TASK-1

Communication strategy is an in-depth course of action a company/organization executes in order to

ensure smooth and efficient working of an organization, effective control, increase managerial capacity
and so on. The HR director of Sport Love must focus on effective communication that will be helpful in
maintaining good relations with workers, customers, suppliers, shareholders, government and
community at large. The HR Director should consider below mentioned principles and purposes in an
effective communication strategy.

 The major substance should be laid on clarity and completeness .The HR Director must be clear
and complete in all respects. It should include only the relevant and necessary facts and
information. The message should be conveyed in such a manner that staff should not be
befuddled. This will enhance their efficiency and effectiveness which in currently getting
hampered and resulting in customer dissatisfaction. This is also one of the major concern of HR.
 Timeliness is yet another important dimension that could help HR to achieve effectiveness. She
must focus on conveying the message at proper time. The communication becomes
incomprehensible if not communicated at prompt time.
 Relevance principle must be followed in all the messages which are conveyed by the HR. The
instructions that are to be delivered to the staff must be in consistent to the goals, policies and
programmes of Sport Love. Information explosion must be avoided.
 The employees must be well versed with the objectives, rules, policies and operations of the
enterprise and the message to be conveyed by the HR. So that they can perform their duties
properly.
 The premier ground of concern is language barrier .The business can make use of reliable
translators and interpreters in order to be rest assured that no primary information is forgone
due to language barrier. Another way out is to make use of visual aids to communicate to the
employees
 The HR must follow two way routes to improve decision making and make communication more
effective. The staff and HR must be able to freely transfer information to and fro.
 The communication will remain ineffective until and unless response or reaction of the staff is
obtained by the HR. The effectiveness of communication can be interpreted business the
feedback. Thus HR must encourage feedback from staff’s end.
 She should adopt the principle of flexibility wherein, she seeks not only to be understood but
also understand.
 HR ought to resort to positive motivation I order to stimulate employee’s engagement.

HR must possess commandments of effective communication. She must examine the purpose of
each communication and be mindful while communication. She must take the opportunity, when it
arises, to convey something of help or value of the receiver.

Effective communication is a flash of lightening and even more illuminating. The aforementioned
principles will help HR to serve as a lubricant for the smooth operations of the business. These will
not only bind the people together but also facilitate coordination. Greater effectiveness in
communication insinuates harmony, teamwork, better decision making and much more. This will
generate a conductive work atmosphere of mutual trust and understanding. They will also develop a
sense of belongingness towards the business. Effective communication acts as a tool to save time
and efforts. It will escalate productivity and reduce potential costs of sport love. It will promote co-
operation between HR and staff. Effective communication will make employees interested in his/her
respective job and in work of business as a whole. They will work with zeal and enthusiasm. Their
efforts will be inclined towards maximum satisfaction of customers as effective communication will
regulate the actions of staff in right direction.