ENT300

INDIVIDUAL PROJECT

BUSINESS PLAN (10%)

Individual – Business Plan Report (10%)

Individual – Business Plan Presentation (10%)
Due date: 22.6.2020 – 26.6.2020

Guidelines for business plan are as follows.

A. BUSINESS PLAN OVERVIEW

A business plan is a written document which described the proposed business or project to be
undertaken in a comprehensive manner. It is also known as a working paper, business
proposal, project paper or prospectus. The format of a business plan depends on the
requirement of the reader. However, a comprehensive format of a business plan is given to
ENT300 students so that they can adapt whatever format needed by future readers.

The business plan must practically enough to be implemented.

At the end of the assignment, students should be able to demonstrate the entrepreneurial skills
in preparing a business plan (CLO3-A3)

INSTRUCTIONS

1. This is an individual Business Plan Report

2. Each student needs to create a new partnership business (starting from scratch).
3. Do not set up a private limited company.
4. The individual student needs to collect information from the ONLINE resources
such as newspaper articles, website, blog, internet, etc.) to explore the potential
business venture and prepare the business plan.
5. The student needs to write a final report using the given format.
6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for the written assignments.
7. Submit a printed Business Plan final report for lecturer evaluation.
8. The maximum pages are 20 pages excluding the appendices
B. BUSINESS PLAN RUBRIC AND FORMAT

BUSINESS PLAN (10%)

MARKS
CRITERIA
ALLOCATION
Cover Page 5 Marks

Table of Contents 5 Marks

Executive Summary 10 Marks
Introduction:
Business Description 10 Marks
Owner Description 10 Marks
Product/Service Description 10 Marks
Marketing Plan 10 Marks
Administration Plan 10 Marks
Operation Plan 10 Marks
Financial Plan 10 Marks
Appendices 10 Marks

TOTAL MARKS 100 Marks

 ENT 300
FUNDAMENTALS OF ENTREPRENEURSHIP

BUSINESS PLAN

NEW BUSINESS LOGO

&
NEW BUSINESS NAME

PREPARED BY
NO. NAME UITM ID NO GROUP CODE
1.

PREPARED FOR
LECTURER’S :
NAME
SEMESTER : MARCH - JULY 2020
SUBMISSION : 26TH. JUNE 2020
DATE
TABLE OF CONTENTS PAGE NO.

Executive Summary i

Chapter 1.0 : Introduction : Busines Description

And Owners Description/Biz Partners 1
Chapter 2.0 : Product/Service Description 2
Chapter 3.0 : Marketing Plan 3
Chapter 4.0 : Organizational Plan 4
Chapter 5.0 : Operational Plan 5
Chapter 6.0 : Financial Plan 6
Appendices : 7
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

BUSINESS PLAN
INDIVIDUAL REPORT
RUBRIC

ENT300 Fundamentals of Entrepreneurship

Business name :

Lecturer :

Student should be able to demonstrate entrepreneurial skills in preparing a business plan (CLO3-A3)

No. Student’s Name: Student’s Group Weighted Marks Obtained

ID Code
(10%)
1.
BUSINESS PLAN – INDIVIDUAL REPORT RUBRICS (10%)
ENT300 Fundamentals of Entrepreneurship

Marks Poor Moderate Satisfactory Good Excellent Weighted Marks

Criteria
Allocated Obtained (%)
Preliminary Materials: 1 mark 2 marks 3 marks 4 marks 5 marks

5 Poor presentation on Satisfactory Good presentation on Excellent presentation

• Cover & title page Moderate presentation on
5 the preliminary presentation on the the preliminary materials. on the preliminary
• Table of contents the preliminary materials
materials. preliminary materials. materials.

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Many key elements are Few key elements are Fairly highlight key Good in highlighting key Key elements are
Executive summary 10 not highlighted highlighted elements elements excellently highlighted.

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Introduction: Many key elements Few key elements are Fairly highlight key Good in highlighting Key elements are
10
Business Description are not highlighted highlighted elements key elements excellently highlighted.

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Owners Description/Business Owner Excellent in
10 Owner Description Owner Good in highlighting
Partners Description is highlighting the
is not highlighted Description is the Owner
moderately Owner
fairly highlighted Description
highlighted Description

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Poor Excellent
Product/Service Description 10 Moderate Satisfactory Good presentation on
presentation on presentation on
presentation on presentation on Product/Service
Product/Service Product/Service
Product/Service Product/Service Description
Description Description
Description Description
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Marketing Plan
10 Many key elements Few key elements are Fairly highlight key Good in highlighting Key elements are
are not highlighted highlighted elements key elements excellently highlighted.

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Administration Plan Key elements are
10 Many key elements Few key elements are Fairly highlight key Good in highlighting
excellently highlighted
are not highlighted highlighted elements key elements
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Operation Plan Many key elements Few key elements are Fairly highlight key Good in highlighting Key elements are
10
are not highlighted highlighted elements key elements excellently highlighted
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria
Allocated Obtained (%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Financial Plan
10 Many key elements
Few key elements Fairly highlight key Good in highlighting Key elements are
are not highlighted
are highlighted elements key elements excellently highlighted

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Appendices 10 Moderate Satisfactory
Poor appendices Good appendices Excellent appendices
appendices appendices

Total: 100
Comment:
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

BUSINESS PLAN
INDIVIDUAL VIDEO PRESENTATION
RUBRIC

ENT300 Fundamentals of Entrepreneurship

Business name :

Lecturer :

Student should be able to demonstrate communication skills in presenting a business plan (CLO3-A3)
BUSINESS PLAN – INDIVIDUAL VIDEO PRESENTATION RUBRIC (10 MINUTES)
No. Student’s Name: Student’s ID Group Code Weighted
Marks
Obtained

(10%)
1.
 BUSINESS PLAN – INDIVIDUAL VIDEO PRESENTATION RUBRIC (10%)
ENT300 Fundamentals of Entrepreneurship

Poor Fair Good Excellent

Criteria (1) (2) (3) (4)

Information and Information and examples
examples are lacking or are lacking or not well
not well chosen. Not chosen for the topic. Less
Content
systematic and complete and organization
incomplete. and incomplete.
. adequate for assignment.
The video uses idea from The video uses ideas from
other people without other people but there is
Originality
quoting them little evidence of
originality.
Not fluent and voice is Slightly not fluent and
Elocution not clear. voice is quite difficult to be
heard clearly.
Little effort has been One or two different
made to provide variety shots, camera angles,
Videography - to the video sounds effects and/or an
Interest adequate use of zooming
provide variety in the
video
The quality of the video The quality of the video is
Videography-
and the focus are not not very good but the
Clarity
very good overall focus is good
Information and examples are
less than adequate for
assignment. Slightly complete
and systematic organization.
The video shows certain
originality. It shows the use
of new ideas and of
shrewdness.
Fluent and voice is slightly Fluent and voice is easy to be
easier to be heard clearly.
Several and different shots,
camera angles, sounds
effects and/or an adequate
use of zooming provide
variety in the video
Most of the quality of the
video and the focus were
extremely good
Information and examples are
appropriately organized
systematically, accurately,
relevantly and completely.
However, the content is just
The video shows great
originality. The ideas are creative
and witty.
heard clearly.
A lot of different shots, camera
angles, sounds effects and/or an
adequate use of zooming
provide variety in the video
The overall quality of the video
and the focus are excellent