Professional Documents
Culture Documents
Wavefreques Presentation
Wavefreques Presentation
by WAVEFREQUES (group 4)
Start
Save
OptIONS
EXIT GAME
EXRTAS
SELECT YOUR CHARACTER!!!
JOHN VINCENT
The colossus ATaNasoFF alan tURING
MEDIA THEN... MEDIA NOW...
1939 - John Vincent Atanasoff
invents the computer.
1972 - The internet is born.
1977 - Apple II computer is WAN ConnectS computers
introduced. from miles apart.
1991 - The World Wide Web is born:
Tim Berners - Lee creates HTML
and the first browser.
1995 - Internet opens to the
public.
1997 - The term blog is coined.
2001 - Wikipedia is founded.
2004 - Facebook is invented.
2006 - The first “tweet” is
published.
2012 - IP Version 6 is launched.
2015 - U.S. internet use declines
and Net Neutrality rules adopted.
THE WEB IS BORN
The experimental Alto Computer, was the first
first personal computer developed by Xerox
Corporation in the 19 70‘susing Ethernet FUN FACT:
invented by Bob Metcalfe. ApPle pIONEERED THE
The first commercially available personal
computer was the Altair. PERSONAL COMPUTER WITH
The Altair inspired William Gates to write a APPLE II IN 1977, WHICH
programming language for it and lead to the FEATURED A FLOPPY DISK.
founding of Microsoft Corporation.
It also inspired young Steve Jobs to build the
first APPLE II in 1977.
In 1984, Apple‘s macintosh, introduced high-
resolution graphics and multimedia for personal
computers.
Apples HyperCard software popularized the
hyper-text, the “linking“ function that connects
the Web.
The year 1972 stands out for the “birth“ of the
internet for several reasons: ARPANET had it‘s
first public demonstration, where email was
introduced and the network acquired it‘s name
and essential character.
Transmission-control protocol/Internet
protocol (TCP/IP).
Internet Pioneer John Postel contributed the
system of naming and numbering addresses on
the internet.
THE WEB IS BORN
An e-mail system for professors called BITNET
and a discussiong group called USENET merged
together under the NSF (National Science FUN FACT:
Foundation) in 1986 to form NSFNET. ApPle pIONEERED THE
In 1991 Tim Berners-Lee wrote the hypertext
markup language or HTML and the first Web PERSONAL COMPUTER WITH
browser to solve the problem of transporting APPLE II IN 1977, WHICH
text documents across different computer FEATURED A FLOPPY DISK.
systems. And thus the World Wide Web (WWW) was
born.
In the mid 1990's, entrepreneurs realized that
money can be made from the growing online
population.
In 1995 the Internet operation was turned over
to commercial providers.
The Internet craze went full swing the
economic phenomena known as dot-com boom
started.
In 2000 online stocks went down due to the
fact that consumers are tired of clicking on
online ads.
ALTAIR bob metcalfe
alto computer
apple
apple II hypercard John postel
OLD MEDIA IN THE
INTERNET AGE
CHANGES THAT THE INTERNET
HAS BROUGHT IN CONVENTIONAL
MEDIA
THE WEB HAS HAD A DISRUPTIVE INFLUENCE ON CONVENTIONAL MEDIA. GOOGLE IS
THE NEW KING OF THE MEDIA, SURPASSING TELEVISION AND CABLE NETWORKS,
NEWSPAPER CHAINS, AND MAGAZINES AS THE NUMBER ONE VEHICLE FOR
ADVERTISING. Londrina Shadow
CRAIGLIST SIPHONS OFF CLASSIFIED ADS THAT WERE ONCE THE LIFEBLOOD OF
PRINT NEWSPAPERS.
MUSIC FILE SHARING RVAGED THE BUSINESS PLANS OF THE MUSIC INDUSTRY AND
PAVED THE WAY FOR APPLE`S ITUNES, PANDORA ANS SPOTIFY TO REVOLUTIONIZE
THE MUSIC DISTRIBUTION.
Vast Shadow
TABLETS DRAIN REVENUES FROM MAGAZINE PUBLISHERS AND VIDEO PRODUCERS WHO FIND
THAT THEY HAVE TO CUT DEALS WITH THE LIKES OF APPLE, AMAZON, AND HULU TO GET
THEIR DIGITAL PRODUCTS SEEN.
FACEBOOK HAS EVOLVED INTO A PORTAL THAT MANY INTERNET USERS ENTER DAILY AND
NEVER LEAVE, SUBTRACTING EYEBALLS AND ADVERTISING REVENUES FROM ONLINE
PROVIDERS.
