NORTH SOUTH UNIVERSITY

PROJECT TOPIC : SUSTAINABLE MARKETING ADAPTION

BY BANGLADESHI COMPANIES
MKT 470.5
PREPARED FOR:

Dr. Khandker Md Nahin Mamun

Dept. of Marketing and International Business
School of Business and Economics

PREPARED BY:

 B.M Hasan Jamil – 1831418630

 Mohammad Rafiq Khan – 1421198030
 Md Tareq Hasan – 1731542630
 Moutushi Akhand – 1421147030
 Effat But Jannatul Ferdoushe – 143047903

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TABLE OF CONTENTS

Introduction......................................................................................................................................3
Literature Review............................................................................................................................5
Methodology..................................................................................................................................11
Measurement development............................................................................................................13
Construct........................................................................................................................................13
Hypothesis.....................................................................................................................................14
Questionnaires...............................................................................................................................14
References:....................................................................................................................................19

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INTRODUCTION

The concept "green marketing" serves as the foundation, production, and advertising of items
and services that meet consumers' needs for quality, output, affordable prices, and service while
having no negative environmental impact on raw operational cost and resource use.

Bangladesh's economy is on the rise as the country approaches its goal of becoming a middle-
income economy by 2021. The growth of industrial sectors is needed to achieve this goal. The
industrial expansion has resulted in significant depletion of natural resources, greenhouse gas
erosion, and hazardous waste disposal, both of which would lead to unregulated destruction of
air, soil, and water. Environmental concerns are significant for Bangladesh's ready-made garment
industries, the country's most important economic sectors.

The primary goal of this research is to provide an overview of green business strategies related to
Bangladesh's ready-made garment sectors, which will help the sectors gain competitive
advantages. The authors conferred numerous books, journals, and research papers related to
green business and competitiveness within the framework of Bangladeshi RMG sectors to meet
the paper's primary objectives. Also, the study arranged some informal discussions with industry
experts in corporate social responsibility (CSR), environmental protectionists, sustainable
development leaders, and ecology-friendly management officers supply valuable assistance in
concentrating on the specific course of foundation assessment and integration. (Apurbo Sarkar,
2020) The research for this article was based on a case study of Aarong, a company in
Bangladesh with unique societal issues related to gender inequality, which served as a
background for investigating the alignment of Corporate Social Responsibility strategic and
operational levels of advertising as a conceptual perspective. (Beata Zatwarnicka-Madura, 2019)

The secondary aim is to examine the impact of sustainable practices and a green image on the
tourism sector of small and medium-sized towns. According to the World Tourism Organization
(UNWTO), sustainable tourism is characterized as tourism that considers current and future
economic, social, and environmental ramifications to meet the needs of visitors and industry and
the surrounding and host communities. The world's leading economies are betting on balanced
and long-term economic development, including all aspects of tourism. We need to apply a
modern development model to all small and medium-sized towns in terms of diversification,
innovation, productivity improvement, and economic and environmental knowledge will be
taken into consideration. Each day, more cities are gradually incorporating innovative practices
that include creating positive environmental consciousness and collaboration methods for their
superb work around the world. (Pere Mercadé Melé, 2020)

In this report, the impact of the SMST's ecological duty, addressing sustainable practices, and the
Green picture, on re-visit intention will be investigated. We also demonstrated in the report that
environmental sustainability is a difficult concept to grasp. Because of the increases in

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atmospheric temperatures, businesses must produce green marketing goods. Green business
adoption in society can be problematic in the short term, but it will undoubtedly yield results. For
the sake of long-term growth, the government and various social organizations can compel all
businesses to practice green marketing.

Focus of the research:

Our research focuses on how sustainable marketing works and how tourism market works and
what procedures to implement in the industry, and how to benefit society and among other
things. We concentrate our research on the green marketing idea, including a wide variety of
activities to protect the environment, establish consumer rights, and meet consumer needs. Since
modern consumers are more concerned with their protection, they want it to be environmentally
friendly and contribute to a sustainable environment. Green marketing combats harmful
activities, food adulteration and protects customers from illegal business in this section. The govt
and various groups, departments, non-governmental organizations, and private organizations are
all committed to shoving the burden. Unfortunately, we can see that many people think that
green marketing only applies to the selling or advertisement of goods with environmental
features.

