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Chapter 3
Managing the External Environment and the
Organization’s Culture
LEARNING OBJECTIVES
1. Contrast the actions of managers according to the omnipotent and symbolic views.
2. Describe the constraints and challenges facing managers in today’s external
environment.
3. Discuss the characteristics and importance of organizational culture.
4. Describe current issues in organizational culture.
Wouldn’t it be nice to one day find a job you enjoy in an organization you’re excited to
go to every day (or at least most days!)? Organizational cultures vary and finding one
that’s a good fit with you is important for your satisfaction at work. Here’s a list of things
you can do to “read” a culture:
1. Do background check. Are the company’s values and mission statement listed?
What do current news items tell you about the company? You might also talk
with members of trade organizations to which the organization’s employees
belong.
2. Observe the physical surroundings and corporate symbols. What do logos,
posters, pictures, style of dress, length of hair and other factors tell you about
the company? Could you see yourself working there and enjoying it?
3. How would you characterize the people you meet? Are they formal? Casual?
Serious? Jovial? Open? What do these things say about the organization’s
values?
4. Look at the organization’s HR manual (if you can). Are there formal rules
and regulations? Could you see yourself working within these parameters?
5. Ask questions of the people you meet. How is job success
defined/determined? What rituals are important, and what events get
commemorated? What do these things say about what the organization values?
45
Copyright © 2016 Pearson Education, Inc.
CHAPTER OUTLINE
INTRODUCTION
Managers must realize that organizational culture and organizational
environment have important implications for the way an organization is
managed. Both organizational culture and external forces that can shape an
organization are explored in order to gain a better understanding of the
complexities presented by internal and external environments.
47
Copyright © 2016 Pearson Education, Inc.
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