00 P 214,100.00 P 220,000.00 P 214,100.00 P 219,000.00
March P 220,000.00 P 115,300.00 P 240,000.00 P 115,300.00 P 220,000.00
April P 230,100.00 P 200,000.00 P 230,100.00 P 200,000.00 P 230,100.00
May P 230, 200.00 P 215,600.00 P 290, 200.00 P 215,600.00 P 230, 200.00
June P 200,000.00 P 100,200.00 P 100,000.00 P 100,200.00 P 200,000.00
July P 199,00.00 P 220,300.00 P 200,00.00 P 220,300.00 P 199,00.00
August P 180,000.00 P 215,600.00 P 180,000.00 P 215,600.00 P 180,000.00
September P 190,600.00 P 160,500.00 P 190,600.00 P 160,500.00 P 190,600.00
October P 170. 100.00 P 205,500.00 P 170. 100.00 P 205,500.00 P 170. 100.00
November P 200,200.00 P 80, 600.00 P 200,200.00 P 80, 600.00 P 200,200.00
December P 230,500.00 P 235,600.00 P 230,500.00 P 235,600.00 P 230,500.00
(+10%)

During off-peak seasons, such as September, consumer demand for gifts may decrease, leading
to lower daily revenue projections. This could be attributed to factors like the absence of major
holidays or gift-giving occasions during this time. Conversely, peak seasons, like December,
witness a substantial surge in gift purchases due to the holiday season. December is traditionally
a high-gift-giving month, with people actively seeking presents for various celebrations. As a
result, daily revenue projections are expected to be significantly higher during this period. une is
another notable month with an anticipated increase in revenue projections, mainly driven by the
graduation season. Gift shopping for graduates is a common practice during this time, leading to
heightened consumer activity.

3. Product Diversification
In addition to creating convenient gifts, ReadyWrapped is also a
unique business that specializes in creating handcrafted souvenirs
that are more than just treasures; rather, they are expertly crafted
items that capture the spirit and beauty of the area around the
business particularly the Balingasag
neighborhood where the
company is based.
Additionally, Readywrapped sells handcrafted souvenirs to
tourists, travelers, and locals in the area. This can take the
form of t-shirts, a small-carved "Vega's house," textiles, ornaments from the historic Balingasag
church, and many more items. Our distinctive selling proposition is the integration of genuine
local craftsmanship with the ease of personalized gift wrapping, creating an incredibly
remarkable present-giving experience.

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4. Future Plans
ReadyWrapped envisions becoming a trailblazer in the gifting industry by integrating a
cutting-edge mobile app and strategically sponsoring events. The app will provide customers
with an immersive shopping experience, featuring exclusive limited-edition gifts and a one-click
surprise gifting option. Simultaneously, strategic event sponsorships aim to enhance brand
visibility, offering personalized incentives at gatherings, business meetings, and special
occasions. This forward-thinking approach positions ReadyWrapped at the forefront of
innovation, promising customers a seamless blend of technology, surprise, and personalized
gifting experiences.

5. Acknowledgments
Together with my team, we particularly want to acknowledge "Blossoms by Georgia" for
willingly providing relevant details about the daily items sold and their numerical data on
freight-in cost. Their cooperation has made a substantial difference in how accurate our daily
forecasts and revenue estimates are. We value the insights you have shared and the partnership
you have established.

6. References
[1] Mande, V., Park, Y. K., & Son, M. (2012). Equity or debt financing: does good corporate governance
matter? Corporate Governance: An International Review, 20(2), 195-211.

[2] (BPlans: Business Planning Resources and Free Business Plan Samples, n.d.)

[3] Héroux, L., & Church, N. J. (2014). Marketing Strategies of Gift and Souvenir Shops in Canada and

the United States: A Comparative Exploratory Study. Téoros, 33

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