Purposes of the study:

The research purpose and objective are to understand the sustainable marketing adaptation in
Bangladesh and understand how people and companies, or organizations take the matter
seriously. Rapid globalization and industrialization have had adverse environmental
consequences in the last decade, including global warming, air pollution, water pollution, and
chemical and toxic explosions. Green supply chain management has become one of the
sustainability foundations among experts, administration, Organizations, consumers, and
industries in recent years due to increasing environmental awareness.

 To investigate Bangladeshi consumers' attitudes toward green goods and

marketing practices.
 This study aims to determine how well-informed Bangladeshi consumers are
about environmental sustainability.
 Recognize the factors that affect a customer's decision to purchase
environmentally friendly goods.
 To investigate Bangladeshi buyers' expectations for green goods and marketing
tactics.
 To describe the issues and challenges associated with green advertising in
Bangladesh.
 This lesson aims to introduce the terms and concepts of green marketing.
 Try to explain Bangladesh's place on the Sustainable marketing channel.
 To recognize several of the barriers to green marketing across the world.

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  To understand Various Organizational Actions: Reports and Analysis.

Major Objectives:

 This study aims to use significant knowledge that will have an effect on the green
marketing adoption process and everything else.
 Here, we're attempting to visually contract the sustainable market, which will
enable us to collect more valuable data and complete our research more
efficiently.
 Finally, we employ a research methodology that aids us in making an informed
decision on green marketing.
Since it is critical to understand these goals through regular research, a detailed objective is
required. Our fundamental goal shortly is to increase the adoption of sustainable marketing in all
businesses.
Limitation of the research:

Any research has limitations. Test design or methodology restrictions will result in study limits,
which can affect your study findings. Our research is minimal. Access data limitation is a
significant factor in our study. We can't find sufficient data to do our research. We notice a
scarcity of data in the market and fewer journals publishing on sustainable marketing in
Bangladesh. Moreover, they don't accept a new scenario in old marketing books. Nowadays,
things are very different.

LITERATURE REVIEW

Research Context & Background

The following literature review is about the sustainable marketing adaptions by Bangladeshi
companies for past few years. The objective of the survey is having vast information about the
current situation of sustainable marketing in Bangladesh. Also how the Bangladeshi companies
are adapting and coping with sustainable marketing ideas and organizations. The following
literature also includes the green marketing system in some Bangladeshi companies as well as
the strategic and operational level of CSR marketing for sustainable orientations. Also the
literature includes the aspects and prospects of green marketing in Bangladesh.

Green Marketing is Sustainable Marketing System in Twenty First Century:

Green marketing is considered to be the sustainable marketing system in the present marketing
world in twenty first century. Sustainable development is considered to be maintenance of

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current organizational needs without compromising the future needs of any company or
organization. In Bangladesh, green marketing is the new run for manufacturing and providing
goods to consumers with proper quality and quantity without compromising the environment and
non-renewable resources. As of now, individuals are more cognizant about the climate and the
environmental factors they live in. Additionally they are zeroing in on the developing business
sector of feasible and socially valuable products and services (Mohajan, 2021).

Meaning of Green Marketing

In Bangladeshi market industries, sustainable and socially responsible marketing is very hard and
complex to define. In the sustainable forest management, it includes enforceable protecting of
biodiversity, productivity and vigor also taking actions into social welfare as well as
environmental act as corporate social responsibilities (CSR). According to an American survey,
people find hard to understand ‘Green Marketing’ as a term. It is widely known as Organic
Marketing, Nature Friendly Marketing etc. People also call these terms as earth-friendly, plant-
friendly, ecological etc. Green marketing is a process where raw materials are used which are
100% compostable and biodegradable. These materials are chlorine-free and fully environment
friendly. Bangladeshi companies have taken several actions for adapting the sustainable
marketing in the industries (Mohajan, 2012).

