REVIEWER IN APP 002 - MODULE 19-22

Module 19 - Writing the Introduction of a Survey Report

A survey report is a valuable tool for collecting and presenting data on a specific topic or research question. It
provides insights into people's opinions, preferences, and experiences. In this easy-to-understand review, we'll
break down the key elements of a survey report and help you navigate through it effectively.

Introduction: The introductory section of a survey report is like the opening act of a captivating story. It should
pique the readers' interest, provide context, and set the stage for what lies ahead. A well-crafted introduction not
only draws readers in but also establishes the significance of the survey, the objectives, and the methodology
employed. In this review, we will explore the key elements and strategies to ensure your survey report's
introduction is both engaging and informative.

Begin with a Hook: The introduction should grab the reader's attention from the outset. This can be achieved
by starting with an intriguing fact, a relevant quote, a thought-provoking question, or a compelling anecdote.
The goal is to make the reader want to delve further into your survey findings.

Provide Context: Clearly establish the context in which the survey was conducted. Explain the background, the
problem or issue you are addressing, and the reasons why this survey is relevant. By doing so, you make it
easier for your audience to understand the survey's purpose and significance.

State the Objectives: Outline the specific objectives of your survey. What do you aim to achieve? What
questions are you trying to answer? This helps your readers understand the purpose and scope of your survey
report, and it guides their expectations.

Describe the Methodology: Explain how the survey was conducted. Provide a brief overview of the methods,
sample size, data collection techniques, and any other relevant details. This demonstrates the survey's credibility
and reliability, building trust with your readers.

Highlight Key Findings: While it's not necessary to present detailed findings in the introduction, you can
mention one or two key findings or insights that will entice readers to continue. This gives them a taste of
what's to come and reinforces the importance of your survey.

Define Key Terms: If your survey report includes specialized terminology or concepts, it's helpful to provide
definitions or explanations in the introduction. This ensures that all readers, regardless of their familiarity with
the subject matter, can follow your report.

Set Expectations: Let your readers know what they can expect from the rest of the report. This may include an
overview of the report's structure or a brief outline of the subsequent sections. Clarity in structure and content is
key for reader engagement.

Be Concise and Engaging: Keep the introduction concise and to the point. Avoid unnecessary jargon or overly
technical language. Make it engaging and easy to read, so that even those without a deep background in your
field can understand the importance of your survey.

Module 20 - Describing the Respondents and Survey Instrument

Procedures of Survey Report:

- The procedures in a survey report outline the steps taken to conduct the survey. Here's a simple breakdown:

Description of the Respondents:

- Respondents are the people who participate in the survey. It's crucial to provide a clear picture of who they
are. Here's how to do it:
a. Demographics: Include information about age, gender, location, and any other relevant characteristics
that give insights into your respondents.
b. Sample Size: Indicate how many people participated in the survey. The larger the sample, the more
representative the results.
c. Method of Selection: Explain how respondents were chosen. Was it random, stratified, or convenience
sampling?
d. Incentives: Mention any incentives offered to encourage participation, such as gift cards or discounts.
e. Data Collection Period: State the duration during which the survey was conducted.
Description of Survey Instruments:
- Survey instruments are the tools used to collect data. Here's a simplified explanation:
a. Questionnaire: The set of questions respondents answer. Make sure it's clear, concise, and relevant to
your research goals.
 b. Scale: Describe the rating system used, like a 1-5 scale (1=strongly disagree, 5=strongly agree) for
agreement questions.
c. Data Collection Method: Specify how the survey was administered (online, phone, paper, etc.) and any
technology used.
d. Pre-testing: Explain if you tested the survey on a small group to identify and fix any issues.
e. Ethical Considerations: Mention any measures taken to protect respondents' privacy and ensure their
informed consent.

Guidelines for the procedure:

Determine the Purpose: Before you start creating a survey, it's crucial to determine the purpose of your survey
report. Ask yourself what specific information or insights you hope to gain from the survey. The purpose will
guide the entire survey process. For example, are you trying to understand customer satisfaction, gather
employee feedback, or assess market trends? Clarifying your purpose will help you design meaningful
questions.

