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TRƯỜNG ĐẠI HỌC CÔNG NGHỆ THÔNG TIN VÀ

TRUYỀN THÔNG VIỆT HÀN

FINAL REPORT
SMART SPORT SHOES

Group : ENTHUSIASM
Members : Tran Song Thien An, Le Thi My Anh,
Pham Thi Ngoc Anh, Nguyen Thi Ngoc
Anh
Class : 22GBA
Class part : English for specific purpose 1
Instructor : Mrs. Huynh Thi Kim Ha

Da Nang, January 2023

 TABLE OF CONTENTS
PART 1: Product Description
1.1 Design
1.2 Features
1.2.1 Water resistance, anti-slip
1.2.2 The chip is connected to the phone app
PART 2: Price of the product
1. For men
2. For woman
PART 3: strengths and weakness
PART 4: Marketing strategy
1. Products
2. Price
3. Distribution system
4. Promotion
 smartsport shoes

1. Product Description
The explosion of technology is increasingly taking place, bringing smart products to
users. In which, it can be mentioned that smart sneakers are a typical product.
Smart shoes are a type of sneaker, so its functions like a normal sneaker such as foot
protection, making physical activity easy... Besides, what makes a smart shoe
different is that it is connected to the phone, equipped with a chip to track, statistics
of steps, daily activities of the person and update to the phone.
1.1 Design
Shoes are designed with a sporty design, suitable for those who like to be young,
active and healthy.
The sole of the shoe is made of rubber material, creating a light spongy feeling,
comfortable to move
The body of the shoe is a mesh fabric on the outside and felt fabric on the inside to
create a softer and warmer feeling for the user.
Besides, the threads of the shoe are also meticulously and delicately designed, in
order to attract consumers.

1.2 Features
Smart sport shoes are a type of shoes, so it functions like a normal shoes such as foot
protection, making physical activity easy... In addition, smart shoes are also designed
with many unique features to best meet the needs of customers.
1.2.1 Water resistance, anti-slip
-The layer in the shoe is made from Cosmo high-tech fiber material that is water
resistant, especially breathable, making it environmentally friendly.
-Shoe soles made from rubber material are both water resistant and can resist
slippery when used in humid environments

1.2.2 The chip is connected to the phone app

 The chip can be mounted on the left or right side of the shoes depending on the
user's choice. Once successfully installed, this chip will be connected to the
phone app via the use of Bluetooth. Through this app, users can know the
distance run, Adjusting the running distance accordingly ... In particular, you
can use the app to adjust the temperature of your shoes, helping your feet have
the right temperature during the movement.

2. Price of the product

Based on your gender and sport, smart shoes will have different prices.
+ For men
Boys often like movement and often play sports such as football, basketball ... Therefore,
smart shoes will be designed in a dynamic strong design. Create a sense of comfort for
players during the movement.
Running shoes: price 1.800.000vnd
Off-road running shoes: price 2.000.00vnd
Shoes to play sports such as football, basketball ...: 1.500.000vnd
+For women:
Due to the differeces of the physical and health characteristics , women's smart sneakers
will be designed to suit the physique and catch up with the latest fashion trends. Most
importantly, shoes still create a sense of comfort and dynamism for players
Running shoes: price 1.700.000vnd
Off-road running shoes: price 1.800.00vnd
Shoes to play sports such as football, basketball ...: 1.500.000vnd
3. Strengths and weakeness
strengths weakeness
product fashionable, powerful, sporty There are not many new and
products while bringing comfort diverse models
to customers.
price Suitable for some people with Low-income customers who
medium and high incomes have difficulty accessing the
product
technology The product is connected to a
smartphone app to help
customers adjust other special
features

4.Marketing strategy

Product: Bringing customers good quality shoes, applying modern technology

Product characteristics
- Light, durable and good moisture absorption
- Has a trendy, dynamic, youthful design, has a variety of colors and designs that are constantly
improving
- In particular, the product is connected to an app on smartphones to help people know the
distance or time they have run, helping to adjust the temperature of the shoes.
Price: from 1,500,000-2,000,000 VND
The initial price offered will be aimed at the target customer group, then the price will be adjusted-
điều chỉnh depending on the market, the efficiency of the business...
Place: direct distribution channels, indirect distribution channels to increase customer touch
points
- Direct distribution channel: businesses will build their own website and sell on this website. In
addition, the product will be sold on e-ecommerce platforms such as shoppe, lazada…
- Indirect distribution channels: linking with intermediaries such as supermarkets, trade
centers…
Promotion
- Organize advertising on social networking sites such as Facebook ,tiktok…
- to give discounts, discount cards to customers
- organize sales on holidays