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  • Bi-Directional Nature of Attitudes

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    Attila Váradi
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    The document discusses the relationship between attitudes and behavior. It notes that attitudes can influence behavior, and behavior can influence attitudes in a bi-directional nature. When attitudes and behaviors are inconsistent, it creates cognitive dissonance, an unpleasant psychological state, which motivates people to change their attitudes or behaviors to reduce dissonance and regain consistency. The strength, accessibility, specificity and ambivalence of attitudes, as well as social situations, can affect the link between attitudes and behaviors.

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    The document discusses the relationship between attitudes and behavior. It notes that attitudes can influence behavior, and behavior can influence attitudes in a bi-directional nature. When attitudes and behaviors are inconsistent, it creates cognitive dissonance, an unpleasant psychological state, which motivates people to change their attitudes or behaviors to reduce dissonance and regain consistency. The strength, accessibility, specificity and ambivalence of attitudes, as well as social situations, can affect the link between attitudes and behaviors.

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    3 views1 page

    Bi-Directional Nature of Attitudes

    Uploaded by

    Attila Váradi
    The document discusses the relationship between attitudes and behavior. It notes that attitudes can influence behavior, and behavior can influence attitudes in a bi-directional nature. When attitudes and behaviors are inconsistent, it creates cognitive dissonance, an unpleasant psychological state, which motivates people to change their attitudes or behaviors to reduce dissonance and regain consistency. The strength, accessibility, specificity and ambivalence of attitudes, as well as social situations, can affect the link between attitudes and behaviors.

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    of 1

    Behaviour influences behaviour Attitude influences behaviour

    Cognitive dissonance Factors affecting the attitude- behaviour link

    People prefer their attitudes and behaviour to be Behaviour is more predictable when the following
    consistent factors are met:

    Bi-directional nature of attitudes Attitude strength


    Inconsistency results in heightened arousal
    (cognitive dissonance)
    Attitude accessibility
    Inconsistency propels people to change their
    behaviour Attitude specificity

    People tend to believe their own lies Ambivalence

    Social situation
    Ways to reduce dissonance

    Change attitude

    Change your perception of the behaviour


    Self perception theory
    Add consonant cognitions
    Assumes we notice our own behaviour and adopt
    attitudes derived from observations of these
    Minimise the importance of the conflict
    behaviours

    Reduce perceived choice

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