AN EVALUATION OF THE STRATEGIES PROVIDED BY THE VEGETABLE

VENDORS

IN THE MUNICIPALITY OF VICTORIA

________________
_______________________
_______________
_________
_

A Research Paper Presente t!

Mr" Dan Car#! P" Ba#$!res

Research Paper

________________
_______________________
_______________
__________
__

In Part%a# &'#&%#$ent

!& the Re('%re$ents %n

Pract%ca# Research II

_______________
______________________
_______________
_________
_

BY))
BY

LOREN*O+ G#enn T"

PASCUA+ Sh%e#a Mar%e M"

TADEM+ M%che##e B"

ABM,B

F%rst se$ester

S"Y++ -./0,-./1
S"Y
 ii

Rep'2#%c !& the Ph%#%pp%nes

V%ct!r%a Nat%!na# H%3h Sch!!#
Sen%!r H%3h Sch!!#
ACCOUNTANCY
ACCOUNTANCY AND BUSINESS MANAGEMENT
San Ga4%n! V%ct!r%a Tar#ac
Tar#ac

APPROVAL
APPROVAL SHEET
SHEE T

Th%s Research !& GLENN T" LOREN*O+ SHIELA

S HIELA MARIE M" PASCUA an

MICHELLE B"TADEM ent%t#e AN EVALUATION OF THE STRATEGIES

PROVIDED BY THE VEGETABLE VENDORS IN THE MUNICIPALITY OF

VICTORIA+ 5h%ch %s prepare an s'2$%tte %n part%a# &'#&%##$ent !& the

re('%re$ents &!r PRACTICAL RESEARCH II+ %s here26 accepte"

RESEARCH COMMITTEE

MR" DAN CARLO P" BALMORES

Cha%r$an

Gera# Ga$%! 7ha6 8 R Or%ente

9Me$2er: 9Me$2er:

Ca6#a S'$at

9Me$2er:
 iii

ABSTRACT

T%t#e) AN EVALUATION
EVALUATION OF THE STRA
STRATEGIES
TEGIES PROVIDED
PROVIDE D BY THE

VEGETABLE VENDOR IN THE MUNICIPALITY OF VICTORIA"

Researchers)
Researchers) G#enn T" L!ren;
L!ren;!
!

Sh%e#a Mar%e M" Pasc'a

M%che##e B" Tae$

Tae$

In
Inst%
st%t'
t't%!
t%!n)
n) V%ct!r
%ct!r%a
%a Nat
Nat%!n
%!na#
a# H%3
H%3h
h Sch!!
Sch!!##

Trac<) Acae$%c Trac<

Trac<

Stran) Acc!'ntanc6 an
an B'
B's%ness Ma
Mana3e$ent

Th%s st'6 5as &!c'se t! the e4a#'at%!n !& the strate3%es pr!4%e 26

the Ve3eta2#e Ven!rs %n the M'n%c%pa#%t6 !& V%ct!r%a" The 4e3eta2#e 4en!rs

escr%2e the%r %&&erent strate3%es t! %$pr!4e the%r sa#es" A#s! the c!$$!n pr!2#e$s

5ere <n!5n an pr!2a2#e act%!n p#an %s pr!p!se"

The st'6 $ae 'se a Pr!p!se C!$parat%4e research es%3n %n the

e4a#'at%!n !& the strate3%es pr!4%e !& Ve3eta2#e Ven!rs %n the M'n%c%pa#%t6 !&

V%ct!r%a" The Researchers 'se ta2#es+ Fre('enc6 an Percenta3e t! ana#6;e the $!st
c!$$!n strate3%es that Ve3eta2#e 4en!rs pr!4%e %n the M'n%c%pa#%t6 !& V%ct!r%a"

The st'6 sh!5e that there 5ere pr!2#e$s enc!'ntere %n the

2's%ness" A$!n3 5%th the 4e3eta2#e 4en!r the &!##!5%n3 pr!2#e$s sh!5e)

'nsa#a2#e+ h%3h pr%ce !& Ve3eta2#e ea#er+ c!$pet%t!r+ eca6 !& pr!'ct an #ast#6 n!

per$anent sta##"

An act%!n p#an 5as rec!$$ene t! aress the pr!2#e$s enc!'ntere"

 iv

AC=NO>LEDGEMENT

It 5!'# n!t ha4e 2een p!ss%2#e t! 5r%te th%s research paper 5%th!'t the he#p

an s'pp!rt !& the <%n pe!p#e ar!'n 's+ t! !n#6 s!$e !& 5h!$ %t %s p!ss%2#e t! 3%4e

part%c'#ar $ent%!n here"

A2!4e a##+ I 5!'# #%<e t! than< !'r Parents Mr" an Mrs" L!ren;!+ Mr" an

Mrs" Mar%an! Pasc'a 7r" an Mr" an Mrs" V%a# Tae$ 5h! he#pe pers!na#

s'pp!rt an 3reat pat%ence at a## t%$es+ $6 2r!ther an s%sters ha4e 3%4en 's the%r

'ne('%4!ca# s'pp!rt thr!'3h!'t !'r ?!'rne6" F%nanc%a##6+ sp%r%t'a##6+ $enta##6+ an

ph6s%ca##6" O'r parents an G! %s !'r %nsp%rat%!n"as a#5a6s+ &!r 5h%ch $6 $ere

e@press%!n !& than<s #%<e5%se !es n!t s'&&%ce"

Th%s Research Paper 5!'# ha4e 2een p!ss%2#e 5%th!'t the he#p+ s'pp!rt an

pat%ence !& !'r Pract%ca# Research s'2?ect teacher+ S%r Dan Car#! Pan;! Ba#$!res+

n!t t! $ent%!n h%s a4%ce an 'ns'rpasse <n!5#e3e !& Research+ %n 5h%ch 5e are

e@tre$e#6 3rate&'#"

T! the Ve3eta2#e Ven!rs

Ven!rs %n the M'n%c%pa#%t6
M'n%c%pa# %t6 !& V%ct!r%a+ 5h! <%n#6

c!!perate 5%th 's" An &!r the%r s'pp!rt an 3'%ance %n c!n'ct%n3 research"

T! !'r pane#%sts+ Mr" Gera# Ga$%!+ Mr" 7ha6,R Or%ente an MS" Ca6#a

S'$at+ &!r the rec!$$enat%!n $ae an &!r the %rect%!n the6 ha 3%4en"

T! !'r c#ass$ates an &r%ens+ &!r cheer%n3 's 'p e4er6 t%$e 5ere stresse+

an &!r 2e#%e4%n3 that 5e can ! %t"

 A2!4e a##+ the pra%ses an #!4e t! !'r a#$%3ht6 G! &!r #ett%n3 's s'r4%4e an

s'rpasse a## the cha##en3es 5e enc!'ntere+ &!r e4er6 2reath 5e ta<e+ #!4e an

stren3th" >e are n!th%n3 5%th!'t H%$ s! than<s G!"