Decide What You Are Measuring: Once you've established the purpose, you need to decide precisely what
you want to measure. Break down the main objectives into specific components or variables that can be
addressed through your survey questions. Make sure that your measurements align with your purpose. If you
aim to understand customer satisfaction, consider aspects like product quality, customer service, and delivery
times.

Decide the Appropriate Population: To gather meaningful data, you must identify the right population to
study or survey. Your population is the group of people or entities that your survey will target. Ensure that this
group is relevant to your research goals. For instance, if you are assessing customer satisfaction, your
population might be current customers or a specific demographic group.

Choose a Measurement Scale: Selecting the appropriate measurement scale is essential to ensure that your
survey results are interpretable and meaningful. Common measurement scales include Likert scales (e.g.,
strongly agree to strongly disagree), multiple-choice, open-ended questions, and numerical scales. The choice of
scale should match the nature of the data you want to collect and the level of detail you need.

Title the Questionnaire: The title of your questionnaire is the first thing respondents will see. It should be clear
and concise, reflecting the purpose of the survey. A good title should provide potential respondents with a clear
idea of the survey's content and the importance of their participation. For example, if you're conducting a
customer satisfaction survey for an online shopping platform, your title could be "Customer Feedback Survey:
Your Opinion Matters!"

Module 21 - Conducting Survey

Description of the implementation of the survey

The description of a survey's implementation is a crucial component of any research project. It provides readers
with a clear understanding of how the survey was conducted, including details about the date and place of the
survey, the distribution method, and the treatment of data. In this review, we will break down each of these
elements and provide an example for better comprehension.

Date and Place of the Survey:

The "Date and Place of the Survey" section outlines when and where the data collection took place. This
information is vital as it can influence the survey's results, especially if the survey is location-specific.

Example: In a study assessing customer satisfaction in a local coffee shop, the survey was conducted on April
15, 2023, between 9:00 AM and 5:00 PM. The surveys were administered on-site at the coffee shop's physical
location at 123 Main Street, Anytown, USA. This information allows readers to understand the context and
timing of the survey.

Distribution Method:

The "Distribution Method" section explains how the survey was delivered to participants. This could include in-
person interviews, online surveys, mail-in questionnaires, or phone calls. It's essential to detail this aspect
because it impacts the survey's response rate and the demographics of the participants.
Example: Surveys were distributed using two methods: in-person interviews and online forms. On-site
customers were approached by trained interviewers who explained the purpose of the survey and asked for their
participation. For those who preferred an online option, a link to the survey was provided on the coffee shop's
website and social media pages. Clear instructions were given to ensure consistency in data collection.

Treatment of Data:

The "Treatment of Data" section describes how the collected data was processed, cleaned, and analyzed. It's
essential to be transparent about the methods used to ensure the survey's reliability and validity.

Example: After data collection, all responses were coded and entered into a computer database. The responses
were checked for missing or inconsistent data and corrected where necessary. The data was then analyzed using
statistical software to identify trends and patterns. All data analysis procedures, including statistical tests, were
documented in detail to ensure transparency and replicability.

Response Rate Meaning:

The response rate is a crucial metric that reflects the percentage of people who participated in your survey out
of the total number of individuals you attempted to survey. It's an important indicator of the survey's
effectiveness and can influence the validity of the results.

Example:

Let's say you sent out your customer satisfaction survey to 1,000 customers, and you received 200 completed
responses. To calculate the response rate:

Response Rate = (Number of Responses / Total Surveys Sent) * 100 Response Rate = (200 / 1,000) * 100 =
20%

In this case, the response rate is 20%. This means that 20% of the people you sent the survey to took the time to
respond. A higher response rate is generally preferred, as it provides a more representative and reliable set of
data to draw conclusions from.

A low response rate, on the other hand, can lead to bias in your survey results, as those who respond may not
accurately represent the broader population. To improve response rates, consider using effective survey design,
reminders, and incentives to encourage participation.

Kinds of Implementation of Surveys

1. Implementing Mail Survey:

Description: In a Mail Survey, questionnaires or surveys are physically mailed to respondents. Participants
complete the survey at their convenience and return it by mail.

Example: Suppose a market research company wants to understand consumer preferences for a new product.
They design a questionnaire and mail it to a random sample of 1,000 households. Respondents fill out the
survey at their own pace and send it back via mail.

