Products or services to compare

Product/Service Attributes or Competitive Factors

 Your offer Competitor Competitor

1 - 5 rating 6 1 - 5 rating 6 1 - 5 rating 6

 Competitor Competitor Competitor

1 - 5 rating 6 1 - 5 rating 6 1 - 5 rating 6

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HIGH
Column D Column E

VALUE OFFER AND PRICE

LOW

VALUE COMPONENTS
 Products or services to compare

Product/Service Attributes or Competitive Factors

Price
Graphics
Dolby 5.1
Console specifications
Complexity
CPU Speed
Motion control
Ease of use
Selection of games
Family fun
 Your offer Competitor Competitor

Nintendo Wii Xbox/Playstation

1 - 5 rating 6 1 - 5 rating 6 1 - 5 rating 6

1 4
1 4
0 4
1 4
1 3
2 4
5 0
5 3
2 5
4 2
 Competitor Competitor Competitor

1 - 5 rating 6 1 - 5 rating 6 1 - 5 rating 6

 Pr
ic
e
LOW HIGH

VALUE OFFER AND PRICE

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Nintendo Wii

CP
U
Sp
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VALUE COMPONENTS d

M
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Xbox/Playstation

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Ea
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BLUE OCEAN STRATEGY CANVAS - NINTENDO Wii

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