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IB Assignment 2-MBA 2022
IB Assignment 2-MBA 2022
IB Assignment 2-MBA 2022
MKT 201
Roshan & M-Paisa: The Promise of Mobile Money in Afghanistan
Assignment 2
Submitted to;
Bilal Ahmed Chohan
Submitted by;
Maira Jawad (361701)
Muhammad Anas Ali (361687)
MBA2k22
Ans.
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● Scarce Infrastructure: Prolonged conflict in Afghanistan
resulted in a scarcity of infrastructure, necessitating
substantial resources for reconstruction efforts.
● Advancements in Telecommunications: Despite progress
Technological in the telecommunications sector, operational challenges
Issues persisted due to ongoing security issues.
● Restricted Financial Services Access: Afghan citizens
faced limited availability of savings accounts, insurance
options, and payment services.
Q2. What are the challenges Roshan faces to scale M-Paisa? Will Roshan face
similar issues in another country? Create a comparison of issues between
Afghanistan and a country of your choice.
Ans.
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theft, extortion, or fraud—Roshan must also guarantee the security and integrity of its
data and transactions.
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- Less complex licensing
- Complex licensing procedures - Data procedures - Fewer data privacy
Legal privacy concerns concerns
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Notable differences arise when comparing Afghanistan and Iran based on multiple
factors. Iran has a more stable and well-defined regulatory framework than Afghanistan,
which seems to be more dynamic and complicated. Afghanistan's low literacy rate and
information scarcity make it difficult to provide comprehensive customer education,
while Iran's higher literacy rate makes providing customer education easier.
Afghanistan's weaker infrastructure raises security concerns because it increases the
risk of fraud and necessitates the use of strong security measures. Iran, on the other
hand, has a more robust security framework, which allays worries about fraud.
Afghanistan faces infrastructure problems that affect the availability of dependable and
reasonably priced services, including inadequate internet connectivity and bad
telecommunications. However, consistent and reasonably priced services are easier to
provide in Iran thanks to its reasonably developed telecommunications network and
robust internet access. Both countries recognize the value of local partnerships; Iran
views them as helpful for utilizing local resources, but they are not as significant overall.
Afghanistan highlights the importance of these partnerships in gaining access to local
knowledge.
Ans. There are several recommendations along with the risks involved in them for
Roshan and its management team, including:
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Prioritize the security of M-Paisa transactions and user data by implementing
robust security protocols and continuous monitoring for potential threats.
However, sophisticated cyber-attacks or data breaches pose a significant risk. A
breach could undermine user trust and confidence in the platform. Roshan must
invest in state-of-the-art cybersecurity measures and have contingency plans in
place to respond swiftly to any security incidents.
● Collaborate with Government and Regulatory Bodies
Roshan and its management team should actively engage with the Afghan
government and regulatory bodies to establish a supportive legal and regulatory
framework for mobile money services, addressing any regulatory challenges.
However, navigating the regulatory landscape can be complex and
time-consuming. Delays or changes in regulations may hinder the scalability of
M-Paisa. Roshan should maintain open communication with regulators and be
prepared to adapt to evolving regulatory requirements.
● Expand Agent Network
Focus on expanding the agent network to increase accessibility, especially in
remote areas. Recruit and train reliable agents, and provide ongoing monitoring
and support to ensure quality service. However, ensuring the reliability and
trustworthiness of agents is crucial. There is a risk of inconsistent service quality,
and Roshan needs to establish rigorous training programs and performance
metrics for agents.
● Foster Partnerships with Merchants
Establish partnerships with local merchants to encourage the acceptance of
M-Paisa as a payment method, driving adoption and usage. But resistance from
merchants or challenges in integrating M-Paisa into existing systems could pose
obstacles. Roshan needs to provide support for seamless integration and
demonstrate the benefits of accepting M-Paisa to merchants.
● Improve Customer Support
Invest in a robust customer support system to address user queries and
concerns promptly, enhancing user satisfaction and trust. However, resource
constraints and the need for continuous training to ensure efficient and effective
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customer support may arise. Roshan should allocate adequate resources and
regularly assess the performance of the customer support system.
● Enhance User Experience
Focus on improving the user experience of the M-Paisa platform to attract and
retain users. Regular updates and improvements should be implemented to meet
evolving user expectations. But, technical challenges and the need for ongoing
updates could be demanding. Roshan should invest in a dynamic development
team and be responsive to user feedback for continuous improvement.
The overall risks associated with the above given recommendations include:
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increase the likelihood of successfully scaling M-Paisa and achieving their goals in
Afghanistan's dynamic socio-economic landscape.