Dataai Retailers Guide 2023 en

GUIDE
Retailer's Guide:
Strategies to Master
Retail on Mobile
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Strategies to Master Retail on Mobile
RETAILER'S GUIDE:
Unlocking growth for retailers - thriving in the digital age

Mobile continues to revolutionize retail. Having a mobile strategy is imperative even for brick & mortar and traditional
retailers. Get ready to window-shop your way through this guide and up-level your mobile strategy:
Gain insights into the state of retail to effectively optimize Discover growth opportunities by uncovering new
your app strategy and expand your market share. keywords and identifying strategic partnership to increase
your audience size.
Understand how to capitalize on evolving consumer
behaviors to increase cart size, particularly during holiday Know how to effectively prioritize user experience
seasons. enhancements - all geared toward delivering a seamless
user experience.
Learn how to track and analyze metrics across your retail
value chain, facilitating data-driven decision-making to Get the full picture of your competitors' growth strategy
streamline processes and accelerate time to value. to win in the increasingly competitive mobile landscape.
Thousands of new shopping apps hit the app stores each week. Discover how to use your mobile app to boost sales!
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Share of Global Downloads
by Mobile Performance Score Between 2022 and 2025 Forecast

89% of Shopping App Downloads
Will Come From Apps with a Mobile Performance Score (MPS)
Performance Score of 80+ in data.ai unlocks an ai-powered view of

2025, Up from 85% in 2021 your app’s performance at every stage
of the customer journey.
Nike Temu
Nike PDD Holdings
90+ 80-90 70-80 60-70 50-60
Acquisition Acquisition 100% 0.1% 0.1% 0.1% 0.1% 0.1%
100 100
2.2% 2.2% 2.0% 1.8% 1.7%
90% 10.4% 9.9% 9.5%
12.2% 11.2%
80%
98 93
70%
Sentiment Engagement Sentiment Engagement
95 100 80 100 60% 30.4% 30.1% 29.9%
30.8%
32.7%
50%
Poshmark Rakuten 40%
Poshmark Rakuten Rewards
30%
Acquisition Acquisition
100 93 20%
10%
96 93 0% 52.7% 55.7% 57.2% 58.2% 58.8%
Sentiment Engagement Sentiment Engagement 2021 2022 2023F 2024F 2025F

87 100 92 94
Source: data.ai Intelligence

Note: Data for iOS and Google Play combined. App MPS is calculated as app's average weekly genre score each month.
3 / 30
Time Spent (Hours) in Shopping Apps (Android Phones)

Powered by App IQ
Consumers to Spend More Than
Worldwide
50 Billion Hours in Shopping Apps 2020 2021 2022 2023
5B
in 2023 —Up 42% from 2020
Consumers continued to turn to their mobile devices
more than ever in 2022 and 2023, and retail was no 4B
exception. Mobile shoppers are on track to spend more
than 50 billion hours in shopping apps on Android phones
for the second straight year in 2023. This equates to an
3B
average of more than 135 million hours per day!
This shift to mobile accelerated during the pandemic —

total time spent in 2023 is projected to be up 42% 2B
compared to 2020. We saw a bit of correction from this
rapid growth in 2023 as time spent was slightly down
compared to the first half of 2022. However, positive
year-over-year growth has returned by the second half 1B
of 2023 suggesting that we can expect sustained growth
moving forward.
Time spent tends to see a bump during the holiday 0

season in the fourth quarter. Popular shopping holidays
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include Black Friday and Christmas in the United States,
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Singles Day in China, and the Festive Season in India. b eF

Note: Includes apps in the Shopping genre using data.ai's App IQ taxonomy.
Android Phones.Wolrdwide totals exclude China.
4 / 30
Shopping App Downloads in the First Half of Each Year

