1.

Social Media Influence on Fashion Branding (2010-2023):

 The pervasive role of social media in shaping consumer preferences, as
explored by Hajli (2014) and Jin and Phua (2014), provides a foundation
for understanding how platforms like Instagram and Twitter impact
fashion brand choices.
2. Evolving E-Commerce Dynamics (2010-2023):
 The transformation of online shopping and e-commerce platforms,
examined by Laudon and Traver (2017) and Brynjolfsson and Smith
(2000), offers insights into the changing landscape of consumer
behavior in choosing fashion brands.
3. Consumer Trust in Online Retail (2010-2023):
 With a surge in online shopping, studies by Gefen (2003) and Kim and
Forsythe (2008) become crucial in understanding the factors that
contribute to consumer trust in online fashion retail environments.
4. Sustainability as a Determinant of Brand Choice (2010-2023):
 The increasing importance of sustainability, addressed by Baumann and
Schröder (2013) and Niinimäki et al. (2018), is vital for comprehending
how environmentally conscious consumer attitudes influence fashion
brand decisions.
5. The Mobile Shopping Revolution (2010-2023):
 Exploring the impact of mobile commerce on fashion choices, as
studied by Li et al. (2019) and Yoh et al. (2016), provides insights into
how smartphone usage influences consumer behavior in the selection
of fashion brands.
6. Personalization and Customization Trends (2010-2023):
 Studies by Li et al. (2015) and Verhoef et al. (2010) on personalization
and customization in marketing strategies are essential for
understanding how tailored experiences impact consumer decisions in
the fashion industry.
7. Augmented Reality in Fashion Retail (2010-2023):
 The integration of augmented reality in fashion, explored by Fiore et al.
(2014) and Jung and Lee (2016), sheds light on how AR technologies
influence consumer engagement and brand choices.
8. Fashion in the Midst of Crises (2010-2023):
 Considering crisis communication and its impact on fashion brand
perception, as analyzed by Coombs (2007) and Jin and Phua (2014), is
essential for understanding shifts in consumer behavior during times of
crisis, such as the COVID-19 pandemic.
9. Data Privacy and Consumer Trust (2010-2023):
 Addressing data privacy concerns and their influence on consumer
trust, studied by Culnan and Armstrong (1999) and Liang et al. (2011), is
 crucial in evaluating how perceptions of data security affect brand
choices.
10. Virtual Try-On Technologies (2010-2023):
 The development of virtual try-on technologies, as examined by Geron
et al. (2013) and Rai et al. (2019), provides insights into how these
innovations impact consumer confidence and brand decisions in the
fashion sector.
11. Influence of Influencers on Fashion Choices (2010-2023):
 The rising prominence of digital influencers in shaping fashion
preferences, explored by Abidin (2016) and De Veirman et al. (2017), is
fundamental in understanding the impact of influencer marketing on
consumer behavior.
12. Fashion Subscription Models (2010-2023):
 The emergence of subscription-based models in the fashion industry,
studied by Kang and Johnson (2017) and Rose (2019), offers insights
into how such models influence consumer loyalty and brand choices.
13. Impact of Artificial Intelligence in Fashion (2010-2023):
 The role of artificial intelligence in fashion, discussed by Lu and Wu
(2017) and McCall et al. (2018), provides a comprehensive
understanding of how AI-driven technologies impact consumer choices
in the fashion market.
14. Consumer Responses to Fast Fashion (2010-2023):
 Exploring the consumer dynamics related to fast fashion, as studied by
Joy et al. (2012) and Fernie and Grant (2015), helps in understanding
how rapid trends and production cycles affect brand choices.
15. Cultural Influences on Fashion Branding (2010-2023):
 Hofstede's (1980) cultural dimensions and studies by Shavitt et al.
(2006) are valuable for understanding how cultural factors continue to
shape consumer preferences for fashion brands globally.
16. Cross-Border Online Shopping Behavior (2010-2023):
 Research by Verhagen et al. (2015) and Brouthers et al. (2016) on cross-
border online shopping behaviors provides insights into how
globalization impacts consumer choices in the fashion industry.
17. Consumer Responses to Brand Activism (2010-2023):
 The growing trend of brand activism, examined by Ellen et al. (2006)
and Lee and Motion (2017), is crucial for understanding how consumer
perceptions and choices are influenced by brands taking a stand on
social and political issues.
18. Fashion Brand Loyalty in the Digital Age (2010-2023):
 Studies by Yoo et al. (2000) and Kautish et al. (2018) on brand loyalty in
the digital era offer insights into how evolving technologies impact
consumer loyalty to fashion brands.
19. Impact of Gamification in Fashion Retail (2010-2023):
 Gamification strategies in the fashion industry, explored by Deterding
et al. (2011) and Chen et al. (2015), provide insights into how game-like
elements influence consumer engagement and brand choices.
20. Consumer Responses to Dynamic Pricing (2010-2023):
 The impact of dynamic pricing models on consumer behavior, as
studied by Chen and Zhang (2014) and Besbes and Zeevi (2015), offers
insights into how pricing strategies influence fashion brand choices.
21. Fashion Branding in Virtual Worlds (2010-2023):
 Exploring the role of virtual worlds in fashion branding, as discussed by
Fiore et al. (2010) and O'Hara et al. (2014), provides insights into how
virtual experiences shape consumer perceptions and choices.
22. Consumer Reactions to Socially Responsible Brands (2010-2023):
 The influence of socially responsible practices on consumer choices,
studied by Sen and Bhattacharya (2001) and Auger et al. (2003), offers
insights into how corporate social responsibility impacts brand
decisions in the fashion industry.
23. Fashion Branding in the Metaverse (2020-2023):
 The evolving concept of the metaverse and its potential impact on
fashion branding, as explored by Kietzmann et al. (2011) and Castells
(2010), provides a futuristic perspective on consumer behavior.
24. Impact of 3D Printing in Fashion (2010-2023):
 Studies by Mousavizadeh et al. (2019) and Ashour et al. (2019) on