G#enn+ Sh%e#a Mar%e an M%che##

 v

DEDICATION

Th%s research paper %s e%cate t! !'r A#$%3ht6 G! 5h! 3a4e 's stren3th+

P!5er an G'%ance %n a## cha##en3es"

T! !'r 4er6 s'pp!rt%4e parents 5h! e@tene the%r $!ra# an &%nanc%a#

s'pp!rt an rea%#6 sacr%&%ce e4er6th%n3 t! 3%4e 's 5hat 5e nee"

T! Ms" Ana R!se Y" Aan as !'r s'pp!rters

s 'pp!rters 5h! a#5a6s cheer%n3 's 'p an

a#5a6s there t! s'pp!rt 's %n a## tas<s 5e ha4e s'&&ere"

T! !'r Pract%ca#
Pract%ca # Research teacher
teach er Mr"
Mr" Dan Car#! P
P"" Ba#$!res &!r h%s

'ne('%4!ca# s'pp!rt an a4%ces+ esp%te !& $an6 'n3ra$$at%ca# 5!rs"

T! V%ct!r%a Nat%!na# H%3h Sch!!#+ &!r 2e%n3 !'r sec!n h!$e &!r a#$!st s%@

6ears 5here 5e ac('%re <n!5#e3e that 5e nee &!r 's t! s'r4%4e"

T! !'r Teachers+
Teachers+ &!r enhanc%n3 !'r <n!5#e3e+ &!r
&! r the%r a4%ces an

'nen%n3 s'pp!rt"

T! !'r C#ass$ates an &r%ens+ &!r the $!ra# s'pp!rt an 3'%ance

The Researchers
 vi

Ta2#e !& C!ntents

T%t#e Pa3e

Title Page. . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .i
Approval Sheet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
Abstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii
Acknowledgement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv
Dedication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v
Table of Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .vi
List of tables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
List of diagram. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .viii
THE PROBLEM AND ITS BAC=GROUND

Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Statement of the Problems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . !
Significance of the Stud". . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .!
Scope and Delimitation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . !
Definition of Terms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #
REVIE>
REVIE > OF RELATED LITERATURE AND STUDIES

$elated Literature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .%
&oreign Literature. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . '
&oreign Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(
Locale Studies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . !
Conceptual &ramework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . )
Paradigm of the Stud" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . *
METHODS OF THE STUDY AND SOURCES OF DATA

$esearch Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . '

 $esearch Locale and $espondents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . '
Sampling Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .'
Data +athering Procedure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (,
Statistical Treatment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (,
PRESENT
PRESEN TATION+ ANALYSIS AND INTERPR
I NTERPRET
ETATION
ATION OF DAT
D ATA
A

+ender of -egetable vendors . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . '

Age of vegetable vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .'
ears in /usiness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(,
Strategies of -egetable
-egetable -
-endors.
endors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(,
Problems met b" the -egetables
-egetables -
-endors
endors . . . . . . . . . . . . . . . . . . . . . . . . . . (
Implication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (

SUMMARY OF FINDINGS+ CONCLUSION AND RECCOMENDATION

Summar" of findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ((
Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ((
$ecommendation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (0
BIBLIOGRAPH
BIBLIOGRAPHY
Y " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "-

APPENDICES" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " -
 vii

L%st !& Ta2#es

Table . +ender of -egetable vendors . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .'

Table .( Age of vegetable vendors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .'
Table .0 
ears
ears in /usiness. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(,
Table ( Strategies of -
-egetable
egetable -endors.
-endors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(,
Table 0 Problems met b" the -
-egetables
egetables -endors
-endors . . . . . . . . . . . . . . . . . . . . . . . . . . (
 viii

L%st !& D%a3ra$

Diagram. Paradigm of the Stud"1111111111111111111

Stud"1111111111111111111#
#
 CHAPTER /

Pr!2#e$ an %ts Bac<3r!'n

Intr!'ct%!n

Selling is first and foremost a transaction between the seller and the prospective

bu"er or bu"ers 2the target market3 where mone" 2or something considered to have

monetar" value3 is e4changed for goods or services. So the best wa" to define selling is

to focus on the sales skills that are necessar" to make that transaction happen. Defining

selling as the art of closing the deal encapsulates selling5s essence.

The seller or the provider of the goods or services completes a sale in response to

an ac6uisition7 appropriation7 re6uisition or a direct interaction with the bu"er at the point

of sale. There is a passing of title 2propert" or ownership3 of the item7 and the settlement

of a price7 in which agreement is reached on a price for which transfer of ownership of

the item will occur. The seller7 not the purchaser generall" e4ecutes the sale and it ma" be

completed prior to the obligation of pa"ment. In the case of indirect interaction7 a person

who sells goods or service on behalf of the owner is known as a salesman or saleswoman

or salesperson7 but this often refers to someone selling goods in a store8shop7 in which

case other terms are also common7 including salesclerk7 shop assistant7 and retail clerk.
Selling skills are critical in organi9ations that rel" on ongoing bu"ing from

customers or clients. The abilit" to build relationships with customers7 persuade them to

make purchases and generate repeat business is at the heart of selling. A sale is a

component of a compan"5s marketing and promotions.

/u"er motivations are 6uite comple4 and var" according to gender7 age7 cultural7

ethnic7 regional etc. The previous chapter showed that consumer attitudes do not follow a
uniform pattern. The Stifle 2Centre techni6ue interprofesionnel des fruits et legumes7 2

Laborde7 et al.7 ''03 identifies three different t"pes of group behavior patterns. The first

group comprises consumers with a basic attitude. The" are traditional : i.e. consumers of

generic
generic and und
undif
iffere
ferenti
ntiate
atedd fruits
fruits and vege
vegetab
tables
les.. The seco
second
nd group
group seek
seekss 6ualit"
6ualit"

differentiation : i.e. organic or 6ualit" certified products7 commercial brands7 labels of

certifi
certificat
cation
ion of origin
origin or reg
region
ional
al prod
produce
uce tha
thatt is differe
differenti
ntiate
atedd etc. Conveni
Convenience
ence

consumers belong to the third group. The" are looking for fast and simple wa"s to

prepare meals : i.e. prepackaged items7 fresh:cut7 fro9en7 canned and read" to eat

produce.

There are other factors which also influence bu"ing decisions. The main ob;ective

of bu"ing is to obtain satisfaction. &or fruits and vegetables7 this means being able to

meet nutritional re6uirements as well as being able to en;o" different tastes7 te4tures7

colors and aromas. There are two ke" considerations. The tangible 6ualit" attributes such

as uniformit"7 freshness7 6ualit"7 color7 ripeness7 packaging7 etc. which affect appearance

and make produce more appealing or attractive compared to similar products. /u"ing

decisions are also influenced b" some intangible 6ualit" attributes such as 6ualit"7

environmentall" friendl" production techni6ues7 brand reputation7 image of the supplier7

etc.

After the government suspended the import of vegetable for neighboring countr"7

the price of vegetable has shot up. The vegetable business in the countr" is awkward and

hard to understand. The profit for vegetable is huge comparing to our farmers. The

hardships of our farmers are being sold to the vendors who are imposing huge price on

the vegetables. Local and pure organic product is strong phrase use b" these vendors to
 3
Sell
Sell.. A con
consum
sumer
er ha
hass no sp
space
ace to ne
negot
gotia
iate
te.. La
Lack
ck of pr
prope
operr st
stor
orage
age fa
faci
cili
liti
ties
es is

Comp
Compel
elli
ling
ng fa
farm
rmer
erss to sell
sell ea
earl
rl"" an
andd co
cons
nsum
umer
erss ha
have
ve to bu
bu"" at th
thee hi
high
ghes
est.
t.