Powered by App IQ
Shopping App Downloads
Downloads (iOS and Google Play)
Nearly Doubled Between H1
Worldwide
2018 and H1 2023
H1 2018 H1 2019 H1 2020 H1 2021 H1 2022 H1 2023
2B
While e-commerce continued to lead the way in terms of
shopping app downloads, it was the mobile-forced 1.5B
companies that saw the most growth over the past five 1B
years. As the pandemic caused many stores to be closed,
mobile apps provided a necessary alternative to in-store 0.5B
shopping and many retailers added new options like 0
curbside pickup to allow for safe shopping. Retailer E-Commerce Retailer Store Resell Supermarket & Coupons & BNPL Pharmacy & Malls &
stores, supermarkets & convenience stores, and Convenience Rewards Drugstore Shopping
Store Centers
pharmacy & drugstore apps have seen global downloads
more than double over the past five years. Growth Indexed to H1 2018
8
The emergence of buy-now-pay-later (BNPL) was
another trend disrupting the retail space. Downloads for 6
these apps climbed nearly 7x between the first half of
2018 and the first half of 2022, though they've declined a 4
bit in H1 2023.
2
0
E-Commerce Retailer Store Resell Supermarket & Coupons & BNPL Pharmacy & Malls & Shopping
Convenience Rewards Drugstore Centers
Store

Note: Includes apps in the Shopping genre using data.ai's App IQ taxonomy.
iOS and Google Play combined. China is iOS only. 5 / 30
Common App Features Among the Top 10 Shopping Apps
By Global Downloads in H1 2023
What Do Top E-Commerce Shopping Features
Apps Have in Common? They 3rd Party Buy Now
Curated Daily/
Exclusive Member
P2P
Save for
App Shopping Hourly Market-
Have the Latest Features! Payment Pay Later
Content Deals
App Deals Rewards
place
Later
1 SHEIN
Each of the top 10 shopping apps by downloads contain
popular mobile shopping features like 3rd party 2 Amazon
payment, curated shopping content, and daily or hourly
deals. In addition, several have added new features like 3 Meesho
buy now pay later and a peer-to-peer marketplace to
attract new mobile shoppers. 4 Shopee
It's notable that these top 10 apps have more features on 5 Temu
average than the rest of the top 30 shopping apps. For
example, 70% of the top 10 shopping apps have buy now 6 Flipkart
pay later compared to just 53% of the top 30. Another
feature that was particularly popular among the top 10 7 Shopsy
apps was member rewards. Nine of the top 10 apps have
member rewards, while only 55% of the next 20 apps 8 Alibaba.com
have the feature.
9 AliExpress
10 Lazada
% of Top 10 Apps with Feature 100% 70% 100% 100% 40% 90% 50% 40%
% of Top 30 Apps with Feature 87% 53% 83% 73% 33% 67% 43% 20%
Note: Android Phones. Includes apps in the Shopping genre using data.ai's App IQ taxonomy.
Includes January-June each year. Worldwide ranking excludes China.
6 / 30
Top Shopping Apps By Breakout Time Spent (Hours) in 2023

Time Spent Growth: H1 2023 vs. H1 2022
E-Commerce is Still Capable Powered by App IQ
of Disruption — Just look at Worldwide
Temu's Success
Rank App Parent Company Headquarters Subgenre
Nine of the top 10 shopping apps by global time spent
growth between H1 2022 and H1 2023 were e-commerce 1 SHEIN Shein Singapore E-Commerce
apps, led by SHEIN, AliExpress, and Temu. Temu has
continued to gain momentum throughout 2023, finally 2 AliExpress Alibaba Group China E-Commerce
surpassing SHEIN as the top app by global downloads
across iOS and Google Play for the first time in August 3 Temu PDD Holdings China E-Commerce
2023.
4 Wildberries Wildberries Russia E-Commerce
Several of these apps also ranked among the top 10
shopping apps by total time spend in the first half of 5 Flipkart Walmart United States E-Commerce
2023, including SHEIN (#8 in H1 2023), AliExpress (#6),
and Flipkart (#3). Each of these apps ranked among the 6 Myntra Walmart United States E-Commerce
top 30 in H1 2023.
7 AliExpress Russia Alibaba Group China E-Commerce
8 Shopsy Walmart United States E-Commerce
9 Vinted Vinted Lithuania Resell
10 AJIO Shopping App Reliance Industries India E-Commerce