MOVIE AND VIDEO GAME RENTAL OUTLETS AND SMALL BOOKSTORES HAVE BEEN CLOSED
BY THE THOUSANDS, NO LONGER ABLE TO COMPETE WITH THE CONVENIENCE AND PRICES
OF ONLINE DISTRIBUTORS.
NETFLIX COMPETES HEAD TO HEAD WITH HOME BOX TO BE THE LEADING PAY TV SERIES.
MANY CONVENTIONAL MEDIA OUTLETS ARE ADOPTING THE PHILOSOPHY OF “IF YOU CANT
BEAT THEM, JOIN THEM.”
SOME NEWSPAPERS AND MAGAZINES HAVE TRANSFORMED TO ONLINE ONLY
PUBLICATIONS OR SMARTPHONE APPS. FOR EXAMPLE NEARLY A MILLION BOOKS ARE
AVAILABLE FOR AMAZONS KINDLE E-BOOK. LEGAL MUSIC SERVICES SUPPORTED BY
AD SALES OR SUBSCRIPTION FEES HAVE THE BLESSINGS OF MAJOR RECORD LABELS,
TELEVISION NETWORKS ESTABLISH THEIR OWN STREAMING SERVICES AND COUNT ON
RIGHT FEES FROM ONLINE PROVIDERS TO STAY IN BUSINESS. MILLION OF HOURS OF
VIDEOS ARE AVAILABLEFOR STREAMING ONLINE, SO MANY THAT VIDEO TRAFFIC
ALREADY ACCOUNTS FOR THE MAJORITY OF THE ONLINE CONTENT THAT CONSUMERS
ACCESS AND COULD ACCOUNT FOR AS MUCH AS 90 PERCENT IN A FEW YEARS ( CISCO,
2015).
THAT IS NOT TO SAY THAT OLD MEDIA ARE DEAD ANALOG VINYL RECORDS AND BOOKS PRINTED ON
PAPER ARE MAKING COMEBACKS AS NICHE PRODUCTS, FOR EXAMPLE. HOWEVER , ONLINE DIGITAL MEDIA
POSSESS SOME DISTINCT ADVANTAGES. ONLINE MEDIA CAN BE CONSUMED ALMOST ANYWHERE, ANY TIME
OVER A VARIETY OF DEVICES, INLUDING THE SMARTPHONE IN YOUR POCKET. THE NEW MEDIA CAN
FATTEN THEIR REVENUES FROM GLOBAL MARKETS, WITNESS FACEBOOKS 1.5 BILLION USERS, AND
NETFLIX EXPANSION INTO 130 COUNTRIES.
INTERNET BASED MEDIA COMPANIES ALSO KNOW A LOT MORE ABOUT THEIR AUDIENCES THAN
CONVENTIONAL MEDIA DO BY COMPILING VAST DATA BASES OF USER BEHAVIOR THAT HAVE VALUE
TO ADVERTISERS AND HELP ONLINE MEDIA PRODUCE ORIGINAL CONTENT WITH PREDICTABLE
APPEAL.
REINVENTING THE
INTERNET
The Internet has been repeatedly reinvented, from a
Cold War weapon , to a medium of scientific exchange, to
a public information resource, to an online shopping
plaza, to a conduit for social interaction , and to a digital
amusement center.
The Internet continues to be all of those things, but where it was
headed?
The once-prevalent Internet ideal of a global community, open to all, is under attck
from bad behavior in several quarters. Corporate domination is one possibility. We
could trade the hegemony of Big Media conglomerates like Disney and Viacom who
ruled our first (i.e., television) screen for the hegemony of Big Data companies like
Alphabet ( as Google is now known) , Apple, Amazon, Facebook, and Netflix who
would like to rule the second (computer) and third (smartphone) screens.
Government regulators are trying to keep the playing field
level. A proposed merger between Comcast and Time-Warner
Cable was shot down over concerns that the deal would
concentrate ownership of too much of the U.S. broadband
Internet market. However, in 2016 Charter Cable´s acquisition
of Time-Warner Cable was approved, furthe concentrating
ownership of broadband cable networks in the United
States.
In 2015, the FCC issued a landmark net neutrality decision that aims to prevent Internet service
providers like Comcast and Charter from providing preferential access to their subsidiaries and
business partners.
a A more subtle problem with corporations in control is that they tend to erect walls around the
Internet content Social media apps, like Facebook, snatch eyeballs away from conventional media and
the Web alike. Although the front door to Facebook can be reached through the Web , once inside
users are in a “ walled garden.” Content is still delivered over the Internet, but not through our Web
browsers, and it is “off limits” to search engines.