Green marketing means to all marketing activities which fulfills the needs and demands of
customers by ensuring products and services which are environmentally beneficial and satisfies
consumers with a minimal detrimental impact on the natural environment. (Mohajan, 2012)

Steps to Expand Green Marketing

As Bangladeshi companies, full adoption of green marketing as sustainable development may

not be easy in the short run but it puts vital impact on the long run. Government must encourage
organizations to use green materials for their finished products and services. Many private firms
and NGOs can provide easy loan facilities to embellish for the manufacturing sectors to
manufacture green and nature friendly products. There are many rewards and medals for
manufacturing and consuming green products that government should provide to the companies
and organizations. Also companies with highly practicing green products and using sustainable
materials should have recognitions through government to the consumers in terms of spreading
awareness and consciousness for using sustainable marketing as an organization (Mohajan,
2012).

Green Marketing Implementation

Green marketing implementation according to Bangladesh market sector perspective is not an

easy work to do. Producers and entrepreneurs face many problems while establishing
organizational and systematic green marketing practices in companies. The main theory to
establish green marketing are to follow green resources, green energy and green materials.

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Sometimes organizations have to spend a lot of money for the research of these green resources.
They need to establish alternative materials for their finished products which are economically
and environmentally amicable. Also for the consumer perspective, they have to make sure that
the product they are using are actually following eco-labelling schemes or not. The profits from
products made of green materials may be a little low because expenses are high for green
resources and energy. Nevertheless, practicing green marketing may bring drastic success in the
long run for any Bangladeshi companies (Mohajan, 2012).

The 4P’s of Green Marketing

Product

The products which are used in green marketing must have to be recycled and refurnished. As an
example, broccoli boxes can be used to make Quick’s Tuff housing materials. The products must
be water saving, energy saving and reduce the impact on environment (Mohajan, 2012).

Price

Environmentally responsible products are often less expensive because the product life cycle is
taken into consideration. Since the materials of green products are recycled and refurnished so
that the price are a little bit less than other products. As an example, electronic vehicles, water
printers, wood papers etc. (Mohajan, 2012).

Place

Consumers are more concerned about the production place of products which follows the scheme
of green marketing and sustainable development. Organizations must differentiate their location
from its competitors and give a proper reason for consumers to buy the products according to its
manufacturing location which implements the green marketing schemes (Mohajan, 2012).

Promotion

Socially and environmentally responsible products are working as promotions their selves.
Because they are made with energy saving, water saving and less usage of non-renewable
resources materials. Product itself catches the attention of consumers because of the
manufacturing system of green marketing (Mohajan, 2012).

The 4C’s of Green Marketing

Consumer Value Positioning

We need to plan ecological items to proceed just as or better than options, advance and convey
the purchaser wanted worth of natural items what's more, target applicable shopper market
portions. Fixed valuing for endorsers of sustainable power will help for situating the worth to the
purchasers (Mohajan, 2012).

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Calibration of Consumer Knowledge

We need to instruct shoppers with showcasing messages that associate ecological item credits
with customer worth, for example, sans pesticide production is better, energy-productivity sets
aside cash, or sun based force is advantageous. Makers need to make natural item ascribes as an
answer for buyer needs, for instance, battery-powered batteries offer longer execution. They
should make drawing in and instructive Internet locales about ecological items' ideal shopper
esteem, for model, Tide Coldwater's intelligent site permits guests to compute their reasonable
yearly cash reserve funds dependent on their clothing propensities and utility source (Mohajan,
2012).

Credibility of Product Claims

Makers obviously utilize natural item and purchaser take advantages that are explicit, significant,
simple, and qualified. Get item supports or eco-confirmations from dependable outsiders, and
instruct customers about the means behind those supports and eco-affirmations. They empower
purchaser evangelism by means of shoppers' social and Internet correspondence networks with
convincing, intriguing and potentially engaging data about natural items (Mohajan, 2012).