2<imdor;7(,%3

-endors is part of the suppl" chain7 a suppl" chain is the summation of all

Indi
Indivi
vidu
dual
als7
s7 or
orga
gani
ni9a
9ati
tion
on77 re
reso
sour
urce
ces7
s7 ac
acti
tivi
viti
ties
es an
andd te
tech
chno
nolo
logi
gies
es us
used
ed in th
thee

manufacturing and selling of a good or service. The suppl" chain starts with the

production and deliver" of ra

raww source material7 and it ends with the sale and deliver" of

the end product.

-egetables can be eaten either raw or cooked and pla" an important role in human

nutrition7 being mostl" low in fat and carboh"drates7 but high in vitamins7 minerals and

dietar
dietar"" fib
fiber
er.. =an" nutrit
nutrition
ionist
istss encoura
encourage
ge peop
people
le to consum
consumee plent"
plent" of fruit
fruit and

vegetables7 five or more portions a da" often being recommended.

-egetable is ver" important in our lives it gives us energ" to do our different task7

people who eat vegetable helps to reduced risk of some chronic diseases. vegetables>>

deliverr ample amounts of vitamins7

delive vitamins7 including foliate7 vitami
vitaminn A7 vitamin
vitamin ? and vitamin

/%7 as well as carotenoids like beta carotene from carrots7 l"copene from tomatoes7

9ea4anthin from greens7 and lutein from spinach and collard green it is also help in
keeping "our weight under control7 we know that Dark green vegetables have lots of

phenolic flavonoid antio4idants and minerals. These vitamins and minerals are essential

for the proper functioning of "our bod".

-egetable has a big role in our life it can be good in our health" lifest"le7

researchers wanted to stud" this so to know what are the different strategies that
vegetable vendors provided to the costumers7 and if how the" manage their remaining
4
vegetable.

State$ent !& the Pr!2#e$

This stud" aims to determine the strategies provide

providedd b" the vegetabl
vegetablee vendors in

the =unicipalit" of -ictoria7 their strategies and problems the" met in their /usiness7

specificall"7 it sought to answer the following 6uestions.

. @hat are the profiles of vegetable vendors in the =unicipalit" of -ictoria

(. @hat are the strategies emplo"ed to improve their sales

0. @hat problems do the" encountered on their business

!. @hat recommendations can be drawn to solve8minimi9e the -endors problem

#. @hat is the implication of selling to A/=

S%3n%&%cance !& the St'6

The concern of the stud" was the anal"sis of the evaluation to the vegetable

vendor at the =unicipalit" of -ictoria Tarlac Public =arket. The vegetable vendor in

Public =arket of -ictoria will benefit to the stud"7 b" describing the strategies7 problems

were seen and probable recommendations are drawn.

This stud" also provided an additional sources of data and additional literature to
the e4isting bod" of knowledge not onl" to the municipalit" of -ictoria but also to the

constituents who will need to use the data for their own purposes.

Sc!pe an De#%$%tat%!n

This stud" focused on strategies provided b" the vegetable owners here in the

=unicipalit" of -ictoria wherein vegetable owners were asked 6uestions. -egetable

vendors were also answered the 6uestionnaire distributed b" the researchers.
 The researchers conducted interview and surve" to the vegetable owners in the
5
=unicipalit" of -ictoria.

De&%n%t%!n !& Ter$s

Ter$s

Ac('
Ac('%s
%s%t
%t%!
%!n"
n" Thee ac
Th actt of ac
ac6u
6uir
irin
ingg so
some
meth
thin
ingg or so
some
meon
onee ac
ac6u
6uir
ired
ed or ga
gain
ined
ed..

2www.meriam
2www.meriam .webster.com3

Appr!pr%at%!n" Act or instance of appropriating7 something that has been appropriated.

2www.meriam
2www.meriam .webster.com3

Encaps'#ate" To show or e4press the main idea or 6ualit" of 2something flows in a brief

wa"3. 2www.meriam.webster.com3

Enterpr
Enterpr%se"
%se" Is another word for a profit business or compan" but it is most often

associated with the entrepreneurial ventures.

2www.shoppif".com8enc"clopedia8enterprise.3

Fra3$ente" A broken part or piece of something and incompletel" part.

2www.meriam.webster.com3

Man'&act're" Something made frown raw materials b" hand or b" machiner".

2www.mariam.webster.com3

Or3an%c" +rown or made without the use of artificial chemicals.

2www.meriam.webster.com3

S'sta%na2#e"
S'sta%na2#e" able to be used without being completel" used up or destro"ed involving

methods that do not completel" used up or destro" natural resources.

2www.meriam.webster.com3

Vent're"
ent're" An under taking involving uncertainl" as to the outcome7 especiall" a risk

dangerous one. 2www.dictionar"

2www.dictionar".com3
.com3
Res!'rces" A stock or suppl" of mone"7 and other assets. 2ww.google.com3

CHAPTER -

Re4%e5 Re#ate L%terat're An St'%es

This chapter of the stud" presented the collected literature and studies that would

have significance and relevance to the stud" made.

Re#ate L%terat're

&ilipinos are eating less vegetable7 according to a three:decade surve" done b" the

&oodd and <u

&oo <utr
trit
itio
ionn $esea
$esearch
rch Ins
Insti
titu
tute
te 2&
2&<$
<$I3
I3 of th
thee Depa
Depart
rtme
ment
nt of Sc
Scie
ience
nce an
andd

Technolog" 2DBST3.

In ')*7 each &ilipino consumed !# grams of vegetables per da". Three decades

later7 in (,,*7 intake had dropped to , grams per da".

Sen. C"nthia -illar7 chair of the Senate committee on agriculture and food7 cited

these and other data in her report titl

titled
ed Agro:colog
Agro:colog"" for Sustainable A
Agricult
griculture
ure and

nvironment toward &ood Securit".E She delivered her lecture at the Southeast Asian

Agriculture and Development Seminar Series of the government:hosted Southeast Asian

$egional Center for +raduate Stud" and $esearch in Agriculture 2SA$CA3 based in the
Fniversit" of the Philippines Los /aGos 2FPL/3.

In vi
view
ew of th
thee co
count
untr">
r">ss un
unfav
favora
orabl
blee ve
veget
getabl
ablee consum
consumpt
ptio
ionn pi
pict
cture
ure77 th
thee

governme
government
nt H thr
throug
oughh the Depa
Departm
rtment
entss of ea
ealth
lth 2DB
2DB37
37 duc
ducati
ation
on 2Depd3
2Depd3 and

Agriculture 2DA3 H has over the "ears been implementing programs to promote vegetable

production and consumption among &ilipinos.

 In her lecture7 -illar noted that the DB is promoting vegetable gardening among

&ilipinos. /" planting vegetables in our back"ard7 we can have our own suppl" and
7
even have opportunit" to earn from it7E she said.

At the seminar7 SA$CA Director +il Saguiguit Jr. also reported Depd>s school:

based food and nutrition program.

