Public Relations

Garrett C Moedl, Director Kelsey Margaret Anderson Matthew Eric Butrimovitz Hailey Megan Crider Genna Elizabeth Dreier Amanda Brittany Gaeta Eliot Doran Goldstein Kimberly Nicole Herst Ryan Scott Jacobs Corey Addison Larriva Ben LeVine Ryan Joseph Miller Kirsten Peregrina Joshua Michael Reifman Courtney Leigh Samoly Jordan David Schupan Michael David Seide

Kacie Channell, Agency Coordinator Andrew Chritton, Finance Monica Paige Larson, Research Garrett C Moedl, Public Relations Kathryn June Mcglamery, Advertising Andrea Robinson Bours, Strategy Zhen Wu, Presentation Katherine Smith, Presentation

directors

Andrea Robinson Bours, Director Montana Ray Kalani Allman Brooke Baldwin Kara Beaudet Crystal Danielle Esham Francesca Rosalyn Gomes Morgan Elizabeth Hardy Bobbilee Hartman Ashley Hyne Natalie Jean Nelson Samuel David Sharpstone Courtney Anne orson Amanda Ivy Walker Alison White Nicole Williams Monica Yanine Tomoharu Sakai

Strategy

Andrew Chritton, Director Nicole Priestly Bisetti Darren Martin ompson Arthur Fredrick Vinuelas

Finance

Monica Paige Larson, Director Graham Landry Michelle Renee Robinson Kayley Michele Rupple Kathryn Grace Snyder Leone Vorster Todd Waters

Research

Kathryn June Mcglamery, Director Jessica Reiko Bowler Greer Elyse Brody David Ann Manng Emily Odenberg Felipe Pantoja Corrie Prowse Taylor Robuck Joshua T Saunders Katherine Smith Rebecca Zayon

Advertising

Zhen Wu, Director Katherine Smith, Co-Director Megan L Brennan Peter Chung Sarah Elizabeth Dalton Brittany Rose Wade

Presentation

Nadia Aline Hussain, Historian Kara Beaudet Hailey Megan Crider Ahmad Taleb Zhen Wu

Photographers

Zhen Wu, Director Megan L. Brennan Ashley Hyne Ben LeVine Natalie Jean Nelson Katherine Smith Alison White Rebecca Zayon

design

Timeline

Brainstorm

campaign launch

Take the quiz and nd out...

YOU AR E WHO YOU DR IVE

Chevy Cats Cab

Social Media
352,790 Impr es sions

505,913 Impr essions

WEBSITE

Www.uofawhoareyou.com 10

11

Public Relations

00 R ead 20,0
15,000 Watched

12

00 5,0

ed ten Lis

11,000 He ar d

Vie wed 6,400

13

Spring Fling

5,000 Attendan ts

14 14

15 15

Giveaways

,845 Enjoyed 17
16

Lar g est s tuden the n t r un ation. car n .. ival in

17

Results
35% Increase in Excellent Category of Perception Twice as likely to be certain about having Chevrolet in their consideration set Decreased the Very Unlikely to Consider from 10%, to 3% following our events outcome 92% recongized the WHO ARE YOU? campaign on campus Total social media imprsssions: 862,914 Total number of impressions: 1,883,086

Overall total value: $55,944.23

18

62 Participated

SPONSORS

Zhen Wu Ben LeVine Rebecca Zayon Alison White Katherine Smith Megan L Brennan

Designed by:

19