Strategic and Operational Levels of CSR Marketing Communication for Sustainable

Orientation of a Company
As the growing market of Bangladesh has been developing the corporate social responsibilities
(CSR) orientation on the strategic and operation levels. Especially this case is about the context
of a company’s social responsibility oriented depending on the problems and complications
while developing a strategic and operational level sustainable development. A survey on
‘Aarong’ which is a renowned company of Bangladesh indicates the need for women’s
empowerment as well as the sustainable workplace both socially and environmentally.

Basically corporate social responsibility (CSR) refers to investigate that how the enterprises
integrate stakeholder interest according to social norms and values and refers to bond a
relationship between organizations and society. CSR is very much essential for sustainable
development for any organizations. CSR has three dimensions which are economical
perspective, social perspective and environmental perspective (Zatwarnicka-Madura B. , 2019).

According to the following journal, a survey on ‘Aarong’ investigates the strategic and
operational level of their CSR marketing to maintain a sustainable development. The survey’s
main purpose is to gather proper information about the sustainable workplace for women also are
they following the scheme of women empowerment or not. Sustainable development is
considered as one of the CSR act because now a days, it is commonly know that if companies are

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not increasing their social responsibilities, they are definitely getting negative feedbacks from
consumer perspective. CSR has acquainted new intricacies with the advertising blend,
particularly with regards to corporate correspondence techniques. Data about an organization—
including its CSR endeavors—is a significant, dynamic intends to stand out for consumers. The
objective of CSR correspondence ought to be to give trustworthy data on corporate activities to
different intrigued partners. A few creators accept brands should act proactively in light of the
fact that these partners for the most part hold on to be "instructed" about their individual
maintainability activities (Zatwarnicka-Madura, 2019)

Gligor-Cimpoieru and Munteanu recognize two ways to deal with imparting CSR: customary
and key. In the conventional methodology, supervisors are hesitant on conveying the CSR
activities and their outcomes, both inside and outside the business association. Thus, in the
essential methodology, the correspondence part of SR is a vital piece of the accomplishment of
the activity since it guarantees shared advantages for the social reason and the business
association. A legitimate correspondence procedure concerning CSR exercises has in this manner
become a critical factor for CSR as a successful promoting instrument to produce positive results
from of an organization's CSR commitment and to stay away from negative perspectives and
practices with respect to the organization. Subsequently, one of the significant components that
guarantees the achievement of a CSR correspondence crusade, is picking the correct channel of
correspondence which ought to be fitting to the social reason, the profile of the business
association and the focused on partners to augment the advantages of the CSR program being
executed. Another methodological impediment is the way that no meetings were led with
‘Aarong’ workers, which could be a significant and intriguing component supplementing the
contextual analysis introduced in the current examination (Zatwarnicka-Madura B. , 2019).

This contextual analysis gives just one organization CSR direction, in light of the social
undertaking model, situated in Bangladesh. Future exploration that centers on the joining of vital
and operational levels concerning CSR advertising correspondence in various venture models
would be valuable as it would consider similar examination in the field of study. As the
contextual analysis examined in this paper is exploratory, future examination would likewise
have to focus on looking over changed organizations inside a given industry area or potentially
district to give information, concerning methods of coordinating vital and operational degrees of
CSR advertising correspondence (Zatwarnicka-Madura, 2019).

Further exploration should consider the authoritative culture, which may assume a significant
part in CSR and friends execution. Another issue that should be analyzed is if authoritative
culture affects the coordination of vital and operational degrees of CSR showcasing
correspondence.

A Prospect for Bangladesh

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Due to the impact of climate change worldwide the trend of green marketing has risen to another
level since 1976. Specifically in the consumer goods sector such as RMG since 2009.
In terms of Bangladesh the movement towards green marketing started quite in a similar time of
the world movement. Though the Bangladeshi companies started working as a CSR movement
but as time passed the compliance system grew and green marketing became a world standard
demand. As the world demand grew on green marketing most of the company started
standardizing the policy in Bangladesh since 2012 after we became more active on G-summits.
As per the companies were adapting the culture of green marketing in a perilous way, only
focused on production and product not on the approach of sustainable marketing. The focus on
manufacturers for green marketing was higher than the whole focus on manufacturing &
marketer combined.