Note: Android Phones. Includes apps in the Shopping genre using data.ai's App IQ taxonomy.
Includes January-June each year. Worldwide ranking excludes China.
7 / 30
data.ai | Our Customers

8 out of the 10 top publishers trust data.ai insights to grow their business
Retail QSR Technology Gaming Gig Economy Media

& E-commerce & Entertainment
Note: Top publishers by app store revenue | Source: data.ai Intelligence
8 / 30
CUSTOMER STORIES
What our customers are saying about us...
Fetch's mission is to create a different kind of rewards program. Result:
Challenge: No visibility into its competitors and the overall industry.
"We start by evaluating daily and monthly active users, then assess what factors are driving
growth, drilling down into paid and organic performance. We look at increases in ad spend,
new innovative creatives, changes to meta descriptions and metadata and more. This
25%
means we can use hard data – rather than instinct – to make informed decisions about our
Decrease
own strategies." in CAC
- Krishnan Menon, VP of Business and Consumer Growth at Fetch Rewards
Read the full case study here
9 / 30
Grow your business
You want to... but you struggle with...
 Increase Market Share: Capture a larger portion of the  Low app visibility in crowded app stores
target market, outperforming competitors.
 Inefficient spending on advertising and marketing to reach
 Expand Market Reach: Tap into a global customer base new audiences.
beyond physical stores.
 Creating engaging advertising content for your app that
 Stay Competitive: Meet customer where they spend most of resonates with your target audience.
their time and motivate them to download your app.
 Identifying untapped markets for your app and pinpointing
growth opportunities.
10 / 30
Strategies to Master Retail on Mobile ACQUIRE
Enhance Your Organic Keyword

Strategy
Understand which apps are ranking for a given keyword
on any given day by leveraging the market level Keyword
Search Report.
Analyze the ASO Keywords report at the individual-app

level to gain an in-depth understanding of your own vs.
competitor’s organic user acquisition performance.
Discover new keywords by using data.ai’s Intelligent

Machine Learning — including long-tail keyword
opportunities. Prioritize keywords based on Search
Volume and Difficulty or analyze competitors' successful
keywords.
Optimizing your offering with the keywords that people

are searching for will be essential to generating app
downloads from a valuable audience.
Rakuten increased their organic downloads by 430% from 11/22 to 11/27/22 in

the U.S. by adding ‘Back Friday’ keywords to their ASO strategy.
Explore Rakuten's change in organic downloads post ASO change
To go deeper on App Store Optimization download our ASO guide

11 / 30
Optimize Your Paid Search

Strategy to Safeguard Your
Strong Brand
A strong brand is not just a logo or a name; it represents Walmart lost a high portion of
the essence of your retail business and the value it their paid keyword share of voice
delivers to customers. It is a critical asset that can drive to up and rising competitors like
Temu, Lucky Scanner and Shopkick
customer loyalty, trust, and business success. So you
on 2/12/23.
better protect it.
In this situation, using solutions like
Use the Paid Search report in the individual app level to Paid Search and Keyword Defense
uncover a specific app’s paid keyword strategy on either would allow data.ai customers to
quickly uncover the threat and
Apple Search Ads or Google Ads. adjust their paid search strategy to
gain back the full share of voice -
Leverage the Keyword Defense report to monitor your protecting their brand.
app’s most important organic keywords and to be alerted
data.ai subscribers can explore
to competitive threats from app store advertising (Apple Walmart's Paid Search and
Search Ads & Google Play App Ads). Get a clear Keyword Defense.
indication of which Keywords are safe, threatened,
exposed or critical and make data-driven decisions easy.