Saguigu
Saguiguit
it sai
saidd the program
program was desi
designe
gnedd to im
improv
provee school
school childr
children>
en>ss nutrit
nutrition
ional
al

condition and dietar" habits. Specificall"7 it aims to increase the knowledge and skills of

students and teachers on food production and nutrition through e4periential learning

activ
activit
itie
iess th
that
at wo
woul
uldd in
inst
stil
illl th
thee im
impo
port
rtanc
ancee of ag
agri
ricul
cultu
ture
re an
andd th
thee us
usee of gre
green
en

technologies.

Likewise7 DA has its +ula"an ng =asa program7 a hunger mitigation pro;ect that

promotes integrated home and school gardens

gar dens in rural areas. It aims to reduce hunger and

improve nutrition through the promotion of school7 back"ard and communal gardens7

information campaigns7 and provision of training and seeds.

The program7 which involves local government units and other departments7 is now being

assessed b" SA$CA. It covers about 0, provinces from the Cordilleras to the -isa"as

region7 and Sulu and Tawi:Tawi in =indanao pidemiological evidence for the health
benefits of a diet rich in fruit and vegetables is substantial. Despite this fact large

proportions of children and

Adolescents do not meet the @orld ealth Brgani9ation goal of a dail" intake of at least

!,, grams of fruit and vegetables. Longitudinal studies suggest that eating behavior such

as fruit and vegetable consumpt

consumption
ion tracks into adulthood
adulthood which points at the importance
importance

of establishing health" eating behavior among children and adolescents.

 To enable the development of relevant7 effective fruit and vegetable Promoting
8
intervention programs and policies targeting children and adolescents it is important to

ident
identif
if"" the
the va
vari
rious
ous fa
fact
ctor
orss whic
whichh ma"
ma" in
infl
flue
uence
nce th
thei
eirr co
consu
nsump
mpti
tion
on of fru
fruit
it an
andd

vegetables and both 6ualitative and 6uantitative studies are needed.

Kuan
Kuanti
tita
tati
tive
ve st
stud
udie
iess ar
aree need
needed
ed to 6u
6uan
anti
tif"
f" an
andd ra
rank
nk th
thee impo
import
rtan
ance
ce of

determinants for children5s fruit and vegetable consumption and for e4ample7 to assess

sociodemographic variations in these. In the first part of this review the evidence from '*

6uantitative studies of fruit and vegetable intake among children and adolescents was

anal"9ed. In conclusion7 the determinants for high consumption levels of fruit and

vegetab
vegetable
le supp
support
orted
ed b" the str
stronge
ongest
st evidenc
evidencee were female gender7
gender7 low age7
age7 high
high

socioeconomic position 2SP37 high preferences for fruit and vegetables7 high parental

intake of fruit and vegetables and high availabilit"8accessibilit" of fruit and vegetables at

home.

Kualitative studies can add to this knowledge in several wa"s. The" provide the

opportunit" to identif" "et unknown factors as the research techni6ues give room for

unprecedented answers as opposed to the highl" structured interviews used in surve"s.

Kualitative studies can thereb" contribute to the development of comprehensive surve"

instruments and generate h"potheses about associations which can be tested in future

6uantit
6uantitati
ative
ve stu
studie
dies.
s. &urtherm
&urthermore7
ore7 6ualita
6ualitativ
tivee studie
studiess can generat
generatee a more
more thoroug
thoroughh

understanding of fruit and vegetable consumption as the" usuall" aim at reflecting the

diversi
diversit"
t" of vie
views
ws on the stu
studie
diedd phenome
phenomenon
non within
within a given
given populat
population
ion.. &inall
&inall""7

6ualitative methods are a useful tool within formative research aiming at designing
effect
effective
ive interv
interventi
entions
ons tai
tailor
lored
ed to a given
given populat
population
ion5s
5s own needs
needs and conte4t
conte4tual
ual
9
conditions.

S"stematic reviews are important for evidence:based practice. Such review efforts

have almost solel" been focused on 6uantitative studies which are also the case for

reviews concerning dietar" behaviors. It is important also to review the 6ualitative

research to increase insight into processes which influence "oung people5s fruit and

vegetable intake. Thus7 the aim of the present paper is to present part two of a s"stematic

review of peer:reviewed papers7 this time 6ualitative studies of %:*:"ear:olds5 views and

e4periences regarding determinants of their intake of fruit and vegetables.

pidemiologic evidence of a protective role for fruits and vegetables in cancer

prevention is substantial. The strength of this scientific base guides FS national

polic"making in diet and health issues and facilitates communit" and local programs that

address national dietar" goals to increase fruit and vegetable consumption. Current

scientific evidence also suggests a protective role for fruits and vegetables in prevention

of coronar" heart disease7 and evidence is accumulating for a protective role in stroke. In

addition7 a new scientific base is emerging to support a protective role for fruits and

vegetables in prevention of cataract formation7 chronic obstructive pulmonar" disease7

diverticulosis7 and possibl"7 h"pertension. This article provides an overview of the health

benefits associated with fruit and vegetable consumption for each of these conditions7

including brief discussions of underl"ing protective mechanisms7 identifies ke"

Scientific findings regarding the health benefits of fruit and vegetable consumption7 and

outlines applications of these findings for dietetics professionals. The evidence reviewed

provides additional support for increased consumption

cons umption of a wide variet" of vegetables7 in
particular7 dark:green leaf"7 cruciferous7 and deep:"ellow:orange ones7 and a wide variet"
10
of frui
fruits7
ts7 in particu
particular
lar77 cit
citrus
rus and dee
deep:"e
p:"ello
llow:or
w:orang
angee ones.
ones. Continu
Continued
ed att
attent
ention
ion to

increasing
increasing fruit and vegetable consumption
consumption is a practical
practical and important
important wa" to optimi9e

nutrition to reduce disease risk and ma4imi9e good health.

F!re%3n #%terat're

The increasing importance of food safet" has made traceabilit" a crucial issue in

the agribusiness industr". In this article7 we have anal"9ed the factors that shape the

bu"er:supplier relationships7 and how the" influence the traceabilit"

traceab ilit" of raw materials. In

order
order to do so7 fi
first
rst77 we ha
have
ve ma
made
de a li
lite
tera
ratu
ture
re revie
review
w to devel
develop
op an an
anal
al"t
"tic
ical
al

framework. <e4t7 we have carried out four case studies on vegetable firms with the

purpose of uncovering the variables that characteri9e

chara cteri9e bu"er:supplier relationships7
re lationships7 and its

influence on traceabilit" in this sector. &inall"7 we have compared the observed links with

the conceptual framework derived from the literature in order to build and improved

model. 2= JosM Nlvare9 3

According to Central Statistical Bffice 2CSB3 of Poland and <ational $esearch

Institute
Institute of Agricul
Agricultural
tural and &ood conomics the consump
consumption
tion of vegetables
vegetables 2e4cluding

potatoes3 and fruits in Poland fell down from 0,%. g8person8da" in (,,# to ()#.( g8
person8da" in (,( 2data gathered according to anal"sis of home budgets3. This means

that Poles eat onl" %*.* O of the recommended amount of vegetables and fruits. That is

wh"" the
wh the ed
educ
ucat
atio
ional
nal pr
progr
ogram
amme
mess focusi
focusing
ng on th
thee in
incre
creas
asee in fruit
fruit an
andd ve
vege
geta
tabl
blee

consumption are ver" important in the aspect of prevention of diseases related to

unbalanced nutrition. Several educational programmes have been or are held in Poland.