2. Implementing Telephone Survey:

Description: Telephone Surveys involve contacting respondents via phone calls and conducting interviews or
collecting responses over the phone.

Example: A political campaign wants to gauge voter sentiment before an election. They hire a team of
interviewers to call registered voters and ask them a series of questions about their candidate preferences.

3. Implementing On-Site Survey:

Description: On-Site Surveys are conducted in a physical location where respondents are present. Researchers
directly approach individuals or groups for data collection.

Example: A museum conducts an on-site survey to gather feedback from visitors about their experience. They
station surveyors at the museum entrance and exit to interview visitors as they leave.

4. Implementing Electronic/Internet Survey:

Description: Electronic or Internet Surveys are administered online through email, web forms, or survey
platforms. Respondents complete the survey on their computers or mobile devices.

Example: An educational institution wants to assess student satisfaction with their online learning platform.
They send a link to an online survey to all enrolled students via email. Students click the link, complete the
survey, and submit their responses electronically.

TIPS !! Choosing the Right Implementation:

The choice of survey implementation method depends on various factors, including the target audience, the
nature of the questions, available resources, and the desired sample size. Each method has its advantages and
disadvantages. Mail and online surveys offer flexibility, while phone and on-site surveys provide more
immediate feedback.

Consider the following when deciding on the implementation method:

Target Audience: Are your respondents comfortable with technology? Are they easily accessible via phone or
in person?

Budget: What are the financial resources available for survey implementation?

Research Objectives: Are you looking for in-depth responses, quick feedback, or large sample sizes?

By understanding these different methods of survey implementation, you can choose the one that best suits your
research needs and resources. Each method offers unique advantages and limitations, so careful consideration is
essential to achieve reliable and meaningful results.

Module 22 - Conducting Survey

Result
Writing the results of a survey report is a crucial part of the research process. It helps convey the findings to
your audience effectively. In this guide, we'll review an example of a survey report result and provide some tips
for writing a clear and concise report.

Example Result of a Survey Report:

Title: Employee Satisfaction Survey Report

Introduction: The Employee Satisfaction Survey was conducted to assess the overall job satisfaction and
workplace experience of our employees. A total of 250 employees participated in the survey, which was
administered online. The survey consisted of 20 questions covering various aspects of their work environment.

Main Findings:

Overall Job Satisfaction: 85% of respondents reported being satisfied with their jobs.

Work-Life Balance: 70% indicated they have a good work-life balance.

Communication: 60% felt that communication within the company could be improved.

Management Support: 90% were satisfied with the support they receive from their managers.

Professional Growth: 45% expressed a desire for more opportunities for professional growth.

Key Takeaways:

-A majority of employees are satisfied with their jobs, but communication within the company needs
improvement.

-There is a positive sentiment regarding management support.

-Professional growth opportunities need to be expanded.

Recommendations:

-Improve communication by implementing regular feedback sessions and enhancing internal communication
tools.

-Continue to support and recognize the efforts of managers.

-Develop a clear professional growth plan for employees and provide opportunities for skill development.

Conclusion: In conclusion, the Employee Satisfaction Survey indicates that our employees are generally
satisfied with their jobs, but there is room for improvement in communication and professional growth
opportunities.

Tips for Writing Survey Report Results:

Clarity and Conciseness: Present your findings in a clear and concise manner. Use straightforward language
and avoid unnecessary jargon.

Use Visuals: Incorporate charts, graphs, and tables to make data more understandable. Visual representations
can effectively convey complex information.

Start with Main Findings: Begin with a summary of the most important findings to give readers a quick
overview of the results.

Key Takeaways: Include a section that highlights the key takeaways from the survey. This helps readers grasp
the significance of the findings.

Recommendations: Provide practical recommendations based on the survey results. These suggestions should
address areas for improvement or action.

References and Appendices: If necessary, include references to your survey methodology and any additional
information in the appendices.

Proofread and Edit: Ensure your report is free from grammatical and typographical errors. A well-edited
report appears more professional.

Audience Consideration: Tailor your report to the needs and expectations of your specific audience, whether
they are colleagues, management, or external stakeholders.

Stay Objective: Maintain objectivity in presenting the results. Avoid personal biases and opinions.

By following these tips and presenting your survey results in a structured and clear manner, you can effectively
communicate the findings and their implications to your audience.