​ BCG (Boston Consulting Group) Matrix

​ Assignment submitted to Sir Dr.Juanid

​ SUBMITTED BY Malik Muhammad Ahmed Saeed
​ Roll No. : 27880

The Boston Consulting Group (BCG) Matrix

Comparison and Analysis between PEPSI Co Big three Brands Vs One of low market share
Brand
To perform a GCB Matrix analysis for PepsiCo brands in the Pakistan market region, we'll evaluate Pepsi,
Slice, Aquafina, and Gatorade based on their market growth rate and relative market share. Keep in
mind that this analysis is based on general information and might not reflect specific market conditions
or dynamics. It's always advisable to conduct a thorough market research before making strategic
decisions

1. Relative Market Share:

This measures how big a company's market share is compared to its competitors. A higher market share
usually means more profits due to benefits like economies of scale.

2. Market Growth Rate:

This refers to how fast the market for a product is growing. High growth means more potential earnings,
but also requires more investment.

1. Pepsi:
Market Growth Rate: The carbonated soft drink market in Pakistan has been relatively stable in recent
years.
Relative Market Share: Pepsi holds a significant market share and is one of the leading brands in the
carbonated soft drink segment.

GCB Classification: Cash Cow

● Explanation: Pepsi is a well-established brand with a strong presence in the Pakistani market. It has a
large customer base and generates consistent revenue. While the growth rate in the carbonated soft
drink segment might not be very high, Pepsi's strong market share ensures it remains profitable.

Recommended Strategy:
● Maintain Market Dominance: Continue to invest in marketing, distribution, and innovation to maintain
Pepsi's position as a leading brand in the carbonated soft drink market.
● Diversification: Explore opportunities for diversification, such as introducing new flavors or variations
to cater to changing consumer preferences.
2. Slice:
Market Growth Rate: The fruit-flavored beverage segment in Pakistan has been experiencing moderate
growth.
Relative Market Share: Slice has a presence in the fruit-flavored beverage market but faces competition
from other brands.

GCB Classification: Question Mark

● Explanation: While Slice has potential for growth in the fruit-flavored beverage segment, it has a
relatively lower market share compared to competitors. It requires further investment and strategic
moves to capture a larger market share.

Recommended Strategy:
● Market Expansion: Invest in marketing and distribution channels to increase Slice's market presence
and gain a larger share of the fruit-flavored beverage market.
● Innovation: Introduce new flavors or product variations to cater to evolving consumer tastes.

3. Aquafina:
Market Growth Rate: The bottled water market in Pakistan has been steadily growing due to increasing
health consciousness among consumers.
Relative Market Share: Aquafina is one of the leading brands in the bottled water segment.

GCB Classification: Star

● Explanation: With the growing trend of health-consciousness and increasing demand for bottled water,
Aquafina has a high potential for further growth. It already has a strong market presence and can
continue to capitalize on this trend.

Recommended Strategy:
● Market Penetration: Focus on expanding distribution networks to reach more consumers across various
regions in Pakistan.
● Product Innovation: Introduce eco-friendly packaging or other unique selling points to differentiate
from competitors.

4. Gatorade:
Market Growth Rate: The sports drink market in Pakistan is relatively niche compared to other beverage
segments.
Relative Market Share: Gatorade has a presence in the sports drink market, but it faces competition from
other brands.
 GCB Classification: Dogs
● Explanation: The sports drink market in Pakistan is not as mature as other segments, and Gatorade
faces competition from established and local brands. Its market share may not be as significant, and it
may not be generating as much cash as some other products

Recommended Strategy:
● Focus on Efficiency: Since Gatorade is in a niche market, it might be best to focus on making operations
more efficient to maximize profitability.
● Consider Divestiture: Depending on its performance and strategic fit with the overall company, PepsiCo
might also consider whether Gatorade is worth keeping in their portfolio.

Please note that market conditions can change, and it's important for PepsiCo to continuously monitor
consumer trends and adapt their strategies accordingly.