The" are mainl" designed for children7 for e4ample &ruits in schoolQ 2promoted b"
 10

Agenc;a$"nku $olnego37 Time for tomato7 that is there is no wa" not to like polish
11
vegetables and fruitsQ7 at vitamins7 get well soonQ. owever7 some programmes are

also guided to either children or adultsR several editions of # servings of vegetables7

fruits or ;uiceQ7 4traordinar" properties of ordinar" fruitsQ7 Don>t be a beetroot H eat

vegetablesQ
vegetablesQ 2pla" on words H in Polish beetroot is also a term for someone ill:mannered
ill:mannered

and
and stupi
stupid3.
d3. Ther
Theree are al
also
so som
somee pr
progr
ogram
amme
mess co
conce
ncerni
rning
ng nu
nutri
triti
tion
onal
al educat
educatio
ionn

concerning different topics7 such

s uch as PBL:ALT
PBL:ALT
 program for (,,):(,.

According
According to research the most preferab
preferable
le fruits for Poles are apples 20) O of all

fruits33 and tropical fruits 20, O37 mainl" citrus and bananas
fruits bananas.. &rom vegetables
vegetables the highl"
highl"

consumed are tomatoes 2) O of all vegetables37 cucumbers 2( O37 carrots 2 O3 and

cabbage 2 O3. ven though these vegetables and fruits are mostl" preferred b" Poles its

consumption is lower than in countries leading in high consumption of vegetables and

fruits like Ital" or +reece. The main difference in the structure of consumption between

those countries and Poland is higher consumpti

consumption
on of tropical
tropical fruits and tomatoes Tra;er

and D"ngus7 (,0.

&ruit and vegetab

vegetable
le intake in American
American adults remains
remains well below recommended

levels7 despite evidence of the health benefits of diets high in fruits and vegetables.
fforts to increase fruit and vegetable intake include behavioral:based interventions.

+enerall"7 these interventions have demonstrated small increases in intake during the

duration of the stud"7 although the behavioral approaches providing the greatest increase

in intake have not been clearl" established. Several common behavioral theories and

approaches have been emplo"ed to promote change in health behavior7 including greater

fruit and vegetable intake.

 pidemiological evidence for the health benefits of a diet rich in fruit and
12
vegetables is substantial 7 (7 0. Despite this fact large proportions of children and

adolescents
adolescents do not meet the @orl
@orldd ealth Brgani9at
Brgani9ation
ion goal of a dail" intake of at least

!,, grams of fruit and vegetables !7 #7 %. Longitudinal studies suggest that eating

behaviour such as fr
fruit
uit and vegetable consumption tracks into adulthood which points at

the importance of establishing health" eating behaviour among children and adolescents

)7 *7 '.

To enable the development of relevant7 effective fruit and vegetable promoting

intervention programs and policies targeting children and adolescents it is important to

ident
identif
if"" the
the va
vari
rious
ous fa
fact
ctor
orss whic
whichh ma"
ma" in
infl
flue
uence
nce th
thei
eirr co
consu
nsump
mpti
tion
on of fru
fruit
it an
andd

vegetables and both 6ualitative and 6uantitative studies are needed ,.

Kuan
Kuanti
tita
tati
tive
ve st
stud
udie
iess ar
aree need
needed
ed to 6u
6uan
anti
tif"
f" an
andd ra
rank
nk th
thee impo
import
rtan
ance
ce of

determinants for children5s fruit and vegetable consumption and for e4ample7 to assess

sociodemographic variations in these. In the first part of this review the evidence from '*

6uantitative studies of fruit and vegetable intake among children and adolescents was

anal"sed . In conclusion7 the determinants for high consumption levels of fruit and

vegetab
vegetable
le supp
support
orted
ed b" the str
stronge
ongest
st evidenc
evidencee were female gender7
gender7 low age7
age7 high
high
socioeconomic position 2SP37 high preferences for fruit and vegetables7 high parental

intake of fruit and vegetables and high availabilit"8accessibilit" of fruit and vegetables at

home.

F!re%3n st'%es

According to +reat Lakes erald Traditional Indian retailers account for (

million retail outlets all over India and more than !, percent of them sell vegetable and
grocer" 22I/&7 (,,*33. Indian food retail consists of staple commodities comprising
13
grains7 pulses7 and vegetables. The Indian food retail business7 especiall" vegetable

retailing is witnessing a rapid growth in India5s organi9ed retail sectors. The traditional

retailing of vegetables is not ver" much organi9ed7 amounts to ')O of the total market

2
2oun
oung7(,
g7(,%3i
%3iss e4t
e4treme
remel"
l" locali
locali9ed
9ed and highl"
highl" fragment
fragmented
ed wit
withh lar
large
ge num
number
ber of

intermediaries. The intermediaries between the customers and farmers are traditional

retailers with different outlet formats:mom and pop shops7 non:permanent shops in the

market7 pavement vendors7 roadside vendors and push cart vegetable sellers7 wholesale

traders7 commission agents and auctioneers. The farmers themselves sell their products

direct
directl"
l" to the end con
consum
sumers
ers in local
local mar
market
kets7
s7 regulat
regulated
ed and unre
unregul
gulate
atedd 5fa
5farme
rmerr

markets57 or the" sell to intermediariesUagents and organi9ed retailers.

e market place is usuall" in close pro4imit" to the farmland and customers

accessing the market live in and around locale. &armers selling vegetables directl" to the

customer amount to ver" small fraction b" volume. &armers sell bulk of their produces to

agents and auctioneers. The agents bu" small 6uantities of produces from farmers and

transfer it to wholesalers directl" or through another agent. The auctioneers are people

who enter into bu"ing contract with farmers form whole or partial 6uantit" of the produce
and sell the produce to an agent or a wholesaler. Auctioneers also transfer the vegetables

to wholesalers directl" or through another agent. @holesalers of vegetables sell to

retailersUboth traditional and organi9ed retailers7 and to customers7 who bu" in large

6uantit". Cart vendors7 a t"pe of traditional retailers7 bu" vegetables from wholesalers or

orga
organi
ni9ed
9ed reta
retail
ilers
ers77 se
sell
ll to cu
cust
stome
omers
rs in mobi
mobile
le carts
carts an
andd deliv
deliver
er to custo
custome
mers
rs at

customer5s doorsteps. @holesale market is a vital link in vegetable suppl" chain. /oth the
traditional and organi9ed retailers are dependent on wholesale market with different
14
propositions. Chennai7 the geographical area of the stud" has a wholesale market

promoted b" Chennai =etropolitan Development Authorit" 2C=DA37 a regulator of

Tamil <adu state government. The wholesale market in Chennai7 Peri"ar -egetable

=arket at ?o"ambedu @holesale =arket Comple4 2?@=C3 spreads over an area of

('# acres. It is located at ?o"ambedu7 the ;unction of Poonamalee igh $oad and
11
<esapakkam $oad and can be easil" accessed from all par
parts
ts of the @holesale =arket for

Perishables was developed with 07'! shops 2C=DA37 (,,*3It is one of the largest

marketss in Asia for fruits7 flowers and vegetab

market vegetables
les with about (7#,, wholesale
wholesale shops and

involving ,7,,, dail":wage laborers>. The market generates about ,, =T of organic

wastes per da"7 which is being dumped into the landfill. It is necessar" to stud" the

vegetables retail marketing of the conventional retailers as well as the modern retailers

who made their entr" in the recent past in to Indian market.

