FLIPKART

SHOPPING KA NAYA ADDRESS

-SHRUSTI SHINDE
ROLL NO: 23
 01 02 03 04
HISTORY PRODUCT ACQUISITIONS BUSINESS
CATEGORIES MODEL

05 06 07
CSR JOURNEY GLOBAL
EMPLOYMENT
OPPORTUNITIES EXPANSION
 HISTORY

Flipkart was founded in 2007 by Sachin Bansal

and Binny Bansal, both alumni of the IIT Delhi.
They had been working for Amazon.com
previously.
The business was formally incorporated as a
company in October 2008 as Flipkart Online
Services Pvt. LTD.
During its initial years, Flipkart focused only
on books, but today the catalog covers
categories like electronics, fashion, home
essentials, groceries, and lifestyle products.
The first product sold by them was the book
“Leaving Microsoft To Change The World”, by
John Woods.
PRODUCT CATEGORIES

Grocery
Appliances
Mobiles
Fashion
Electronics
Home and Furniture
Travel
Beauty, Toys and More
Two Wheelers
 ACQUISITIONS
YEAR 2020
YEAR 2021
YEAR 2018
YEAR 2022
YEAR 2017

YEAR 2016

YEAR 2015 Upstream Yaantra

Commerce Jan 2022
Sep 2018
F1 Info Solutions & Sasta Sundar
YEAR 2014
PhonePe Services
YEAR 2012 Ekart Nov 2021
Apr 2016 Sept 2017 Liv.ai
Myntra Sep 2015
Aug 2018
May 2014 eBay India Shopsy
Jabong
Appiterate Apr 2017 July 2021
July 2016
ngpay Apr 2015
Sept 2014 ClearTrip
Mallers LetsBuy.com DSYN Apr 2021
Oct 2011 Feb 2012 Technologies
YEAR 2010 Jeeves
2014 Apr 2015 Mech Mocha
Ugenie Mime360 Nov 2020
April 2010 Oct 2011 AdIQuity
Mar 2015
We Read ChakPak Digital
Dec 2010 Catalogue
Nov 2011
BUSINESS MODEL
Key Partners Key Resources Value Proportions
Publishers & Authors Venture Capital Partners Wide selection
Subsidiaries Huge Traffic Flow Exclusive Product Launch
Walmart Payment System Unique Features
Sellers, manufacturer, and Flipkart Smartbuy Convenience
distributors of products Flipkart technological Cheap products & Highly
Payment Partners Aspects Trusted

Channels Customer Segments Revenue Streams

Massive Urban Markets
Flipkart Official Website Commission Structures
Discount Lovers
products Shopping Fees( Flipkart
Book Lovers Market
Seller Program Assured Program)
Customers who prefer
Software Applications Own Shipping Services: Ekart
Social Media Channels
convenience and FLIPKART
accessibility
Customer targeted by
Product

Key Activities Cost Structure

Design, develop and Technology & Infrastructure
optimize Cost
Manage the supply chain Warehouse management
network and delivery cost
Seller’s network Advertising & Business
Partnership with distributors Promotional Expenses
Workforce maintenance Cost
EMPLOYMENT
OPPORTUNITIES

Flipkart is the biggest employer

among Indian unicorns, as the
ecommerce platform has 47,859
employees on its payroll.

47,859
 CSR JOURNEY
Flipkart's CSR journey transformed into peak action during the COVID-
19 pandemic and under the leadership of CEO Kalyan Krishnamurthy,
the company joined forces with Walmart and The Walmart Foundation
to support the nation with a large inventory of resources.

Skill Development:
Empowerment and Community Development:
Flipkart Foundation is committed to
inclusion through digital Foundation focuses on
supporting inclusive skill development and
skill building: driving community-centric
vocational training to enable meaningful
The Foundation conducts programs to enhance
employment and improve India’s skill
programs that promote access to education, health
landscape.
digital skill development & nutrition, improved
Empowerment and inclusion:
and financial literacy infrastructure, as well as
The Foundation is committed to effecting
through identified improvements in
social change by creating an enabling
community members as agriculture and related
environment to ensure equal opportunities,
trainers, in rural domains, with a special
equity, social justice and empowerment of
communities across India. focus on vulnerable groups
rural communities, marginalised sections of
such as women and
the society, women, differently-abled and
children
third gender.
 GLOBAL
EXPANSION
“Digitalization and e-commerce are the gateway to amazing
opportunities here in India and in markets around the world,”
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said.
“Over the past decade, Flipkart has helped build a strong supply
chain ecosystem in India, enabling hundreds of thousands of local
businesses to begin selling online as part of India’s digital retail
revolution.
This is not only great for local consumers and companies, but also
expands the pool of export-ready Indian businesses that can now
take advantage of this opportunity on Walmart Marketplace.”
At the grassroots level, Walmart and Flipkart are providing training
and support to Micro, Small and Medium Enterprises (MSMEs) with
export ambitions via the Walmart Vriddhi supplier development
program.
A cross-border trade training program is now being developed under
Vriddhi to help sellers prepare to begin leveraging the digital supply
chain to sell overseas.