Most of the governing body of the country were suggested to help the company to meet the
compliance requirements for green marketing, such as BSTI and other government agencies who
give license on products and services to set a standard code of conduct to help firms to reach the
green marketing standard. Till now that approach has not been made though the multinational
companies and RMG buyers took the initiative with time to meet the international standards of
the marketing. Most of the renowned companies in Bangladesh follow the same approach from
the market. The initiative like eco-mark and eco-leveling helped the existing companies to reach
out to green marketing. The government now days providing and promoting such initiatives with
low interest loans and subsidies in the business for more initiated green marketing (Taylor and
Francis, 2021).
Analysis of “The impact of green entrepreneurial orientation, market orientation and green
supply chain management practices on sustainable firm performance.” (The impact of green
entrepreneurial orientation, 2021)

As globalization grew the demand for products at much cheaper cost boomed, most of the
developed countries started to outsource their product from different countries. As demand
skyrockets higher and higher, most of the world's industry sector is distributed towards third
world countries. Products from developing countries' demand grew due to cost advantages of
price, though the standard in production and compliance were minimally maintained due to the
lack of awareness and supervision of the governing body. Thus, this kind of practice produced a
large amount of environmental pollution generated and gradually destroyed the ecological
system especially in developing and rising Asian nations like Bangladesh. Bangladesh has been
perceived as a material and clothing item sourcing center among all the global attire retailers,
distributors, and clients because of good quality items with modest value. The nation has been
positioned as the second-biggest textile and clothing item exporter on the planet and is creating
an economy in south Asia (BGMEA, 2019). In recent studies found most of the RMG companies
are practicing violation of human rights act, environmental protection act and main reasons for
river and water pollution of the country. The apparel market is a very big market itself for a
country with a population of 160 million people, though in recent years we have not seen any

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sustainable development in this sector. Currently a lot of buyers are approaching from EU,
America and Japan with a movement towards green marketing, firms which are equipped with
the compliance are getting the preferential treatment. For that reasoning the RMG companies are
working on developing more efficient green marketing approaches.

One of the ways of developing a system which is more appropriate for green marketing is green
entrepreneurial orientation, it's about seizing the opportunities of technological and resource
efficiency, mobilizing them to reach current demand and opportunities. Transforming
capabilities always keep an organization updating and renewing its resources to capture the
highest market value. Green entrepreneurial orientation associated with the notions of dynamic
capabilities undergirded by three sets of organizational processes: green innovativeness,
proactive action plan, and risk-taking and vulnerability.

Another approach is “Resource advantage theory and market orientation” resources advantage
theory refers to the efficient and effective way of using resources exclusive to the firms only.
This way the firms can gain strategic advantages from the comparators. The organizational key
differentiation of environmental practices by which organizations can achieve economic,
environmental and social performance, so if a firm got a strategic advantage to cut down waste
that doesn’t only help them to cut down cost and gain economical advantage but also helps them
to grow social awareness and help the environment. In recent times the customers are looking for
more environmentally friendly products, green actions are helping firms to get competitive
advantages in the market, such an approach is being made by Aarong, Zara, H&M and Adidas
such brands. These brands want their suppliers and stockholders to follow the same approach to
capture the market share in terms of market orientation and gain more customers (Zatwarnicka-
Madura, 2019).

Green Supply chain management is getting popular day by day in short known as GSCM is a
standard practice worldwide now. GSCM practices can be elaborated as green initiatives right
from design, procurement, and manufacturing, delivery, up to product recovery, in the essence of
reducing, reuse, recycling of resources and energy in order to improve the environmental impacts
(Taylor and Francis, 2021).

