Team 10 Section 0001

Brian Perdue, Caleb Smith, Josh Stephens, Sloan Sullivan, Alyssa

Tharp, Jose Requeno-Villeda, Christine Yim
Meet Ezra Shafiq Smith
● Sickle cell death rates are 2.7-8.4 times higher from 28 days
to 9 years than non infected children.*

● 1 in 10 babies are born premature.

● Trouble regulating body temperature causes longer hospital

stays and more frequent illnesses.

*Wang, Y., Liu, G., Caggana, M., Kennedy, J., Zimmerman, R., Oyeku, S. O., Werner, E. M., Grant, A. M., Green, N. S., & Grosse, S. D. (2015). Mortality of New York
children with sickle cell disease identified through newborn screening. Genetics in medicine : official journal of the American College of Medical Genetics, 17(6),
452–459. https://doi.org/10.1038/gim.2014.123
How ThermaPod Can Help Everyone!
Enhancing the Quality of Life…

● Defects, Syndromes, Diseases affect us more than you

think

● Little things go the longest way

● Providing a more comfortable and preferable lifestyle

for our loved ones

Sloan & younger cousin Sage (Down Syndrome)

Target Market and Positioning
Key Things to Notice
● Two steps ahead in innovation
(cooling/heating system)
● Comparison in quality. Why? (cheaper yet
just as reliable/durable)
Two Prime Target Markets
1. Prime Childbearing Baby Providers
Ages 25-35 (2,035,529)
(Growth of 1.15% in next five years. Justification:
Statista)
2. Elder Childbearing Baby Providers
Gen-X Ages 36-49 (1,909,956)
(Growth of .41% in next five years. Justification:
Statista)
The Marketing Mix
Product Branding: Price:
● Pod purchase is
● Sleek & Reliable $1399.99
● Superior Polypropylene ● Cost efficient
material ● Competitor-based
● Perfect temperature pricing

Place/Distribution Strategy: Promotional Strategy:

● Accessible to customers ● Online advertising

and businesses through an ● Social media
online purchase ● Magazines (Departures)
● Television (BabyFirst)
 Forecasted Revenues and Marketing Budget

Year 1 Year 2 Year 3 Year 4 Year 5 Year 1 Year 2 Year 3 Year 4 Year 5

Public 20k 20k 70k 100k 40k

Relations Market Potential $699,995 $1,399M $2,749M $4,099M $4,449M
(Dollars)
Advertising 70k 70k 245k 350k 140k
Market Potential 3.945M 4.007M 4.070M 4.134M 4.198M
Digital 10k 10k 35k 50k 20k (Customers)
Marketing
Operations: How are products/Services
made/Delivered?
Major steps: Add plastic to machine, then install components to the finished frame, and package
and ship to customers.

Specialized equipment/workforce: Molding machine to make the frame and employees who
can operate the machine so it can be assembled and packaged.

Describe your main facility: The facility is located in Sparks, Nevada it is 25,000 square feet
with 1,800 sq ft. of office space, warehouse storage space, manufacturing space, four docks doors,
one drive-in door, and four rail doors.
 Operations: What are the critical resources
Raw Material Supplier’s name, company Cost per unit Rationale

Heating elements Yongli electronics, Alibaba $2.50 x2=$5 Supplier works with multiple heating element
systems and deals with small to midsize
companies

Cooling fans HXH Fans Industrial, Alibaba $1.55 x2 per unit=$3.1 This company makes silent fans and is well
reviewed

Plastic material (polypropylene) Rex plastics .90 x 25 pounds=$22.5 This company will allow us to meet our
demand for out molding machine

Year 1 2 3 4 5
*Beginning of Year 3,
Demand per year 500 1,000 2250 3,500 3,750 ThermaPod plans to
sell to retail, hence the
Capacity per year 1992 1992 2988 2988 2988
increase in demand
Utilization % 25% 50.2% 75.3% 93.8% 93.8% from Year 3 to 5

Bottleneck(s) Heating and Heating and Installation of Installation of Installation of

cooling system cooling control panels, control panels, control panels,
quality testing quality heating,cooling heating cooling heating,cooling
testing quality testing and, quality quality testing
testing
Operations: Quality and Competitive Advantage
Dimensions Why is this dimension How may a How may a reactive
of Quality important proactive approach help?
approach help?
Durability Our product needs to be
stabilized to ensure it doesn't ● Free returns (90 days)
break with the baby inside.
● Replacing defective cribs at
● Inspection
Reliability We need to make sure our no extra cost
cribs display the correct
● 2-year warranty
numbers and temperatures to
help babies sleep. Competitive Advantage: Our patent protected
heating and cooling systems will grant peace of mind
Perceived We want our cribs to be seen
to parents of at-risk children.
quality by users as quality and high
value products.
*All employees shown are full time

Strategy: Focused Differentiation

ThermaPod June 1st, 2023

Chief Executive
Officer
(CEO)

Head of
Operations/HR
Marketing and
Manager
Sales

Quality Assurance
Boxing and Assembly Worker Sales Associate Marketing
Associate
Shipping Team (2) (4) (2) Associate
(2)
People
Hiring/training Motivivations

● Supportive culture for collaboration ● Provide Guidance and Support

● Passionate and organized ● Employee training programs
● Skills and background ● Autonomy
● HR will take lead ● Job benefits
Sources of Capital
1. Common Equity

2. Convertible Debt
Financial Performance

Key Ratios:

Gross Profit Margin: 87.94 by year 5

Operating Profit Margin: 56.8 by year 5

Return on Equity: 56.6 by year 5

Valuations
● Valuation for our firm is found through a tally of our total assets

● Total Assets for year 1 is $706,398

● Increasing to $5,569,032 in year 5