The Concept Framework

INFORMATION DESIGN: KEY ELEMENTS TO CRAFT A CONCEPT

Inspiration
Inspiration shapes
Insights
Insights form
the narrative. the structure.

Example Questions Example Questions

“What if you gave away your service?” “Do any elements influence other
elements?”
“Could it be wearable?”
“Is one category more important than the
“What if you got others to do the work?” others?”

“Are the elements or categories

connected sequentially or
non-sequentially?”

Example Questions Example Questions

“What does this strategy look like?” “Why is this important?”

“What does this strategy do?” “Why now?”

“What are the influences?” “What is happening within the industry?”

“How does it work?”

Content Information
Information provides the building blocks.
context
©2019 XPLANE | www.xplane.com Developed by Marvin Gaviola