FACULTY OF BUSINESS SICIENCE

DEPARTMENT OF CORPORATE COMMUNICATIONS AND MARKETING

PUBLIC RELATIONS MANAGEMENT PROGRAMME

COMMUNICATION SCIENCE (CPR47P0)

NALEDI ZODALA

STUDENT NUMBER 220421048

LECTURER L. JAYAKRISHNAN/ MR SOHA

MODERATOR PROF. O. OSUNKULE

MARKS 100

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QUESTION 2

Effective cooperation and productivity require reducing intercultural

miscommunication in South Africa, as in any other country. There are some
strategies to be used by organisations:

• To foster understanding and respect, cultural sensitivity training shall be

provided to the employees on South African culture, traditions, and
communication practices.
• Diverse teams: To promote cross-cultural learning and empathy, include
diverse teams with members from various cultural backgrounds.
• Language skills: To improve the language skills of staff, especially in English,
which is widely spoken in South Africa, offer language training or resources.
• Conflict resolution Protocols: establish clear procedures to address cultural
differences and ensure fair resolutions.
• Cultural awareness resources: provide staff with information on various South
African culture through books, videos, and articles.
• Tools for cross cultural communication: use technology and tools to facilitate
effective communication, such as translation services or intercultural
communication apps.
• Anti-Discrimination Policy: Develop and communicate a clear policy on
discrimination that lays down an organisation's commitment to diversity and
inclusion.

Organisations in South Africa can contribute to a more inclusive and safe working
environment through the implementation of these strategies which will reduce
miscommunication, improve productivity and teamwork. By prioritising such
measures, organisations are better able to create an environment in which everyone
is treated with respect and has the opportunity of success irrespective of their
background.

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QUESTION 3

• As mass media infiltrate people's daily and routine lives, popular culture is
having a growing impact on humans. Because today's pop culture is so closely
tied to the mass media.
• Popular culture also called mass culture is generally recognized by members
of a society as a set of practices, beliefs, artistic output, and objects that are
dominant or prevalent in a society at a given point in time. The activity and
emotions created because of this interaction with those main objects are also
considered to be mainstream culture.
• Media, global appeal, marketing, and advertising are the main driving forces
that drive popular culture, especially when it comes to Western cultural
traditions.
• Popular culture appears in advertising communication, for example the myth
and legendary story of Santa Claus has been passed down for centuries. The
image of Santa, even though it is rooted in tradition, owes a very heavy debt
to the market.
• However, strategic communicators are not only responding to popular culture
by creating their own distinctive content for the different types of mass media
and new forms of communication; they also do so through being present in a
nonstrategic kind of content. The strategy to sponsor films or games is
generally used for this purpose.
• Influencing Communication Styles: the way characters in popular culture
communicate can affect real world communication styles. For example, the
depiction of fast and informal communications in pop culture had an influence
on increasing use of texting and emoji.

The relationship of popular culture and communication is intertwined because they

both reflect and shape the way people communicate in society. It is influencing the
language, values, and methods of expression that we use while also providing a
forum for society to engage in discussion on different subjects.

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QUESTION 4

• Improved interpersonal communication: building and maintaining strong,

long-term relations with stakeholders is the focus of relationship management
theory. This concept is essential in the communication of information,
because it supports active listening, empathy and understanding which all are
key elements for effective one-on-one or smaller groups interactions.
• Crisis management: it may be very important to maintain strong relations
with communities in times of crisis. An organization that has a positive
reputation derived from past involvements may be able to weather adverse
events.
• Engagement and Communication: Effective community relations involve open,
transparent, and ongoing communication with the local community. The
means of informing and engaging the community to that end can be
participation in town halls, Social Media Campaigns, News Articles, or other
methods.
• Media Relations is a practice of managing communication and relations
between organisations and the media. Relations with the media are a crucial
element of public relations and communication, which includes contacts with
journalists, news reporters, editing staff as well as other Members of the
Media to support and protect organisations' image.

The theory of relationship management provides excellent insight and strategies

that could be applied to many communication practices, both within businesses
as well as in private relationships or broader society contexts. It's about building
trust, learning what each person needs and keeping lifelong relationships in good
order, all the basic principles of effective communication.

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QUESTION 5

The media plays an important role to improve health outcomes.

• It can raise public awareness.

• improve the distribution of health-related information.
• advocate for better healthcare policies.
• promote the efficacy of the healthcare management process.
• provide people with information to improve their health.
• have an impact on decision-makers and tell true stories about health-related
issues in a way that is interesting.

For example, media outlets such as radio and television can provide individuals with
health-related information. News articles and campaigns can also have an impact on
decision-makers. To support health, the media tells true stories about things that
have an impact on health in an interesting way, allow the public to debate and
discuss health issues, report on health and in health emergencies in a responsible
and honest manner, and hold the government and those who make decisions
accountable.

Social media, particularly during the COVID 19 pandemic, have been widely used for
health-related purposes. It has been used for health interventions, campaigns,
medical education, and disease outbreak surveillance. Overall, the media could have
important impacts on individuals' and populations' health in terms of information
delivery and promotion of healthy lifestyles.

By establishing a communication platform, the media ensures that the management

process is properly coordinated. The media improve coordination of activities within
the organisation, according to best practice in health care management. In order to
improve professional networking, healthcare programmes and health education,
different media tools are widely available for hospital administrators.

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