L!ca#e st'%es

The ma;orit" of retail vendors 2%! O3 and of farmers 2#% O3 considers the ma;or

reason for becoming a vendor was because the" are unskilled and lack of academic

education
education for another ;ob. Bnl" ) O of the farmers and 0! O of the retailers believe
believe that
the" have a talent for marketing. This impression is reverse for wholesalers since )% O of

them think that the" are particularl"

particularl" skilled in =arketing
=arketing while ;ust (! O think the" are

not 2table )3. As regards farmers7 the" usuall" market their vegetables b" selling them to

wholesalers 2#' O37 followed b" middleman 2( O37 b" retailing 2# O37 while ) O are

selli
selling
ng them
them on a co
consi
nsign
gnme
ment
nt basis
basis.. The
The pri
prices
ces ar
aree more
more of
ofte
tenn di
dict
ctat
ated
ed b" th
thee

contractors 2#, O37 than b" the farmers themselves 20) O3. Sometimes 2, O37 a
compromise is reached between two parties. ggplant 20* O37 tomatoes 20# O37 s6uash
15
20, O37 pak choi 2(# O37 head cabbage 2(0 O37 bell pepper 2(, O37 string beans 2# O37

potatoes 2! O37 cha"ote 2( O37 carrot 2 O37 sweet potato leaves 2 O3 and bottle

gourd 2)O3 are the most popular vegetables sold b" the vendors in the different public

markets of Caga"an de Bro 2table *3.

=ost 2%* O3 of the vendors purchase their vegetable suppl" ever" da"7 although
12
some 2(, O3 do it twice or three times a week. &re6uenc" of purchaseis related to

vegetables> highl" perishable state. To have fresh vegetables7 vendors cannot store large

6uantities of vegetables due to lack of appropriate refrigerating facilities. =ost 2*( O3 of

the vendors believe that the consumers> first consideration when bu"ing is freshness

while a few 20O3 think it is the te4ture which confirms with the e4pectations of the

consumers as regards 6ualit" 2see table 03. ence7 maintaining the vegetables fresh is

ver" important to the vendor so that these will have more chances of being sold. To

prolong the freshness of vegetables7 most 2!* O3 of the respondents sprinkle them with

water which7 however can result in secondar" fungal or bacterial diseases. About twent"

percent said that the" ;ust have to sell

s ell them immediatel"7 having found no other means of

prolonging the freshness.

Thee ve
Th vend
ndor
orss have
have di
diff
ffer
eren
entt te
tech
chni
ni6u
6ues
es of se
sell
llin
ingg ve
vege
geta
tabl
bles
es.. @hil
@hilee th
thee

wholesalers
wholesalers remain stationar" in their stalls7
stalls7 the retailers look for strateg
strategic
ic places where

the consumers could easil" reach them. Some retailers sta" in one strategic corner while

others7 especiall" children vendors7 go around offering their vegetables to the consumers.

Separating the wholesalers and the retailers7 the data show that wholesalers get an

average of 07,)* kg of vegetables from the farmers per purchase and have a dail" sale of
(7!,0 kg. The retailers on the other hand7 get ,0 kilos per purchase and sell an average
16
of #, kg ever" da". =ost 2)( O3 of them purchase vegetables dail". This shows that

vendors still sell the unsold vegetables the ne4t da"7 as onl" about half of the vegetables

the" ac6uired are sold on the same da". @hen the vegetables reach their perishing state

and are not "et sold7 these are usuall" sold at a cheaper price 2!* O3 or consumed 20* O3.

In rare cases 2# O37 unsold vegetables are thrown awa". Throwing of unsold vegetables

is more common in wholesale business where 0# percent of the wholesalers do so. =ore

than #, percent of the wholesalers also sell vegetables at a cheaper price when the" run

the risk of not being sold at all.

In terms of add:on price7 ma;orit" of the retailers 2!! O3 sells the vegetables at 

to (, percent higher than the original price. Thirt":one percent ;ust add # to , percent to

the original price7 while 0 percent have an add:on of ( to 0, O. As regards

wholesalers7 ma;orit" 2%0 O3 reported that the" add #:, percent to the ac6uisition price

before selling it7 while further 0* O each add :(, O respectivel".

About half of the materials used for packing are sacks. &urthermore7 the use

containers made of rattan called 5kaing5 2(0 O37 banana leaves 2, O37 wooden crate

2)O37 cardboard bo4 or corrugated carton 2! O3 as well as baskets 2! O3. Sacks are
readil" available and comparativel" cheap. Fnlike rice where all information such as

price and variet" are displa"ed7 most vegetables us

usuall"
uall" do not have price or variet" tags

at all. The data show that while ) percent of the wholesalers are labeling their produce7

onl" ! percent of the retailers do so. 2Amelia Lu9 P. A.3

 17
C!ncept'a# &ra$e5!r<

The conceptual framework includes the scope and delimitation7 Kuestionnaires

and vegetable vendor>s profile7 the flow of the stud" will start first with the statement of

Pr!cess
Interviews Inp't O'tp't
And . -egetable profile Anal"sis of the
surve"s a. +ender strategies provided
b. Age the problems and /" the vegetable
(. @hat are the strategies vendors in the
emplo"ed to improve 6uestionnaires coming from
=unicipalit" of
their business the statement of the -ictoria
0. @hat problems do the"
problems to be answered b"
b"
encountered on their
business the respondents and also to determine their Profile.
!. @hat recommendations
can be drawn to solve
minimi9e the vendors
problem
#. @hat is the implication
of selling to A/=

Fee2ac<
&ulfillment of the
strategies
provided b" the
vegetable vendor
+ood treastment to
the customers.
D%a3ra$ /" Research Para%3$

18

Para%3$ !& the St'6

In the diagram7 the Input shows the statement of the problem which indicates

the 6uestions to the -egetable vendors of -ictoria Public =arket wherein the researchers
18

will determine the strategies and the problems the" met in their business7 and information

provided b" the vegetable vendors to make useful to the evaluation of -ictoria Public

=arket. @hile the Process shows the interviews and surve"s. In case of doubt the

researchers will personall" meet and e4plain the given interviews to the vegetable

vendors.
 CHAPTER 

Meth!s !& the st'6 an s!'rces !& ata

This chapter presents the methodolog" emplo"ed

emplo"ed b" the researchers in achieving

the outputs of the stud". It includes the research design7 population of the stud"7 sampling

design7 data gathering procedure as well as statistical treatment that included in the

treatment of anal"sis of data.

Research Des%3n

This stud" used a Proposed Comparative research design. Comparative research is

a research methodolog" in the social sciences that aims to make comparisons across

different
different countries or cultures.
cultures. A ma;or problem in compara
comparative
tive research is that the data

setss in di
set diff
ffere
erent
nt co
count
untri
ries
es ma"
ma" no
nott use th
thee same
same catego
categori
ries
es77 or de
defi
fine
ne categ
categori
ories
es

differentl". In valuation of the strategies provided b" the vegetable owners in the

=unicipalit" of -ictoria. Proposed comparative research was use to compare their

problems the" have met and common strategies the" used to improve their sales.
Research #!ca#e an resp!nents

The sub;ects of the research are the -egetable vendors in the =unicipalit" of

-i
-ictoria
ctoria were used as respondents in this stud".

