ROLES AND RESPONSIBILITIES OF EACH POSITION IN THE

SALES ORGANIZATION

ASM (Area Sales Manager)

1. Develop sales and marketing strategies to drive sales growth in the
assigned area.
2. Develop and manage an efficient distribution network to improve sales
performance.
3. Manage the sales team for sales growth and revenue enhancement
4. Conduct market research to understand competitors and market trends.
5. Provide innovative ideas and suggestions to improve the market
presence.
6. Coordinate with Zonal Sales Manager to enhance sales performance.
7. Maintain relationship with existing customers for repeat business.
8. Build sales culture and sale centric atmosphere among the team
members.
9. Maintain contacts with financial center personnel, processionals and
personal contacts to build referrals.
10.Provide timely feedback to the sales personnel regarding their sales
performance.
11.Provide trainings, educational workshops and challenging opportunities
for enhancing career growth of employees.
12.Conduct business plan review meetings with sales team.
13.Develop creative promotional strategies to attract more customers.
14.Appreciate the contributions and accomplishments of sales employees
through proper rewarding mechanism.
 15.Develop performance improvement plan for sales team to meet
performance goals.
16.Ensure physical availability of fresh stocks in the assigned territory.
17.Distributor Appointment and Management and Credit Management

RSM (Reginal Sales Manager)

1. Selection of new staff, induction of new staff in market

2. Team Building and removing obstacles for growth
3. Making Monthly visiting plan for all ASM team members and
implements it effectively by regular follow-up and discussions with team
members
4. Sale analysis: Value wise and Product Wise
5. Planning for growth of next planning year
6. Maintaining relationship with distributors, appointment of distributors
and settlement of claims
7. Ensuring payment and availability of products as per sale and targets
8. Keep in regular contact with team members and maintain healthy
communication & relationship
9. Organizing conferences and seminars for doctors and healthcare
professions
10.Completing monthly, quarterly and yearly sales target
11.Building relationships with Doctor and Healthcare professions
12.Market review of new products and services
13.Regular attending monthly, quarterly and yearly meeting of company
14.Keeping up to date about company products, services and schemes
15.Monitoring activities, products and services of competitors
TSM (Territory Sales Manager)

1. Traveling throughout an assigned territory to train and guide company

sales representatives.
2. Maintaining solid working relationships with customers by ensuring that
their needs are met and resolving complaints in a timely manner.
3. Continually meeting or exceeding sales targets by persuading customers
within an assigned territory to purchase company products and services.
4. Analyzing sales and marketing data to determine the most effective sales
and marketing techniques.
5. Developing innovative sales strategies to increase sales within an
assigned territory.
6. Conducting surveys to better understand customer needs.
7. Attending trade shows to promote company products and services.
8. Ensuring that brand awareness within an assigned territory meets
company expectations.
9. Motivating Sales Representatives to achieve sales quotas and evaluating
their performance based on their ability or inability to achieve sales
quotas.
10.Monitoring competitors’ sales activity within an assigned territory.

SALES EXECUTUVE

1. Greet and assist customers as they shop for new products

2. Suggest applicable and relevant upsells to help customers walk out the
door with everything they need
3. Meet weekly, monthly and quarterly sales quotas
4. Learn how products work and how to troubleshoot issues with
customers
5. Prepare and submit weekly sales reports to management
6. Assist other team members with transactions when necessary
7. meeting with clients virtually or during sales visits
8. demonstrating and presenting products
9. establishing new business
10.maintaining accurate records
11.attending trade exhibitions, conferences and meetings
12.reviewing sales performance
13.negotiating contracts and packages
14.working towards monthly or annual targets.