Facebook and other social media are part of a growing web. That term refers to the Web
content that is hidden behind pay walls or user log-ins where search engines and
inquiring cannot easily find.
Criminal behavior is anothe threat. Deeper still the “dark Web,” consisting of clandestine sites like Silk Road where
illegal drug transactions are arranged and stolen files of credit card numbers are exchanged among international
rings of cyber criminals. Dark websites are hosted on hidden servers , their content is protected by encryption, and
their Web addresses are circulated only among the criminals.
Terror groups solicit other forms of criminal activity in the name of their causes, complete with do-it-yourself bomb-
making instructions. Some of the criminals are apparently sponsored by nation-states that organize online raids on the
commercial and military secrets of other countries and dabble in sabotage. This raises the specter of cyberwarfare
that could cripple the Internet and the global economy that relies on it.
In 2016, the United States launched a campaign cyberattacks aimed at disrupting communications and operations of
Islamic militants. This could bring the Internet full cycle back to its origins as a weapon of war
Nations, including the United States, are behaving badly online in other ways that affect the future of the
Internet.
There is a technology challenge from mobiles. Social media, and indeed all Internet-based
services, face competition from “third screen” mobile applications , leading Facebook to
acquire the WhatsApp mobile messaging service and to move aggressively into mobile
social networking.
There will be soon be a glacial shift in the user paradigm in the majority if Internet traffic
originates from mobile devices rather than from personal computers (Cisco, 2015)
Perhaps the bad behavior of criminals, corporations,
and governments is having an impact?
We should not ignore our own bad behavior either: cyberbullying, trolling, partisan
screeching, and oversharing online may be driving users away. Others may be turned off
by hacker, attacks privacy invasions, incessant advetising intrusions, or the cost of cable
Internet “bundles” and smartphone data plans. However, it may also be that when asked
whether they use the Internet or not, some respondents to the government surveys do
not realize that when using social media and other apps on their smartphones they are
actually using the Internet.
THE INTERNET
by WAVEFREQUES (group 4)
Start
Save
OptIONS
EXIT GAME
EXRTAS
TECHNOLOGY TRENDS:
METCALFE’S AND MOORE’S LAW
METCALFE’S LAW
Bob Metcalfe, an internet
pioneer.
It states that “The value of
network is proportional to
the square of the number
of users.”
TECHNOLOGY TRENDS:
METCALFE’S AND
MOORE’S LAW
INTERNET TRENDS
The future of the Internet is shaped
by changes in network transmission
technology that move those packets
at ever high speeds, by the software
that runs the Internet applications,
and by changes in the rules, or
protocols, that are used in
International transactions.
INTERNET TRENDS
Protocols - the technical rules
governing data communication.
basic building blocks of Internet
Document Display:
HTML (Hypertext Markup Language)-
governs the display of Web pages on the
screen.
HOW PROTOCOLS WORK:
Direct Browser to URL
Browser look up IP
IP Version 6
Launched in 2012.
It extends the length of internet
address so that more can be made.
It can issue addresses in all of the
world’s major languages or to give
smartphone, car, TV set, and
toaster their own IP address.
INTERNET TRENDS
Cloud Computing
Huge hard drive is no longer needed
to run software programs.
Apple's icloud, Microsoft One Drive,
Dropbox and Google Drive.
INTERNET TRENDS
Plug-ins
These are “helper programs” that
work with browser software to
perform a number of functions
including playing video, activating
animations, or displaying documents.
Some of the examples are the Flash
(Adobe), Windows Media Player,
Quicktime and Acrobat.
INTERNET TRENDS
Scripts
A script is a piece of code that can
perform a specific function either
on a website, in an app or in a
computer program. Scripts can be
used, for example, to collect visitor
statistics and to add interactive
elements to a website.
INTERNET TRENDS
Cookies.
SPYWARE: it is another
privacy threat
(sometimes called as
adware or malware).
PRIVACY TRENDS
Spyware, downloaded
from internet
applications, monitors
browsing behavior and
may cause ads to
direct users to e-
commerce sites.
PRIVACY TRENDS
It secretly sends information
about online activities and
poses a threat to online
safety due to security holes in
browser or operating system
software. It is crucial to
update software and accept
automatic notifications
promptly.
NETWORK TECHNOLOGY TRENDS
Ipad
Iphone