Forward Backward integration integration I Intermediate a goods ? Marketing f Sales OA Anersales services CN 00@ OceVertical Intecration Horizontal Integrationa Integration strategies blll Itis the process of acquiring or merging with supplier.distributor or competitors, A growth strategy in which a company increases its sales and profits through vertical, horizontal, conglomerate & concentric integration within its industry. Integration can be through acquisition or merger. When one firm takes over another firm, it is called acquisition. But if a new firm is created by combining (or merging) two existing firms, it is called merging. Vertical integration 1. Forward 2. Backward Horizontal Integration AcquisitionForward Backward Balanced integration integration integration h medi Intermediate goods ? \ \ “vy After-sales services