DIGITAL CORPORATE SOCIAL RESPONSIBILITY

4th YEAR- BACHELOR DEGREE IN DIGITAL BUSINESS

ACADEMIC YEAR 2020/21

Prof. Belén López, PhD

belen.lopez@esic.edu
 UNIT 4: INSTITUTIONAL INITIATIVES ON CSR

International Initiatives.
National Initiatives.
Case discussion and readings.

López, B., Gascón, A. (2020) Iniciativas institucionales sobre RSE

En Etica, Deontología y Responsabilidad Social Empresarial. Valbuena, E., Monfort, A. (coord.) ESIC.
 UNIT 4: INSTITUTIONAL INITIATIVES ON CSR

López, B., Gascón, A. (2020) Iniciativas institucionales sobre RSE

En Etica, Deontología y Responsabilidad Social Empresarial. Valbuena, E., Monfort, A. (coord.) ESIC.
 International Initiatives

A common objective:
Create a global network to take action on Sustainability

-United Nations: 10 Principles GC, 17 SDGs, PRME.

-OECD.
-European Commission.
-Spain.
International Initiatives

The world's largest corporate

sustainability initiative.

With 12,000 affiliated entities in

more than 150 countries, it is
the largest corporate social
responsibility initiative in the
world.

It is a call to companies to
align strategies and operations
with universal principles on
human rights, labor,
environment and anti-
corruption, and take actions
that advance societal goals.
 10 principles

The Communication on
Progress (CoP). Annual Report
10 Principles.
CoPs are made publicly
available on the website of
the UN Global Compact at
the moment they are
submitted by the participant,
enabling companies to
communicate their efforts
to support and uphold the
Ten Principles of the UN
Global Compact.
On 1 January 2016, the 17
Sustainable Development
Goals (SDGs) of the 2030
Agenda for Sustainable
Development — adopted by
world leaders in September
2015 at an historic UN
Summit — officially came into
force. Over the next fifteen
years, with these new goals
that universally apply to all,
countries will mobilize
efforts to end all forms of
poverty, fight inequalities and
tackle climate change, while
ensuring that no one is left
behind.
What is PRME?

The Principles for Responsible Management Education

(PRME) is a United Nations-supported initiative
founded in 2007 as a platform to raise the profile of
sustainability in schools around the world, and to
equip today's business students with the
understanding and ability to deliver change tomorrow.
As a voluntary initiative with over 650 signatories
worldwide, PRME has become the largest organized
relationship between the United Nations and
management-related higher education institutions.
Working through Six Principles, PRME engages
business and management schools to ensure they
provide future leaders with the skills needed to
balance economic and sustainability goals, while
drawing attention to the Sustainable Development
Goals (SDGs) and aligning academic institutions with
the work of the UN Global Compact.
International Initiatives

Guidelines for Communication on Progress.

- Global Compact participants report every year their progress on the principles
in their business activities.
- The Communication on Progress report should include a description of results
obtained in the last year based on the 10 principles.

- Communication on Progress is a tool to increase leadership, facilitate learning,

stimulate dialogue and promote the action of companies in the CSR field.
How UN engage society to take action in Sustainable Development
through Social Media?
International Initiatives

The Organisation for Economic Cooperation &

Development (OECD) 36 countries.
International Initiatives
International Initiatives
International Initiatives
International Initiatives
International Initiatives
International Initiatives
National Initiatives
National Initiatives
National Initiatives
 National Initiatives

Initiatives that show the

diversity of actions and
projects linked to CSR globally.
They are promoted by national
and local governments.
National Initiatives

The current frame of reference for the development of CSR policies in Spain:

CSR State Council - CERSE The creation of a State CSR Council as a frame of reference in the
matter was proposed both by the Parliamentary Subcommittee, to promote and enhance
corporate social responsibility (2005), and by the Expert Forum in CSR (2005), and the Social
Dialogue Board (2007), giving rise to the Law (2008), to create and regulate the State Council
of Corporate Social Responsibility (CERSE).
http://www.boe.es/boe/dias/2008/02/29/pdfs/A12373-12376.pdf

The State CSR Council, chaired by the minister is formed by 56 members representing the
Administration, trade union organizations, business organizations and prestigious institutions
in the field of CSR. Its function is to be an advisory body of the Government that identifies
and promotes best practices and proposes social responsibility policies to the Government.
 National Initiatives

- On February 9, 2005, a Parliamentary Subcommittee was created in Congress to strengthen and

promote the social responsibility of companies that received 59 appearances from companies,
unions, environmentalists, consumers, media, university experts, regional administrations and
Government .

- The White Paper of CSR was approved (2006) - unanimously by all political groups; the first
document approved in Europe by a national parliament. And it recommends that the public policy of
development of corporate social responsibility be made up of norms that encourage voluntary
initiatives of responsible business practices and legislative agreements and measures that contribute
to favoring the responsible behaviors of economic actors. It Collects 57 public policy proposals for
companies and governments.
http://www.senado.es/legis8/publicaciones/pdf/congreso/bocg/D_424.PDF

- Sustainable Economy Law - March 4, 2011.

http://www.boe.es/boe/dias/2011/03/05/pdfs/BOE-A-2011-4117.pdf
National Initiatives
 Case discussion and readings.

The European Enterprise 2020 initiative aims to promote the promotion and dissemination of best
corporate social responsibility (CSR) practices. It constitutes a line of action of the European CSR Strategy
promoted by the European Commission.
The campaign, under the framework of “Future of Work”, has selected the 50 best solutions to the
challenge of the future of work in responsible technological transformation and young employment from
the perspective of sustainability.

The initiatives presented, involving more than 22,500 jobs created, have benefited a total of 309,190
people thanks to the commitment of more than 930 companies, 21 public bodies and 49 NGOs. Among the
initiatives collected, solutions have been presented in the field of young employability, entrepreneurship,
the promotion of STEAM skills, the technological application to make more efficient the use of resources,
employability, the resolution of challenges through artificial intelligence , innovation applied to the circular
economy, digital transformation aimed at the integration of groups at risk of exclusion, augmented reality,
cybersecurity or big data applied to the efficient use of technology.
How to prepare the 1st exam

1st partial exam – Continius Evaluation

4 UNITS
50´
5 questions

4 Theory Questions
½ PAGE EACH QUESTION
+ 1 case study

Definitions, Examples, Questions (cases, readings, final project)

The main idea is explain the theory and complete it with examples, best
practices, etc. to understand how we can connect BUSINESS & SOCIETY.