In the formal way the research was conducted with its limitation of getting information in
statistical way. The main gap in the research is to gather the information from industry which is
not qualitative research and the statistical data is not sufficient enough to support the research. In
a very frank way we can justify that the research here is conducted can be very much influenced
by the data given here. First of all most of the company who follow the code of conduct in green
and sustainable marketing is do not keep the track of the information. In this research we have
found most of the information is industry driven not statistically backed by the authenticity of
information from the real life scenarios.

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METHODOLOGY

Two types of research we do conduct generally- 1) Qualitative research, 2) Quantitative research.

Through qualitative we collect data from different sources and analyze it accordingly. In case
quantitative research highly focus on analyzing or interpreting numerical data. In our research
paper we have focused on qualitative research mostly. The principal part of the survey contained
data about the examination; the subsequent area comprises inquiries regarding the subjects that
represented and of the objectives, and the third segment included sociodemographic orders. A
comfort testing strategy was utilized to guarantee a superior portrayal of information, explicitly
multi-stage inspecting by shares dependent on the age and sexual orientation of the members.
Comfort examining is reasonable when it is hard to get a total inspecting outline. All things
considered, to finish the survey. The survey was tried utilizing a pre-test directed on an example
of 20 vacationers who had visited Malaga before the long periods of January and February in
2018, which made it conceivable to explain the inquiries. The study was done among April and
September 2018. These overviews were completed at the airport of Malaga at the traveler's
passage, determined to know whether the acts of maintainability activities and the green picture
of the objective have affected the justification returning to. At last, 221 reviews were gotten, with
ladies addressing 52.1% and men addressing 48.9%. At last, 221 studies were acquired, with
women addressing 52.1% and men addressing 48.9%. Information mistake for the gauge was in
the extent of 6.6%, with a certainty level of 95% and the most unfavorable speculation
(p=q=0.5). Eleven point-eight percent of the respondents were younger than 24, with 42.5%
matured somewhere in the range of 25 and 44 and 45.7% being beyond 45 years old years.
Malaga was picked as an examination objective since it meets all the SMST boundaries and
furthermore has been wagering on ecological maintainability for a very long time. Since the mid-
1990s, when the green card of Malaga was marked and the principal Agenda 21 was held, where
suggestions made at the United Nations Conference in Rio de Janeiro were gathered, various
activities that affect the utilization of waters and the utilization of new advancements in
metropolitan conditions, for example, Smart Cities were followed. Indeed, in 2008, the
responsibility by the city to decrease CO2 discharges by in any event 40% over the 2030 skyline
was marked and embraced an extensive way to deal with address environmental change relief
and transformation. In 2015, the city of Malaga distributed Agenda 21, completing a coordinated
supportability plan 2020–2050, with Malaga being the main European city to have this archive.

A Likert on a five-point or seven-point scale is known as a Likert scale. The options vary from
Strongly Agree to Strongly Disagree, allowing the survey creator to get a comprehensive picture

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of people's views. For those that are impartial on the topic, both Likert scales have a mid-point,
example -neither agree nor disagree. We have also included in questionnaire- demographical
data also ( (Sudman, 1973).

A multiple or semantic choice scale is a sample or questionnaire assessment tool that requires
participants to rate a service, organization, category, or some other 'source' using a multi-point
rating alternative. At either end of the survey, the response choices are grammatically on
opposite adjectives. For instance, there are love-hate, satiated, and likely to leave to return
options, as well as transitional choices between each one.

And after that we have analyzed all the data we have given so far. Each stage of the market
research phase is connected to the next. As most of this is done well, and no accurate
interpretation of the outcomes is done, the decisions taken as a result will be ineffective. In-depth
research that doesn't leave any loose ends can help us find solutions ( (questionpro, 2021).