12 / 30
Turn Clicks into Sales with

Insights on the Best Performing
Creatives
Retail businesses, especially during the holiday season,
must execute strong and creative advertising campaigns
to stand out, attract consumers, and create emotional
connections.
Explore data.ai's Creative Gallery to analyze user

acquisition efforts in the shopping genre on iOS and
Android across 16 networks, uncover performance-
driving themes and creatives, and gain insights from
competitors' campaigns to enhance your own.
Utilize metrics like Creative Share of Voice, Active Days,

and advertiser-specific data to refine your advertising
strategy and stay ahead of your competitors across
diverse markets.
Get inspired for this years holiday season by creatives that had the biggest
creative share of voice during the Black Friday Week 2022. Vinted had the
biggest share of creative voice in November of 2022 by creating thumb-
stopping videos to successfully increase downloads
Explore the best performing creatives during Black Friday Week 2022

13 / 30
Uncover Top Growth Markets

for Shopping
Strategically entering growth markets is vital for retail
apps, fostering sustained growth, competitiveness, and
global positioning.
Get an understanding of the Shopping apps market size

for any given time frame from a global, regional, or local
perspective using data.ai's Market Size dashboard.
Track estimates of downloads and revenue across

countries, categories, and devices on iOS and Google
Play and utilize filtering options to monitor and assess the
change in market size by platform, country or category in
a single view.
Looking at a global view, we can see that countries with a strong increase in
downloads in the shopping genre are marked green. Dive into the Downloads
Share to understand if this is a opportunity for expansion.

14 / 30
The Right Retail Partnerships

Can Help Grow Your Customer
Base and Your Basket Size
Engaging with strategic partners can increase your
basket size with cross promotional offers or optimize user
experience by integrating with apps that your users
frequently use.
Our Cross-App/Web Usage Report can help you analyze

potential social, gaming, loyalty, payment and other
global partners based on their popularity and audience
overlap in a particular market.
Uber Eats has a high cross-app affinity to multiple fashion brands in the
selected region and time frame. It could be beneficial to have cross promotions
for another touchpoint with the user.

15 / 30
Build a world-class mobile
shopping experience
 Enhance Customer Experience: Offer features like easy  Gaining insights into how customers interact with your app, to
navigation, personalized recommendations, quick checkout, identify pain points and deliver a satisfying experience.
and responsive customer support to increase convenience.
 Creating an exceptional mobile shopping experience.
 Improve Customer Engagement: Promote social interaction
through user-generated content, social sharing, and chat  Understanding where shoppers spend their time to design
functionality. precise and tailored experiences.
16 / 30
Strategies to Master Retail on Mobile ENGAGE
Understand and Enhance Your

Shopping Experience
In the world of retail apps, keeping an eye on how
customers use and engage with your app is a big deal.
These numbers aren't just fancy stats; they're the key to
making your business shine. They help you make shopping
personal, turn lookers into buyers, drive loyalty, and
optimize cart and checkout conversion. Learn which
features and strategies work best for your customers and
competitors to inform strategy and ultimately improve
overall customer experience.
Measure Usage and Engagement to understand how

much time users spend on average on different retail Analyzing Temu’s usage we can
apps and when. Easily identify which versions and feature see that their active user base is
updates are driving or hurting a retail app's engagement. increasing steadily whereas their
Use this information for your product roadmap planning. average session duration is
decreasing. Still compared to their
competitors they are leading when
Benchmark Usage & Engagement behaviors to a group it comes to session duration time.
of competitors with data.ai’s Compare App Report. It would be worth getting user
feedback to understand how they
can increase their session
duration.

