ASSIGNMENT

#1
KC RUTH ANNE BADION
12 STEM 2
MS. ALICE PEDRACIO
ENTREPRENEURSHIP
 CUSTOMER
PROFILING
Customer profiling is the process of creating a detailed understanding of
your customers, including their demographics, psychographics, buying
behaviors, and other relevant information. This information can be used
to develop more effective marketing and sales strategies, improve the
customer experience, and ultimately grow your business.Customer
profiling can also be used to improve the customer experience. For
example, you could use customer profile data to personalize your
website experience, or to send customers more relevant product
recommendations.
 TARGETING
Targeting in entrepreneurship is the process of identifying and selecting
the specific group of customers that a business will focus on serving. This
is an important step in any business plan, as it allows entrepreneurs to
focus their resources and efforts on the customers who are most likely to
buy from them. Targeting is important for a number of reasons. First, it
allows entrepreneurs to focus their resources and efforts on the
customers who are most likely to buy from them. This can lead to
increased sales and profitability. Second, targeting can help
entrepreneurs to develop more effective marketing strategies. By
understanding their target customers' needs and preferences,
entrepreneurs can create marketing messages that are more likely to
resonate with them.
 POSITION
Position in entrepreneurship is the way that a business is perceived by its
target customers. It is the unique value proposition that differentiates the
business from its competitors. Positioning is important for a number of
reasons. First, it helps businesses to stand out from the competition. In a
crowded marketplace, businesses need to be clear about what makes
them unique and why customers should choose them over their
competitors. Second, positioning helps businesses to attract and retain
customers. By understanding their target customers' needs and
preferences, businesses can develop positioning strategies that resonate
with them.
INTERNAL MARKET
ENVIRONMENT
The internal market environment is made up of the factors that are within
the control of the business. These factors include:
Mission and vision: The business's mission and vision statements
define its purpose and goals.
Values: The business's values guide its decision-making and behavior.
Culture: The business's culture is the shared set of beliefs, values, and
norms that define the way it operates.
Structure: The business's structure is its organizational hierarchy and
reporting lines.
Resources: The business's resources include its financial resources,
human resources, physical resources, and technological resources.
EXTERNAL MARKET
ENVIRONMENT
The external market environment is made up of the factors that are
outside the control of the business. These factors include:
Economic factors: Economic factors such as GDP growth,
unemployment rates, and inflation rates can impact the business's
sales and costs.
Political and legal factors: Political and legal factors such as
government regulations, trade agreements, and tax laws can impact
the business's operations.
Social and cultural factors: Social and cultural factors such as
demographics, trends, and values can impact the business's target
market and product demand.
THANK YOU
SO MUCH!