A STUDY ON BRAND PREFERENCE OF MOBILE PHONE USERS

WITH SPECIAL REFERNCE TO EDAVANNA PANCHAYATH

PROJECT REPORT
Submitted to the University of Calicut in partial fulfillment of the
requirements for the award of Degree in Bachelor of Business
Administration

By

VASEEM MT

Reg. No: (JNAUBBAR08)

UNDER THE GUIDANCE OF

Mr. SHAFEEQ K

Assistant professor

PG Department of Commerce & Management Studies

JAMIA NADWIYYA ARTS AND SCIENCE COLLEGE

(Recognized by government of Kerala & affiliated to university of Calicut)

Salah Nagar, Edavanna 676541

 MARCH 2023

DECLARATION

I, VASEEM.M..T. BBA student in Jamia Nadwiyya Arts and Science college Edavanna,
hereby declare that the project report entitled “A STUDY ON BRAND PREFERENCE
OF MOBILE PHONE USERS WITH SPECIAL REFERENCE TO EDAVANNA
PANCHAYATH” is a record of bonfire research carried out by me for the purpose of
submitting to the university of Calicut in partial fulfillment of the requirement for the
award of Bachelor of Business Administration Degree.
I also declare that this is an original work done by me and this has not
been submitted by me fully or partially for the award of any degree or title of recognition
anywhere else earlier. The work has carried under the supervision and guidance of Mr.
SHAFEEQ K, Assistant professor, PG Department of commerce &Management
studies JNASC Edavanna.

Salah Nagar,Edavanna VASEEM MT

DATE JNAUBBAR08
 PG DEPARTMENT OF COMMERCE &

JAMIA NADWIYYA ARTS AND SCIENCE COLLEGE

(Recognized by government of Kerala & affiliated to university of Calicut)

Salah Nagar, Edavanna 676541

CERTIFICATE

This is to certify that the project report entitled “A STUDY ON BRAND

PREFERENCE OF MOBILE PHONE USERS WITH SPECIAL REFERENCE TO
EDAVANNA PANCHAYATH” has been prepared by Mr. VASEEM MT under my
guidance and supervision. The work has been satisfactory and recommended for
consideration towards the award of Bachelor of Business Administration degree of
University of Calicut.

Salah Nagar,Edavanna Mr. SHAFEEQ K

DATE Assistant professor in

Department of commerce &management studies
 PG DEPARTMENT OF COMMERCE JAMIA NADWIYYA ARTS AND
SCIENCE COLLEGE
(Recognized by government of Kerala &affiliated to university of Calicut)

Salah Nagar, Edavanna 676541

CERTIFICATE
This is to certify that Mr. VASEEM M T is a bonafide student of the Department of
Commerce, Jamianadwiyya arts and science college, Edavanna. The project report
entitled “A STUDY ON BRAND PREFERENCE OF MOBILE PHONE USERS
WITH SPECIAL REFERENCE TO EDAVANNA PANCHAYATH“ has been
prepared by her under the guidance and supervision of Assistant professor of Mr.
SYAMJITH C, PG Department of commerce, JNASC, Edavanna, in a partial fulfillment
of the requirement for award of Bachelor of Business Administration degree. he is
allowed to submit this project to university of Calicut for evaluation.

Salah Nagar,Edavanna Mrs. ANEESHA V P

DATE Head of Department of Management studies
JNASC.Edavanna
 ACKNOWLEDGEMENT

No words are enough to thanks almighty ALLAH, still thank the supreme for the
blessing me to accomplish this endeavor.

I am greatly obliged to Mr.Dr.SEEDIKKOYA, Principal, JamiaNadwiyya Arts and

Science College, Edavanna.

I am greatly obliged to Mrs. ANEESHA V.P, HOD of Department of

Management studies, JNASC Edavanna.

I proudly utilize this privilege to express my thanks and sincere gratitude

to my inspiring guide Mr. SHAFEEQ K, Assistant professor PG Department of
Commerce&Management studies, JNASC, Edavanna for her kind supervision and
valuable guidance and constant encouragement in bringing out this report in time with a
deep sense of involvement and confident

I am also indebted to all the other faculty members of Commerce &

Management studies Department for their sincere cooperation and assistance.

I express my sincere thanks to the samples of my study for spending valuable with me
and, also thanks to all Residents of Edavanna panchayath area for the required data given
to me.

Besides, I would like to shower my sincere gratitude to the respondents

for spending their valuable time to cooperate with my project work. I am also thankful to
my beloved parents and friends for their sincere assistance and encouragement during my
project work.

Edavanna VASEEM MT

JNAUBBAR08