17 / 30
Prioritize Features that Help

Grow your Basket Size Understand which are the winning
features that the top retailers
have. This example shows that
The first-time user experience (FTUE) is a key driver of they all have ‘Curated Shopping
retail app engagement and retention. It’s important to Content’ features in their apps.
create a unique, memorable and seamless experience to
boost engagement. With data.ai’s proprietary App IQ
Solution you’ll get a robust app taxonomy of 560,000+
categorized apps and deep competitive intel to help you
understand which features are driving engagement.
Know what keeps your audience spending: Whether it’s

time in-app or number , know what features maximize
engagement, monetization and customer loyalty.
See what other apps are doing to make their first-time Get inspired by FTUE of your
user experiences (FTUE) a key driver of engagement competitors without downloading
and retention and use the intel to perfect your own. the app yourself. Sort by
‘Downloads’ to understand which
FTUE drives most downloads.

18 / 30
Easily Identify Features that

your Shoppers Love in Other
Apps
Building a product roadmap can be time and resource
intensive. Finding the right features to drive engagement
can be hit or miss without the right insights.
Use the Cross-Mobile Affinity metric to understand which

apps are more likely to be used by your selected
audience. Apps with high affinity have features your
audience is craving. Use this information for your product
roadmap planning.
Craft a seamless experiences with data.ai’s Cross App

Usage Report and get a deeper understanding of how
shoppers are interacting across channels and devices to
really understand your audience.
From June to August 2023 in the U.S., Adidas had most Cross-Mobile Usage
with direct competitor Nike, and also with sneaker retailers such as StockX,
GOAT and DICK’s Sporting Goods. It can be beneficial to analyze these apps to
understand what features they have to keep your audience engaged.

19 / 30
Drive loyalty & advocacy
 Build Brand Loyalty: Develop solutions to boost customer  Getting access to the right data to understand retention for
retention, loyalty, and advocacy. your app, your category and your competitors.
 Improve User Retention: Implement strategies to reduce  Preventing users from abandoning your app prematurely
app abandonment and prolong user engagement.
 Gathering user feedback and making data-driven
 Optimize User Feedback: Establish effective feedback improvements
channels and use data for ongoing app and user experience
improvements.
20 / 30
Strategies to Master Retail on Mobile RETENTION &
SENTIMENT
Drive Customer Lifetime Value

with Loyalty Strategies that
Keep your Customers Shopping
Retained customers tend to spend more over time. By
keeping users engaged and returning to your app you can
increase their Customer Lifetime Value, resulting in higher
overall revenue. Ultimately, a loyal customer base is a
cornerstone of long-term success in the retail industry.
Easily track and analyze User Retention over time and

compare your retention to other apps in the shopping
industry or to your direct competitors with data.ai’s User
Retention Report.
The User Retention report monitors the percentage of

users returning to an app after a given period of time and
compares those to top apps in the industry.
In August 2023, McDonald's in the US achieved higher user retention, up by 4

percentage points compared to the top 10 apps in the Food & Drink category.
Year-over-year, McDonald's historical retention rate increased by 8
percentage points, potentially attributed to their ongoing loyalty and retention
initiatives, including the McDonald's reward program.

21 / 30
SENTIMENT
Get Users to "Shop-til-they-

Drop" by Quickly Analysing Get a quick view of your
app’s performance. In the
Brand Sentiment second week of September
2023, the fashion retailer
NA-KD had a great
In the fast-paced and competitive world of retail, it’s Sentiment score of 93,
essential to quickly track the health of your app to ensure whereas the Engagement
customer satisfaction, staying ahead of the competition, and Acquisition scores lack
behind.
and seizing growth opportunities.
data.ai's Mobile Performance Score (MPS) cuts through

the noise and helps you understand your brand sentiment
in seconds. Assess acquisition, engagement, sentiment,
and monetization in real-time, segmented by country,
and respond swiftly to any performance drops.
At the market level, MPS provides an overview of market Easily understand the new
dynamics and top-performing apps in your category. and fast movers in your
category and analyze which
apps are best performing.

