RETAILassignment 2

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Workshop

Assignment 2
Product: Shoes (Nike)

Why did you choose that product / service?


Nike is a well-established and reputable brand in the footwear industry. The
brand's dedication to advancing technology and ensuring high quality
significantly influenced my choice. Before making the purchase, I read online
reviews and ratings of Nike running shoes products. Positive reviews regarding
comfort and performance influenced my decision. Nike offers a wide range of
shoes. This made it easy to find a pair of shoes that were a good fit for myself.

What areas in choosing / considering this ( list all ) ? and Why?


Comfort: Comfort is crucial for walking or running. The cushion in the shoe and fit
of the shoes were essential.
Durability: I wanted shoes that would withstand regular use and maintain their
quality over time.
Style: Although not the main consideration, the visuals of the shoes was an
addon.
Price: I thought about how much the product cost before buying it. It was
important to make sure it fit my budget and was worth the money I was spending.

How did you finally decide ?


I did some research online and read reviews of different Nike shoes. I also went
to a Nike Factory Outlet store and tried on a few different pairs of shoes. This
allowed me to assess the fit and comfort in person. I compared the shortlisted
Nike models based on their specifications, reviews, and price.

What happened after buying / using the product service?


The shoes were comfortable and provided good support. The shoes
demonstrated good performance and met the criteria I considered during the
purchase.

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