MEASUREMENT DEVELOPMENT

The items and the constructs used in the research appear in Table 1 and have been obtained from
previous literature. Mainly, three items based on Brown and Dacin [48] were used to measure
sustainability practices. Three items were based on Amores et al. (2014) [49] to measure green
image. To asses trust, four items based on the study conducted by Sirdeshmukh et al. (2002) [50]
were used. Finally, four items based on studies conducted by Maxham and Netemeyer (2002)
[51] were used to measure re-visit intention. The next table shows the scales used for each
construct. The latent construct was measured using multi-attribute scales, especially seven-point
Likert scales, where one means “totally disagree” and seven means “totally agree.” The nature of
epistemological relationships is reflective as they are more suitable for defining characteristics of
attitude and personality [52].

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CONSTRUCT

HYPOTHESIS

Hypothesis Practicing sustainable marketing system is a process to develop the environment

1 in a very positive way

Hypothesis Adapting green marketing strategy grabs consumer’s attention in a very positive
2 way

Hypothesis Green marketing system will be to strengthen organization’s image in

3 consumer’s mind

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 Hypothesis This strategy will be profitable for the company in the long run by bringing
4 more customers

QUESTIONNAIRES

1) Gender

Male

Female

Others

2) Age

16-25

26-35

36-50

3) Educational background

College

Undergraduate

Masters or higher

4) What is your opinion related to the following statement?

“Through sustainable marketing strategies, organizations contribute to protect the environment to

give the future generation a better place to live”

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 Strongly Somehow Agree Neutral Disagree Somehow Strongly
agree agree disagree disagree

5) What is your opinion related to the following statement?

“By practicing these strategies, organization helps the society by saving the surroundings”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

6) What is your opinion related to the following statement?

“When any organization adapts green marketing, it encourages other organizations to do so to

keep the environment clean and healthy”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

7) What is your opinion related to the following statement?

“Sustainable strategies will help companies to come up with relatively unique ideas to promote
their products along with the brand”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

8) What is your opinion related to the following statement?

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Strongly Somehow Agree Neutral Disagree Somehow Strongly
agree agree disagree disagree

“Green marketing strategies are form of way to sustain in the competition of the market”

9) What is your opinion related to the following statement?

“In a way, while practicing green marketing, organization will make people of society aware
about the present condition of environment”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

10) What is your opinion related to the following statement?

“An organization which practices green marketing, shows concern about environment whenever
it faces any challenging situation such as nature disasters”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

11) What is your opinion related to the following statement?

“Green marketing strategies not only helps organization to come up with unique ways to sustain
in the market, but also motivates to participate in various activities which helps to keep
environment healthy and clean”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

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12) What is your opinion related to the following statement?

“Contribute to protect environment is definitely an achievement of any organization”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

13) What is your opinion related to the following statement?

“Green marketing strategies helps organization to attract new customers”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

14) What is your opinion related to the following statement?

“Adapting sustainable marketing strategies will make customers loyal towards the organization”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

15) What is your opinion related to the following statement?

“When a company comes up with sustainable marketing strategies, it increases trust in the mind
of customers”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

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16) What is your opinion related to the following statement?

“As a customer, i would like to trust any organization which works on sustainable marketing”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

17) What is your opinion related to the following statement?

“I would like to recommend those companies to my close ones which are adapting green
marketing”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

18) What is your opinion related to the following statement?

“Green marketing strategies will help any organization to sustain in the market in the long run”

Strongly Somehow Agree Neutral Disagree Somehow Strongly

agree agree disagree disagree

19) What is your opinion related to the following statement?

“Adapting sustainable marketing strategies will increase any company’s profit”

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 Strongly Somehow Agree Neutral Disagree Somehow Strongly
agree agree disagree disagree

REFERENCES

1. Mohajan, H.K. (2012), Green Marketing is a Sustainable Marketing System in the

Twenty First Century, International Journal of Management and Transformation, 6(2):
23–39.

2. Mohajan, D., 2021. Green marketing is a sustainable marketing system in the twenty first
century. [online] Academia.edu. Available at:
https://www.academia.edu/15130152/Green_marketing_is_a_sustainable_marketing_syst
em_in_the_twenty_first_century

3. Mohajan, H.K. (2012b), Present and Future of Biofuels Production for Sustainability,
International Journal of Economics and Research, 3(3): 12-23.

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