22 / 30
SENTIMENT
Turn User Feedback into your

Competitive Advantage
Getting user feedback is a top priority as well as a
treasure trove of information. Sentiment analysis can
help illuminate common themes that are regularly
appearing in your and your competitors’ reviews. Use this
to inform your product roadmap and positioning to over
deliver on user expectations and improve conversions.
With data.ai’s review report you can see a graphical view

of your app’s reviews & ratings. Get an overall summary
or filter reviews by predefined topics (Topic Analysis) or
by relevant terms to make insights actionable.
Responding to reviews can be a great way of turning

around sentiment and giving the user the opportunity to
change their rating.
Find out what reviewer's are talking about in Uber Eats or any other app with
data.ai's Reviews report.

23 / 30
Boost Conversions with an
Enhanced Checkout Experience
 Identify and establish strategic partnerships that enhance the  Understanding which strategic partnerships would enhance
check-out experience and lead to increased basket sizes for your check-out experience or drive bigger basket sizes.
customers.
24 / 30
Strategies to Master Retail on Mobile MONETIZATION
Optimize your Check-out

Experience to Increase Revenue
(and User Satisfaction)
Making sure your check-out experience is as easy as
possible to minimize cart abandonment is crucial to drive
revenue and make sure the shopper comes back for
repeat purchases.
Understand which payment SDKs are trending in the

Shopping genre at a specific time to inform your product
roadmap. data.ai’s top SDKs report enables you to view
the top SDKs by key metrics such as Avg. Unique App
Installs, SDK Installs, SDK Uninstalls, Downloads Reached,
and Share metrics. Visualize how these SDKs perform by
each key metric overtime on the chart.
In the months of June to August 2023, the top 3 payment SDKs in the Shopping
genre by change in average unique app installs were Apple PassKit SDK,
StoreKit SDK and Apple Pay SDK. If you haven’t looked into those and analyzed
your business use case for this SDK: It’s about time.

25 / 30
RETAILER'S GUIDE:
Conclusion
Grow your business Build a world-class mobile shopping experience
Optimize your app's visibility by benchmarking ASO keyword strategies Measure Usage and Engagement to understand and enhance your
with the industry and your direct competitors Customer Experience
Maximize your budget by identifying the right keywords that will make Build a world-class mobile shopping experience by understanding
the most impact what’s driving installs, engagement and purchases on mobile
Gain insight into top-performing retail app creatives and their network Understand where shoppers spent time to craft better-tailored
reach experiences
Identify promising growth markets in the shopping sector and seize

expansion opportunities
100
Drive loyalty & advocacy Boost conversions with an enhanced checkout

experience
Retention metrics are essential for understanding how to build
customer loyalty – easily track and analyze User Retention and compare Optimize your check-out experience to increase revenue (& user
yourself to competitors satisfaction) by analyzing up and coming payment SDKs in your genre
Use MPS to get a quick view on your app’s health to make sure your Find the right retail partnerships to grow your customer base and your
users “shop ‘til they drop” basket size.
Leverage data.ai’s Reviews to easily get a sentiment analysis and

uncover common topics to improve on
26 / 30
SEASONALITIES:
Get your share of increased consumer

spending during special seasonalities
We all know the holiday season presents a crucial opportunity for retail apps to boost revenue, acquire and
retain customers, and strengthen their position in the market. Strategic planning and execution during this
pre-holiday period can have a significant impact on your app's overall success. During this special time, it’s
even more important to make data-driven decisions, as these scenarios are highly likely to make it more
competitive than normal:
Marketing Budget Cuts & Reduced Consumer Income

It’s becoming increasingly important to stretch every dollar as macroeconomic headwinds bear down on
retailers and businesses while consumers struggle with reduced disposable income. Marketers need a full
suite of tools allowing you to optimize your growth with confidence.
Stakes Are High & Personalization is Key

With fewer dollars going around during the critical holiday season, learning the right message for diverse
markets and audiences can be difficult. Diving into testing new acquisition opportunities, without a tool like
data.ai to provide insights on what is driving success, will leave you without a raft in new waters.
Mobile is the Battleground & Competition is Heating Up

