MARKETING 4Ps

1. PRODUCT
- Any fish can make fish sauce, but Masan producers only choose to use fresh
anchovies. To ensure freshness, fish will be mixed with salt right on the boat
after catching.
- Chinsu fish sauce has 2 main versions: Red Label Nam Ngu Fish Sauce
(packed in plastic bottle) and Yellow Label (packed in glass 500ml and in
plastic 650ml).
- There are different weight forms of each version:
Chinsu Nam Ngu Fish Sauce

500ml

Red label 750ml

900ml

500ml
Yellow label
650ml

 The product brings deliciousness, completeness, and feasting on meals for

more than tens of millions of Vietnamese families every day.

2. PRICE
The strategy for selling Chinsu fish sauce is Penetration pricing, which is the
price is set low initially to attract customers and gain market share, and then
gradually increased over time as the product becomes more popular and
recognized.

It is guaranteed that create chances for hundreds of Vietnamese households

afford, making it not only a high-quality product but also affordable.

Chinsu Nam Ngu Fish Sauce

Red label PRICE 500ml 35.000VNĐ

 750ml 49.500VNĐ

900ml 59.500VNĐ

500ml 58.000VNĐ
Yellow label
650ml 45.000VNĐ

=> This is a competitive price and fits with Vietnamese budget.

3. PLACE
Masan’s fish sauce, a leading brand in Vietnam, has overcome challenges to
expand globally. It’s now exported regularly to over 20 countries, including
discerning markets like Korea, Japan, Canada, Taiwan, and Europe.

4. PROMOTION
- “Buy One Get One Free”, often abbreviated as “BOGO”. This is a
popular promotional strategy where customers receive an additional
product free of charge when they purchase one.

#https://egrocery.asia/masan-chinsu-fish-sauce-good-for-health.html
# https://mamnamngu.com/nuoc-mam-nam-ngu.html