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    Case Study Prep

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    sparkedge06
    The document outlines a framework for analyzing new market entry that includes assessing the market attractiveness, competitive landscape, and a company's capabilities. It evaluates the market size, growth rate, profit margins, and number of competitors. It also considers factors like capability gaps, synergies, and competitive advantages. The framework breaks down analyses into buckets like market attractiveness, profitability, customer needs, and costs and benefits in both quantitative and qualitative terms over the short and long-term from various perspectives.

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    Case Study Prep

    Uploaded by

    sparkedge06
    4 views3 pages
    The document outlines a framework for analyzing new market entry that includes assessing the market attractiveness, competitive landscape, and a company's capabilities. It evaluates the market size, growth rate, profit margins, and number of competitors. It also considers factors like capability gaps, synergies, and competitive advantages. The framework breaks down analyses into buckets like market attractiveness, profitability, customer needs, and costs and benefits in both quantitative and qualitative terms over the short and long-term from various perspectives.

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    The document outlines a framework for analyzing new market entry that includes assessing the market attractiveness, competitive landscape, and a company's capabilities. It evaluates the market size, growth rate, profit margins, and number of competitors. It also considers factors like capability gaps, synergies, and competitive advantages. The framework breaks down analyses into buckets like market attractiveness, profitability, customer needs, and costs and benefits in both quantitative and qualitative terms over the short and long-term from various perspectives.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    4 views3 pages

    Case Study Prep

    Uploaded by

    sparkedge06
    The document outlines a framework for analyzing new market entry that includes assessing the market attractiveness, competitive landscape, and a company's capabilities. It evaluates the market size, growth rate, profit margins, and number of competitors. It also considers factors like capability gaps, synergies, and competitive advantages. The framework breaks down analyses into buckets like market attractiveness, profitability, customer needs, and costs and benefits in both quantitative and qualitative terms over the short and long-term from various perspectives.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 3

    4 Things to enter a New market

    1
    2
    3

    Broad Framework buckets

    MECE Framework
    Case Study Prep
    Market Attractiveness Market Competition Capability

    Market size No of competitors Significant capability gap


    Market growth rate Market share Significant synergy
    Avg profit margin Competitve advantage

    Market Attractiveness Competitive Landscape Company Capability


    Profitability Strategic Alternatives Risk & Mitigation

    The Frameworks are "X" and "Not-X" The second layer of "X" and "Not-X" Framework

    Internal/ External Long-term/ Short-term Long-term Cost


    Economic/ Non-Economic Quantitative/ Qualitative Economic Benefit
    Direct/ Indirect Supply-side/ Demand-side
    Upside/ Downside Benefit/ Cost
    Profitability

    Expected revenue and cost


    Time to break even

    Customer Segments/ Needs

    layer of "X" and "Not-X" Framework

    Short-term Cost
    Non-Economic Benefit

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