Many consumers are swapping out busy shopping malls with convenient one-tap mobile app shopping. With
an ever-changing competitive landscape one thing is constant — acquisition costs around the holiday
season are always high. The full suite of tools data.ai offers ensure a very happy holiday for retailers.
27 / 30
Request a Demo
Shoppers are turning to mobile more than ever —
let us help you get a competitive edge on mobile.
Click here to contact us today.
28 / 30
Introducing the
data.ai | Community
Building the future of mobile, together.
The data.ai Community is the central location for customers to learn, share, grow,
and connect with other mobile professionals from around the world.
In the Community, members can:
 Ask and answer questions  Attend upcoming events

 Join a Retail Industry group  Search the Community, LEARN, and Help Center
 View product updates  Earn points, badges, and ranks to become a
 Create product ideas community leader
Join the data.ai Community today at community.data.ai
29 / 30
Disclaimer
data.ai is a mobile market estimate service provider. data.ai is not

registered in any investment advisory capacity, and does not offer
any financial, investment or business advice. Nothing data.ai
communicates, provides, or produces (including in its products and
services) should be construed as an offer, recommendation, or
solicitation to buy or sell any security or investment, or to make any
investment decisions.
data.ai does not make any representations or warranties with

respect to the content contained herein. No liability may accrue to
data.ai as a result of providing this content to you.
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GUIDE

Unlocking growth for retailers - thriving in the digital age

by Mobile Performance Score Between 2022 and 2025 Forecast

Performance Score of 80+ in data.ai unlocks an ai-powered view of

Sentiment Engagement Sentiment Engagement 2021 2022 2023F 2024F 2025F

Source: data.ai Intelligence

Time Spent (Hours) in Shopping Apps (Android Phones)

This shift to mobile accelerated during the pandemic —

Time spent tends to see a bump during the holiday 0

Source: data.ai Intelligence

Shopping App Downloads in the First Half of Each Year

Source: data.ai Intelligence

Top Shopping Apps By Breakout Time Spent (Hours) in 2023

8 Shopsy Walmart United States E-Commerce

9 Vinted Vinted Lithuania Resell

10 AJIO Shopping App Reliance Industries India E-Commerce

Source: data.ai Intelligence

data.ai | Our Customers

Retail QSR Technology Gaming Gig Economy Media

Note: Top publishers by app store revenue | Source: data.ai Intelligence

What our customers are saying about us...

Fetch's mission is to create a different kind of rewards program. Result:

Challenge: No visibility into its competitors and the overall industry.

- Krishnan Menon, VP of Business and Consumer Growth at Fetch Rewards

Read the full case study here

You want to... but you struggle with...

Enhance Your Organic Keyword

Analyze the ASO Keywords report at the individual-app

Discover new keywords by using data.ai’s Intelligent

Optimizing your offering with the keywords that people

Rakuten increased their organic downloads by 430% from 11/22 to 11/27/22 in

Explore Rakuten's change in organic downloads post ASO change

To go deeper on App Store Optimization download our ASO guide

Optimize Your Paid Search

Source: data.ai Intelligence

Turn Clicks into Sales with

Explore data.ai's Creative Gallery to analyze user

Utilize metrics like Creative Share of Voice, Active Days,

Source: data.ai Intelligence

Uncover Top Growth Markets

Get an understanding of the Shopping apps market size

Track estimates of downloads and revenue across

Source: data.ai Intelligence

The Right Retail Partnerships

Our Cross-App/Web Usage Report can help you analyze

Source: data.ai Intelligence

You want to... but you struggle with...

Understand and Enhance Your

Measure Usage and Engagement to understand how

Source: data.ai Intelligence

Prioritize Features that Help

Know what keeps your audience spending: Whether it’s

Source: data.ai Intelligence

Easily Identify Features that

Use the Cross-Mobile Affinity metric to understand which

Craft a seamless experiences with data.ai’s Cross App

Source: data.ai Intelligence

You want to... but you struggle with...