Name:

Amer Al Shafie
ORN 4C

“Don’t tell me how good you make it; tell me how good it makes me when I use
it.”
1. Adverts Discussion
1. Do you like to see adverts? Where do you usually see adverts?
Yes, I like to see advertisements. I watch it more on YouTube.
2. What are some of the most memorable adverts you have seen? Are there any adverts that
remind
you of your childhood?
- The advertisement for the Pepsi Man game was amazing and amazing. When Pepsi Man was drinking
Coca-Cola, a truck came and ran over him.
- Yes, the Colgate toothpaste ad reminds me of my childhood
3. What makes a good advert? What makes an advert so memorable? What are the ways that
adverts
grab people's attention?
- A good advert is one that effectively communicates its message to the target audience, captures their
attention, and ultimately persuades them to take action.
- A memorable advert is one that leaves a lasting impression on the viewer and is easily recalled.
- Emotional appeal, humor, creativity, storytelling, visuals
4. Do you see more adverts on TV or the internet these days? Which do you think is more effective to
advertise on?
- I see ads most often on the Internet as the world turns to social media.
- It is more effective to publish advertisements on the Internet, of course, because the world has
dispensed with watching television.
5. Have you ever seen adverts from another country? How are they different?
Yes, I saw advertisements outside the country, specifically in America, when I lived there for a while. Their
2. Adverts Vocabulary
prime time (noun) – the time at which a radio or television audience is expected to be at its highest.
commercial break (noun) – the period between TV programmes when adverts are shown.
product placement (noun) – when brands pay for their products to appear in TV shows or films.
in-your-face (adjective) – something that is shocking, forceful, aggressive, annoying, and is difficult
to avoid or ignore.
word of mouth (noun phrase) – information that is passed orally from person to person in
an informal manner, information that is transmitted without being written down.
pop-up ad (noun) – a new window which opens in the browser when a particular webpage is visited
that displays an advert.

Using the vocabulary words above, complete the following sentences (remember to use the
correct form of the word, e.g. verb conjugation or plural noun)
1. I don’t like those adverts for charities where they show starving babies; they’re a bit in-your-face
.
2. Delays to the next James Bond film as a result of the covid pandemic have caused problems with
the product placement of Nokia’s new phone as it will be out of date by the time the film hits
cinemas.
3. Netflix doesn’t need to rely on advertising all its TV shows and movies because people
wordbyof mouth
usually hear about them .
4. The ultimate prime time slot is during the commercial break of the Super
Bowl.
5. Using an adblocker will prevent pop-up ad opening when you visit
websites.

Adverts vocabulary comprehension questions

1. How are the adverts in prime time different to other times?
Adverts in prime time are often more expensive and competitive, as they are aired during the most popular and
highly-watched television programs. As a result, advertisers may put more effort into creating attention-
grabbing and memorable adverts during prime time in order to stand out from the competition and capture the
audience's attention.
2. What do you usually do in the commercial break? Do you watch the adverts? Will the ability to
pause live TV mean the end of commercial breaks?
- During commercial breaks, I often use the time to get up, stretch, grab a snack, or use the bathroom. I
may also use the time to check the phone or do other activities.
- Provides the ability to pause live television, which may affect the effectiveness of traditional commercial breaks.
3. Can you remember seeing any product placements in the TV shows or films you’ve seen?
Yes, I have seen product placements in TV shows and films. For example, I remember seeing characters using
specific brands of smartphones, drinking from branded soda cans, or driving a particular car brand. Product
placements are a common advertising strategy in the entertainment industry.
4. Why are so many adverts so in-your-face these days? Can you think of some examples?
- Many adverts are in-your-face these days because advertisers are trying to capture the attention of increasingly
distracted and busy consumers. With the rise of social media and streaming services, traditional advertising
methods like commercials and print ads are becoming less effective.

- Someexamples of in-your-face advertising include pop-up ads on websites, sponsored posts on social media,
and pre-roll video ads on streaming platforms.
5. What products have you heard about by word of mouth?
have heard about various products through word of mouth, including new restaurants, popular TV shows, skincare
products, and clothing brands. Word of mouth is a powerful form of advertising because it comes from trusted
sources like friends, family, and colleagues.