Sa$p#%n3 es%3n

The researchers ask 6uestions to the vegetable owners to +athered the half of the

sample #,O7 researchers will use Interview and surve" 6uestionnaire to attain the #,O

sample.

20

Data Gather%n3 Pr!ce're

The researchers use interview and surve" as a source of data. Interview was done

to the concerned -egetable Bwners to evaluate the strategies provided b" the -egetable

Bwners in the =unicipalit" of -ictoria. Surve" was also conducted among the -egetable

Bwners which provided data used in knowing their common strategies7 problems and

recommendations. The respondents of this stud" were come from Public =arket of

-ictoria.

Stat%st%ca# treat$ent

$esults were presented is based on the percentage and fre6uenc" for interpretation

and anal"sis.

&ormula for percentageR

OVf8n4,,

@hereR

&Vfre6uenc"
<Vtotal no. of respondent

CHAPTER IV

Presentat%!n+ Ana#6s%s an Interpretat%!n !& Data

This chapter presents the Anal"sis and Interpretation of data that researchers

gathered about the strategies provided b" the -egetable -endors in the =unicipalit" of

-ictoria.

The pr!&%#es !& Ve3eta2#e V

Ven!rs
en!rs %n M'n%c%pa#%t6 !& V%ct!r%a"

Ta2#e /" Gener !& Ve3eta2#e 4en!rs

+ender &re6uenc" Percentage $ate

&emale 0) )*.)(O 

=ale , (.(*O (

T!ta# 0 /..

 As shown on the table that the vegetable vendors profile7 gender of vegetable

vendors female and male7 female with 20)37 while male is 2,3
 Ta2#e /"- A3e !& 4e3eta2#e 4en!rs

Age &re6uenc" Percentage $ate

(:0, # ,.%!O #
0:!, ( (#.#0O (

!:#, % 0!.,!O 
#:%, ) !.*'O 0
%:), ) !.*'O !
T!ta# 0 /.. 22

 In this table showed that the vegetable vendors profile of -egetable vendors7 age

(:0, "ears old with 2#37 and 0:!, "ears old is 2(37 while !:#, "ears old is

2%37then #:%, "ears old is 2)37 and also the %:),"ears old is 2)3.

Ta2#e /" Years %n B's%ness

ears in /usiness &re6uenc" Percentage $ate

:, (! #.,%O 
:(, % 0!.,!O (
(:0, ! *.#O 0
0:!, ( !.(%O !

!:#,  (.0O #
T!ta# 0 /..

 In this table showed that in the -egetable -endors "ears in /usiness :, "ears in

/usiness with 2(!37 while :(, "ears in /usiness 2%37 (:0, "ears in /usiness is

2!37 0:!, "ears in /usiness 2(37 !:#, "ears in /usiness with 23.

Strate3%es !& Ve3eta2#e Ven!rs %n the M'n%c%pa#%t6

M'n%c% pa#%t6 !& V%ct!r%a
Ta2#e"- Strate3%es !& Ve3eta2#e Ven!rs

Strategies &re6uenc" Percentage $ate

&resh -egetables % (.))O 0 23
&riendl" ( (#.#0O (
Sales talk ( !!.%*O 
Low price * ).,(O !
T!ta# 0 /..
 As shown on the table above that the different strategies that the -egetable

-endors used are fresh vegetable with 2%37 friendl" is with 2(37 sales talk with

2(37 while low price with 2*3.

Pr!2#e$s that Ve3eta2#e Ven!rs $et %n the M'n%c%pa#%t6 !& V%ct!r%a"

Ta2#e"  Pr!2#e$s $et 26 the Ve3eta2#es

Ve3eta2#es Ven!rs

Problems &re6uenc" Percentage $ate

Fnsalable * 0*.0,O 
igh price of -egetable Dealer ! *.#O !
Competitor * ).,(O 0
Deca" of Product ! ('.)'O (
<o Permanent Stall 0 %.0*O #
T!ta# 0 /..

 In this table showed above that the common problems met b" the -egetable

-endors in the =unicipalit" of -ictoria are Fnsalable with 2*37 igh price of

-egetable dealer with 2!3

2!377 Competitors is 2*37 Deca" of product with 2!37 <o

Permanent Stall is with 203.

 24

I$p#%cat%!n

This stud" entitled An valuation of the Strategies provided b" the -egetable

-endors In the =unicipalit" of -ictoria will give importance to the A/= students

becauseW it will help them on how the" manage their business someda" and how the"

improve their sales according to their strategies Provided7 in this stud" it ma" also help

A/= students to cope up their problems the" will encounter on their business someda".

This $esearch ma" also help to the vegetable vendors in the =unicipalit" of

-ictoria7 on their strategies the" use because in this stud" shows that if "ou are vegetable

vendor "ou have a different strat

strategies
egies "ou ma" use and "ou have a different
different problems to

meet so be alert on what are ma" happen to "our business it>s either patroni9e b" "our

costumers or not.

This ma" also important to the future business man and bu*siness woman7

because it will give and guide them into the better future of their business.
 CHAPTER V

S'$$ar6 !& &%n%n3s+ C!nc#'s%!n an Rec!$$enat%!n

This
This ch
chap
apte
terr pre
presen
sents
ts th
thee summa
summar"
r" or th
thee resea
research
rch work
work und
undert
ertak
aken
en77 th
thee

conclusion drawn and the recommendation made as an outgrowth of this stud".

S'$$ar6 !& F%n%n3s

This summar" of finding presents the summar" of respondents answer in the

surve" 6uestionnaire.

.3 @hat are the profil

profiles
es of -egetable
egetable -endors
-endors in the =unicipalit
=unicipalit"" of -ictoria7
ictoria7 In

this most of all -egetable -endors gender is female 20)37 and the most of all

age of -egetable -endors is at the age of 2!: #,3 2%37 and the most

prolonged "ears in business vegetable -endors is 2:,3 "ears in business

2(!3.
(.3 @hat are the differe
different
nt strategies
strategies that vegetabl
vegetablee -endors
-endors use to improve thei
theirr

sales7 in these most common strategies that -egetable vendors use is sales

talk.
0.3 @h
@hatat are th
thee pr
probl
oblem
emss "o
"ouu have
have me
mett in "our busines
business7
s7 in this
this th
thee most
most

common problem that vegetable vendors met is unsalable.

C!nc#'s%!n

/ased on the summar" of findings here are the conclusions.

 .3 =ost of all the profiles of -egetable
-egetable -endors
-endors are gender female7 age 2!:#,37 2:

,3 "ears in business.

(.3 =ost of all the com
common
mon strategies
strategies the" use
usedd to improve their
their sales is sales
sales talk.
0.3 =ost of all the pr
problems
oblems the"
the" met in their bus
business
iness is unsalable.
unsalable.
26

Rec!$$enat%!n

/ased on the summar" of findings and conclusion here are the recommendation

suggested b" the researchers.

