BCG Matrix

HIGH RELETIVE MARKET SHARE IN INDUSTRY LOW

HIGH

STAR QUESTION MARK

INDUSTRY SALES GROWTH

CASH COW DOGS

LOW

Supply Chain and Freight:

This division represents the Stars in the BCG Matrix.

"Supply Chain and Freight" includes services with high growth potential in markets with increasing
demand.
These services have a significant market share and are positioned in high-growth industries or
regions.

UPS is investing heavily in this division to maintain its leading position and capitalize on the
growing market.

U.S Domestic Package:

The "U.S. Domestic Package" division falls under the Cash Cows category.

This segment is likely characterized by a mature market with a dominant market share.

While growth might be slower compared to other divisions, it generates a steady and substantial cash
flow.

UPS can leverage the stability of this division to support and invest in other areas of the business.

International Package:

The "International Package" division is classified as Dogs in the BCG Matrix.

This indicates a lower market share in a slower-growing or potentially saturated market.

The focus here might be on strategic decisions, such as restructuring or divesting, as the division may
not contribute significantly to profitability or growth.