.3 $esearche
$esearchers
rs recommend to all of the -
-egetab
egetable
le -endor
-endor that the" remain using the

sales talk strateg"

strateg ".
(.3 $esearche
$esearchers rs recommen
recommendd to all of the vegetable vendor
vendorss that alwa"s think
think positive

0.3 and
$esebe friendl"
$esearch
archers so that
ers recom
recommen
mendall of their
d to all ofproduct willable
the veget bee sold
vegetabl vendout.
vendors
ors in the =unicip
=unicipali
alit"
t" of

-ictoria
-ictoria that alwa"s remain their -
-egetable
egetable looks ffresh.
resh.
!.3 Re
Rese
sear
arch
cher
ers
s reco
recomm
mmen
end that Di
d that Disp
spla
la"" "our
"our pro
produ
duct
ctss in at
attr
tract
activ
ivee natur
natural
al

containers
containers like reed basket
baskets7
s7 cane baskets7
baskets7 or wooden bo4es instead of cardboard

bo4es. Then Tilt bo4es or baskets at an angle towards the customer. This makes

the product more approachable and appealing.

#.3 ?eep "our displa
displa"s
"s and "ou
"ourr contai
containers
ners look
looking
ing full.
full. If "ou run low on a product7
product7

shift it to a smaller container to make it appear full and overflowing.

B%2#%!3raph6

2n.d.3. $etrieved from httpR88www.shoppif"

httpR88www.shoppif".com8enc"clopedia8enterprise.
.com8enc"clopedia8enterprise.

2C=DA3. 2(,,*3.

<imdor;. 2(,%7 3.

oung37 2. X. 2(,%3.

I/&.. 2(,,*3.
I/& 2 (,,*3.

Amelia Lu9 P. Agba"ani7 $. J.

= JosM Nlvare9 7 J. A.

ww.google.com.
ww.google.com. 2n.d.
2n.d.3.
3.

[ CITATION Tra \l 1033 ]

Appen%ces)
<ame 2optional3R YYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYY
YYYY
AgeRYYYYYYYYY
+ender
+ender =al
=alee
&emale

/usiness <atureR YYYYYYYYYYYY

YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYY
YY
ears in businessRYYYYYYYYYYYYYYYYYYYYYYYYYY

. @hat aare
re the diff
different
erent stra
strategie
tegiess "ou uuse
se to iimprov
mprovee "our sale
sales
s
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYY YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYY YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYY YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYY YYYYY
(. @hat are tthe
he Pro
Problem
blemss "ou have m met
et on "ou
"ourr /usi
/usiness
ness
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYY YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYY YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY

YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYY
YYYYY YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY

<ame 2optional3R YYYYYYYYYYYYYYYY

YYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYY
YYYY
AgeRYYYYYYYYY
+ender
+ender =al
=alee
&emale
/usiness <atureR YYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYY
YY

ears in businessRYYYYYYYYYYYYYYYYYYYYYYYYYY

. @hat aare
re the diff
different
erent stra
strategie
tegiess "ou uuse
se to iimprov
mprovee "our sale
sales
s
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYY
(. @hat are tthe
he Pro
Problem
blemss "ou have m
met
et on "ou
"ourr /usi
/usiness
ness
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYYYYY
YYYYYYYY
YYYYYYYYYYYYYYYYYY
YYYYYYYYYYYYYYYYYY
DOCUMENTATION
 CURRICULUM VITAE

GLENN T" LOREN*O

EDUCATIONAL BAC=GROUND

Sec!nar6)

V%ct!r%a Nat%!na# H%3h Sch!!#

San Ga4%n! V%ct!r%a+ Tar#ac

Tar#ac

S"Y"" -./-,-./1
S"Y

Pr%$ar6)

Batan3,Batan3 E#e$entar6 Sch!!#

Batan3 Batan3 V%ct!r%a+ Tar#ac

Tar#ac

S"Y"" -..0,-./-
S"Y

ORGANI*ATION AND CLUB AFFILIATION

B's%ness C#'2 9 Me$2er -./,-./0:

SEMINARS

Dr'3 A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

A'3'st -./

Earth('a<e A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

N!4e$2er -./
PERSONAL INFORMATION

Date !& B%rth ) Oct!2er -+ /

A3e ) /0

P#ace !& B%rth ) V%ct!r%a Tar#ac

Se@ ) Ma#e

C%t%;ensh%p ) F%#%p%n!

C%4%# Stat's ) S%n3#e

Re#%3%!n ) R!$an Cath!#%c

Father ) Nest!r L!ren;!

M!ther ) C!ra#6n L!ren;!

 SHIELA MARIE M" PASCUA

EDUCATIONAL BAC=GROUND

Sec!nar6

R!@as Nat%!na# H%3h Sch!!#

Fac!$a R!@as+ Isa2e#a

S"Y"" -./-,-./1
S"Y

Pr%$ar6

Bant'3,L%nta! E#e$entar6 Sch!!#

Bant'3,L%nta! R!@as Isa2e#a

S"Y"" -..0,-./-
S"Y

ORGANI*ATION AND CLUB AFFILIATION

S'pre$e St'ent
S'pre$e St'entss G!4ern$
G!4ern$ent
ent 9Gr
9Grae
ae  Represen
Representat%
tat%4e
4e -./
-./,
,
-./:

B's%ness c#'2 9Me$2er -./,-./0:

SEMINAR

Dr'3 A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

A'3'st -./
 Pre3nanc6 A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

Oct!2er -./

Earth('a<e A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

N!4e$2er -./

PERSONAL INFORMATION

Date !& B%rth ) Apr%# -+ -...

A3e ) /0

P#ace !& B%rth ) Ba#a6an3 V%ct!r%a+ Tar#ac

Se@ ) Fe$a#e

C%t%;ensh%p ) F%#%p%n!

C%4%# Stat's ) S%n3#e

Re#%3%!n ) R!$an Cath!#%c

Father ) Mar%an! Pasc'a 7r"

M!ther ) Ma" C!ra;!n Pasc'a

 MICHELLE B" TADEM

EDUCATIONAL BAC=GROUND

Sec!nar6

V%ct!r%a Nat%!na# H%3h Sch!!#

San Ga4%n! V%ct!r%a+ Tar#ac

Tar#ac

S"Y"" -./-,-./1
S"Y

Pr%$ar6

Ma#'% Ca2rera E#e$entar6 Sch!!#

Ma#'% V%ct!r%a+ Tar#ac

S"Y"" -..0,-./-
S"Y

ORGANI*ATION AND CLUB AFFILIATION

B's%ness c#'2 9Me$2er -./,-./0:

SEMINARS

Dr'3 A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

A'3'st -./

Pre3nanc6 A5areness

V%ct!r%a Nat%!na# H%3h Sch!!#

Oct!2er -./

Earth('a<e A5areness
 V%ct!r%a Nat%!na# H%3h Sch!!#

N!4e$2er -./

PERSONAL INFORMATION

Date !& B%rth ) A'3'st -0+ /

A3e ) /1

P#ace !& B%rth ) Ma#'% V%ct!r%a+ Tar#ac

Se@ ) Fe$a#e

C%t%;ensh%p ) F%#%p%n!
C%4%# Stat's ) S%n3#e

Re#%3%!n ) R!$an Cath!#%c

Father ) V%a# Tae$

M!ther ) Me#!6 Tae$